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Making  Even/toW  E°sier! 


Lessons  from  the 
Great  Depression 


FOR 


Learn  to: 

•  Understand  key  theories  about  what 
led  to  the  Great  Depression 

•  Trace  the  social,  cultural,  and 
economic  effects  of  the  crisis 

•  Recognize  the  triggers  of  the  1929 
stock  market  crash 

•  Distinguish  between  a  recession 
and  a  depression 


Steve  Wiegand 

Author,  U.S.  History  For  Dummies, 
2nd  Edition 


DropBooks 


Drop 


Lessons  from  the 
Great  Depression 


FOR 


by  Steve  Wiegand 


WILEY 

Wiley  Publishing,  Inc. 


Lessons  from  the  Great  Depression  For  Dummies' 
Published  by 
Wiley  Publishing,  Inc. 


Copyright  ©  2009  by  Wiley  Publishing,  Inc.,  Indianapolis,  Indiana 
Published  by  Wiley  Publishing,  Inc.,  Indianapolis,  Indiana 
Published  simultaneously  in  Canada 

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WILEY 


About  the  Author 


DropBootes 


has  been  an  award-winning  political  journalist  and 
tor  more  than  30  years.  His  journalism  career  has 
included  stints  at  the  San  Diego  Evening  Tribune,  San  Francisco 
Chronicle,  and  Sacramento  Bee,  where  he  currently  covers  state 
government  and  California  politics. 

Wiegand  is  a  graduate  of  Santa  Clara  University,  where  he  majored 
in  American  literature  and  U.S.  history.  He  also  has  a  Master  of 
Science  degree  in  Mass  Communications  from  California  State 
University,  San  Jose. 

Wiegand  is  the  author  of  U.S.  History  For  Dummies,  which  is  in  its 
second  edition.  He  is  also  the  author  of  Papers  of  Permanence 
(McClatchy)  and  Sacramento  Tapestry  (Towery  Books),  coauthor  of 
The  Mental_Floss  History  of  the  World  (HarperCollins),  and  a  contrib- 
uting author  to  Mental_Floss  Presents  Forbidden  Knowledge 
(HarperCollins). 

He  lives  in  Northern  California. 


DropBooks 


Dedication 


DropBsste 


dad,  for  having  lived  through  the  Great 

my  wife  and  daughter,  for  keeping  me  out  of  one. 


Acknowledgments 


Thanks  first  to  acquisitions  editor  Lindsay  Lefevere  at  Wiley  for 
successfully  pitching  the  idea  for  this  book,  and  then  catching  my 
pitch  to  do  it.  A  big  thank-you  also  to  Joan  Friedman,  who  served 
double  duty  as  project  editor  and  copy  editor  (the  readable  parts 
are  all  due  to  her).  Thanks  also  to  art  editor  Alicia  South  for  making 
the  nice-looking  parts  nice  looking,  and  to  technical  editor  David 
Goldberg  for  making  the  correct  parts  correct.  Everything  else  is 
my  fault. 


Publisher's  Acknowledgments 


We're  proud  of  this  book;  please  send  us  your  comments  through  our  Dummies  online 
registrJHBta  form  located  at  http:  /  /dummies  .  custhelp .  com.  For  other  comments,  please 
T^cjw*^  ^u^fn^-|^rt^partment  within  the  U.S.  at  877-762-2974,  outside  the  U.S.  at 
[W«02. 

Some  of  the  people  who  helped  bring  this  book  to  market  include  the  following: 


Acquisitions,  Editorial,  and  Media 
Development 

Project  Editor:  Joan  Friedman 

Acquisitions  Editor: 

Lindsay  Sandman  Lefevere 

Assistant  Editor:  Erin  Calligan  Mooney 
Editorial  Program  Coordinator:  Joe  Niesen 
Technical  Editor:  David  Goldberg,  PhD 
Senior  Editorial  Manager:  Jennifer  Ehrlich 
Editorial  Supervisor:  Carmen  Krikorian 
Editorial  Assistant:  Jennette  EINaggar 
Art  Coordinator:  Alicia  B.  South 
Cover  Photos:  ©  Index  Stock  Imagery 

Cartoons:  Rich  Tennant 

(www .  the5  thwave .  com) 


Composition  Services 

Project  Coordinator:  Lynsey  Stanford 

Layout  and  Graphics:  Christin  Swinford, 
Christine  Williams 

Proofreaders:  Laura  Albert, 

Laura  Bowman,  Reuben  W.  Davis 

Indexer:  Dakota  Indexing 


Publishing  and  Editorial  for  Consumer  Dummies 

Diane  Graves  Steele,  Vice  President  and  Publisher,  Consumer  Dummies 

Kristin  Ferguson-Wagstaffe,  Product  Development  Director,  Consumer  Dummies 

Ensley  Eikenburg,  Associate  Publisher,  Travel 

Kelly  Regan,  Editorial  Director,  Travel 
Publishing  for  Technology  Dummies 

Andy  Cummings,  Vice  President  and  Publisher,  Dummies  Technology/General  User 
Composition  Services 

Debbie  Stailey,  Director  of  Composition  Services 


Contents  at  a  Glance 

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Introduction......................................................  1 

Part  1:  Heading  into  a  Mess ...............................  7 

Chapter  1:  It  Was  a  Dark  and  Stormy  Decade  9 

Chapter  2:  Economic  Basics:  You  Say  "Depression,"  I  Say  "Broke"....  17 
Chapter  3:  Prelude  to  Disaster:  The  Economy  Prior  to  1929  25 

Part  11:  Getting  Depressed  43 

Chapter  4:  Going  Bust:  A  Depression  Is  Born  45 

Chapter  5:  Coming  Face  to  Face  with  Hard  Times  65 

Chapter  6:  Troubles  on  the  Farm  85 

Chapter  7:  Misery  Loves  Company: 

How  the  Rest  of  the  World  Fared  107 

Part  111:  Living  Through  the  Great  Depression ...  125 

Chapter  8:  On  the  Road  127 

Chapter  9:  Demagogues  and  Desperadoes  145 

Chapter  10:  Having  Fun  in  Spite  of  It  All  159 

Chapter  11:  Labor  Rising:  Unions  in  the  Great  Depression  175 

Part  IV:  Fixing  Things..........   193 

Chapter  12:  A  Tale  of  Two  Presidents  195 

Chapter  13:  Roosevelt's  New  Deal  211 

Chapter  14:  Lessons  Learned  from  the  Great  Depression  229 

Part  V:  The  Part  of  Tens  239 

Chapter  15:  Ten  Good  Movies  Made  in  or 

about  the  Great  Depression  241 

Chapter  16:  Ten  Things  Invented  or  Popularized 

in  the  Great  Depression  245 

Chapter  17:  Ten  Not-So-Depressing  Things  about 

the  Great  Depression  249 

Appendix:  For  Further  Reading  255 

Index  257 


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Table  of  Contents 

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Introduction.. .............................................. .......  1 

About  This  Book  2 

Conventions  Used  in  This  Book  2 

What  You're  Not  to  Read  3 

Foolish  Assumptions  3 

How  This  Book  Is  Organized  3 

Part  I:  Heading  into  a  Mess  4 

Part  II:  Getting  Depressed  4 

Part  III:  Living  Through  the  Great  Depression  5 

Part  IV:  Fixing  Things  5 

Part  V:  The  Part  of  Tens  5 

Icons  Used  in  This  Book  5 

Where  to  Go  from  Here  6 

Part  h  Heading  into  a  Mess..  7 

Chapter  1:  It  Was  a  Dark  and  Stormy  Decade  9 

Before  the  Beginning  9 

Defining  the  Great  Depression  10 

Tracking  events  that  led  to  the  Great  Depression  ....  10 

Sharing  the  Suffering  11 

Going  hungry  and  jobless  as  the  banks  collapse  11 

Looking  for  help,  and  striving  to  help  themselves....  11 

Suffering  on  the  farm  12 

Exporting  our  economic  woes  12 

Coping  with  Hard  Times  13 

Looking  for  better  times  down  the  road  13 

Making  noise  with  speeches,  rallies, 

and  machine  guns  14 

Putting  smiles  on  depressed  faces  15 

Developing  organized  labor  15 

Finding  a  Way  Out  of  the  Great  Depression  15 

Swapping  leaders  mid-Depression  16 

Curing  the  Great  Depression  with  a 
New  Deal's  worth  of  alphabet  soup  16 

Lessons  and  Legacies  from  the  Great  Depression  16 


Lessons  from  the  Great  Depression  For  Dummies 


Chapter  2:  Economic  Basics:  You  Say 

"Depression,"  I  Say  "Broke"  17 

/"N  /"liArfe^on:  A  Recession  on  Steroids  17 

I  »  Refining  a  recession  18 

Sinking  into  a  depression  18 

Considering  Economic  Cures  19 

Setting  fiscal  policies  19 

Adjusting  monetary  policy:  The  Fed  20 

Sizing  Up  the  Stock  Market's  Role  in  a  Downturn  21 

Buying  on  margin  21 

Making  pooled  investments  22 

Factoring  in  Inflation  and  Deflation  23 

The  gold  standard:  Keeping  inflation  in  check  23 

Battling  deflation  24 

Chapter  3:  Prelude  to  Disaster: 
The  Economy  Prior  to  1929   25 

Riding  the  Economic  Cycle  25 

Some  hard  times  before  World  War  1  26 

Not  much  fun  after  World  War  1  30 

Sharing  the  Good  Times  with  "Silent  Cal"  32 

Driving  to  the  good  life  33 

A  dollar  down,  a  dollar  a  week:  Living  on  credit  34 

Creating  demand  for  needless  things  34 

Getting  Richer,  or  Staying  Poor  35 

Feeling  downtrodden  on  the  farm  36 

Immigrants  and  African  Americans: 
Getting  by  at  the  bottom  of  the  heap  38 

Crashing  with  the  Market  38 

Buying  into  the  market  on  credit  39 

Getting  gored  by  the  bulls  39 

Lessons  Learned  41 

It's  easy  to  borrow,  hard  to  repay  41 

The  stock  market  can  go  down  42 

Part  11:  Getting  Depressed  43 

Chapter  4:  Going  Bust:  A  Depression  Is  Born  45 

Analyzing  What  Happened  45 

Putting  a  Happy  Face  on  a  Gloomy  Economy  47 

Banking  in  Ruins  48 

Reacting  to  the  crash  49 

Digging  a  deeper  hole  49 

Taking  a  great  bank  holiday  50 

Breathing  new  life  into  the  banks  51 


Table  of  Contents 


XI 


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Becoming  Jobless,  Homeless,  and  Hungry  53 

Watching  jobs  disappear  53 

Moving  to  the  streets  56 

ng  hungry  57 

on  Washington  60 

Lessons  Learned  61 

Safeguarding  savings:  The  FDIC  61 

Reacting  to  economic  downturns  62 

Chapter  5:  Coming  Face  to  Face  with  Hard  Times  65 

Looking  for  Relief  65 

Trying  to  help  at  the  local  level  66 

Getting  the  feds  involved  . . .  slowly  67 

Swallowing  pride  to  keep  from  starving  70 

Changing  with  the  Times  71 

Tapping  the  entrepreneurial  spirit  71 

Making  do  with  what  you  had  72 

Taking  a  Toll  on  the  American  Family  73 

Eroding  men's  self-worth  74 

Hitting  children  the  hardest  76 

Scraping  By  at  the  Bottom  of  the  Barrel  77 

African  Americans  77 

Latinos  80 

Native  Americans  81 

Lessons  Learned  82 

Weaving  a  social  services  safety  net  82 

Paying  women  what  they're  worth  83 

Chapter  6:  Troubles  on  the  Farm  85 

Farmers'  Pre-Depression  Depression  85 

Getting  a  boost  from  weather  and  WWI  86 

Watching  demand  and  prices  fall  87 

Sharecroppers:  The  worst  of  the  worst-off  88 

Fumbling  federal  efforts  to  help  89 

Fighting-Mad  Farmers  90 

Calling  for  a  "holiday"  90 

Facing  the  farmers  in  the  road  91 

Holding  "penny"  auctions  92 

Catching  Washington's  attention  92 

Paying  Farmers  Not  to  Farm  94 

Pumping  money  into  the  economy  95 

Finding  a  glitch  and  a  flaw  in  the  AAA  96 

Revamping  the  AAA  97 

Drought  and  Dust  98 

Roosevelt,  the  rainmaker  99 

A  plague  of  grasshoppers  99 

Mountains  of  dust  100 


^ff       Lessons  from  the  Great  Depression  For  Dummies 


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Unm  tho  D 


Lessons  Learned  103 

The  farmer  and  the  Feds  103 

Feeding  the  poor  104 


isery  Loves  Company: 
How  the  Rest  of  the  World  Fared  107 

Tallying  the  Costs  of  War  107 

Paying  reparations  —  or  not  108 

Trying  temporary  fixes:  The  Dawes 

and  Young  plans  109 

Making  things  worse  with  tariffs  1 10 

Kicking  the  Gold  Habit  Ill 

The  war  changes  the  rules  1 12 

Goodbye,  gold  standard  113 

A  "bombshell  message"  113 

Looking  at  the  Great  Depression  around  the  World  1 14 

Canada  114 

Mexico  115 

Great  Britain  116 

France  117 

Latin  America  117 

Africa  118 

Linking  Depression  and  Despotism  119 

Military  Japan  119 

Mussolini's  Italy  120 

Hitler's  Germany  120 

Stalin's  Soviet  Union  122 

Lessons  Learned  123 

The  World  Bank  123 

The  International  Monetary  Fund  and 
the  end  of  the  gold  standard  124 

Part  111:  Living  Through  the  Great  Depression...  125 
Chapter  8:  On  the  Road  127 

The  "Wandering  Population"  127 

Riding  the  rails  128 

"Waiting  for  nothing"  129 

Being  run  off  or  arrested  129 

The  "Boxcar  Children"  131 

Locking  up  the  schools  132 

Giving  boys  a  purpose:  The  CCC  132 

Leaving  their  mark  on  the  land  133 

The  Real-Life  Grapes  of  Wrath  134 

Telling  the  rest  of  the  story  135 

Contributing  to  the  great  migration:  The  AAA  135 

Heading  west  136 


Table  of  Contents 


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Life  in  California  137 

Fitting  in  where  they  weren't  wanted  138 

Feeling  the  sting  of  discrimination  139 

ting  down  roots  140 

earned  141 

Working  to  serve  141 

Losing  ground  in  the  fields  142 


Chapter  9:  Demagogues  and  Desperadoes  145 

The  Soapbox  Supermen  145 

Francis  E.  Townsend  146 

Charles  E.  Coughlin  147 

Huey  P.  Long  147 

Heading  for  a  showdown  with  FDR  148 

Fascists,  Nazis,  and  Reds  149 

Hatching  the  "Business  Plot"  150 

Defending  the  wealthy  150 

Trying  to  get  a  footing  as  communists  151 

Shilling  for  Der  Fiihrer  152 

Sticking  with  the  Constitution  152 

Robin  Hoods  and  Dirty  Rats  153 

Thirsting  for  justice  155 

Emphasizing  the  good  guys  156 

Lessons  Learned  158 

Chapter  10:  Having  Fun  in  Spite  of  It  All  159 

More  Time  to  Play  159 

Cutting  down  the  workweek  160 

Finding  uses  for  free  time  160 

When  Radio  Was  King  160 

Influencing  America  on  the  public  airwaves  161 

Politicking  over  the  air  163 

Trading  Real  Life  for  Reel  Life  164 

Filling  the  seats  165 

Keeping  it  clean  166 

Producing  the  stuff  of  dreams  167 

More  Fun  for  the  Eyes  and  Ears  168 

Reading  comic  strips  and  their  offspring  168 

Swinging  to  a  new  sound  170 

Drinking  and  Driving  171 

Bringing  back  legal  booze  171 

Touring  America  172 

Lessons  Learned  173 

Changing  how  we  spend  leisure  time  173 

Spending  time  in  traffic  174 


jfftf      Lessons  from  the  Great  Depression  For  Dummies 


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Chapter  11:  Labor  Rising:  Unions  in 
the  Great  Depression  175 

zed  Labor  175 

ing  ground  in  good  and  bad  times  176 

Exposing  management's  dark  side  177 

Sinking  with  the  economy  178 

A  New  Deal  for  Workers  178 

Section  7(a):  Supporting  the  right  to  unionize  179 

The  Wagner  Act:  Giving  unions  real  strength  180 

The  Fair  Labor  Standards  Act: 

Raising  wages,  cutting  hours  181 

Forming  New  Kinds  of  Unions  182 

Setting  up  the  CIO  183 

Fighting  in  the  ranks  184 

Considering  the  workers  no  one  wanted  185 

Strikes  and  Fights  186 

Shutting  down  cities  186 

Sitting  down  on  the  job  188 

Beating  "Big  Steel"  189 

Losing  to  "Little  Steel"  189 

Growing  tired  of  labor  strife  190 

Lessons  Learned  190 

Trying  to  keep  pace  with  the  minimum  wage  191 

Striving  to  stay  relevant  in  unions  192 

Part  IV:  Fixing  Things   193 

Chapter  12:  A  Tale  of  Two  Presidents  195 

"The  Great  Humanitarian"  195 

Growing  up  196 

Striking  gold  196 

Saving  lives  197 

Serving  presidents  198 

Serving  as  president  198 

A  good  man,  a  bad  politician  199 

The  New  Dealer  200 

Growing  up  201 

Starting  his  political  career  201 

Losing  the  use  of  his  legs  202 

Becoming  governor  202 

Running  for  president  203 

Easy  Campaign,  Hard  Transition  204 

Running  to  the  right  204 

Campaigning  for  a  lost  cause  205 

Winning  the  White  House  205 

Handing  off  the  Great  Depression  206 


Table  of  Contents 


Avoiding  an  assassin's  bullet  207 

Taking  over  208 

— ^  Leesons  Learned  209 

J       \  JT\        f\  f  \  L(  Ringing  the  wait  with  the  Twentieth  Amendment ...  209 

I— J  I  \J  YJ  I—/  \J  \J  IXlSiding  off  the  office  from  Bush  to  Obama  210 

Chapter  13:  Roosevelt's  New  Deal  211 

Starting  Fast:  The  First  100  Days  211 

An  alphabet  soup  of  achievements  213 

"The  most  far-reaching  legislation  ever  enacted" ...  216 
No  one  likes  relief:  The  Civil  Works  Administration ...  218 

Starting  the  Second  New  Deal  219 

Generating  jobs  through  the  Works  Progress 

Administration  220 

Establishing  Social  Security  221 

Feuding  with  the  Supreme  Court  223 

Assessing  the  New  Deal  224 

Lessons  Learned  225 

Paying  for  Social  Security  225 

Closing  the  New  Deal's  health  gap  227 

Chapter  14:  Lessons  Learned  from 
the  Great  Depression  229 

An  Overview  of  the  Great  Depression  229 

Creating  an  economic  disaster  230 

Dealing  with  the  consequences  231 

Recessions  after  the  Great  Depression  232 

Debating  "the  Great  Moderation"  232 

Looking  at  post-war  recessions  233 

How  Things  Have  Changed  since  1929   235 

The  Legacy  of  the  Great  Depression  237 

Part  V:  The  Part  of  Tens  239 

Chapter  15:  Ten  Good  Movies  Made  in 
or  about  the  Great  Depression  241 

The  Public  Enemy  (1931)   241 

I  Am  a  Fugitive  from  a  Chain  Gang  (1932)   241 

Gabriel  Over  the  White  House  (1933)   242 

Gold  Diggers  of  1933  (1933)   242 

Dead  End  (1937)   243 

The  Grapes  of  Wrath  (1940)   243 

They  Shoot  Horses,  Don 't  They?  (1969)   243 

Sounder  (1972)   244 

Bound  for  Glory  (1976)   244 

Cinderella  Man  (2005)   244 


^(//      Lessons  from  the  Great  Depression  For  Dummies 


Chapter  16:  Ten  Things  Invented  or  Popularized 
in  the  Great  Depression  

DropBoote 


ad  (1930)   245 

(1930)   245 

Scotch  Tape  (1930)   246 

Alka-Seltzer  (1931)   246 

Fritos  (1932)   247 

Toll  House  Cookies  (1933)   247 

The  Laundromat  (1934)   247 

Tampax  (1936)   248 

Nylon  Bristle  Toothbrush  (1938)   248 

Rudolph  the  Red-Nosed  Reindeer  (1939)   248 

Chapter  17:  Ten  Not-So-Depressing  Things 
about  the  Great  Depression  249 

Marx  Brothers  Movies  249 

Shirley  Temple  249 

The  Golden  Gate  Bridge  250 

The  Wizard  of  Oz  Movie  250 

"Wrong  Way"  Corrigan  251 

The  Debut  of  Bugs  Bunny  251 

Baseball's  All-Star  Game  252 

The  Introduction  of  Muzak  253 

The  World's  —  and  Other  —  Fairs  253 

Superman  254 

Appendix:  for  Further  Reading........................  255 

Index.  257 


„    ,  Introduction 

DropBooks   


J  %  lot  long  after  the  U.S.  stock  market  crashed  in  late  October 
m   w  1929,  a  reporter  for  The  Saturday  Evening  Post  asked  the 
esteemed  British  economist  John  Maynard  Keynes  if  he  could  think 
of  another  period  in  history  that  was  as  financially  bleak. 

"Yes,"  Keynes  replied.  "It  was  called  the  Dark  Ages,  and  it  lasted 
400  years." 

The  Great  Depression  didn't  last  quite  that  long.  It  is  generally 
considered  to  have  begun  in  late  1929  and  ended  in  1940  and  1941, 
when  the  United  States  stepped  up  military  production  as  the 
threat  of  war  loomed. 

But  the  influences  of  the  period  —  from  the  existence  of  the  Social 
Security  system  to  federal  government  price  supports  of  U.S.  farm 
products  to  the  insurance  on  bank  accounts  —  are  felt  in  nearly 
every  aspect  of  contemporary  life  in  the  United  States. 

In  fact,  virtually  every  economic  downturn  since  the  1930s  has 
inspired  comparisons  to  that  earlier  period  and  raised  questions 
about  what  happened  just  before  and  during  the  Great  Depression. 
In  the  last  90  days  of  2008,  for  example,  the  term  "Great 
Depression"  appeared  270  times  in  The  New  York  Times  alone, 
most  often  in  stories  about  the  state  of  the  2008  economy. 

In  most  cases,  making  such  comparisons  is  a  legitimate  response 
because  it's  highly  probable  that  no  other  period  has  had  as  much 
impact  on  the  way  government,  business,  labor,  and  the  American 
people  interact  with  their  economy. 

The  Great  Depression  has  also  had  personal  impacts  on  many 
modern  American  families  because  of  the  wrenching  effects  it  had 
on  their  parents,  grandparents,  or  great-grandparents. 

For  example,  I'm  a  Californian  because  my  mother's  parents  moved 
in  the  1930s  from  a  dust-choked  farm  near  Stillwater,  Oklahoma,  to 
the  uncertain  promise  of  a  better  life  in  Monterey,  California.  Tens 
of  millions  of  Americans  can  relate  similar  stories  about  how  the 
Great  Depression  affected  their  families. 


Lessons  from  the  Great  Depression  For  Dummies 


About  This  Book 


DropBo&te 


ression  has  long  been  a  favorite  topic  for  historians 
ok  writers.  Except  for  the  Civil  War,  probably  no 
period  in  U.S.  history  has  been  written  about  more  than  the  era 
of  Black  Thursday,  the  New  Deal,  FDR,  John  Dillinger,  bread  lines, 
and  the  Dust  Bowl.  (Don't  worry  if  some  of  these  terms  aren't 
familiar  —  I  explain  them  all  in  this  book.)  But  Lessons  from  the 
Great  Depression  For  Dummies  takes  a  little  different  approach  than 
other  books  about  the  era. 


Here  are  my  goals  in  this  book: 

To  give  you  a  solid  grounding  in  just  what  happened  during 
the  Great  Depression,  in  the  rest  of  the  world  as  well  as  in  the 
United  States. 

f  To  look  at  how  the  experiences  of  the  1930s  stack  up  against 
the  economic  conditions  of  the  21st  century. 

v0  To  assess  just  what  has  —  and  hasn't  —  been  learned  from 
the  events  of  eight  decades  ago. 

To  maybe  spark  a  chuckle  or  an  "I  didn't  know  that!"  through 
an  anecdote  or  quirky  fact  about  the  people  and  the  events  of 
the  period. 

This  book  is  not  a  textbook.  If  you're  looking  for  in-depth  dissections 
of  Keynesian  economics  or  exhaustive  explanations  of  the 
environmental  effects  of  the  Tennessee  Valley  Authority,  you're 
likely  to  be  disappointed. 

It's  also  not  meant  to  be  a  polemic  for  any  particular  political 
perspective.  However,  while  I've  tried  hard  to  be  objective,  it's 
possible  my  personal  biases  may  have  snuck  in  from  time  to  time. 
If  they  have,  I  apologize.  Just  ignore  them.  I  do. 


Conventions  Used  in  This  Book 

To  help  you  navigate  through  the  book,  I've  used  the  following 
conventions: 

Italics  are  used  both  to  emphasize  a  word  and  to  highlight  a 
new  word  or  phrase  that  is  being  defined. 

Bold  highlights  the  keywords  in  a  bulleted  list. 


Introduction 


What  \lou're  Not  to  Read 

in  this  book  you're  going  to  see  blocks  of  text  in 
xes  (called  sidebars).  They  contain  quotations, 
interesting  people  from  the  period,  anecdotes 
about  certain  events,  or  the  origins  of  customs  or  other  aspects  of 
American  life. 


DropBacte 


Think  of  them  as  side  trips  off  the  highway.  You  can  skip  right  by 
them  and  stick  with  the  main  text,  or  you  can  stop  for  a  minute 
before  resuming  the  journey.  You  could  even  save  them  until 
you've  read  all  of  the  main  text  and  then  go  back  to  them.  It's  like 
two  books  for  the  price  of  one! 


Foolish  Assumptions 

We  all  know  that  when  you  assume,  you  make  an  ass  of  u  and  me. 
(Well,  it  was  funny  in  sixth  grade.) 

Notwithstanding  that  admonition,  I'm  making  a  few  assumptions 
about  why  you  picked  up  this  book: 

v0  You  know  little  to  nothing  about  the  Great  Depression,  and 
you  want  to  find  out  about  it. 

You  know  something  about  the  Great  Depression,  and  you 
would  like  to  know  more. 

You  know  a  lot  about  the  Great  Depression,  and  you  want  to 
see  just  how  big  an  ignoramus  the  author  is. 

Seriously,  the  only  real  assumptions  I  make  are  that  you're  inter- 
ested in  U.S.  history  or  you're  concerned  about  what's  happening 
with  the  current  economy  and  you  want  to  know  how  it  contrasts 
and  compares  with  the  1930s.  If  either  or  both  assumptions  are 
true,  I  think  you  have  picked  up  the  right  book. 


HoW  This  Book  Is  Organized 

This  book  is  set  up  so  you  don't  have  to  start  on  the  first  page  and 
go  straight  through  to  the  last.  If  you  scan  the  table  of  contents 
and  Chapter  10's  title  jumps  out  and  grabs  you  by  the  throat,  feel 
free  to  read  it  first.  You  can  always  go  back  to  Chapter  1  later. 


Lessons  from  the  Great  Depression  For  Dummies 


Basically,  the  book  is  organized  along  a  three-tier  structure.  The 
parts  are  collections  of  chapters  grouped  more  or  less  around  a 
central  theme.  Next  are  the  chapters  themselves,  which  contain 
|  ]ff  \  1T\        <S5jpJ?c\sK^a^pic  or  time  period.  Finally,  the  headings  and 
I  V/       l—J  \$k>\mJin^3^knote  parts  of  the  chapters  that  home  in  on  specific 
subjects. 

Oh,  and  starting  with  Chapter  3,  there's  a  section  at  the  end  of 
each  chapter  called  "Lessons  Learned."  This  section  looks  at  how 
events  covered  in  the  chapter  relate  to  contemporary  situations, 
and  whether  we  do  a  better  job  of  handling  them  now  than  we  did 
then. 

Here's  a  look  at  what's  in  the  five  parts: 

Part  1:  Heading  into  a  Mess 

The  chapters  in  this  part  are  sort  of  like  the  appetizer  course. 
There's  an  overview  of  the  book's  contents  (think  of  it  as  an 
annotated  menu).  Then  there's  a  collection  of  explanations  of 
economic  terms  and  concepts  that  will  make  understanding  the 
Great  Depression  easier. 

This  part  is  topped  off  by  some  pretty  detailed  background  on 
what  happened  before  the  Great  Depression  that  helped  bring  it 
about,  from  making  too  many  things  to  having  too  little  money  to 
buy  them. 

Part  11:  Getting  Depressed 

This  part  covers  just  how  hard  the  Great  Depression's  hard  times 
were  —  and  who  they  were  hard  on,  particularly  in  the  three  years 
after  the  stock  market  crash  in  late  1929. 

It  explores  the  events  that  helped  trigger  the  Great  Depression; 
how  it  changed  Americans'  relationships  with  each  other;  how 
people  coped  with  virtually  no  help  from  the  government;  the 
plight  of  rural  Americans  (who  were  doubly  hit  by  the  economy 
and  Mother  Nature);  and  what  was  happening  in  the  rest  of  the 
world. 


Introduction 


Part  111:  LiVlnq  Through 


|^         rarfill  lookTat  the  mass  exo 


ssion 


exodus  of  rural  Americans  from  the 
drought-stricken  Great  Plains  to  the  West.  It  also  houses 
collections  both  of  characters  that  made  their  livings  with  guns 
and  of  characters  that  made  their  livings  with  their  big  mouths. 
I  explain  how  Americans  tried  to  make  the  best  of  the  gloomy 
economic  times  by  escaping  to  radio  shows  or  the  movies,  as  well 
as  how  organized  labor  got  stronger  during  the  era. 


Part  IV:  FMnq  Things 

This  part  focuses  on  the  two  presidents  who  played  very  different 
roles  in  the  Great  Depression:  Herbert  Hoover,  the  accomplished 
humanitarian  who  became  the  Great  Goat;  and  Franklin  D. 
Roosevelt,  the  polio-stricken  patrician  who  simultaneously 
became  the  best-loved  and  most-hated  man  of  the  era.  I  examine 
the  presidential  campaign  of  1932  and  the  transition  between 
the  two  men,  as  well  as  Roosevelt's  New  Deal  cures  for  the  Great 
Depression  —  how  well  they  worked  and  their  lasting  impacts.  I 
conclude  this  part  with  a  summary  of  what's  different  and  what's 
similar  about  the  economies  of  the  1930s  and  the  2000s. 


Part  V:  The  Part  of  Tens 

Ah,  the  ubiquitous  For  Dummies  Part  of  Tens.  This  particular 
collection  includes  a  look  at  ten  good  movies  set  in  the  Great 
Depression,  ten  things  invented  or  popularized  in  the  period,  and 
ten  things  about  the  1930s  that  weren't  so  depressing  after  all. 


Icons  Used  in  This  Book 

Those  little  round  pictures  in  the  left-hand  margins  are  designed  to 
give  you  a  heads-up  as  you  are  meandering  or  racing  through  the 
book. 


Lessons  from  the  Great  Depression  For  Dummies 


This  icon  indicates  a  quote  from  an  article,  speech,  or  document. 


i 


►icon,  you're  looking  at  the  origin  of  a  law,  custom,  or 
other  aspect  of  life. 


This  icon  alerts  you  to  a  fact  or  idea  that  you  may  want  to  stash 
away  on  your  brain's  hard  drive. 


If  you  see  this  icon,  there's  a  factoid  about  contemporary  eco- 
nomic conditions  lurking  about,  usually  juxtaposed  with  how 
things  were  in  the  1930s. 


Where  to  Go  from  Here 

You  can  go  anywhere  you  want  from  here.  You  can  start  with 
Chapter  1  or  skip  around  the  book.  That's  how  For  Dummies  books 
are  built.  Me,  I  almost  always  go  straight  to  "The  Part  of  Tens"  and 
then  head  back  to  Chapter  1. 


But  heck,  it's  your  book.  Enjoy. 


DropBooks  Parti 

Heading  into  a  Mess 


The  5th  Wave 


By  Rich  Tennant 


So,  hovr  £ast  can  \ 
this  thing  go?  J 


DropBooks 


In  this  part . . . 

7 he  Great  Depression  wasn't  nearly  as  simple  an 
historical  period  as  some  people  make  it  out  to  be.  It 
wasn't  just  a  case  of  the  stock  market  going  down  and 
everyone  in  the  United  States  going  broke. 

In  this  part,  you  get  an  overview  of  the  period  to  whet 
your  appetite  for  other  parts  of  the  book.  And  before  you 
dine  on  what  comes  next,  this  part  gives  you  a  menu  of 
economic  terms  and  concepts  that  can  be  useful  in 
understanding  the  era. 

I  top  off  this  part  with  a  summary  of  the  country's 
economic  rough  times  prior  to  the  Great  Depression  and  a 
fairly  detailed  look  at  the  decade  just  before  things  really 
got  rough. 


Chapter  1 

a  Dark  and 
Stormy  Decade 

In  This  Chapter 

Getting  into  a  depression 
Dragging  nearly  everyone  down 
Coping  with  life  on  the  economy's  edges 
Trying  to  make  things  better 


1 

m  n  August  1928,  a  few  months  before  winning  the  U.S.  presidency, 
«(  Republican  candidate  Herbert  Hoover  boasted  that  "we  in 
America  are  nearer  to  the  final  triumph  over  poverty  than  ever 
before  in  the  history  of  any  land." 

Boy,  was  he  wrong. 

Less  than  a  year  after  Hoover  assumed  office,  the  United  States 
was  plunged  into  the  deepest  and  longest  economic  recession  in 
its  history.  It  wasn't  called  the  Great  Depression  for  nothing. 

This  book  tells  the  story  of  this  period  in  U.S.  history  (from  the 
end  of  1929  to  the  country's  entry  into  World  War  II  in  late  1941) 
by  looking  at  the  different  elements  that  gave  the  era  its  shape,  as 
well  as  some  of  the  lessons  and  legacies  that  the  era  left  us.  This 
chapter  tells  you  what  those  elements  are  and  where  to  find  out 
more  about  them. 

Before  the  Beginning 

Every  era  has  a  beginning  and  an  end  (although  historians  often 
disagree  about  just  when  they  occur).  But  nothing,  not  even 
history,  happens  independently  of  everything  else. 


Part  I:  Heading  into  a  Mess 


DropB 


The  first  part  of  this  book  takes  a  look  at  events  before  the  Great 
Depression,  to  put  the  era  in  context  and  explain  how  those  events 
affectedj things  after  the  depression  began.  It  also  provides  some 
)f  terms  and  concepts  that  may  prove  helpful  in 
the  era. 

Defining  the  Great  Depression 

While  the  Great  Depression  was  a  political,  social,  and  cultural 
event,  as  well  as  a  financial  calamity,  its  roots  were  economic.  To 
have  some  understanding  of  what  happened,  you  need  to  have  a 
grasp  of  basic  economic  terms  and  processes. 

On  your  to-know  list:  the  difference  between  a  depression  and  a 
recession;  the  methods  the  federal  government  uses  in  fighting 
economic  downturns;  how  the  Federal  Reserve  System  works; 
what  role  the  stock  market  plays  in  a  recession;  and  how  inflation 
and  deflation  factor  into  recessionary  economics.  I  explain  all 
these  terms  and  concepts  in  Chapter  2. 


Tracking  events  that  ted 
to  the  Great  Depression 

^be/?     The  Great  Depression  wasn't  the  first  time  that  the  U.S.  economy 


hit  the  skids.  In  fact,  recessions  seem  to  come  along  with  discon- 
certing regularity.  But  they  do  vary  in  their  causes  (foreign  wars, 
broken-down  railroads,  even  presidents  who  don't  like  banks), 


their  duration,  and  their  lasting  impact. 

In  the  period  between  the  end  of  World  War  I  and  the  onset  of 
the  Great  Depression,  the  United  States  for  the  most  part  enjoyed 
economic  good  times  under  a  string  of  Republican  presidents  who 
thought  that  what  was  good  for  big  business  was  good  for  the 
rest  of  the  country.  There  were  new  or  improved  products  to  buy 
(especially  cars),  lots  of  advertising  to  help  talk  people  into  buying 
them,  and  easily  obtained  credit  with  which  to  buy  them. 

But  behind  the  facade  of  fiscal  fun  lurked  indications  that  the  U.S. 
economy  was  living  on  borrowed  time.  Large  groups  of  Americans  — 
farmers,  minorities,  and  low-income  workers  —  were  not  sharing 
in  the  good  times.  The  stock  market  was  dangerously  overheated, 
and  eventually  it  melted  down. 


I  offer  details  of  the  times  before  the  Great  Depression,  along 
with  a  look  at  modern  stock  market  crash  safeguards  (as  well  as 
modern  credit  risks)  in  Chapter  3. 


Chapter  1:  It  Was  a  Dark  and  Stormy  Decade     /  / 


Sharing  the  Suffering 

DropBcffiks 


y  few  Americans  lost  money  directly  when  the  U.S. 
rashed  in  October  1929,  the  pain  of  the  general 
collapse  of  the  economy  that  followed  was  felt  by  almost  everyone. 

Part  II  of  this  book  looks  at  the  crushing  blows  suffered  by  various 
groups  of  people,  from  bankers  to  farmers. 


Going  hungry  and  jobless 
as  the  banks  collapse 

Trying  to  figure  out  why  the  Great  Depression  occurred  has 
sparked  debate  among  economists  and  historians  for  decades. 
It's  a  safe  bet  there  was  a  combination  of  reasons  for  it,  from  farm 
failures  to  too  many  poor  people. 

jjABE/?     Whatever  its  causes,  the  Great  Depression's  consequences  were 


devastating.  While  government  officials  and  business  leaders 
initially  tried  to  gloss  things  over,  the  U.S.  banking  system  teetered 
on  the  edge  of  collapse.  It  took  a  change  of  administrations  and  an 


extended  "bank  holiday"  to  pull  the  banking  industry  back  from 
the  edge. 

Unemployment  soared,  a  swelling  number  of  homeless  people 
seemed  to  occupy  every  street  corner,  children  went  hungry,  and 
World  War  I  veterans  marched  on  Washington,  D.C. 

To  find  out  more,  read  Chapter  4,  which  also  looks  at  the  federal 
program  that  protects  most  bank  deposits  and  the  three-pronged 
approach  the  government  has  taken  since  World  War  II  to  prevent 
recessions  from  becoming  depressions. 


Looking  for  help,  and  striving 
to  help  themselves 

The  Great  Depression  damaged  not  only  Americans'  wallets  and 
purses  but  also  their  pride.  They  had  been  used  to  fending  for 
themselves,  their  families,  and  their  friends.  But  many  of  them  got 
into  such  deep  holes  that  to  get  out  required  help  on  a  much  larger 
scale. 


12    Part  I:  Heading  into  a  Mess 


The  failure  to  help  themselves  did  not  result  from  lack  of  trying. 
People  did  whatever  they  could  to  make  money,  but  most  often 
they  fel|  short.  Local  governments  and  private  charities  did  what 
t  it  took  a  change  of  presidents  —  and  a  lot  of  grit- 
leIr>eWi  —  for  people  to  get  and  take  meaningful  help  from 
the  federal  government. 

In  the  meantime,  people  tried  to  create  jobs  and  make  do  with  what 
they  had.  The  result  was  often  a  severe  blow  to  their  self-esteem  and 
a  source  of  stress  in  relationships.  And  hurting  the  most,  as  usual, 
were  the  nation's  minority  groups. 

Details  on  all  these  topics  are  in  Chapter  5,  where  you'll  also  find 
information  on  the  country's  21st-century  social  services  safety 
net,  and  how  efforts  to  pay  women  what  they  are  worth  have  fared 
since  World  War  II. 


Suffering  on  the  farm 

Times  were  tough  among  U.S.  farmers  even  before  the  Great 
Depression  started.  They  were  in  some  ways  victims  of  their  own 
success:  Overproduction  of  crops  led  to  low  prices  and  small  or  no 
profits. 

Farmers  got  little  help  from  the  federal  government  until  Franklin 
D.  Roosevelt  was  elected  president  in  late  1932.  While  they  were 
waiting,  some  farmers  took  things  into  their  own  hands  by  staging 
mini-revolutions . 

Then  the  Roosevelt  administration  came  up  with  a  plan  to  help 
farmers,  in  large  part  by  paying  them  not  to  farm  so  much.  But 
the  federal  government  couldn't  do  much  about  the  drought,  dust 
storms,  and  insect  invasions  that  plagued  the  agriculture  industry 
during  the  Great  Depression. 

You  can  find  out  lots  more  in  Chapter  6,  along  with  how 
U.S.  farmers  are  faring  in  the  21st  century. 

Exporting  our  economic  Woes 

The  United  States  wasn't  the  only  country  whose  economy  was 
hurting  as  the  1930s  began.  In  fact,  most  of  the  world  was  feeling 
financial  pain  by  the  end  of  1930. 


Chapter  1:  It  Was  a  Dark  and  Stormy  Decade     /  3 


Chapter  7  looks  at  the  international  state  of  things  after  World 
War  I,  including  efforts  to  make  things  better  and  efforts  that  only 
made  things  worse. 


tftaf  (lhapwr,  I  explain  the  role  the  gold  standard  played  in 
the  world  economy,  offer  a  country-by-country  view  of  the  Great 
Depression,  and  describe  how  nations  that  were  under  the  thrall  of 
dictatorships  fared.  I  also  introduce  two  international  organizations 
working  in  the  21st  century  to  foster  economic  cooperation  among 
nations. 


Copinq  With  Hard  Times 

The  Great  Depression  was  populated  with  a  lot  of  disparate 
characters,  from  the  "boxcar  children"  (kids  who  hit  the  road 
looking  for  a  future)  to  murderous  bank  robbers  to  Shakespeare- 
spouting  labor  leaders.  Part  III  of  the  book  covers  these  characters, 
as  well  as  discussing  migrant  farm  workers,  historic  labor  strikes, 
and  more. 


Looking  for  better  times 
dovOti  the  road 

While  most  Americans  stayed  close  to  home  during  the  Great 
Depression,  a  sizeable  number  packed  up  what  they  had  and  hit 
the  road.  Chapter  8  describes  the  three  groups  in  which  most  of 
those  wanderers  fell:  men  looking  for  work;  young  people  looking  for 
somewhere  they  wouldn't  be  a  burden  and  would  have  a  chance 
at  a  decent  life;  and  families  headed  for  the  "promised  land"  of 
California,  only  to  find  the  promise  was  mostly  false.  The  desperation 
of  these  people  is  caught  in  the  famous  portrait  of  a  migrant 
woman  with  her  children,  shown  in  Figure  1-1. 

Chapter  8  also  looks  at  an  ambitious  federal  program  that  put 
Depression-era  young  men  to  work  improving  the  national  parks 
and  wild  lands:  the  Civilian  Conservation  Corps.  And  I  discuss  the 
plight  of  migrant  farm  workers,  and  how  they  are  (and  aren't) 
protected  differently  today. 


Part  I:  Heading  into  a  Mess 


Figure  1-1:  Migrant  mother  Florence  Thompson  with  three  of  her  seven  children 
at  a  farm  workers'  camp  in  Nipomo,  California. 


Making  noise  With  speeches, 
rallies,  and  machine  guns 

Unlike  the  citizens  of  some  other  countries,  Americans  never  rose 
up  in  huge  numbers  to  protest  the  state  of  things  in  the  Great 
Depression  (unless  you  count  the  election  of  Franklin  D.  Roosevelt 
in  1932  and  1936  as  a  protest). 

That  doesn't  mean,  however,  that  there  weren't  individuals  with 
big  visions,  big  mouths,  and  substantial  followings.  Chapter  9 
looks  at  some  of  these  characters,  such  as  Louisiana  Governor  and 
Senator  Huey  Long  and  Roman  Catholic  priest/radio  commentator 
Charles  E.  Coughlin. 

Chapter  9  also  covers  efforts  by  communists  and  Nazis  to  gain  a 
foothold  in  the  U.S.  political  scene,  as  well  as  the  fascination  with 
criminals  (both  on  the  movie  screen  and  in  real  life)  during  the  era 
and  the  correlation  between  recessions  and  crime. 


Chapter  1:  It  Was  a  Dark  and  Stormy  Decade     /  § 


Putting  smites  on  depressed  faces 


DropB$®te' 

Great  Depressic 


ling  qualities  of  the  American  character  is  a  refusal 
st  because  things  aren't  going  well.  Even  in  the 
Depression,  Americans  found  ways  to  have  fun. 


As  Chapter  10  reveals,  the  most  popular  ways  to  fill  an  increasing 
amount  of  leisure  time  were  to  listen  to  the  radio  and  go  to  the 
movies.  But  there  were  also  comic  strips,  comic  books,  and  pulp 
magazines  to  peruse;  a  new  kind  of  music  to  listen  to;  legal  liquor 
to  drink;  and  better  cars  to  drive. 


betietopinq  organized  tabor 

Many  sectors  of  the  U.S.  economy  came  out  of  the  Great 
Depression  better  than  they  went  into  it,  but  perhaps  none  more 
so  than  organized  labor. 

Of  course  there  were  downs  as  well  as  ups.  As  Chapter  11  shows, 
it  took  thousands  of  strikes,  scores  of  deaths,  and  three  new  major 
federal  laws  for  labor  to  secure  a  significant  role  in  U.S.  politics 
and  economic  policy. 

Chapter  1 1  also  examines  the  history  of  the  federal  minimum  wage 
since  its  inception  in  the  Great  Depression,  and  the  role  of  labor  in 
the  first  decade  of  the  21st  century. 


Finding  a  Wat}  Out  of 
the  Great  Repression 

It  took  years  for  the  United  States  to  get  into  the  Great  Depression 
and  years  to  get  out  of  it.  Part  IV  of  this  book  examines  the  two 
men  who  bore  the  most  responsibility  for  turning  the  country 
around  in  the  era:  President  Herbert  Hoover  and  President 
Franklin  D.  Roosevelt. 

This  part  also  looks  in  detail  at  the  ambitious  agenda  of  Roosevelt 
during  his  time  at  the  helm,  and  what  the  effects  of  that  agenda 
were  on  later  generations.  It  ends  with  a  look  at  what  can  be 
learned  from  the  Great  Depression  and  applied  to  other  economic 
crises  in  U.S.  history,  particularly  in  the  21st  century. 


1  ()    Part  I:  Heading  into  a  Mess 


Swapping  leaders  mid-Depression 


DropB« 

approaches 


r  and  Franklin  Roosevelt  had  very  different  back- 
rhaps  it's  not  surprising  that  they  took  different 
approachesTb  dealing  with  the  Great  Depression.  How  well  they 
succeeded,  or  how  badly  they  failed,  is  still  a  source  of  debate 
among  historians  and  economists. 


Chapter  12  delves  into  what  life  experiences  each  man  brought  to 
the  White  House  and  how  the  two  approached  finding  cures  for  the 
country's  economic  illnesses.  I  also  look  at  their  1932  presidential 
race  and  how  they  handled  the  handing-off  of  power  from  one  to 
the  other. 


Curing  the  Great  Depression  With  a 
NeW  beat's  Worth  o  f  alphabet  soup 

Outside  of  a  war,  it  would  be  hard  to  think  of  another  period  in  U.S. 
history  when  so  much  federal  government  effort  went  into  solving 
a  problem  as  during  the  Great  Depression. 

The  era  was  a  great  period  for  acronyms.  There  were  federal 
programs  from  AAA  (Agricultural  Adjustment  Act)  to  WPA  (Works 
Progress  Administration).  Heck,  even  the  president  had  one:  FDR. 
Roosevelt's  efforts  were  called  the  New  Deal,  even  though  most 
historians  would  say  that  there  were  really  two  New  Deals. 

A  lot  of  historians  would  also  say  that  the  New  Deal(s)  had  a  lot  more 
lasting  impact  on  the  role  of  the  federal  government  in  American 
life  than  it  had  an  immediate  impact  on  the  Great  Depression.  Read 
Chapter  13  and  decide  for  yourself.  And  then  read  a  summary  of  the 
status  of  Social  Security  and  Medicare  in  the  early  21st  century. 


Lessons  and  Legacies  from 
the  Great  Repression 

Economically  speaking,  the  worst  thing  that  ever  happened  to  the 
United  States  was  the  Great  Depression.  But  it  wasn't  the  last  bad 
thing  to  happen  to  the  U.S.  economy. 

In  Chapter  14, 1  offer  a  summary  of  what  helped  to  trigger  the  Great 
Depression  and  what  came  about  as  a  result.  I  also  review  the  1 1 
recessions  that  have  come  along  since  World  War  II  and  look  at  the 
differences  between  the  mess  that  started  in  1929  and  the  one  that 
began  in  late  2007. 


Chapter  2 

Dropl8fifa  Basics:  You  Say 
"Depression,"  I  Say  "Broke" 


In  This  Chapter 

Comparing  a  recession  to  a  depression 
>  Looking  into  the  government's  economic  toolbox 
Taking  stock  of  the  market 
Explaining  inflation  and  deflation 


1 

m  f  you  already  know  the  difference  between  general  equilibrium 
«5  analysis  and  multilateral  trade  conventions,  go  ahead  and  skip 
this  chapter  because  you  clearly  have  a  firm  grasp  of  economic 
theory. 

If  you're  like  me,  however,  you  have  a  tough  time  figuring  out  if 
"three  for  a  dollar"  is  better  than  "40  cents  each."  If  that's  the  case, 
stick  around  and  peruse  some  basic  economic  terms  and  concepts 
that  will  give  you  a  better  grasp  of  what  happened  in  the  Great 
Depression  and  how  things  have  changed  since  then. 

depression:  A  Recession 
on  Steroids 

There's  an  old  economists'  joke  (told  mainly  by  old  economists) 
that  a  recession  is  when  your  neighbor  loses  his  job  and  a 
depression  is  when  you  lose  yours. 

Actually,  that's  pretty  accurate  because  the  major  difference 
between  the  two  is  that  a  depression  is  more  severe  than  a 
recession,  and  thus  a  bigger  economic  calamity.  Think  of  a 
depression  as  a  recession  on  steroids. 


/$    Part  I:  Heading  into  a  Mess 


DropB 


Defining  a  recession 


^cession?  Depends  on  whom  you  ask.  The  layman's 
[d4hii(|fl^?ttaat  a  recession  occurs  when  a  country's  gross 
'omestic  product  (GDP)  —  the  value  of  all  the  reported  goods  and 
services  produced  by  a  country  —  goes  down  for  two  or  more 
consecutive  quarters  (which  means  for  six  months  or  more). 

But  the  "two  quarters  or  more  of  declining  GDP"  definition  of  a 
recession  is  much  too  simple  for  many  economists.  In  fact,  the 
official  decision  as  to  whether  a  recession  is  occurring  is  left  to  a 
private,  nonprofit,  nonpartisan  organization  called  the  National 
Bureau  of  Economic  Research  (NBER).  Founded  in  1920,  the 
NBER  uses  data  from  more  than  1,000  university  professors  and 
researchers  who  look  at  factors  such  as  manufacturing  sales, 
personal  income  levels,  and  unemployment  rates. 

Of  course,  gathering  all  that  data  and  analyzing  it  takes  a  while,  so 
recessions  can  be  months  old  before  the  NBER  gets  around  to 
telling  us  one  is  occurring  (or  has  already  been  here  and  gone). 


^jjjftBE^     However  they're  defined,  recessions  are  pretty  common,  and  most 
<&/j§N  economists  consider  them  a  natural  part  of  the  business  cycle.  For 
(  UM  J  example,  the  NBER  says  the  United  States  had  recessions  in  the 
V^J/   first  half  of  1980;  from  July  1981  until  November  1982;  from  July 
1990  until  March  1991;  from  March  to  November  2001,  and  from 
December  2007  through  at  least  the  first  quarter  of  2009  (the  time 
of  this  writing). 


Sinking  into  a  depression 

A  recession  becomes  a  depression  when  things  get  so  bad  that  a 
country's  GDP  drops  by  more  than  10  percent.  The  last  time  that 
happened  in  the  United  States,  we  called  it  the  Great  Depression  — 
and  not  because  it  was  a  lot  of  fun. 

To  get  technical,  the  Great  Depression  was  really  two  depressions: 

V  From  1929  to  1933,  the  GDP  of  the  United  States  plunged  27 
percent,  or  10  times  as  much  as  during  any  recession  since 
World  War  II. 

V  From  1937  to  1938,  after  a  bit  of  a  rally,  the  GDP  dropped  18 
percent. 

Compare  those  numbers  to  the  1.5  percent  decline  in  the  GDP 
during  the  1990-1991  recession  or  the  0.6  percent  it  went  down 
in  the  2001  recession,  and  you  have  some  idea  how  severe  the 
situation  was  in  the  1930s. 


_  Chapter  2:  Economic  Basics:  You  Say  "Depression,"  I  Say  "Broke 


bling  over  definitions 


"Let  it  snow  on  the  record  that  when  the  American  people  cried  out  for  economic 
help,  Jimmy  Carter  took  refuge  behind  a  dictionary.  Well,  if  it's  a  definition  he  wants, 
I'll  give  him  one.  A  recession  is  when  your  neighbor  loses  his  job.  A  depression  is 
when  you  lose  yours.  And  recovery  is  when  Jimmy  Carter  loses  his." 

— 1980  Republican  presidential  candidate  Ronald  Reagan,  responding  to  criti- 
cism from  opponent  Carter  that  Reagan  had  misused  the  term  "depression." 


To  be  clear,  a  depression  can  still  happen  in  modern  times.  In  the 
1990s,  Finland's  economy  went  into  a  depression.  The  Finnish  GDP 
dropped  1 1  percent  after  the  Soviet  Union  fell  apart  and  Finland 
lost  its  best  market  for  exporting  its  goods.  (And  since  we've  gone 
international  for  a  minute,  a  global  recession  is  said  to  occur  when 
global  economic  growth  drops  to  less  than  3  percent.) 


Considering  Economic  Cures 

Ordinary  recession  symptoms  are,  well,  depressing.  People  buy 
less  stuff  because  they  feel  less  confident  about  making  money  in 
the  future.  Factories  make  less  stuff  because  people  are  buying  less. 
It  can  be  harder  to  get  credit.  Unemployment  rises,  and  the  stock 
market  sags.  (But  as  I  explain  in  Part  II,  the  Great  Depression's  symp- 
toms made  an  ordinary  recession  look  like  a  day  at  the  beach.) 

Since  one  of  the  purposes  of  having  a  federal  government  is  to 
have  someone  to  blame  when  things  go  wrong,  it  seems  only  fair 
that  we  look  at  methods  the  federal  government  can  use  to  try  to 
pull  the  economy  out  of  a  recession. 

Setting  fiscal  policies 

Fiscal  policies  are  basically  the  guidelines  the  government  follows 
to  collect  and  spend  our  money.  To  combat  recession,  it  can  take 
the  following  steps: 

Cut  taxes  so  people  and  businesses  keep  more  cash  for 
spending  on  goods  and  services. 

v0  Increase  spending  on  government  projects  to  spur 
employment. 

Widen  "safety  net"  programs  such  as  unemployment  insurance. 


20    Part  I:  Heading  into  a  Mess 


DropB 


Adjusting  monetary  policy:  The  Fed 

^ites  pretty  much  wandered  through  its  first  87  years 
LasJJ^caiinfc-Qrithout  a  functional  national  banking  system.  The 

irstBank  ofthe  United  States  (1791-1811)  and  the  Second  Bank 
of  the  United  States  (1816-1836)  were  the  only  sources  that  issued 
and  backed  official  U.S.  currency.  All  other  banks  either  operated 
under  state  charters  or  were  strictly  private  enterprises.  Each 
bank  issued  its  own  notes,  which  made  for  a  chaotic  system. 

In  1863,  Congress  took  the  first  step  toward  standardizing  banking 
by  passing  the  National  Bank  Act.  The  act  established  rules  for 
lending  practices  and  required  minimum  bank  reserves.  It  also 
slapped  a  10  percent  tax  on  state  bank  notes,  which  made  it 
financially  impractical  to  use  anything  but  federal  currency. 

In  1913,  Congress  created  the  Federal  Reserve  System,  better 
known  as  the  Fed.  The  system  is  essentially  the  federal  government's 
bank.  It  oversees  12  Federal  Reserve  banks  located  around  the 
country,  issues  currency,  regulates  banking  operations,  and 
oversees  consumer  credit  rights. 

The  Fed  is  in  charge  of  monetary  policy,  which  means  it  helps 
regulate  the  economy  by  manipulating  the  money  supply.  In  a 
recession,  the  Fed  can  boost  economic  growth  by  lowering  the 
amount  banks  have  to  keep  in  reserves,  which  puts  more  money  in 
circulation.  It  can  directly  pump  more  money  into  the  economy. 

The  Fed  can  also  lower  the  federal  funds  rate  (the  rate  banks 
charge  each  other  for  short-term  loans),  which  means  that  they 
can  then  charge  lower  interest  rates  on  loans  they  make  to  their 
customers.  In  the  recession  that  began  in  late  2007,  for  example, 
the  Fed  cut  the  federal  funds  rate  nine  times  in  15  months.  It 
dropped  from  4.75  percent  to  between  .25  percent  and  zero,  the 
lowest  in  its  history. 

In  2008,  the  Fed  broke  out  other  tools  at  its  disposal  to  try  to 
open  up  the  country's  credit  market.  Those  tools  included  buying 
Treasury  bonds  to  prop  up  investment  in  the  federal  government 
and  buying  up  loans  that  private  entities  had  made  so  they  could 
make  new  loans  without  being  overburdened  with  debt. 

But  keep  in  mind  that  at  the  onset  of  the  Great  Depression,  the  Fed 
was  only  16  years  old,  and  like  most  teenagers,  it  didn't  always 
make  the  best  decisions.  Moreover,  most  small  banks  weren't 
members  of  the  system,  mainly  because  the  Fed  snubbed  them  in 
favor  of  big  commercial  institutions.  Both  factors  turned  out  to  be 
disastrous,  as  I  explain  in  Chapter  4. 


Chapter  2:  Economic  Basics:  You  Say  "Depression,"  I  Say  "Broke"    2  / 


Sizing  Up  the  Stock  Market's 
D  r  0  |2©D0  k§ou/nturn 

The  maxim  that  it  takes  money  to  make  money  has  a  corollary: 
Without  money,  you  can't  make  money.  One  exception  to  the 
corollary  is  the  stock  market.  If  you're  willing  to  gamble,  you  can 
make  money  by  borrowing  from  someone  else.  But,  of  course,  you 
can  lose  money  the  same  way  —  and  lots  of  it.  In  this  section,  I 
explore  the  role  the  stock  market  can  play  in  exacerbating  an 
economic  downturn. 


Buying  on  margin 

Let's  say  you  want  to  buy  1,000  shares  of  Acme  Widget  Corp., 
which  is  trading  at  $10  a  share.  You  need  $10,000,  but  you  have 
only  $5,000.  No  problem:  You  buy  on  margin. 

What  that  means  is  you  borrow  the  other  $5,000  from  your 
stockbroker.  Now  let's  say  Acme  goes  up  in  price  by  a  dollar  a 
share.  Now  your  1,000  shares  are  worth  $1 1,000.  You  pay  back  the 
$5,000  you  borrowed,  and  pocket  your  original  $5,000  plus  all  of 
the  $1,000  in  increased  value  (minus  any  broker  fees).  You  have 
thus  profited  on  twice  as  many  shares  as  you  could  have  bought 
on  your  own. 

jtiBER     Of  course  the  reverse  is  true  as  well.  If  the  price  goes  down,  the 


broker  may  ask  you  to  put  some  more  money  into  your  account  as 
collateral  for  the  amount  you  borrowed.  That's  called  a  margin  call, 
and  it  sort  of  takes  the  fun  out  of  buying  on  margin. 


In  the  1920s,  it  was  common  for  investors  to  leverage  as  much  as 
90  percent  of  a  stock  purchase.  Broker  loans  rose  from  $2.5  billion 
in  1926  to  $8.5  billion  in  October  1929.  Brokers  charged  interest 
rates  of  as  much  as  20  percent.  No  one  cared  because  stock  prices 
were  going  up  so  fast  that  everyone  was  making  money. 

But  what  was  making  the  market  go  up  so  fast  was  the  huge 
amount  of  money  people  were  in  effect  borrowing  by  buying  on 
margin.  They  used  that  money  to  bid  up  the  price  of  stocks  far  out 
of  proportion  to  the  real  value  of  the  company  issuing  the  stock. 
The  Radio  Corporation  of  America  (RCA),  for  example,  went  from 
$85  to  $420  in  1928  despite  the  fact  that  it  had  never  paid  a  dividend. 

When  the  overheated  market  dropped  and  margin  calls  were 
placed  in  droves,  few  people  could  repay  what  they  had  borrowed. 
"Buying  on  margin"  became  a  recipe  for  disaster  (see  Chapter  3). 


22    Part ':  Heading  into  a  Mess 


Samuel  Insull 

to  Thomas  Edison  and  ended  up  face  down  in  a  Paris 
suDway.  in  Deiween,  aamuel  Insull  was  a  hero  of  U.S.  capitalism  —  and  a  villain  of 
the  Great  Depression. 

Insull  was  born  in  London  in  1859.  At  21,  he  came  to  New  York  and  became  Edison's 
private  secretary  and  right-hand  man.  After  helping  to  launch  what  would  become 
the  General  Electric  Co.,  Insull  moved  to  Chicago  and  began  building  an  electric 
utility  super  company.  By  the  end  of  the  1920s,  Insull's  electric  empire  stretched  to 
parts  of  32  states  and  had  4  million  customers. 

To  build  his  company,  Insull  sold  low-priced  stocks  and  bonds  in  various  hold- 
ing companies  he  controlled.  More  than  a  million  people  invested.  But  when  the 
stock  market  crashed  in  October  1929,  the  empire  went  belly  up,  and  investors  lost 
more  than  $700  million.  Subsequent  investigations  found  an  elaborate  shell  game 
in  which  one  Insull  company  would  sell  property  to  another  Insull  firm  at  a  large 
"profit."  Then  the  property  would  be  sold  again  to  a  third  Insull  firm.  The  profits, 
however,  existed  only  on  paper. 

Insull,  who  had  been  on  the  cover  of  Time  magazine  in  1929  as  a  captain  of  industry 
and  patron  of  the  arts  (he  gave  $20  million  to  build  the  Chicago  Civic  Opera  House), 
found  himself  on  the  cover  of  Time  in  1934  as  the  defendant  in  a  fraud  and  anti- 
trust case.  Although  he  was  eventually  acquitted,  he  was  financially  and  personally 
ruined,  and  he  left  the  country.  He  died  in  a  Paris  subway  station  in  1938  after  suf- 
fering a  heart  attack.  As  a  final  indignity  for  a  1920s  tycoon,  his  wallet  was  stolen 
from  his  body. 


Nowadays,  the  U.S.  Securities  and  Exchange  Commission,  the 
Federal  Reserve  Board,  the  stock  exchanges,  and  the  brokerage 
firms  themselves  set  rules  on  which  stocks  you  can  buy  on  margin, 
what  the  minimum  percentage  is  that  investors  must  put  up,  and 
when  brokerages  must  make  margin  calls.  In  2008,  investors  had 
to  put  up  a  minimum  of  50  percent  of  their  own  money  to  buy  on 
margin.  That  regulation  discourages  wild  speculation  and  also  helps 
keep  such  speculation  from  artificially  driving  up  stock  prices. 


Making  pooled  investments 

If  buying  on  margin  seems  a  little  risky,  but  you  still  want  to  invest 
in  a  variety  of  stocks  with  just  a  little  money,  the  solution  may  be 
to  pool  your  investment  with  a  bunch  of  other  small  investors,  give 
it  to  a  stock-picking  professional,  and  sit  back  and  wait  for  the 
profits  to  roll  in.  That's  basically  what  a  mutual  fund  is.  Mutual 
funds  have  been  around  in  their  current,  regulated  form  since 
1940.  In  2008,  there  were  more  than  8,000  of  them  in  the  United 
States,  with  a  total  investment  value  of  more  than  $12  trillion. 


_  Chapter  2:  Economic  Basics:  You  Say  "Depression,"  I  Say  "Broke 


The  1920s  versions  were  called  investment  trusts,  but  they  were 
actually  more  like  pyramid  schemes  than  mutual  funds.  An  average 
^  investor  would  buy  shares  (often  on  margin)  in,  say,  Big  Ed's 
J  }TC\  1T\        /nWsTmrft^ust.  Big  Ed  and  other  trusts  would  buy  shares  of  an 
I  >/  k-/  I— '  Vrenjf iggerHnist,  which  would  buy  shares  in  an  actual  company. 

The  insidious  part  of  the  trusts  —  beside  the  incredible  risk 
factor  —  was  that  they  tied  up  much  of  the  nation's  investment 
capital.  Instead  of  money  going  into  businesses  so  that  they  could 
expand,  make  new  products,  and  hire  more  people,  much  of  that 
money  just  floated  between  trusts  for  speculation  schemes. 

Not  everyone  thought  the  investment  trusts  were  a  wonderful 
system.  President  Herbert  Hoover  called  the  trust  system  "an  orgy 
of  mad  speculation"  and  noted  that  "there  are  crimes  far  worse 
than  murder  for  which  men  should  be  reviled  and  punished."  But 
most  people  shrugged  off  any  criticism. 

Factoring  in  Inflation 
and  deflation  \ 

Inflation  is  basically  a  sustained  rise  in  the  prices  of  goods  and 
services.  In  the  United  States,  the  inflation  rate  is  most  generally 
measured  by  something  called  the  Consumer  Price  Index  (CPI). 
The  CPI  gauges  what  a  collection  of  goods  and  services  costs  at 
the  moment,  compared  to  what  it  cost  at  a  fixed  point  in  the  past, 
which  is  set  at  100.  For  example,  a  CPI  of  120  would  mean  the 
goods  and  services  that  used  to  cost  $100  now  cost  $120  —  a  20 
percent  inflation  rate. 

Most  economists  agree  that  a  low  inflation  is  best.  In  the  United 
States,  inflation  rates  stayed  between  1.6  percent  and  3.3  percent 
from  1991  through  2008. 

The  qoid  standard:  Keeping 
inflation  in  check 

Since  the  cost  of  goods  rose  more  than  1,000  percent  in  the  last 
60  years  of  the  20th  century,  it's  hard  to  believe  that  for  most 
of  history,  inflation  hardly  existed.  In  the  last  third  of  the  19th 
century,  for  example,  prices  on  many  things  in  the  United  States 
dropped  by  nearly  50  percent  as  advances  in  transportation  and 
technology  made  making  and  moving  products  cheaper. 


2iJ    Part  I:  Heading  into  a  Mess 


DropB 


Another  reason  inflation  didn't  pose  much  of  a  problem  until  the 
1920s  was  that  most  countries  (at  least  most  Western  countries) 
I  the  gold  standard.  That  term  refers  to  a  country  tying  its 
:tly  to  the  amount  of  gold  it  holds.  The  idea  is  that 
go  to  the  country's  treasury  and  exchange  paper 
money  for  an  equivalent  amount  in  gold.  It  also  means  that  countries 
did  business  with  each  other  by  transferring  gold  rather  than 
currency.  Because  the  supply  of  money  was  limited  to  the  amount 
of  gold  a  country  had  on  hand,  prices  and  wages  tended  not  to 
increase  dramatically. 


The  gold  standard  more  or  less  worked  until  after  World  War  I, 
when  some  countries  were  so  broke  that  they  needed  to  print 
more  money  than  they  had  gold  to  support.  That  led  to  severe 
inflation,  as  governments  began  churning  out  currency  to  help 
people  with  rising  prices  on  scarce  commodities.  In  post-war 
Germany,  inflation  got  so  bad  that  people  literally  had  to  carry 
their  cash  in  wheelbarrows  so  they  could  buy  a  loaf  of  bread. 
(See  Chapter  7  for  a  discussion  of  when  and  why  the  United  States 
broke  away  from  the  gold  standard.) 


Battling  deflation 


The  opposite  of  inflation  —  known  as  deflation  —  can  be  even 
more  damaging  to  an  economy.  Deflation  occurs  when  prices 
persistently  fall.  This  decline  usually  reflects  a  drop  in  demand 
for  goods  and  services.  That  situation  causes  oversupplies,  which 
leads  to  slowed  production,  which  leads  to  rising  unemployment, 
which  leads  to  even  less  demand. 


Credit  shrinks  as  a  result  of  heightened  fears  that  loans  won't  be 
repaid.  Consumers  stop  buying  because  they're  afraid  they'll  need 
the  money  even  more  in  the  future,  or  because  they  think  prices 
will  be  even  lower  tomorrow.  And  the  downward  spiral  continues. 

Because  prices  drop  in  a  deflationary  period,  people  who  bought 
things  on  credit  —  such  as  houses  —  find  themselves  in  a  bad  way. 
After  the  October  1929  stock  market  crash,  for  example,  housing 
prices  dropped  steeply.  People  found  they  owed  more  on  their 
homes  than  they  were  worth.  As  unemployment  rose,  families  who 
could  no  longer  meet  their  mortgage  payments  found  themselves 
homeless,  as  well  as  jobless. 


Chapter  3 

to  Disaster:  The 
Economy  Prior  to  1929 

In  This  Chapter 

►  Tracking  hard  times  prior  to  the  Great  Depression 
Enjoying  the  good  life  with  "Silent  Cal" 
Watching  the  rich  get  richer 
Rushing  to  ruin  on  Wall  Street 
Lessons  learned 


7 he  Great  Depression  didn't  just  get  great  overnight.  It  took 
years  of  events  —  some  related  to  each  other,  some  not  —  to 
give  it  form,  and  even  then  its  enormity  wasn't  recognized  right 
away. 

In  this  chapter,  I  look  at  the  up-and-down  cycles  of  the  U.S.  economy 
prior  to  the  Great  Depression;  the  prosperity  of  the  Roaring 
Twenties  (both  real  and  imagined);  the  hidden  chasm  between  the 
rich  and  the  poor  that  grew  during  that  period;  and  the  "everyone 
should  be  rich"  ethos  that  helped  trigger  the  stock  market  crash  at 
the  end  of  the  decade. 

Riding  the  Economic  Cycle 

Since  the  birth  of  the  United  States,  its  economy  has  tended  to  run  in 
cycles,  with  periods  of  somewhere  between  10  and  20  years  of 
moderate-to-good  times,  interspersed  with  a  few  years  of  hard  times. 

Prior  to  the  rise  of  capitalism,  recessions  were  usually  triggered 
by  a  specific  external  event,  such  as  war,  crop  failures,  or  natural 
disasters.  In  capitalist  economies,  however,  the  causes  of  hard 
times  are  often  attributed  to  the  forces  of  the  marketplace:  supply 
and  demand,  consumer  spending  and  saving,  and  the  vagaries  of 
people's  responses  to  economic  events. 


20    Part ':  Heading  into  a  Mess 


Whatever  the  cause  (and  there  is  ceaseless  debate  among 
economists  about  precisely  what  causes  recessions),  the  advent 
— ^  — ^  of  hard  times  is  often  preceded  by  calamities  in  the  banking 
J  }TC\  1T\        #Tn\lrfs\-i/hQtock  market.  Hard  times  also  often  come  hard  on 
I  >J  KS        VtreV^B%fcOTer-speculation  in  land  or  securities.  Creditors  call  in 
loans,  money  supplies  get  tight,  and  businesses  close. 

"It  has  been  a  history  of  extravagant  expansions  in  the  business 
of  the  country,  followed  by  ruinous  contractions,"  said  President 
James  Buchanan  in  1857.  "At  successive  intervals  the  best  and 
most  enterprising  men  have  been  tempted  to  their  ruin  by  excessive 
bank  loans  of  mere  paper  credit,  exciting  them  to  extravagant 
importations  of  foreign  goods,  wild  speculations,  and  ruinous  and 
demoralizing  stock  gambling." 

But  we  always  seem  to  get  over  it. 

Some  hard  times  before  World  War  1 

The  precise  beginnings  and  endings  of  recessions  are  as  elusive 
as  their  exact  causes.  Keeping  that  in  mind,  though,  following  is  a 
look  at  a  half  dozen  tough  economic  times  that  the  United  States 
went  through  prior  to  World  War  I. 

\lou  can't  tax  the  Feds  (181 9-1 82 %) 

The  end  of  the  War  of  1812  (in  1815)  left  the  United  States  feeling 
financially  frisky.  U.S.  goods  were  selling  well  in  Europe.  Banks 
were  liberal  in  their  lending,  especially  to  finance  the  sale  of  public 
lands  in  the  West.  Public  land  sales  rose  from  $4  million  in  1816  to 
$13.6  million  in  1818. 

Things  were  going  so  well,  in  fact,  that  stock  traders  on  New  York's 
Wall  Street  were  compelled  to  take  their  business  literally  off  the 
street  in  March  1817,  moving  it  indoors  and  forming  the  New  York 
Stock  Exchange. 

But  a  number  of  factors  conspired  to  create  this  country's  first 
great  economic  crisis.  Perpetual  wars  between  France  and  England 
finally  ended  in  1815,  spurring  economic  growth  in  those  countries 
that  competed  with  U.S.  production.  U.S.  banks  issued  their  own 
currency  with  little  ability  to  back  it  in  specie  or  hard  money,  mean- 
ing gold  and  silver  coins.  When  they  needed  more  money,  they 
simply  printed  more,  which  resulted  in  rapid  inflation. 

In  1816,  Congress  established  the  Second  Bank  of  the  United  States 
(the  first  went  out  of  business  in  181 1)  in  an  effort  to  rein  in  the 
independent  banks  and  establish  some  uniformity  to  currency.  In 
1819,  the  Bank  began  calling  in  loans  it  had  made  to  state  banks, 


Chapter  3:  Prelude  to  Disaster:  The  Economy  Prior  to  1929    2  7 


and  it  demanded  hard  money  as  payment.  (Part  of  the  reason  was 
that  the  United  States  needed  to  pay  back  —  in  gold  —  foreign 
*     ;t  Jiad  received  to  finance  the  Louisiana  Purchase  in  1803.) 
wbQ(s,  in  turn,  began  calling  in  loans  they  had  made, 
nyVjBWtors  couldn't  meet  their  obligations.  Wages  fell, 
ises  failed,  and  banks  closed. 


DropBo® 


Several  states  tried  to  counter  the  Bank's  calling  in  of  loans  by 
imposing  taxes  on  the  Bank's  assets  within  their  borders.  But  in 
1820,  the  U.S  Supreme  Court  ruled  that  while  the  federal  government 
had  the  constitutional  authority  to  tax  state  and  private  banks,  the 
states  did  not  have  the  right  to  tax  a  federal  institution.  It  wasn't 
until  the  mid-1820s  that  things  leveled  off. 

The  president  Who  didn't  (ike  banks  (1837-1843) 

Through  the  last  half  of  the  1820s  and  first  half  of  the  1830s,  the 
U.S.  economy  chugged  along.  By  1834,  the  national  debt  had  been 
paid  off.  Roads,  railways,  and  canals  were  being  built  at  a  rapid 
pace.  Public  lands  in  the  West  were  being  snapped  up,  in  large  part 
by  speculators.  Land  sales  soared  from  around  $2.3  million  in  1830 
to  $24.9  million  by  1836. 

To  finance  all  that  activity,  banks  were  issuing  loans  like  crazy. 
Not  only  that,  but  they  were  also  still  printing  their  own  currency 
to  lend.  Inflation  resulted,  but  few  people  minded  because  there 
seemed  to  be  plenty  of  cash  to  cover  things. 

One  guy  who  did  mind  was  the  president  of  the  United  States. 
Andrew  Jackson  had  an  antipathy  to  banks  in  general,  in  part 
because  he  had  once  lost  a  lot  of  money  in  one.  He  particularly 
disliked  the  Second  Bank  of  the  United  States,  believing  it  was 
unconstitutional.  As  a  westerner,  he  also  disliked  what  he  viewed 
as  the  Bank's  favoritism  toward  the  desires  of  northeastern 
financiers  and  speculators. 

^jjj*B£f     So  in  1832,  Jackson  vetoed  a  bill  that  would  have  extended  the 
&/^~~M\  charter  of  the  Bank  past  its  1836  expiration  date.  He  also  withdrew 

(  jjjj  j  the  federal  government's  money  from  the  Bank  and  deposited  it 
in  "pet  banks"  chartered  by  various  states.  In  July  1836,  Jackson 
delivered  another  financial  body  blow  by  issuing  the  "Specie 
Circular,"  or  Coinage  Act.  It  decreed  that  the  federal  government 
would  accept  payment  for  public  lands  in  gold  or  silver  coin  only. 
Jackson's  idea  was  to  end  rampant  speculation  and  inflationary 
practices  spurred  by  banks  that  printed  notes. 

By  the  time  Jackson  left  office  in  March  1837,  the  economic  bubble 
had  begun  to  burst.  Foreign  investors  decided  they  wouldn't 
accept  U.S.  paper  either,  and  they  called  in  their  substantial  loans. 
U.S.  banks,  in  turn,  called  in  their  loans  to  people  who  had  nothing 


28    Part ':  Heading  into  a  Mess 


— ^  _  With  little  hard 

Drop  Books- 


to  repay  them  with  but  paper.  By  April,  businesses  were  failing. 
Unemployment  reached  10  percent,  and  about  800  banks  closed. 

money  in  circulation,  deflation  took  over  for 
ages  and  prices  dropped. 


Jackson's  successor,  Martin  Van  Buren,  took  the  heat  for  Jackson's 
actions.  Van  Buren  lost  his  1840  reelection  bid,  and  the  economy 
stayed  in  the  tank  until  1843. 

Bad  news  trat/ets  fast  (J 857-  J 8 59) 

While  it  didn't  last  as  long  as  the  recessions  of  1819  and  1837, 
the  1857  downturn  was  remarkable  in  several  other  aspects.  The 
immediate  sparks  were  the  failure  of  the  New  York  branch  of  a 
major  financial  company  called  the  Ohio  Life  Insurance  and  Trust 
Company,  due  to  embezzlement;  and  the  sinking  of  the  SS  Central 
America,  which  was  carrying  30,000  pounds  of  gold  from  the  San 
Francisco  mint  to  eastern  banks. 


Both  events  took  place  within  three  weeks  of  each  other  in  late 
summer,  and  news  of  both  was  quickly  spread  around  the  country 
by  the  telegraph,  still  a  relatively  new  medium.  The  immediacy  of 
the  news  heightened  the  events'  impacts. 

But  there  were  more  fundamental  causes  for  the  recession.  The 
end  of  the  Crimean  War  between  Britain  and  Russia  drove  down 
demand  for  U.S.  grain.  The  panicked  stock  selling  that  followed 
news  of  the  trust  company  collapse  and  gold  ship  sinking  induced 
British  investors  to  withdraw  funds  from  U.S.  banks. 


The  recession  was  notable  for  one  other  reason.  The  downturn 
had  less  of  an  impact  on  the  South,  where  the  cotton  industry  was 
solid.  That  encouraged  many  southerners  to  believe  they  could 
make  an  economic  go  of  it  without  the  North,  should  the  country 
split  up. 

The  Railroad  Depression  (1873-1879) 

Following  the  end  of  the  Civil  War  in  1865,  the  U.S.  economy  found 
itself  driven  by  a  boom  in  railroad  construction.  Between  1866 
and  1873,  35,000  miles  of  track  were  laid.  Railroads  trailed  only 
agriculture  in  importance  to  the  country's  financial  well-being. 

In  1873,  however,  Congress  passed  a  bill  that  called  for  backing  U.S. 
currency  with  gold  only.  Silver  coins  were  out,  and  the  Treasury 
quit  buying  silver  at  a  fixed  price.  The  move  depressed  silver 
prices,  reduced  the  money  supply,  and  created  uncertainty  in  the 
economy. 


Chapter  3:  Prelude  to  Disaster:  The  Economy  Prior  to  1929 


On  September  18,  1873,  uncertainty  turned  to  panic  when  a  major 
bank,  Jay  Cooke  &  Co.,  declared  bankruptcy.  The  firm,  which 

— ^  — ^  became«prominent  marketing  Union  bonds  during  the  Civil  War, 
|       \  1T\        /^Wp*\4fctfhO  plan  to  build  a  second  transcontinental  railroad. 

I—/  I  V/  KS  I— J  loVit«ict  enough  backing,  Cooke  collapsed. 

The  failure  started  a  deluge  of  panicky  unloading  of  stocks.  A 
stunned  New  York  Stock  Exchange  closed  for  ten  days.  About  25 
percent  of  U.S.  railroads  went  belly  up,  thousands  of  auxiliary 
businesses  failed,  and  unemployment  rose  to  14  percent  by  1876. 

The  job  losses,  combined  with  wage  reductions,  spurred  labor 
unrest  around  the  country.  Acrimony  between  labor  and 
management  lasted  well  beyond  the  end  of  the  depression, 
which  lasted  until  1879. 

When  the  qotd  ran  out  (1893- 1897) 

The  depression  that  began  in  1893  in  many  ways  paralleled  the 
downturn  of  1873.  In  February  1893,  the  largest  railroad  company, 
the  Philadelphia  and  Reading,  went  bankrupt.  More  railroads  and 
other  businesses  went  under.  Unemployment  percentages  climbed 
into  the  teens.  Hard  times  in  Europe  dried  up  investment  from 
other  countries. 

But  there  was  a  wrinkle  to  the  1893  depression  that  hadn't  happened 
before,  and  it  had  to  do  with  the  U.S.  money  supply.  In  1890, 
Congress  had  decided  to  require  the  U.S.  Treasury  to  buy  silver 
with  notes  that  could  be  redeemed  in  gold. 

Coupled  with  a  demand  by  European  investors  to  be  paid  only  in 
gold,  the  policy  resulted  in  shrinking  U.S.  gold  reserves.  In  April 
1893,  officials  announced  that  the  nation's  gold  supply  had  dipped 
below  the  $100  million  minimum  that  federal  law  required  be  kept 
on  hand.  Panic  set  in.  Nervous  investors,  fearful  they  would  be 
paid  in  silver  rather  than  gold,  began  runs  on  banks.  The  stock 
market  crashed  as  banks  collapsed.  Violent  labor  strikes  paralyzed 
railways,  as  they  had  in  the  1870s. 

Ultimately,  the  Treasury  sold  bonds  to  obtain  enough  gold  to  build 
up  its  reserves,  and  the  law  requiring  the  federal  purchase  of  silver 
with  gold-backed  certificates  was  repealed.  But  the  country  didn't 
fully  recover  until  1897. 

The  bankers' panic  (1907-1908) 

As  recessions  go,  the  Panic  of  1907  was  relatively  short-lived.  But 
its  eventual  impact  was  significant.  It  started  when  two  Montana 
mine  owners  and  a  New  York  City  banker  tried  to  corner  the 
national  copper  market  in  October  1907. 


Part  I:  Heading  into  a  Mess 


DropBS 


The  effort  by  F.A.  Heinze,  his  brother  Otto,  and  Charles  W.  Morse 
involved  taking  control  of  banks  and  trusts,  and  using  their  assets 
to  take  |>ver  the  copper  market.  Doing  so  would  allow  them  to  set 
pleased  for  the  metal.  But  the  scheme  failed.  As  a 
panies  involved  suffered  huge  losses.  People  began 
pulling  money  out  of  banks  and  the  stock  market,  which  lost  half 
its  value. 


Enter  an  unlikely  hero:  70-year-old  financier  J. P.  Morgan.  The 
richest  banker  in  the  country  pledged  huge  personal  sums  to  shore 
up  shaky  banks.  He  dragooned  other  financiers  to  do  the  same  and 
was  joined  by  the  U.S.  Treasury.  The  rescue  plan  worked.  But  the 
episode  rekindled  debate  about  the  lack  of  a  U.S.  central  bank  to 
oversee  the  money  supply  and  coordinate  bailouts  in  dire  times. 

^jtOHfi^  In  1908,  Congress  established  a  National  Monetary  Commission, 
c!?/t^]~\  charging  it  with  finding  a  way  to  regulate  U.S.  banking.  It  took  until 
—  rjv^w  1911  for  the  commission  to  craft  a  plan,  and  another  two  years  for 
x^>/   Congress  to  approve  it.  On  December  22,  1913,  President  Woodrow 
Wilson  signed  the  bill  creating  the  Federal  Reserve  System.  Before 
it  passed  the  measure,  however,  the  Senate  removed  a  provision 
that  would  have  offered  some  insurance  for  bank  depositors.  That 
change  would  cost  a  lot  of  people  a  lot  of  money  in  coming  years. 


Not  much  (un  after  World  War  1 

The  First  World  War  (1914-1918)  had  a  major  impact  on  the  U.S. 
economy  —  and  a  big  role  in  the  creation  of  the  Great  Depression. 

The  United  States  stayed  out  of  the  first  three  years  of  the  war, 
which  pitted  the  Allies  (chiefly  Britain,  France,  and  Russia)  against 
the  Central  Powers  (chiefly  Germany,  Austria-Hungary,  and  the 
Ottoman  Empire).  U.S.  manufacturers  and  farmers  took  advantage  of 
Europe's  simultaneous  preoccupation  with  the  war  and  demands 
for  food  and  goods  by  in  essence  becoming  the  war's  supermarket. 
Between  1914  and  1918,  U.S.  steel  production  doubled,  and  farm 
exports  tripled. 

^jjjUBEff     When  the  United  States  finally  entered  the  war  in  April  1917  on  the 
<^/^\  side  of  the  Allies  (in  part  because  they  were  better  customers), 
(  jjjH  J  the  U.S.  economy  was  bolstered  by  a  wave  of  government  spending, 
V^P/   which  rose  from  $1.3  billion  in  1916  to  a  hefty  $15.6  billion  in  1918. 
The  government  raised  revenues  by  increasing  taxes  and  selling 
bonds.  The  Feds  also  basically  took  over  the  running  of  the  economy. 
Federal  boards  and  commissions  oversaw  food  production  and 
pricing,  fuel  allocation,  railroad  operations,  and  labor  relations. 


Chapter  3:  Prelude  to  Disaster:  The  Economy  Prior  to  1929 


Organized  labor  didn't  mind  the  federal  oversight  because  it  gave 
some  protection  to  those  trying  to  organize  labor  unions.  Union 
membership  increased  by  40  percent  between  1915  and  1918.  The 
fTa\dr^tLrft^&  caused  by  the  military  draft  brought  significant 


/  ViBiffeers  ©fSromen  into  the  workforce,  and  some  500,000  African 
Americans  migrated  from  the  South  to  take  jobs  in  the  North  and 
Midwest.  Wages  went  up,  and  life  wasn't  bad  on  the  home  front. 

Then  the  war  ended  in  November  1918.  More  than  $3  billion  in 
federal  war-related  contracts  were  canceled  almost  overnight. 
Several  million  soldiers  and  sailors  became  civilians  again,  looking 
for  jobs.  Racial  tensions  rose  as  black  workers  were  shoved  out  of 
jobs  to  make  room  for  returning  white  workers.  Scores  of  strikes 
sparked  charges  that  unions  were  in  league  with  communists. 

The  switch  from  a  wartime  economy  to  a  peacetime  economy 
triggered  a  sharp  recession  in  1920.  An  oversupply  of  food  and 
other  products  caused  severe  deflation  (a  big  drop  in  prices,  followed 
by  stalled  production,  rising  unemployment,  and  even  less 
demand).  The  unemployment  rate  reached  11  percent  by  1921. 

;jABE#     Prodded  by  his  Secretary  of  Commerce,  Herbert  Hoover,  President 


Warren  G.  Harding  convened  a  meeting  of  300  business  and 
banking  leaders  in  September  1921  to  discuss  the  unemployment 
problem.  The  Unemployment  Conference  eventually  organized 


state  and  local  relief  efforts  such  as  public  works  projects  and 
"work  sharing"  programs.  This  was  the  first  time  a  major  federal 
effort  was  made  to  try  to  assuage  the  pains  caused  by  a  recession. 

Things  did  get  better,  as  they  tend  to  do.  Manufacturers  retooled 
from  wartime  products  to  consumer  goods.  Women  went  home, 
opening  jobs  for  returning  veterans.  By  1923,  the  economy  was 
humming  again,  at  least  for  most  people. 

But  the  war  left  lasting  marks  on  the  U.S.  economy.  Technological 
advances  necessitated  by  wartime  demands  increased  productivity. 
That  spurred  the  development  of  new  products  or  improvements 
on  old  ones,  which  in  turn  spurred  consumer  demand. 

The  role  of  the  United  States  in  the  world  economy  also  changed. 
Prior  to  World  War  I,  it  had  been  a  debtor  nation,  meaning  its 
overseas  investments  were  smaller  than  the  investments  other 
countries  had  in  the  United  States.  That  changed  after  the  war,  as 
huge  public  and  private  U.S.  loans  to  war-torn  European  countries 
made  us  a  creditor  nation.  New  York  replaced  London  as  the 
Western  world's  financial  center.  And  that  was  fine,  as  long  as  the 
U.S.  economy  remained  healthy. 


32    Part  I:  Heading  into  a  Mess 


Sharing  the  Good  Times 


Warren  G.  Harding  campaigned  for  the  U.S.  presidency  in  1920  using 
a  slogan  he  coined  himself:  "A  return  to  normalcy."  He  had  meant 
to  say  "normality,"  which  should  give  you  some  idea  of  what  a 
nincompoop  Harding  was.  Still,  the  slogan  struck  a  chord  with 
voters.  After  the  war  and  the  post-war  struggles,  Americans  were 
ready  to  kick  up  their  heels  a  bit  and  enjoy  life.  Harding  was  elected 
in  a  landslide,  and  the  Roaring  Twenties  started  getting  noisy. 

Harding  himself  missed  most  of  it,  having  had  the  good  sense  to  die 
in  August  1923  and  thus  escape  an  administration  notable  mainly 
for  political  scandal.  But  his  successor,  Calvin  Coolidge,  shared 
Harding's  political  philosophy  that  the  chief  role  of  the  government 
when  it  came  to  the  economy  was  to  foster  business  growth. 

Known  as  "Silent  Cal"  for  his  aversion  to  speechmaking,  Coolidge 
did  manage  to  observe  aloud  that  "the  chief  business  of  the 
American  people  is  business,"  and  "the  man  who  builds  a  factory 
builds  a  temple,  and  the  man  who  works  there,  worships  there." 

All  three  Republican  administrations  during  the  1920s  (Harding's, 
Coolidge's,  and  Herbert  Hoover's)  did  what  they  could  to  foster 
business  growth.  Tariffs  were  raised  to  protect  U.S.  manufacturers. 
Tax  rates  for  the  wealthy  were  lowered,  purportedly  to  encourage 
them  to  invest  more.  The  Federal  Reserve  Board  kept  interest  rates 
low,  so  money  was  easier  to  borrow. 

The  presidents'  perspectives  reflected  a  highly  popular  sentiment 
of  the  times,  which  was  reflected  by  the  title  of  a  1929  article  in 
Ladies'  Home  Journal:  "Everybody  Ought  To  Be  Rich."  In  an  era 
known  at  the  time  as  "the  Coolidge  Prosperity,"  the  acquisition 
of  wealth  to  finance  the  acquisition  of  consumer  goods,  from 
electric  irons  to  mouthwash,  became  tantamount  to  being  a  good 
American. 

"As  consumers  of  wealth,  we  exhibit  mental  and  moral  solidarity," 
asserted  Franklin  Giddings,  a  Columbia  University  sociologist,  in 
1922.  "We  want  the  same  things.  We  have  the  same  tastes." 

The  United  States  did  seem  richer.  The  gross  domestic  product 
grew  from  $51  billion  in  1920  to  $97  billion  in  1929.  Disposable 
income  (the  amount  left  after  taxes  are  paid)  increased  from  $33.3 
billion  in  1918  to  $77.5  billion  in  1928.  And  there  was  no  consumer 
item  more  attractive  to  disposable  income  in  the  1920s  than  the 
automobile. 


Chapter  3:  Prelude  to  Disaster:  The  Economy  Prior  to  1929  33 


bviVinq  to  the  qood  life 

Qptoia;  19£3,  National  Geographic  ran  an  article  reporting 
thMtlJep^reie  13  million  "motorcars"  on  U.S.  roads.  The  author 
gushed,  "The  demand  for  initiative  and  enterprise  in  those  who 
own  and  operate  an  automobile  are  giving  to  the  American  people 
a  training  the  value  of  which  cannot  be  estimated  in  dollars  and 
cents." 


Notwithstanding  the  author's  sentiment,  the  dollars-and-cents 
impact  the  automobile  had  on  1920s'  America  was  pretty  hefty: 

v0  By  the  end  of  the  decade,  one  in  every  eight  U.S.  jobs  was 
related  to  the  automobile,  from  the  people  who  made  tires  to 
the  people  who  ran  roadside  motor  hotels,  or  "motels." 

By  1925,  there  were  17.5  million  motor  vehicles  registered  in 
the  country,  and  by  1929,  there  were  27  million  —  or  one  for 
every  five  Americans.  Estimates  showed  there  were  more  cars 
in  New  York  than  in  all  of  Europe. 

Production  methods  had  improved  so  much  that  a  car  that 
took  14  hours  to  build  in  1913  was  coming  off  the  assembly 
line  at  a  rate  of  every  10  seconds  by  1925.  The  production 
speedup  was  reflected  in  lower  prices.  A  car  that  cost  the 
equivalent  of  two  years'  average  wages  before  World  War  I 
cost  about  three  months'  worth  in  1929. 


But  the  National  Geographic  writer  was  correct  in  that  the  value 
of  a  car  transcended  its  price  for  most  Americans.  They  were  no 
longer  captives  of  the  streetcar  or  bus  schedule.  They  could  live 
farther  away  from  work,  shop  in  distant  stores,  and  take  motor 
vacations. 


Early  cars  had  been  simple  transportation  machines,  with  no  frills. 
Automaker  Henry  Ford  reportedly  said  that  Ford  buyers  could 
have  a  car  in  any  color  they  wanted  "as  long  as  they  wanted  black" 
(which  dried  faster  than  other  colors  and  thus  speeded  up  produc- 
tion). But  as  they  became  more  acquisitive,  Americans  wanted 
more  from  their  autos.  Cars  became  an  extension  of  a  family's 
lifestyle,  a  status  symbol.  "[H]is  motor  car  was  poetry  and  tragedy, 
love  and  heroism,"  Sinclair  Lewis  wrote  in  his  1922  novel  Babbitt. 


Ford  stubbornly  stuck  to  no-frills  cars  (although  he  did  close  down 
for  six  months  in  1927  to  retool  his  factory  for  production  of  a  new 
model  —  the  Model  A).  However,  Ford's  rivals,  particularly  William 
C.  Durant  at  General  Motors,  began  offering  extra  features  for  extra 
money.  The  company  began  offering  upscale  models  that  made 
them  stand  out  from  the  neighbors'  cars. 


Part  I:  Heading  into  a  Mess 


And  if  someone  couldn't  afford  to  pay  cash  for  a  car,  no  problem. 
In  1919,  GM  started  the  General  Motors  Acceptance  Corporation 
(GMAC^to  let  buyers  purchase  on  the  installment  plan.  By  1926,  75 
fp"V/e"Vrtf' a^iuto  buyers  were  buying  on  credit. 

A  dollar  dotfn,  a  dollar  a 
Week:  Living  on  credit 

In  1919,  the  same  year  that  General  Motors  Acceptance  Corporation 
began  offering  credit  to  car  buyers,  GM  bought  a  small  refrigerator 
company  called  Frigidaire.  Realizing  that  a  refrigerator,  like 
a  car,  was  basically  a  big  box  with  a  motor,  GM  began  adapting 
its  methods  of  making  and  selling  cars  to  making  and  selling 
refrigerators.  That  included  letting  customers  buy  on  credit. 

Americans  had  traditionally  viewed  buying  anything  other  than 
real  estate  on  credit  as  something  between  embarrassing  and 
shameful.  But  in  the  1920s,  Ben  Franklin's  "a  penny  saved  is  a 
penny  earned"  maxim  seemed  old  hat.  A  1928  business  yearbook 
noted  that  installment  buying  "is  now  recognized  as  an  integral 
part  of  our  economic  life." 

By  the  end  of  the  decade,  more  than  60  percent  of  appliances  and 
furniture  was  being  bought  on  installment  plans.  Consumer  debt 
rose  from  $2.6  billion  in  1920  to  $7.1  billion  in  1929.  Installment 
buying  at  such  high  levels  kept  product  demand  —  and  thus 
production  —  at  higher  rates  than  the  amount  of  real  money  in  the 
economy  could  sustain  indefinitely.  The  result  was  a  situation  that 
could  —  and  did  —  lead  to  severe  deflation. 


In  late  1928,  the  National  Association  of  Credit  Men,  a  group  of 
30,000  merchants  and  manufacturers,  warned  that  "making  it  easy 
for  people  to  buy  beyond  their  needs  or  to  buy  before  they  have 
saved  enough  to  gratify  their  wishes  tends  to  encourage  a  condition 
that . .  .  supports  a  form  of  transaction  for  which  credit  buying  is 
not  primarily  intended."  But  not  many  people  were  listening. 


Creating  demand  for  needless  things 

One  of  the  challenges  in  a  consumer-driven  economy  is  to  convince 
people  that  they  need  to  keep  consuming.  That's  where  advertising 
comes  in,  and  in  the  1920s,  it  became  both  an  art  and  a  science. 


Chapter  3:  Prelude  to  Disaster:  The  Economy  Prior  to  1929 


Traditional  advertising  had  merely  suggested  the  availability  of  a 
product.  But  in  the  1920s,  ads  earnestly  explained  the  necessity 


of  a  product,  even  when  the  necessity  was  wholly  fabricated. 


and  hygiene  conditions  were  elevated  to  serious- 
Idies:  bad  breath  became  "halitosis,"  sour  stomach 
was  "acidosis,"  and  stinky  feet  "bromodosis,"  all  of  which  were 
curable  by  some  product  or  other. 


The  economist  Stuart  Chase  observed  in  1925  that  advertising 
"creates  a  dream  world:  smiling  faces,  shining  teeth,  school  girl 
complexions,  cornless  feet,  perfect  fitting  union  suits,  distinguished 
collars,  wrinkleless  pants,  odorless  breath,  regularized  bowels 
(and)  happy  homes  in  New  Jersey  —  15  minutes  from  Hoboken." 

The  ad  game  became  a  sophisticated  avocation.  Its  most  successful 
practitioners  included  Bruce  Barton,  who  invented  the  baking  icon 
Betty  Crocker  and  wrote  a  best-selling  book  called  The  Man  Nobody 
Knows.  The  book,  which  sold  a  staggering  700,000  copies  between 
1925  and  1927,  portrayed  Jesus  Christ  as  a  "super  salesman"  and 
"the  father  of  modern  business."  There  was  also  Edward  Bernays, 
who  had  honed  his  pitchman's  skills  by  spending  summers  in  his 
youth  with  his  uncle,  Sigmund  Freud.  Bernays  is  credited  —  or 
blamed  —  for  breaking  down  the  taboo  against  women  smoking  in 
public  by  promoting  cigarettes  as  "torches  of  independence"  for 
the  modern  female. 


Advertisers  used  sex,  celebrities,  and  pseudo-science  to  sell,  and 
they  utilized  newspapers,  mass-circulation  magazines,  and  the 
ubiquitous  and  new-in-the-1920s  medium  of  radio  to  make  their 
pitches  national.  In  1919,  total  advertising  in  the  United  States 
cost  an  estimated  $684  million.  By  1929,  it  was  a  $3  billion-a-year 
business  —  and  inspiring  a  whole  lot  of  consumption,  much  of  it 
on  credit. 


Getting  Richer,  or  Staying  Poor 

While  it  may  have  appeared  on  the  surface  that  1920s  America  was 
installment-buying  itself  a  life  of  ease  and  comfort,  the  reality  was 
far  different. 

Most  working  people  still  put  in  six-day  weeks.  Paid  vacations  and 
pensions  were  rare.  The  U.S.  Supreme  Court  struck  down  minimum 
wage  laws  for  women  and  children  during  the  decade.  Job  security 
was  rare.  A  man  held  his  job  until  he  was  too  old  or  infirm  to  be  as 
productive  as  a  younger  man,  and  then  he  was  out  the  door. 


Part  I:  Heading  into  a  Mess 


Some  employers  adopted  paternalistic  practices  (known  as 
welfare  capitalism)  to  keep  unions  at  bay.  Henry  Ford,  for  example, 
periodically  raised  wages  and  shortened  workweeks.  There  were 
f^W^Vl1^  ^^ge  Denents'  sucn  as  company  picnics.  But  when 
wnpflr^/ \tems  slipped,  the  fringe  benefits  quickly  disappeared. 

A  much  worse  problem  was  the  mountainous  disparity  in  the 
distribution  of  wealth,  as  evidenced  by  some  statistics: 

The  wealthiest  1  percent  of  Americans  saw  their  incomes 
increase  75  percent  in  the  1920s,  while  the  average  worker's 
income  rose  just  9  percent.  The  24,000  richest  U.S.  households 
controlled  as  much  combined  wealth  as  the  11.5  million  at  the 
bottom. 

f"  While  0.1  percent  of  U.S.  households  had  34  percent  of  the 
country's  savings,  80  percent  had  no  savings  at  all. 

About  40  percent  of  American  families  in  1929  earned  less 
than  the  $1,500  annual  income  that  the  federal  government 
deemed  the  poverty  level.  That  compares  to  8.4  percent  living 
at  the  federal  poverty  level  of  $15,000  in  2006.  In  1929,  only  2.3 
percent  earned  more  than  $10,000  a  year.  In  2006,  24.2  percent 
earned  more  than  $100,000,  a  comparable  inflation-adjusted 
figure. 

As  ominous  for  the  economy  was  the  growing  gap  between 
productivity  and  wages.  From  1923  to  1929,  productivity  per  hour 
(the  amount  of  goods  made)  rose  32  percent.  During  the  same 
period,  wages  rose  just  8  percent. 

What  that  meant  was  there  were  too  many  things  being  produced 
and  not  enough  people  with  the  money  to  buy  them.  A  person 
earning  $100,000  a  year  was  making  50  times  more  than  the  person 
earning  $2,000  a  year.  But  the  wealthier  person  wasn't  likely  to  buy 
50  times  as  many  cars  or  radios  or  refrigerators,  or  to  spend  50 
times  as  much  for  them. 

So  the  rich  put  much  of  their  excess  money  into  luxury  items  (the 
making  of  which  didn't  employ  a  lot  of  people)  or  into  investments. 
That  led  to  more  productivity  but  not  more  money  in  the  pockets 
of  average  Americans. 

Feeling  downtrodden  on  the  farm 

If  the  average  urban  worker  wasn't  exactly  rolling  in  clover  during 
the  1920s,  he  had  it  made  compared  to  his  cousin  on  the  farm.  In 
fact,  the  best  days  for  U.S.  farmers  had  come  and  gone  by  the  time 
the  1920s  started. 


DropB 


Chapter  3:  Prelude  to  Disaster:  The  Economy  Prior  to  1929 


D  Sweet  deals  in  the  Sunshine  State 

TiM^Sd/tawatAaw:  the  only  place  people  were  looking  to  get  rich  in  the  1920s. 
For  example,  there  was  the  Florida  land  boom  of  1925-1926. 

An  estimated  $450  million  poured  into  the  state,  lured  by  promoters  who  promised 
lush  waterfront  paradises  or  lively  resort  cities.  Many  of  those  who  bought  didn't 
care  if  they  were  actually  buying  fetid  swampland,  as  long  as  they  could  resell  at 
a  higher  price  to  someone  else.  And  enough  were  able  to  do  just  that,  keeping  the 
scheme  going  for  months. 

Eventually  the  speculative  bubble  burst,  just  as  two  hurricanes  slammed  into  the 
state,  killing  some  400  people  and  leaving  25,000  people  homeless.  By  1928,  more 
than  a  hundred  Florida  and  Georgia  banks  thatgrewfaton  speculation  money  went 
under,  taking  much  of  the  money  with  them. 

The  ridiculousness  of  the  situation  wasn't  lost  on  the  Marx  Brothers,  who 
lampooned  it  in  their  1929  film  The  Coconuts:  "Why,  you  can  get  stucco,"  leers 
pitchman  Groucho  in  one  scene.  "Oh,  how  you  can  get  stucco." 


During  World  War  I,  the  U.S.  government  encouraged  farmers 
to  produce  as  much  as  they  could  to  help  feed  the  country's 
European  allies.  So  farmers  mortgaged  more  land,  doubling  their 
total  mortgage  debt  between  1910  and  1920.  As  mechanized 
vehicles  such  as  trucks  and  tractors  replaced  horses  and  mules, 
25  million  acres  once  used  to  grow  animal  feed  were  put  into  crop 
production  for  humans. 

^jjftBE^     But  when  the  war  ended,  the  European  markets  dried  up,  and 
^^"^f^N  prices  dropped.  Cotton  that  had  sold  for  35  cents  a  pound  during 
(  UM  J  the  war  slumped  to  16  cents  in  1920.  Corn  that  had  sold  for  $1.50 
^55/   a  bushel  slipped  to  52  cents.  Farm  income  during  the  decade 

dropped  50  percent.  Bankruptcies  in  the  Midwest  alone  quadrupled, 
and  more  than  3  million  people  left  farms  for  towns  and  cities. 

In  the  South,  half  of  the  farmers  lived  on  rented  land.  Those  who 
lacked  their  own  capital  had  to  pledge  shares  of  their  crops  as 
payment  for  rent  and  supplies.  Most  of  these  sharecroppers  were 
African  Americans,  and  almost  all  of  them  were  desperately  poor. 

Congress  made  some  effort  to  help,  twice  passing  bills  that  would 
have  established  "parity"  programs  in  which  the  federal  govern- 
ment would  buy  surplus  crops  at  guaranteed  prices,  and  then  sell 
them  overseas  for  whatever  the  market  would  pay.  But  Coolidge 
vetoed  both  bills.  "Farmers  have  never  made  money,"  he  said.  "I 
don't  believe  we  can  do  much  about  it." 


Part  I:  Heading  into  a  Mess 


When  Hoover  became  president  in  1929,  he  pushed  through 
Congress  a  bill  that  called  for  government  price  subsidies  for  farm 
■— ^  producte.  Within  months,  however,  the  rural  depression  of  the 

L J  TO  0  D  ^lOifceV^r"11      Great  DepreSSi°n  °f  the  1930s'  and  life  for 

Immigrants  and  African  Americans: 
Getting  by  at  the  bottom  of  the  heap 

Following  World  War  I,  America's  distaste  for  foreign  entanglements 
led  to  a  series  of  laws  limiting  immigration.  Even  so,  the  1930 
Census  showed  that  10  percent  of  the  population  was  foreign-born. 
Handicapped  by  language  and  cultural  barriers,  immigrants  got  the 
worst  jobs  and  lived  in  the  worst  parts  of  towns  and  cities.  As  the 
Great  Depression  took  hold  in  the  early  1930s,  many  of  them  would 
turn  around  and  go  back  where  they  originated. 

Tightening  immigration  quotas  meant  U.S.  industry  had  to  find  a 
new  source  of  workers.  A  half  million  African  Americans  left  the 
South  for  factory  jobs  during  the  war.  Another  1  million  would  do 
the  same  during  the  1920s.  But  they  remained  second-class  citizens. 
Infant  mortality  rates  for  African  Americans  were  twice  those  of 
white  Americans.  Life  expectancies  were  15  years  shorter. 

In  the  Southwest,  a  half  million  Mexicans,  whose  country  had  been 
exempted  from  the  immigration  restrictions,  came  for  work,  most 
as  migrant  farm  laborers.  Like  African  Americans,  the  Mexicans 
were  generally  tolerated,  more  than  accepted,  as  a  source  of  labor, 
and  their  lots  would  get  worse  as  the  1920s  ended. 


Crashing  utith  the  Market 

Few  Americans  actually  had  a  direct  stake  in  the  stock  market  in 
1929.  About  3  million  people,  or  about  2.5  percent  of  the  country's 
population  of  120  million,  owned  shares.  Only  half  of  those  who  did 
own  stocks  owned  enough  to  involve  a  brokerage  account.  Playing 
the  market  was  mostly  a  rich  person's  game,  with  30  percent  of  all 
1929  dividends  going  to  families  with  annual  incomes  of  more  than 
$100,000. 

But  if  they  weren't  actually  in  the  stock  market,  it  seemed  everyone 
talked  about  it.  A  visiting  British  journalist  noted  that  whatever 
topic  a  conversation  started  with,  "in  the  end  you  had  to  talk  about 
the  stock  market,  and  that  was  when  the  conversation  became 
serious." 


Chapter  3:  Prelude  to  Disaster:  The  Economy  Prior  to  1929 


Buying  into  the  market  on  credit 

Jtott^lweajfhy  and  the  wannabe  wealthy  often  bought  stock  on 
(ciylitjffifpWing  just  10  percent  down  on  a  purchase,  for  example, 
a  stock  buyer  could  buy  10  times  as  much  stock  as  he  could  afford 
out  of  his  or  her  own  pocket.  (See  the  Chapter  2  discussion  on 
buying  on  margin.)  That  was  all  right  with  brokers  and  other 
lenders  because  they  were  borrowing  money  from  Federal  Reserve 
banks  at  5  percent  and  charging  12  percent  or  more  to  their 
clients.  The  total  loaned  by  brokers  rose  from  $4.4  billion  at  the 
beginning  of  1927  to  $8.5  billion  in  the  fall  of  1929. 

The  problem  was  that  if  brokers  called  in  their  loans,  investors  had 
to  sell  their  stock  at  whatever  price  it  was  trading  at  to  repay  the 
money.  If  the  stock  was  down,  both  the  lender  and  the  borrower 
could  be  in  big  trouble. 

But  there  was  certainly  money  to  be  made,  at  least  for  a  while. 
The  Dow  Jones  Industrial  Average  (a  weighted  average  of  30  major 
companies'  stock  prices)  doubled  from  the  beginning  of  1928  to 
September  1929.  But  the  market  was  fueled  by  speculation,  not 
value.  As  long  as  stock  prices  kept  going  up,  people  weren't  much 
interested  in  what  a  company  produced  or  if  its  products  were 
turning  a  profit.  So  money  kept  pouring  into  the  market. 

"The  ranks  of  the  inexperienced  —  the  'suckers'  —  were  swelled 
by  numbers  of  men  who  had  been  attracted  by  newspaper  stories 
of  the  big,  easy  profits  to  be  made  in  a  tremendous  bull  market," 
a  brokerage  house  observer  wrote  in  a  1928  article  in  The  Nation. 
"These  amateurs  were  not  schooled  in  markets  that  had  seen 
stringent,  panicky  drops  in  prices.  They  came  in  on  a  rising  tide." 

There  were  warnings  that  the  tide  of  rising  stock  prices  must 
inevitably  recede.  In  March  1929,  respected  financier  Paul  M. 
Warburg  wrote  that  "if  orgies  of  unrestrained  speculation  are 
permitted  to  spread  too  far  . . .  the  ultimate  collapse  is  certain  not 
only  to  affect  the  speculators  themselves,  but  also  to  bring  about  a 
great  depression  involving  the  entire  country." 

Getting  gored  by  the  butts 

October  24,  1929,  was  a  cool  and  overcast  Thursday  on  New  York's 
Wall  Street.  Inside  the  New  York  Stock  Exchange,  the  morning's 
session  began  more  or  less  as  usual.  Then,  at  about  11  a.m.,  people 
began  selling.  And  selling.  And  selling. 


0    Part  I:  Heading  into  a  Mess 


"The  deluge  broke,"  New  York  Times  reporter  Elliott  W.  Bell  wrote 
some  years  later.  "It  came  with  a  speed  and  ferocity  that  left  men 
dazed  .  ■ .  it  was  the  most  terrifying  and  unreal  day  I  have  ever  seen 


When  the  session  closed,  a  record  12.9  million  shares  had  sold  — 
so  many  that  the  ticker  tape  machine  that  relayed  market  prices 
around  the  country  was  more  than  four  hours  behind  by  the  end  of 
the  day. 

As  the  market  sank  on  October  24,  which  came  to  be  known  as 
"Black  Thursday,"  a  half  dozen  Wall  Street  bankers  tried  to  calm 
things  down  by  buying  up  shares.  One  of  the  bankers,  Thomas  W. 
Lamont,  calmly  told  reporters  "it  seems  there  has  been  some 
distress  selling  in  the  market." 

^j(jABE#     The  bankers'  effort  failed.  On  October  29,  which  became  known 
/••JKN  as  "Black  Tuesday,"  another  stock-selling  stampede  broke  out. 

More  than  $9  billion  (about  $113  billion  in  2008  dollars)  was  lost 
in  a  single  five-hour  period,  and  16.4  million  shares  were  sold,  a 
record  that  would  stand  until  1978.  Figure  3-1  offers  a  glimpse  into 
the  chaos  that  erupted  that  day.  Before  the  market  hit  bottom  in 
July  1932,  its  stock  index  (a  measurement  of  the  market's  value)  fell 
from  452  to  58.  It  would  take  more  than  a  decade  to  fully  recover. 


Figure  3-1:  Workers  flood  New  York  City  streets  in  a  panic  following  the  Black 
Tuesday  stock  market  crash. 


Chapter  3:  Prelude  to  Disaster:  The  Economy  Prior  to  1929 


^  ^  safe  betithat  fe 

DropBooKS 


Contrary  to  popular  myth,  there  was  no  mass  exodus  of  despondent 
brokers  and  speculators  through  skyscraper  windows.  But  it's  a 
safe  bet|that  few  investors  felt  like  singing  along  to  a  new  tune  that 
t  a  Manhattan  ballroom  that  week. 


It  was  called  "Happy  Days  Are  Here  Again. 


Lessons  Learned 

Following  are  two  key  lessons  that  Americans  learned  —  or  should 
have  learned  —  from  the  events  leading  up  to,  and  including,  the 
stock  market  crash  of  1929. 

It's  easy  to  borrow,  hard  to  repay 

If  there  is  one  lesson  to  be  learned  from  the  1920s,  it's  that  using 
credit  to  buy  things  can  be  a  slippery  slope  to  chronic  debt. 

When  the  Great  Depression  ended  with  the  start  of  World  War  II, 
Americans  who  had  lived  through  the  hardest  of  hard  times  did 
become  a  nation  of  savers.  Personal  savings  as  a  percentage  of 
personal  wealth  reached  a  heady  26  percent  during  the  war. 

But  after  the  war,  consumerism  collided  with  the  ascension  of 
credit  cards  that  allowed  repayment  in  installments.  In  1978,  a  U.S. 
Supreme  Court  decision  made  it  easier  for  banks  to  charge  higher 
interest  rates  on  credit  cards  and  cross  state  lines  in  pursuit  of 
customers.  In  the  1980s,  rapidly  rising  inflation  made  the  use  of 
credit  cards  an  attractive  way  to  buy  things  before  their  prices 
went  up.  In  the  1990s,  home  equity  loans  allowed  consumers  to  tap 
money  that  they  couldn't  otherwise  access  without  selling  their 
houses. 

By  the  beginning  of  the  21st  century,  Americans  didn't  even  have 
to  seek  credit  —  it  sought  them  through  endless  offers  that  even 
included  paying  off  old  credit  cards  with  new  ones.  Many  consumers 
developed  a  sense  of  entitlement.  One  college  professor  reported 
that  his  students  referred  to  credit  cards  as  "yuppie  food  stamps." 

The  resulting  numbers  were  both  stunning  and  sobering: 

Consumer  credit,  not  including  mortgages,  jumped  from  $700 
billion  in  1988  to  $2.6  trillion  in  2008.  Over  the  same  period, 
the  average  personal  savings  rate  dropped  from  8  percent  to 
less  than  1  percent. 


Part  I:  Heading  into  a  Mess 


\*  In  2007,  U.S.  families  were  devoting  14  percent  of  their 
disposable  income  to  paying  off  debt,  the  highest  rate  ever. 


i5  to  2008,  the  amount  of  credit  card  debt  reported  in 
^bankruptcy  filings  tripled,  to  $61,000. 


When  the  2007  recession  began,  however,  consumer  credit  began 
to  dry  up.  Credit  cards  became  harder  to  get,  late  payment  fees 
increased,  and  down  payments  rose.  In  August  2008,  consumer 
borrowing  fell  for  the  first  time  in  a  decade,  indicating  that  — 
maybe  —  the  credit  lesson  of  the  1920s  may  be  sinking  in. 


The  stock  market  can  qo  dortn 

Could  a  big  stock  market  crash  happen  again?  Well,  measured  just 
by  the  size  of  the  one-day  decline  in  the  stock  market,  it  already 
did.  On  October  19,  1987,  the  market  dropped  22.6  percent,  far 
more  than  the  12.8  percent  it  dropped  on  October  29,  1929. 

But  after  the  1987  crash,  the  various  stock  exchanges  installed 
safeguards  to  protect  against  a  complete  meltdown.  The  safeguards 
included  limiting  computerized  transactions  in  overheated  selling 
sessions,  requiring  the  markets  to  close  after  they  fall  by  certain 
levels  over  a  specified  time,  and  requiring  trading  firms  to  have 
more  capital  available  if  there's  a  run  on  the  market.  Congress  has 
also  created  two  agencies  that  keep  an  eye  on  things: 

v0  The  Securities  Investor  Protection  Corporation:  Established 
in  1970,  the  SIPC  doesn't  provide  insurance  against  broker 
fraud,  but  it  does  help  investors  recover  their  securities  or 
cash  when  a  brokerage  firm  is  closed  due  to  bankruptcy. 

f"  The  U.S.  Securities  and  Exchange  Commission:  Formed  in 
1934  to  restore  public  confidence,  the  SEC  regulates  the 
stock  market  and  the  securities  industry.  The  five-member 
commission  oversees  requirements  that  publicly  traded 
companies  disclose  accurate  information  about  their  firms.  It 
also  investigates  and  brings  civil  prosecutions  in  fraud  cases. 

But  even  with  all  these  safeguards  available,  it's  worth  noting  that 
a  whole  lot  more  people  have  something  at  stake:  In  the  1920s, 
around  2  percent  of  households  had  a  stake  in  the  market.  In  the 
2000s,  more  than  50  percent  did. 


DropBooks  part  || 

Getting  Depressed 


The  5th  Wave  By  Rich  Tennant 


DropBooks 


In  this  part . . . 

ost  Americans  had  no  direct  stake  in  the  stock 
market  crash  of  late  1929  and  consequently  had  no 
idea  what  kind  of  economic  tsunami  was  about  to  come 
down  on  them. 

All  too  soon,  they  found  out. 

In  this  part,  I  look  at  both  the  causes  of  the  Great 
Depression  and  the  consequences,  including  the  near- 
collapse  of  the  nation's  banking  system,  record  unemploy- 
ment, and  the  resulting  crushing  poverty  that  followed.  I 
focus  on  the  impact  on  the  American  family,  the  devasta- 
tion suffered  by  U.S.  farmers,  and  —  oh  yeah  —  how  the 
rest  of  the  world  was  getting  along. 


Chapter  4 

:  A  Depression 
Is  Born 


In  This  Chapter 

Considering  causes  of  the  Great  Depression 
Watching  the  banks  collapse 
Losing  jobs  and  homes 
Making  a  Capitol  plea  for  help 
Lessons  learned 


7 he  Great  Depression  may  have  started  with  the  stock  market 
crash  in  October  1929  (see  Chapter  3),  but  the  crash  didn't 
shoulder  all  the  blame. 

In  this  chapter,  I  look  at  some  of  the  contributing  factors  to  the 
creation  of  the  Great  Depression,  the  early  and  abortive  attempts 
to  deal  with  it,  the  collapse  and  resurrection  of  the  U.S.  banking 
system,  and  how  the  consequences  of  the  crippled  economy 
played  out  in  the  first  few  years  after  the  stock  market  crash. 

Analyzing  What  Happened 

Explaining  precisely  what  caused  the  Great  Depression  is  like 
trying  to  nail  an  egg  to  the  wall:  messy  and  unfulfilling.  In  fact, 
historians  and  economists  have  argued  with  each  other  almost 
since  the  Great  Depression  started  about  precisely  what  caused  it, 
and  no  one  has  yet  come  up  with  a  universally  accepted  explanation. 

It's  reasonably  safe  to  say  that  a  combination  of  factors  contributed 
to  the  sharp  economic  downturn  that  began  in  late  1929,  including 
the  bursting  of  the  speculation  bubble  in  the  stock  market,  a  drop 
in  consumer  spending,  a  rotten  banking  system,  and  too  many 
poor  people. 


Part  II:  Getting  Depressed 


These  factors  were  aggravated  by  tardy,  insufficient,  and  misdirected 
efforts  to  fix  things.  The  result  was  that  a  nasty  recession  turned 
into  a  tqn-year  economic  ordeal. 


it  some  of  the  ingredients  that  created  this  economic 


stew: 


'I? 


v0  The  stock  market  crash:  In  addition  to  financially  wiping  out 
tens  of  thousands  of  individual  investors  and  speculators,  the 
collapse  of  the  market  crippled  banks  that  had  made  loans 
secured  by  stocks.  It  also  greatly  reduced  public  confidence 
in  the  economy,  which  meant  people  reduced  their  spending 
and  investing. 

i*"  Too  much  stuff:  In  the  1920s,  technological  advances  and 
innovative  manufacturing  techniques,  such  as  mechanized 
assembly  lines,  meant  U.S.  workers  were  making  things  faster. 
In  fact,  they  were  making  things  too  fast.  Estimates  indicate 
that  by  1929,  the  country  was  producing  17  percent  more 
than  it  could  buy.  The  result  of  all  this  overproduction  was  a 
sudden  halt  to  manufacturing  in  many  areas  when  the  economy 
slowed.  That  halt  led  to  layoffs  and  higher  unemployment, 
which  naturally  led  to  even  less  buying. 

v0  Too  many  poor  people:  Most  of  the  nation's  personal  wealth 
was  concentrated  in  the  pockets  of  relatively  few  people.  In 
1929,  40  percent  of  U.S.  families  had  annual  incomes  below 
the  federal  poverty  level.  They  could  buy  very  little,  and 
richer  people  couldn't  buy  enough  to  make  up  the  difference. 
By  1930,  the  result  was  deflation:  oversupplies  of  goods,  lower 
prices,  lower  wages,  and  higher  unemployment.  See  Chapter  3 
for  more  details  on  the  over-concentration  of  wealth. 

Failure  on  the  farm:  Agriculture  was  a  major  element  of  the 
economy.  In  1929,  25  percent  of  U.S.  jobs  were  still  on  the 
farm.  But  overproduction,  low  crop  prices,  foreign  competition, 
disastrous  weather,  and  lack  of  credit  all  combined  to  make  a 
mess  of  agriculture.  See  Chapter  6  for  a  longer  look  at  the  fate 
of  farmers  in  the  Great  Depression. 

\t*  Other  countries:  Much  of  Europe  suffered  a  major  economic 
hangover  throughout  the  1920s  from  the  horrors  of  World 
War  I.  The  United  States  made  efforts  to  cure  that  hangover 
with  loans  during  and  after  the  war  —  $27  billion  from  1914 
to  1929  —  most  of  which  weren't  repaid.  But  U.S.  loans  began 
to  dry  up  in  the  late  1920s  as  American  dollars  were  diverted 
into  the  overheated  stock  market. 


Chapter  4:  Going  Bust:  A  Depression  Is  Born 


DropBod 


That  situation  made  it  hard  for  other  countries  to  buy  U.S. 
products.  The  problem  got  much  worse  in  1930,  when 
Copgress  approved  a  bill  that  steeply  raised  tariffs  (taxes 

n  imported  goods).  Other  countries  retaliated  with 
tariffs,  and  international  trade  slowed  to  a  trickle. 


Putting  a  Happy  Face 
on  a  Gloomy  Economy 

In  June  1930,  a  group  of  clergymen  visited  the  White  House,  hoping 
to  persuade  President  Herbert  Hoover  to  expand  a  federal  public 
works  program  and  put  more  people  to  work. 

"Gentlemen,"  Hoover  told  them,  "you  have  come  60  days  too  late. 
The  depression  is  over." 

It  wasn't,  of  course.  But  Hoover  wasn't  alone  in  his  cheery  statements 
in  the  months  following  the  collapse  of  the  stock  market.  Other 
officials  and  academics  pronounced  that  the  "economic  correction" 
(Hoover  used  the  term  "depression"  because  he  thought  it 
sounded  better  than  "panic"  or  "crisis")  would  start  getting  better 
any  day.  They  pointed  to  a  brief  —  and  only  temporary  —  rally 
in  the  market  in  spring  1930  as  proof  things  were  turning  around. 
Business  leaders  made  public  pledges  to  enlarge  their  enterprises. 
Henry  Ford  even  pledged  to  raise  wages  for  his  workers  to  $7  a  day. 

The  media  did  its  part  to  accentuate  the  positive.  The  New  York 
Times  declared  the  most  important  story  of  1929  was  not  the  stock 
market  crash  but  the  Antarctic  expedition  of  Admiral  Richard 
Byrd.  In  its  December  1930  issue,  Fortune  magazine  hyperbolized 
that  "to  compute  the  total  construction  investment  of  U.S.  industry 
in  1930  would  be  a  mathematical  undertaking  of  colossal  complexity." 

^j*be#     But  the  numbers  told  a  much  less  rosy  story.  Private  capital 
&fft  \  investment  (money  spent  for  fixed  assets  such  as  land,  buildings, 
(  Uffl  j  or  machinery)  fell  from  $35  billion  in  1929  to  $23  billion  in  1930,  on 
^55^   its  way  to  an  emaciated  $3.9  billion  in  1932.  One  survey  showed 

the  earnings  of  200  non-automotive  companies  declined  19  percent 
in  the  first  three  months  of  1930  compared  to  1929.  Auto  company 
earnings  plummeted  40  percent  in  that  same  period. 


()$    Part  II:  Getting  Depressed 


— ^  I— ^  those  people  v 

DropBaoIs 


While  Ford  did  raise  wages,  he  did  so  by  giving  raises  to  some 
workers  and  laying  off  others.  Then  he  contracted  the  work  of 
those  people  who  had  been  laid  off  to  other  companies,  which  paid 
as  little  as  $  1  a  day.  Such  tactics  helped  nearly  triple 
unemployed  Americans,  from  1.5  million  in  1929  to 
4.3  million  in  1930. 


As  the  reality  of  the  situation  began  to  sink  in,  many  of  Hoover's 
top  aides,  particularly  Treasury  secretary  Andrew  Mellon,  advised 
the  president  to  do  nothing.  Business  leaders  joined  the  chorus. 


"The  fact  that  we  have  let  nature  take  its  course  may  augur  well 
for  the  ultimate  prosperity  of  the  country,"  said  New  York  Stock 
Exchange  president  Richard  Whitney.  Others  saw  that  approach 
as  a  convenient  cover  for  not  having  a  clue  how  to  fix  things.  "The 
great  advantage  of  allowing  nature  to  take  its  course  is  that  it 
obviates  thought,"  observed  economics  writer  Stuart  Chase. 

Hoover  did  make  some  efforts  (which  are  covered  in  more  detail 
in  Chapter  12).  He  tried  to  coax  business  leaders  into  maintaining 
wage  rates.  He  expanded  federal  public  works  projects.  He  asked 
the  Federal  Reserve  System  to  ease  credit  requirements  and  lower 
interest  rates.  He  promoted  a  national  charity  drive  in  the  winter  of 
1929-30  (which  raised  an  anemic  $15  million). 

But  nothing  seemed  to  help.  In  mid-January  1931,  former  President 
Calvin  Coolidge  came  up  with  the  understatement  of  the  decade  in 
his  syndicated  newspaper  column.  "The  country,"  he  wrote,  "is  not 
in  good  condition." 


Banking  in  Ruins 

The  U.S.  banking  industry  wasn't  in  such  great  shape  even  before 
the  onset  of  the  Great  Depression.  Between  1865  and  1920,  banks 
had  closed  at  an  average  rate  of  about  57  a  year.  In  the  Roaring 
Twenties,  however,  the  average  jumped  to  635  closures  a  year. 

Most  of  the  banks  that  closed  were  small  rural  operations  that 
were  usually  underfunded  and  overly  ambitious  when  it  came  to 
investments.  These  banks  were  often  operated  by  people  who 
were  crooked,  stupid,  or  both.  Senator  Carter  Glass  of  Virginia 
sniffed  that  such  banks  were  "pawn  shops  (run)  by  little  corner 
grocery-men  calling  themselves  bankers." 


Chapter  4:  Going  Bust:  A  Depression  Is  Born 


Reacting  to  the  crash 

ff^itfilstaf^  market  crash,  things  only  got  worse  for  banks. 
£J>|^cq  that  had  made  large  investments  in  the  market  or 
issued  loans  to  brokers  and  speculators  closed.  That  made 
depositors  at  other  banks  nervous,  and  they  began  withdrawing 
their  money  to  store  it  under  the  mattress  or  bury  it  in  the  backyard. 

Banks  tried  to  meet  the  demand  for  cash  by  selling  off  their  bonds 
and  real  estate  holdings,  often  at  a  loss,  which  made  their  financial 
condition  even  worse. 


jjjjUBSf     The  number  of  failed  banks  soared  to  more  than  1,300  in  1930,  600 
of  them  in  the  last  two  months  of  the  year.  More  than  2,000  failed 

V  f»  )  in  1^31,  and  more  than  3,000  in  1932.  In  those  three  years,  they 

took  with  them  more  than  $2  billion  in  depositors'  savings  —  $28.4 
billion  in  2008  dollars. 


Many  of  the  banks  were  small  and  in  rural  areas  or  small  towns 
and  cities.  But  on  December  11,  1930,  the  Bank  of  United  States  in 
New  York  City  closed.  The  failure  wiped  out  $200  million  belonging 
to  more  than  400,000  depositors,  many  of  them  immigrants.  It  was 
the  largest  commercial  bank  failure  in  U.S.  history. 

The  bank  might  have  been  saved  with  help  from  other  banks  in  the 
city,  but  the  other  banks  refused.  Some  historians  have  attributed 
the  refusal  to  the  fact  that  the  Bank  of  United  States's  principals,  as 
well  as  many  of  its  customers,  were  Jewish.  Whatever  the  reason, 
the  failure  only  increased  the  public's  distrust  of  banks  —  and  its 
dislike  of  bankers. 


A  popular  joke  at  the  time  went,  "Don't  tell  my  mother  I'm  a 
banker,  it  would  break  her  heart.  She  thinks  I  play  the  piano  in  a 
whore  house."  A  British  visitor  related  that  U.S.  bankers  were  "the 
most  despised  and  most  detested  group  of  men"  in  the  country. 


biqqinq  a  deeper  hole 

Some  of  the  public's  antipathy  was  justified.  At  a  U.S.  Senate  hearing 
in  January  1933,  more  than  a  few  bankers  admitted  they  had  used 
bank  funds  to  speculate  in  stocks,  made  unsecured  "loans"  to  bank 
officials,  evaded  taxes,  and  used  bank  assets  to  set  up  outside 
companies  they  controlled. 


$0    Part  II:  Getting  Depressed 


The  16-year-old  Federal  Reserve  Board  could  have  helped  by 
pumping  more  money  into  the  economy  and  lowering  interest 
rates  tdmake  it  easier  for  banks  to  borrow.  But  unsure  of  its 

disinterested  in  the  plight  of  smaller  banks  that  were 
.  >   v.  Ix  ,e4)f  the  system,  the  Fed  failed  to  act  decisively. 

President  Hoover  first  tried  to  get  banks  to  help  each  other. 
When  that  effort  failed,  he  pushed  through  the  creation  of  the 
Reconstruction  Finance  Corporation.  The  RFC  was  designed  to 
make  loans  to  banks  and  other  financial  institutions  so  they 
could  make  loans  to  businesses.  But  businesses  needed  credit 
less  than  they  needed  customers,  and  banks  weren't  anxious  to 
extend  themselves  further  by  making  loans. 

So  things  got  worse.  People  withdrew  their  money  in  fear  their 
banks  would  close,  often  demanding  payment  in  gold.  Bank  lobbies 
were  jammed  with  panic-stricken  customers. 

The  situation  fostered  some  innovative  thinking.  A  Utah  bank 
manager  tried  to  minimize  the  damage  by  instructing  tellers  to  count 
out  withdrawals  as  slowly  as  possible.  A  woman  in  New  York  City 
rented  her  baby  to  other  customers  for  25  cents:  Holding  a  child  in 
their  arms  entitled  them  to  move  to  the  front  of  the  long  lines. 

But  the  crowds  didn't  work  out  to  everyone's  advantage.  A  would-be 
robber  in  Arkansas  was  thwarted  because  the  bank  was  so 
crowded  he  couldn't  cover  everyone:  A  customer  slipped  out  and 
got  the  sheriff. 

So  much  money  was  withdrawn  and  hoarded,  it's  estimated  that 
one-third  of  the  nation's  money  supply  was  out  of  circulation  by 
the  beginning  of  1933.  Some  communities,  such  as  Salt  Lake  City, 
resorted  to  creating  their  own  currency,  which  was  used  to  pay 
workers  and  was  accepted  by  local  businesses. 

"Our  banking  system  was  the  weakest  link  in  our  whole  economic 
system,"  Hoover  later  wrote  in  his  memoirs.  "(It  was)  the  worst 
part  of  the  dismal  tragedy  with  which  I  had  to  deal." 

It  was  soon  part  of  his  successor's  new  deal. 


Taking  a  great  bank  holiday 

As  1933  began,  the  country's  financial  system  was  on  the  verge  of 
collapse.  In  the  first  two  months  of  the  year,  more  than  4,000  banks 
closed  their  doors.  In  mid-February,  Michigan  Governor  William  A. 
Comstock  declared  a  banking  moratorium  for  the  entire  state.  He 
called  it  a  "bank  holiday." 


Chapter  4:  Going  Bust:  A  Depression  Is  Born    §  / 


— N  |— ^  48  state*  nad  d 

DropBodEs 


Other  states  followed.  By  March  4,  the  day  Franklin  D.  Roosevelt 
was  sworn  in  as  the  32nd  president  of  the  United  States,  38  of  the 
48  state*  had  declared  partial  or  total  "bank  holidays." 


e  it  unanimous.  The  day  after  taking  office,  the  new 
president  issued  an  executive  order  closing  banks  across  the 
country  and  banning  the  export  of  gold.  The  order  was,  legally 
speaking,  a  bit  of  a  stretch  of  presidential  power,  so  FDR  also 
called  Congress  into  special  session  to  ratify  his  order. 

In  the  meantime,  Americans  began  coping  with  a  severe  cash 
shortage  caused  by  the  banks  being  closed.  Remember,  this  was  in 
the  days  before  ATMs  and  credit  cards: 

A  boxing  tournament  at  New  York's  Madison  Square  Garden 
accepted  false  teeth,  spark  plugs,  Bibles,  and  a  box  of  egg 
noodles,  among  other  things,  in  lieu  of  the  50-cent  admission  fee. 

u*  A  professional  wrestler  in  Wisconsin  signed  a  contract  to 
perform  in  exchange  for  a  can  of  tomatoes  and  a  peck  of 
potatoes. 

v0  A  newspaper  in  Ohio  offered  to  trade  ad  space  for  produce. 

The  lack  of  change  was  a  particularly  vexing  problem.  Manhattan 
hotels  sent  bellboys  to  nearby  churches  to  exchange  bills  for  coins 
from  the  collection  plates.  Storekeepers  in  Elgin,  Illinois,  flocked  to 
the  house  of  a  16-year-old  boy  who,  according  to  a  local  newspaper 
story,  had  collected  11,357  pennies  toward  his  college  education. 
And  the  country  chuckled  when  it  heard  that  for  lack  of  change, 
the  notoriously  tight-fisted  tycoon  John  D.  Rockefeller  had  been 
forced  to  tip  his  golf  caddy  a  dollar  instead  of  his  customary  dime. 

Federal  bank  officials,  meanwhile,  were  trying  to  figure  out  how 
to  get  people  to  bring  back  to  the  banks  all  the  gold  and  gold 
certificates  they  had  withdrawn.  On  March  8,  the  Federal  Reserve 
Board  announced  that  lists  would  be  made  of  everyone  who  had 
withdrawn  gold  after  February  1  and  not  redeposited  it  by  March 
13.  The  announcement  sounded  ominous,  although  there  wasn't 
any  legal  penalty  for  not  redepositing  the  gold. 


Breathing  new  life  into  the  banks 

On  March  9,  Congress  approved  the  Emergency  Banking  Act  of 
1933  —  and  it  did  so  with  lightning  speed.  Congress  spent  only  35 
minutes  debating  and  voting  on  the  bill,  which  was  signed  by  FDR 
eight  hours  after  it  had  been  introduced. 


5 2    Part ":  Getting  Depressed 


<£to        The  act  authorized  what  Roosevelt  had  already  done.  It  also 
yrxTX  declared  that  banks  could  not  be  reopened  until  they  had  passed 
r_^Hr*Tj  muster  jrom  an  army  of  federal  auditors  that  already  had  been 
/fl|rfaTfcl^l©the  nation's  18,000-plus  banks.  The  act  extended 
Y<J        VtreTwrelicrefi^  authority  over  credit  and  currency  and  gave 
him  the  power  to  set  gold  and  silver  prices.  It  authorized  the 
Reconstruction  Finance  Corporation  to  buy  stock  in  banks  to 
help  shore  them  up.  And  it  approved  the  printing  of  $2  billion  in 
new  currency,  backed  not  by  gold  but  by  the  assets  of  the  banks. 
Naturally,  the  new  bills  were  sent  only  to  the  banks  that  proved 
they  had  assets. 

The  Bureau  of  Engraving  and  Printing  roared  to  life.  By  March 
11,  planes  were  lifting  off  from  Washington,  D.C.,  to  deliver  the 
money.  The  next  evening,  Roosevelt  spoke  to  the  nation,  via  radio, 
to  explain  what  had  happened  and  to  ask  people  to  go  back  to  the 
banks. 


"I  can  assure  you,  my  friends,  that  it  is  safer  to  keep  your  money 
in  a  reopened  bank  than  it  is  to  keep  it  under  the  mattress,"  the 
president  told  an  estimated  audience  of  60  million.  "You  people 
must  have  faith  . . .  we  have  provided  the  machinery  to  restore  our 
financial  system,  and  it  is  up  to  you  to  support  and  make  it  work." 


It  worked.  Hoarded  gold  and  notes  poured  back  into  the  banks. 
One  Arizona  bank  reported  taking  in  $640,000  in  deposits  the  day 
after  FDR's  speech,  while  paying  out  only  $32,000  in  withdrawals. 
By  March  15,  69  percent  of  the  country's  banks  had  reopened. 


In  June,  Congress  passed  the  Glass-Steagall  Act,  which  established 
the  Federal  Deposit  Insurance  Corporation.  The  FDIC  was  given 
authority  to  insure  bank  deposits  up  to  $2,500  per  depositor  per 
bank.  Federal  oversight  was  extended  to  all  commercial  banks.  The 
FDIC  was  funded  by  charging  fees  to  financial  institutions. 


For  all  his  zest  for  reforms,  Roosevelt  didn't  like  the  Glass-Steagall 
Act  because  he  thought  it  represented  too  big  a  commitment  for 
the  federal  government  to  make.  But  he  signed  the  bill  anyway, 
and  it  worked.  Between  1921  and  1933,  bank  depositors  had  lost  an 
average  of  $156  million  a  year.  In  1934,  the  amount  lost  dropped  to 
less  than  $1  million. 


Chapter  4:  Going  Bust:  A  Depression  Is  Born 


Becoming  Jobless,  Homeless, 

On  June  18,  1931,  U.S.  newspapers  carried  a  brief  story  from 
the  West  African  country  of  Cameroon.  The  story  reported  that 
members  of  the  Bulu  tribe  had  raised  $3.77  and  had  given  it  to 
a  Presbyterian  Missions  Board  to  help  the  down-and-out  people 
in  the  United  States.  The  gesture  was  made  after  the  residents  of 
Cameroon  had  read  in  a  local  paper  that  "there  are  actually  people 
in  America  who  do  not  have  enough  to  eat." 


While  the  gesture  may  have  amused  some,  what  had  motivated  the 
Cameroonians  was  undeniably  true:  Some  Americans  were  hungry, 
homeless,  and  unemployed.  And  it  seemed  that  more  people 
joined  their  ranks  every  day. 


The  writer  Sherwood  Anderson  described  watching  "men  who  are 
heads  of  families  creeping  through  the  streets  of  American  cities, 
eating  from  garbage  cans;  men  turned  out  of  houses  and  sleeping 
week  after  week  on  park  benches,  on  the  ground,  in  the  mud  under 
bridges  .  . .  our  streets  are  filled  with  beggars,  with  men  new  to  the 
art  of  begging." 


Watching  jobs  disappear 

As  the  Great  Depression  ground  on,  the  grim  employment  statistics 
piled  up: 

»>  The  number  of  businesses  in  the  country  dropped  from  2.2 
million  in  1929  to  1.9  million  in  1933. 

Unemployment  rates  inexorably  climbed:  1.5  million  in  1929; 
4.3  million  in  1930;  8  million  in  1931;  12  million  in  1932;  12.8 
million  in  1933.  By  1933,  24.9  percent  of  the  entire  civilian 
labor  force  was  jobless. 

V  Total  wages  dropped  from  $50.4  billion  in  1929  to  $30  billion 
in  1932. 

v*  Inflation-adjusted  per  capita  income  slumped  from  $681  in 
1929  to  $495  in  1933.  At  the  Depression's  depths,  28  percent  of 
Americans  had  no  income  at  all. 


Part  II:  Getting  Depressed 


The  effects  on  some  regions  and  communities  were  even  more 
depressing  than  the  big-picture  numbers.  By  the  end  of  1931, 
— ^  — ^  unemployment  in  Chicago  was  at  40  percent,  and  it  stood  at  50 
J  ]Tr\  1T\        fp^/e^tuff'fl©roit.  In  the  steel  town  of  Donora,  Pennsylvania,  it 
i-^  I  *J  yJ  I— '  VnfisWtJmVte*  in  1932  that  only  277  of  the  town's  14,000  residents 
had  jobs. 

The  interrelationships  of  industries  exacerbated  things.  Steel 
production  dropped  because  railroads  shrank.  In  the  1920s,  U.S. 
rail  companies  had  purchased  1,300  locomotives  a  year.  In  1932, 
they  bought  none.  As  farming  shriveled,  demand  for  fishmeal 
fertilizer  and  livestock  feed  waned.  As  a  result,  sardine  prices 
dropped  from  $1 1  a  ton  to  $6  a  ton.  As  construction  fell,  lumber 
production  declined  with  it.  Washington  State  had  produced  7.5 
billion  board  feet  in  the  mid-1920s;  in  1932,  it  produced  2  billion. 

It  was  a  buyer's  market  for  employers.  New  York  City  department 
stores,  for  example,  required  elevator  operators  to  have  college 
degrees  and  had  no  problems  filling  the  jobs.  Other  employers 
cut  wages  to  microscopic  levels.  Hourly  rates  fell  to  10  cents  for 
lumbering  and  6  cents  for  brick-making.  Garment  workers  were 
paid  $2.39  for  a  55-hour  week. 

The  50  percent  of  coal  miners  who  weren't  out  of  work  were  paid 
$10.88  a  month.  And  some  weren't  even  paid  in  U.S.  currency, 
but  company  scrip,  which  could  be  spent  only  at  company-owned 
stores. 

In  1931,  a  Harlan  County,  Kentucky,  miner  wrote  to  federal  officials: 
"We  are  half  fed  because  we  can't  feed  ourselves  and  families  with 
what  we  make.  And  we  can't  go  to  a  cut  rate  store  and  buy  food 
because  most  all  the  company  forbids  such  trading.  If  you  got  the 
cash.  But  now  we  have  no  cash.  And  the  companies  keeps  their 
foodstuffs  at  high  prices  at  all  times.  So  you  can  not  clear  enough 
to  go  anywhere.  And  if  you  do  go  some  where  and  buy  food  you 
are  subject  to  be  canned." 

If  wages  weren't  cut,  the  hours  worked  were.  In  1932,  U.S.  factory 
workers  averaged  32  hours  of  work  a  week,  down  from  44  in  1929. 
Other  companies  cut  jobs  in  half,  figuring  it  was  better  to  employ 
two  people  half-time  than  have  one  go  jobless. 

While  some  employers  cut  wages  and  hours  just  to  keep  the  doors 
open,  others  were  unapologetic  about  exploiting  the  situation. 
The  president  of  the  National  Association  of  Manufacturers,  J.E. 
Edgerton,  told  a  Senate  committee  that  "I've  never  thought  of 
paying  men  on  the  basis  of  what  they  need.  I  pay  for  efficiency.  I 
attend  to  all  those  other  things,  social  welfare  stuff,  in  my  church 
work." 


Chapter  4:  Going  Bust:  A  Depression  Is  Born  £f) 


An  apple  a  day 

growers  in  the  Pacific  Northwest  found  themselves  with  a 
umper  crop,  oo  someone  at  the  International  Apple  Shippers  Association  came  up 
with  an  idea:  Why  not  marry  the  excess  fruit,  in  an  economic  sense,  with  all  those 
jobless  people  in  the  big  cities  of  the  East? 

The  idea  caught  on.  People  could  buy  a  crate  of  about  60  apples  for  $1.75.  At  a 
nickel  each,  they  could  gross  $3  a  day  and  net  $1 .25.  It  wasn't  much,  but  it  beat 
nothing  at  all. 

By  November  1930,  city  streets  were  packed  with  apple  sellers.  In  New  York  City 
alone,  there  were  an  estimated  6,000,  "some  so  near  each  other  they  could  hold 
hands  if  they  weren't  competitors,"  in  the  words  of  one  writer. 

Journalist  Frederic  J.  Haskin  noted  that  "in  the  great  industrial  cities  where 
thousands  have  been  walking  the  streets,  some  for  months,  in  search  of  work,  apple 
selling  is  going  forward  briskly.  One  cannot  walka  city  square  without  encountering 
vendors  of  the  fruit." 

In  Akron,  Ohio,  city  officials  heard  that  some  apple  sellers  were  making  $50  a  week. 
So  officials  required  the  sellers  to  give  up  their  spots  every  two  weeks  and  let 
someone  else  have  a  chance. 

Apple  selling  lasted  only  until  the  big  crop  ran  out.  A  sign  displayed  by  one  seller 
summed  up  the  experience:  "We  used  to  have  to  eat  an  apple  a  day  to  keep  the 
doctor  away.  Now  we  have  to  sell  a  few  apples  a  day  to  keep  the  wolf  away." 


President  Herbert  Hoover  held  a  variation  of  that  sentiment.  He 
disliked  wage  cuts  but  disapproved  of  government  interference  in 
setting  wages.  But  in  June  1930,  Hoover  did  approve  $2.3  billion  in 
public  works  projects  to  create  jobs. 

In  October,  he  formed  the  President's  Emergency  Committee 
for  Employment.  The  committee  came  up  with  a  list  of  inane 
recommendations  (for  example,  the  unemployed  should  spend 
less  for  food)  and  ran  an  equally  inane  advertising  campaign  to 
buck  up  the  public's  morale.  The  committee's  director  told  a 
congressional  committee,  "I  think  that  what  we  need  is  that 
everybody  go  back  to  work  and  have  full  pay  for  all  jobs." 

But  stating  the  obvious  didn't  help  much.  Americans  were  willing 
to  go  to  work,  if  they  could  find  it.  "I  would  be  only  too  glad  to  dig 
ditches,"  a  North  Carolina  man  wrote  federal  officials  in  1933,  "to 
keep  my  family  from  going  hungry." 


Part  II:  Getting  Depressed 


MoOinq  to  the  streets 


jloyment  meant  more  people  without  rent  money  or 
ftgjbje^a^rients,  which  meant  more  people  became  homeless. 
Jy  the  end  of  1931,  hundreds  of  thousands  were  on  the  street  or 
living  in  temporary  shelters. 

In  Philadelphia,  there  were  as  many  as  1,300  evictions  a  month. 
Children  in  a  daycare  center  played  a  game  that  involved  moving 
toy  furniture  from  one  corner  of  the  room  to  another.  "We  ain't  got 
no  money  for  the  rent,"  a  child  explained  to  a  teacher,  "so  we've 
moved  into  a  new  house.  Then  we  got  the  constable  on  us,  so  we 
moving  again." 

In  Chicago,  Judge  Samuel  E.  Heller  presided  over  a  landlord- 
tenants  court.  "I  had  an  average  of  four  hundred  cases  a  day,"  he 
recalled  several  years  later.  "It  was  packed.  People  fainted,  people 
cried  'where  am  I  going?'" 

Many  homeowners  were  scarcely  better  off  than  renters.  Deflation 
was  at  work  in  the  housing  market  as  well  as  elsewhere  in  the 
economy.  A  house  that  had  sold  for  $5,000  in  1926  might  be  worth 
$3,200  in  1932.  Banks  were  often  eager  to  unload  properties  as  fast 
as  they  could  when  the  mortgage  got  behind,  before  the  property's 
value  declined  further.  By  the  end  of  1933,  it  was  estimated,  as 
many  as  half  of  the  home  mortgages  in  the  country  were  in  default. 

The  homeless  had  few  options,  none  of  them  attractive.  For  a  dime, 
a  single  homeless  man  might  get  a  bed  for  the  night  in  a  smelly 
and  flea-ridden  flophouse.  If  he  didn't  have  a  dime,  he  might  seek  a 
resting  place  near  the  municipal  incinerator.  It  meant  sleeping  on 
garbage,  but  at  least  it  was  warm. 


For  a  family,  if  there  were  no  friends  or  relatives  to  go  to,  moving 
into  abandoned  buildings  was  an  option,  but  it  meant  living  with 
no  electricity  or  running  water.  Some  cities  had  shelters,  but  stays 
in  them  were  limited. 


Then  there  were  Hoovervilles:  collections  of  shacks  and  sheds 
made  of  everything  from  flattened  tin  cans  to  packing  crates, 
derisively  named  after  the  president.  Virtually  every  big  and 
medium-sized  city  had  one,  perched  on  vacant  land  usually  on 
the  outskirts  of  town.  In  Oakland,  California,  the  "community" 
was  situated  around  and  inside  large  abandoned  concrete  sewer 
pipes.  In  San  Francisco,  it  was  a  field  of  abandoned  trolley  cars.  St. 
Louis  had  the  largest  Hooverville,  with  distinct  "neighborhoods." 
Charitable  facilities  that  provided  food  —  from  soup  kitchens  to 
bread  lines  —  were  usually  nearby. 


Chapter  4:  Going  Bust:  A  Depression  Is  Born    §  "J 


DropBws 


Although  the  tenants  were  technically  trespassing,  most  cities 
were  pragmatic  enough  to  tolerate  them,  mostly  because  no  one 
had  a  bftter  idea  that  was  economically  practical.  (In  Seattle,  city 
burned  down  the  city's  Hooverville,  and  twice  it  was 


Local  officials  often  did  require  that  minimal  health  and  safety 
regulations  be  met;  for  example,  structures  had  to  be  built  above- 
ground  and  have  windows,  and  trash  and  human  waste  had  to  be 
disposed  of  properly.  Some  Hoovervilles  established  their  own 
governments  and  adopted  rules  and  regulations.  Structures  were 
even  bought  and  sold. 


^to  Hf^  In  1933,  the  Federal  Transient  Program  began.  The  program  took 
,  X   different  forms  in  different  areas.  In  small  towns,  the  federal 
-  K_Vjy  government  contracted  with  local  charities,  hotels,  and  restaurants 
Xs^>^  to  provide  food  and  lodging.  About  300  camps  were  established  in 
rural  areas  using  surplus  Army  equipment.  The  program's  facilities 
were  efficiently  maintained,  and  sometimes  they  provided  work. 
By  1935,  when  it  was  phased  out,  the  program  had  registered  a 
million  people  and  operated  600  centers. 

In  1935,  the  Roosevelt  administration  shifted  its  focus  to  programs 
designed  to  keep  families  from  becoming  homeless  in  the  first 
place.  A  sharp  economic  downturn  in  1938  repopulated  the 
nation's  homeless  "towns,"  but  by  the  time  the  United  States 
entered  World  War  II  in  1941,  most  of  the  Hoovervilles  had  been 
dismantled. 


Going,  hungry 

In  mid-1933,  Harry  Hopkins,  President  Roosevelt's  top  man  when 
it  came  to  relief  programs,  sent  a  former  reporter  named  Lorena 
Hickok  to  travel  around  the  country  and  report  to  him  what  she 
found. 


Hickok  found  hunger.  In  West  Virginia,  she  was  told  there  were 
children  that  had  never  tasted  milk.  In  Kentucky,  she  was  told  that 
five  babies  had  starved  to  death  in  the  ten  days  before  she  arrived. 
In  South  Dakota,  she  found  farmers  eating  soup  made  from  spiny 
Russian  thistle. 


"We  have  been  eating  wild  greens,  such  as  Polk  salad,"  a  Kentucky 
coal  miner  wrote  federal  officials.  "Violet  tops,  wild  onions,  forget- 
me-nots,  wild  lettuce  and  such  weeds  as  cows  eat,  as  a  cow  won't 
eat  poison  weeds." 


58 


Part  II:  Getting  Depressed 


That  kind  of  desperate  hunger  in  a  nation  that  had  fed  itself  and 
much  of  Europe,  too,  during  World  War  I  was  hard  to  believe,  so 
some  chose  not  to  believe  it. 


o*«iy  re  Wtually  starving,"  President  Hoover  told  reporters  in 
1932.  "The  hobos  are  actually  better  fed  than  they  have  ever  been. 
One  hobo  in  New  York  got  ten  meals  in  one  day." 


^j*BE«     But  there  were  people  starving,  and  tens  of  thousands  more  suffering 
&f$\  from  nutrition-related  diseases  such  as  pellagra  and  rickets.  The 
(  llM  )  New  York  Citv  Welfare  Council  reported  29  cases  of  starvation  in 
that  city  alone  in  1932,  with  1 10  more  dead  from  malnutrition. 

The  author  Thomas  Wolfe  wrote  of  watching  "the  homeless  men 
who  prowled  in  the  vicinity  of  restaurants,  lifting  the  lids  of  garbage 
cans  and  searching  around  inside  for  morsels  of  rotten  food." 

In  addition  to  grazing  as  the  Kentucky  miner's  family  did,  there 
were  reports  of  orderly  lines  at  refuse  dumps  as  people  waited 
their  turn  to  scavenge  the  garbage.  A  Chicago  widow  told  a  social 
worker  she  always  removed  her  glasses  before  cooking  meat  she 
had  found,  to  avoid  seeing  the  maggots. 

Some  of  the  more  well-to-do  and  perhaps  well-intentioned  citizens 
instructed  their  servants  to  give  their  leftovers  to  the  poor,  and 
Hoover's  Secretary  of  War,  Patrick  Jay  Hurley,  even  endorsed  a 
suggestion  for  a  federal  program  in  which  garbage  from  clubs, 
hotels,  and  restaurants  would  be  collected  in  five-gallon  containers 
and  distributed  to  the  needy  by  the  Salvation  Army.  The  idea  was 
rejected. 

Slightly  less  humiliating  were  the  bread  lines  and  soup  lines  that 
appeared  in  most  cities  and  were  sponsored  by  a  combination  of 
private  donors  and  public  agencies.  Figure  4-1  depicts  a  typical 
bread  line. 


By  the  end  of  1931,  it  was  estimated  that  85,000  meals  a  day  were 
being  served  in  New  York  City's  82  bread  lines.  The  two  biggest 
were  at  Times  Square  and  sponsored  by  newspaper  tycoon  William 
Randolph  Hearst.  In  Chicago,  top  gangster  Al  Capone  sponsored 
the  largest  line. 

An  observer  of  a  New  York  line  wrote  that  "wretched  men,  many 
without  overcoats  or  decent  shoes,  usually  began  to  line  up  soon 
after  six  o'clock,  in  good  weather  or  bad,  rain  or  snow." 


Chapter  4:  Going  Bust:  A  Depression  Is  Born 


Figure  4-1:  An  aerial  view  of  a  New  York  City  bread  line  in  1930,  stretching  the 
length  of  a  block  with  tents  set  up  for  distribution. 


Most  disturbing  was  the  impact  hunger  had  on  children.  In 
October  1932,  the  New  York  City  Health  Department  reported 
more  than  20  percent  of  the  children  in  the  city's  public  schools 
were  suffering  from  malnutrition.  A  survey  by  the  American  Friends 
Service  Committee  of  mining  regions  in  five  states  concluded  the  per- 
centage of  hungry  children  was  sometimes  as  high  as  90  percent. 
The  committee  said  the  children  suffered  from  "drowsiness, 
lethargy  and  sleepiness,"  as  well  as  mental  disabilities.  A  Chicago 
principal  told  a  congressional  committee  in  1932  that  he  instructed 
his  teachers  to  ask  an  unruly  child  what  he  had  had  for  breakfast 
before  disciplining  him,  "which  usually  brings  out  the  fact  that  he 
has  had  nothing  at  all." 

A  story  widely  reported  in  the  1930s  concerned  a  West  Virginia 
teacher  who  told  an  ill-looking  child  she  should  go  home  and  eat 
something.  The  girl  replied,  "I  can't.  This  is  my  sister's  day  to  eat." 

In  1933,  Congress  approved  the  Federal  Emergency  Relief  Act, 
which  was  designed  to  pump  federal  aid  for  food,  clothing,  and 
other  necessities  through  state  and  local  governments.  The  act, 
which  provided  $500  million  in  aid,  is  covered  in  Chapter  13. 


60    Part  II:  Getting  Depressed 


Marching  an  Washington 

Soherent  and  forceful  plan  to  combat  the  nation's 
began  to  stir  unpleasant  thoughts  of  revolution  in 


Magazine  and  journal  articles  debated  the  chances  of  a  mass 
insurrection.  Chicago  Mayor  Anton  Cermak  told  a  House  committee 
that  the  federal  government  could  send  relief  to  Chicago  —  or  it 
could  send  troops  to  quell  the  violence  that  would  follow  if  no 
relief  came.  A  labor  leader  warned  a  Senate  committee  that  if 
nothing  was  done,  "and  starvation  is  going  to  continue,  the  doors 
of  revolt  in  this  country  are  going  to  be  thrown  open." 

In  fact,  there  were  sporadic  incidents  of  violence  and  looting,  much 
of  it  ignored  by  the  newspapers  for  fear  of  encouraging  copycat 
actions.  But  nothing  occurred  on  a  scale  large  enough  to  suggest 
an  organized  revolt  until  the  "Bonus  Army"  reached  Washington, 
D.C.,  in  the  summer  of  1932. 

The  "Army"  was  a  group  of  about  20,000  military  veterans  from 
around  the  country  who  wanted  to  accelerate  the  payment  of 
bonuses  they  had  been  promised  by  Congress  in  1924  for  service 
during  World  War  I.  The  bonuses  were  scheduled  to  be  paid  in 
1945,  but  hard  times  had  prompted  the  vets  to  seek  immediate 
payment. 

The  veterans  made  camp  around  Washington,  with  the  main 
settlement  at  a  place  called  Anacostia  Flats,  across  the  Potomac 
River  from  the  Capitol,  and  they  waited.  On  June  17,  the  House 
voted  to  pay  the  bonuses,  but  the  Senate  rejected  the  idea.  About 
half  of  the  vets  went  home,  but  the  rest  stayed. 

On  July  28,  Washington,  D.C.,  police  were  ordered  to  evict  the 
remaining  veterans.  A  fight  broke  out,  and  two  vets  were  shot 
and  killed.  President  Hoover,  who  had  refused  to  meet  with  the 
veterans  (although  he  did  offer  them  $100,000  in  aid  if  they  would 
disperse),  ordered  the  army  to  clear  them  out. 

Under  the  command  of  Chief  of  Staff  General  Douglas  MacArthur 
and  backed  by  six  tanks,  infantry  and  cavalry  charged  into  veterans 
massed  along  Pennsylvania  Avenue.  Ignoring  orders  from  Hoover 
to  stay  out  of  the  main  camp,  MacArthur  had  the  settlement 
burned.  Two  babies  in  the  camp  died  from  tear  gas,  a  7-year-old 
boy  trying  to  rescue  a  pet  rabbit  was  bayoneted  in  the  leg,  and 
hundreds  were  injured. 


DropBosk 


Chapter  4:  Going  Bust:  A  Depression  Is  Born    ^  / 


■— ^  with  a  generous 

DropB©0lss 


Administration  officials  tried  to  justify  the  attack.  A  War 
Department  official  called  the  vets  "a  mob  of  tramps  and  hoodlums, 
with  a  generous  sprinkling  of  communist  agitators."  MacArthur 

the  vets  had  not  been  routed,  "I  believe  the  institutions 
ent  would  have  been  severely  threatened." 


But  newsreels,  photos,  and  news  accounts  of  the  attack  sickened 
many  Americans. 


"Soup  is  cheaper  than  tear  gas  bombs,"  New  York  Representative 
Fiorello  La  Guardia  said  in  a  telegram  to  Hoover,  "and  bread  is 
better  than  bullets  in  maintaining  law  and  order  in  these  times  of 
depression,  unemployment  and  hunger." 


Lessons  Learned 

Some  lessons  are  learned  the  hard  way,  and  two  lessons  from  the 
Great  Depression  were  learned  in  the  hardest  of  ways. 


It  took  the  loss  of  the  life  savings  of  hundreds  of  thousands  of 
Americans  to  win  the  creation  of  a  national  insurance  program  for 
bank  deposits.  And  the  hesitant  and  wrongly  directed  efforts  of  the 
Hoover  Administration  in  response  to  the  economic  mess  taught 
future  administrations  to  move  quicker  —  and  in  the  opposite 
direction  —  when  the  U.S.  economy  was  on  the  skids. 


Safeguarding  savings:  The  FDlC 

Created  by  Congress  in  the  wake  of  the  1933  banking  industry 
crisis,  the  Federal  Deposit  Insurance  Corporation  is  basically  just 
what  the  name  implies:  a  U.S.  government  corporation  that  insures 
deposits  at  banks  and  financial  institutions  that  are  members. 

Starting  with  maximum  coverage  of  $2,500  per  customer  per 
bank  on  January  1,  1934,  the  FDIC  now  insures  up  to  $250,000 
per  investor  per  bank.  (That  amount  is  scheduled  to  decrease  to 
$100,000  in  January  2010.) 

Keep  in  mind  that  the  insurance  amount  is  not  per  account, 
but  per  investor.  For  example,  if  you  have  $80,000  in  a  checking 
account  (congratulations!),  $100,000  in  a  savings  account,  and 
$100,000  in  a  certificate  of  deposit  (CD)  all  at  one  bank,  you'd  have 
$280,000,  which  means  $30,000  wouldn't  be  covered.  But  if  you  and 
your  spouse  are  joint  holders  of  those  three  accounts,  then  the 
total  amount  would  be  covered  because  each  of  you  is  entitled  to 
up  to  $250,000  in  coverage. 


Part  II:  Getting  Depressed 


The  FDIC  is  directed  by  a  five-member  board,  appointed  by  the 
president  and  confirmed  by  the  U.S.  Senate.  No  more  than  three 
board  members  can  be  of  the  same  political  party.  The  corporation 
fRSsia"lljpL^4©0  employees  and  insures  funds  in  about  8,500 
SHBftfcftrorBWflember  banks  pay  insurance  premiums  and  must 
meet  minimum  requirements  for  liquidity  (availability  of  assets) 
and  reserves. 

The  two  most  important  things  about  the  FDIC  for  most  people  to 
know  are 

v0  It  does  not  cover  stocks,  bonds,  mutual  funds,  or  insurance 
annuities,  even  those  that  are  purchased  through  an  FDIC 
member  bank. 

No  one  has  ever  lost  a  penny  in  an  FDIC-insured  account. 

That's  not  to  say  that  banks  don't  fail  anymore.  In  fact,  the  longest  the 
United  States  has  gone  without  a  bank  failing  since  1933  was  from 
June  24,  2004,  to  February  2,  2007.  From  1987  to  1989,  slightly  more 
than  200  banks  per  year  failed,  many  of  them  in  the  Southwest, 
which  suffered  a  sizeable  slump  in  its  energy  industries.  In  July 
2008,  FDIC  regulators  took  over  the  IndyMac  Bank  in  Pasadena, 
California.  With  $32  billion  in  assets,  it  was  the  third-largest  bank 
failure  in  U.S.  history.  The  two  bigger  ones  were  in  1984  and  1988. 

But  it's  probably  safe  to  say  that  for  all  practical  purposes,  the  U.S. 
government  would  have  to  fail  before  FDIC-insured  deposits  would 
be  at  great  risk  (which  may  or  may  not  be  of  comfort  to  you). 

Reacting  to  economic  downturns 

Since  the  Great  Depression,  the  federal  government's  response 
to  downturns  in  the  economic  cycle  has  generally  taken  one  of, 
or  some  combination  of,  three  forms:  lowering  interest  rates  to 
encourage  more  borrowing  and  private  investment;  increasing 
government  spending,  either  through  public  works  projects  or  tax 
cuts;  and  maintaining  and  expanding  "safety  net"  programs  such  as 
welfare  and  unemployment  insurance  (see  Chapter  5). 

That's  pretty  much  the  opposite  of  what  the  Federal  Reserve 
Board  and  the  Hoover  administration  did  in  the  months  following 
the  October  1929  stock  market  crash,  when  they  raised  interest 
rates  and  taxes  and  rejected  the  ideas  of  more  government 
spending  and  direct  relief  programs. 


Chapter  4:  Going  Bust:  A  Depression  Is  Born  0^ 


r-N  i-^  general 

DropBasa 


Since  the  end  of  World  War  II,  the  trio  of  lower  interest  rates, 
government  stimulus  spending,  and  safety  net  programs  has 
general^  worked  to  minimize  the  impact  of  recessions,  or  at  least 
b^n  them.  For  example,  after  the  1987  stock  market 
MMvas  actually  bigger  than  1929's  when  measured  by 
the  percentage  of  value  lost),  the  Federal  Reserve  Board  quickly 
lowered  interest  rates  and  increased  liquidity  in  the  financial 
system  until  it  was  clear  there  wasn't  going  to  be  a  major  economic 
meltdown. 


In  the  face  of  the  severe  economic  recession  that  began  in  late 
2007,  both  the  administrations  of  President  George  W.  Bush  and 
President  Barack  Obama  employed  combinations  of  tax  cuts  and 
public  works  spending,  lowered  interest  rates,  and  expanded 
public  assistance  programs. 

That's  not  to  say  that  government  tinkering  hasn't  sometimes 
caused  problems.  Some  economists  contend  that  periodic  efforts 
to  slow  inflation  by  tightening  the  money  supply  have  helped 
trigger  recessions.  As  one  economist  put  it  in  1997,  "None  of  the 
U.S.  (economic)  expansions  of  the  past  40  years  have  died  in  bed 
of  old  age;  every  one  was  murdered  by  the  Federal  Reserve." 

In  general,  however,  the  three-pronged  approach  of  more  govern- 
ment spending,  lower  interest  rates,  and  provision  of  safety 
net  programs  has  helped  stave  off  an  economic  crisis  like  that 
of  the  1930s. 


Part  II:  Getting  Depressed 


DropBooks 


Chapter  5 

DroPBo&ting  Face  to  Face 

with  Hard  Times 


In  This  Chapter 

Aiding  the  needy  without  the  federal  government's  help 
Creating  work  wherever  possible 
Trying  to  cope  with  family  pressures 
Struggling  to  survive  as  minorities 
Lessons  learned 


7 he  Great  Depression  deeply  affected  not  only  the  U.S.  economy 
but  also  the  American  psyche.  The  widely  held  belief  that  hard 
work  and  a  responsible  attitude  would  result  in  a  comfortable  and 
secure  life  (if  not  always  wild  success)  was  challenged  by  forces 
that  seemed  out  of  the  control  of  everyone. 

In  this  chapter,  I  show  you  how  hard  it  was  for  some  Americans  to 
accept  help,  how  hard  it  was  for  the  federal  government  to  give  it 
(at  least  under  Herbert  Hoover),  and  how  local  governments  and 
private  sources  tried  to  fill  the  gap.  You  also  find  out  how  people 
adapted  to  the  times  in  their  day-to-day  lives,  how  traditional 
family  relations  and  social  institutions  were  affected,  and  how 
things  got  worse  for  those  already  at  the  bottom  of  the  economy. 

Looking  for  Relief 

Since  colonial  times,  Americans  had  had  a  high  regard  for  standing 
on  their  own  feet  and  a  deep  aversion  to  asking  for  help.  In  1835, 
the  French  social  scientist  Alexis  de  Tocqueville  noted  how 
deeply  ingrained  the  trait  of  individualism  was  in  Americans. 
Individualism,  he  wrote,  "is  a  mature  and  calm  feeling,  which 
disposes  each  member  of  the  community  to  sever  himself  from  the 
mass  of  his  fellows,  and  to  draw  apart  with  his  family  and  friends." 


Part  II:  Getting  Depressed 


In  October  1928,  Republican  presidential  candidate  Herbert  Hoover 
gave  a  speech  that  extolled  "the  American  system  of  rugged 
individualism"  over  the  "European  philosophy"  of  "paternalism 
iaTW^Yl^ s@"  Hoover  said  "our  country  has  become  the  land  of 
^^]»«lltl^^^6  those  born  without  inheritance,  not  merely  because 
of  the  wealth  of  its  resources  and  industry,  but  because  of  this 
freedom  of  initiative  and  enterprise." 

When  Hoover  was  confronted  as  president  with  the  grim  reality 
that  millions  of  Americans  needed  help  that  was  beyond  their 
abilities  to  provide  for  themselves,  his  first  impulse  was  to  deflect 
the  responsibility  to  state  and  local  public  and  private  agencies. 

"The  basis  of  successful  relief  in  national  distress  is  to  mobilize 
and  organize  the  infinite  number  of  agencies  of  relief  help  in  the 
community,"  Hoover  said  in  February  1931.  "This  has  been  the 
American  way  of  relieving  distress  among  our  people,  and  the 
country  is  successfully  meeting  its  problem  in  the  American  way 
today." 

He  was  partially  right.  The  traditional  way  of  handling  hard  times 
was  to  do  so  at  the  local  level.  Except  for  a  few  natural  disasters, 
the  federal  government  had  steered  clear  of  providing  direct  relief 
(that  is,  food,  clothing,  shelter,  cash,  and  other  necessities  of  daily 
life).  But  Hoover  was  wrong  in  contending  that  the  country  was 
"successfully  meeting  its  problem." 

Trying  to  help  at  the  beat  ietiel 

The  failure  to  provide  enough  help  didn't  result  from  lack  of  trying. 
In  April  1931  in  Portland,  Oregon,  voters  approved  a  $2  million 
bond  issue  for  relief  programs.  In  Fort  Wayne,  Indiana,  private 
fundraising  drives  raised  $775,000.  In  Boston,  city  employees 
contributed  one  day's  pay  to  a  relief  fund  that  collected  $3  million. 

Newspapers  across  the  country  called  on  their  readers  to  find 
odd  jobs  or  home  repair  chores  for  an  out-of-work  neighbor.  The 
Moberly,  Missouri,  Monitor-Index,  for  example,  announced  on  April 
3,  1931,  that  the  local  Salvation  Army  was  organizing  a  spring 
cleaning  week:  "A  list  of  worthy  unemployed  is  being  compiled  at 
the  organization's  headquarters,  and  residents  will  be  asked  to 
call  on  these  unemployed  for  help  in  spring  housecleaning,  lawn 
raking,  garden  planting,  cleaning  basements  and  other  spring 
improvements." 

On  the  same  day  in  Jefferson  City,  Missouri,  a  city  alderman 
proposed  temporarily  raising  the  town's  gasoline  tax  by  two  cents 
to  finance  some  street  repairs.  The  Jefferson  City  Post-Tribune 
reported  that  Alderman  B.F.  Reed  "said  the  plan  would  result  in 


DropB 


Chapter  5:  Coming  Face  to  Face  with  Hard  Times 


the  employment  of  forty  or  fifty  men,  which,  he  said  is  the  principal 
object  for  the  suggestion." 


OnOtte 

1 1 WSC  l  H 1 1*  MC 


rnment  and  private  relief  efforts  fell  light-years  short 
need.  In  1932,  the  total  combined  amount  raised  by 
charities  and  the  municipal  government  in  New  York  City  reached 
$79  million.  That  was  less  than  the  city's  army  of  unemployed  had 
lost  in  wages  in  one  month.  In  Chicago,  it  was  estimated  that  lost 
wages  were  averaging  $2  million  a  day,  while  relief  funds  were 
averaging  only  $100,000  daily. 

"I  am  stating  that  the  funds  we  have  are  altogether  inadequate  to 
meet  the  situation,"  Arthur  T.  Burns,  the  head  of  the  Association  of 
Community  Chests  and  Councils,  told  a  Senate  committee  in  1931. 

Churches  had  suffered  declining  attendance  —  and  leaner  collection 
plates  —  throughout  the  1920s,  and  most  were  in  no  position  to 
extend  substantial  aid.  States  likewise  were  mostly  broke  in  1931, 
or  close  to  it.  With  the  exception  of  New  York  (where  Governor 
Franklin  D.  Roosevelt  had  put  together  a  competent  relief  agency), 
state  relief  programs  were  minimal. 

The  unemployment  problem,  meanwhile,  was  massive.  By  March 
1933,  about  one  of  every  four  able-bodied,  working-age  Americans 
was  jobless.  Because  most  of  them  were  men  with  families  to 
support,  that  statistic  meant  that  as  many  as  40  to  50  million 
people  —  from  30  to  40  percent  of  the  entire  U.S.  population  — 
had  no  regular  source  of  income. 

"We  can  no  longer  depend  on  passing  the  hat  and  rattling  the  tin 
cup,"  wrote  William  Allen  White,  the  nationally  known  editor  of  the 
Emporia  (Kansas)  Gazette,  in  calling  for  federal  intervention.  "We 
have  gone  to  the  bottom  of  the  barrel." 


Getting  the  feds  inVoiVed . . .  stou/ty 

Hoover  remained  stubbornly  opposed  to  direct  federal  relief.  His 
opposition  wasn't  based  on  a  callous  disregard  for  people's  troubles. 
But  he  feared  that  federal  relief  programs  would  create  a  permanent 
underclass  of  Americans  dependent  on  government  handouts.  He  was 
also  nervous  about  deciding  questions  such  as  who  would  get  help 
first,  how  much  help  they  would  get,  and  for  how  long.  And  he  was 
dubious  about  the  federal  government's  ability  to  pay  for  it. 

In  February  1931,  Hoover  said  that  if  the  time  ever  came  that  local 
and  state  governments  failed  to  have  enough  "resources  with 
which  to  prevent  hunger  and  suffering  ...  I  will  ask  the  aid  of  every 
resource  of  the  federal  government."  But,  he  added,  he  had  "faith 
in  the  American  people  that  such  a  day  never  come." 


Part  ":  Getting  Depressed 


In  March  1931,  Hoover  vetoed  a  bill  that  would  have  provided  loans  to 
needy  veterans.  "I  regard  the  bill  as  unwise,"  he  wrote  in  his  veto 
messaga.  "Of  much  greater  importance  is  the  whole  tendency  to 
i6%afnicMTe^leral  treasury  to  a  thousand  purposes  . . .  each  of  them 
me^anier  of  self-reliance  and  self-support  in  our  people." 

But  Congress  overrode  Hoover's  veto,  and  the  president  grudgingly 
acquiesced  to  the  idea  of  the  federal  government  providing  some 
help.  Even  then,  however,  it  wasn't  direct  help.  In  early  1932,  Hoover 
signed  into  law  the  establishment  of  the  Reconstruction  Finance 
Corporation.  The  RFC  helped  prop  up  banks  and  other  businesses 
with  federal  loans,  but  it  did  little  to  help  the  jobless  guy  on  the  street. 

As  humorist  Will  Rogers  put  it,  "the  money  was  all  appropriated 
for  the  top,  in  the  hopes  it  would  trickle  down  to  the  needy."  But 
little  trickling  occurred,  and  jobless  men  waited  for  help. 

Facing  a  reelection  campaign  and  under  increasing  pressure  from 
rival  Democrats  in  Congress,  Hoover  finally  agreed  to  expand  the 
powers  of  the  RFC  so  it  could  assist  states  in  providing  direct  relief 
to  people.  But  it  was  too  little  —  only  $30  million  was  spent  by  the 
end  of  1932  —  and  too  late  for  Hoover,  who  lost  the  presidential 
election  to  New  York  Governor  Roosevelt. 

In  the  early  weeks  of  1933,  just  prior  to  taking  office,  Roosevelt  was 
absorbed  by  the  nation's  banking  crisis  (see  Chapter  4  for  details). 
But  other  administration  officials  brought  the  issue  of  relief  to  the 
front  burner  —  even  those  who  weren't  known  for  their  zeal  for 
social  issues. 

"When  we  were  campaigning,"  said  FDR's  crusty  vice  president, 
John  Nance  "Cactus  Jack"  Garner,  "we  sort  of  made  promises  that 
we  would  do  something  for  the  poorer  kind  of  people,  and  I  think 
we  have  to  do  something  for  them." 

Roosevelt  agreed.  Less  than  three  weeks  after  taking  office 
in  March,  FDR  asked  Congress  to  create  the  office  of  Federal 
Emergency  Relief  Administration  (FERA)  and  to  give  it  $500  million 
to  provide  grants  to  states. 

Some  congressional  Republicans  were  apoplectic  at  the  idea.  "I  can 
hardly  find  parliamentary  language  to  describe  the  statement  that 
the  states  and  cities  cannot  take  care  of  conditions  in  which  they 
find  themselves,  but  must  come  to  the  federal  government  for  aid," 
said  Senator  Simeon  D.  Fess  of  Ohio.  Representative  Robert  Luce 
of  Massachusetts  declared,  "[I]t  is  socialism.  Whether  it  is 
communism  I  do  not  know." 


DropB 


Chapter  5:  Coming  Face  to  Face  with  Hard  Times 


Despite  such  bombastic  indignation,  the  proposal  easily  passed 
both  houses  by  the  end  of  April  1933.  How  well  it  worked  is  covered 
in  Chapter  13,  along  with  other  programs  in  Roosevelt's  "New  Deal." 

ooks  


The  Arkansas  "food  riot" 

On  the  cool  and  cloudy  afternoon  of  January  3, 1931,  Homer  C.  Coney  decided  he 
had  been  patient  long  enough. 

Coney,  a  46-year-old  father  of  five,  grew  corn  and  cotton  on  41  acres  he  rented 
nearthe  central  Arkansastown  of  England.  A  severe  drought  the  previous  summer 
had  ruined  Coney  and  other  farmers  in  the  area,  and  with  no  government  aid  on  the 
horizon,  his  family  was  trying  to  make  do  on  $12  a  month  from  the  Red  Cross. 

When  a  neighbor  came  by  to  beg,  saying  she  and  hertwo  children  hadn't  eaten  for 
two  days,  Coney  loaded  up  his  truck  with  other  men  and  drove  into  England.  They 
demanded  food  from  Red  Cross  officials,  who  contended  they  lacked  the  necessary 
application  forms  to  issue  anything. 

"Our  children  are  crying  for  food  and  we  are  going  to  get  it,"  one  farmer  said. 
"We're  not  beggars  (but)  we  are  not  going  to  let  ourfamilies  starve!" 

As  the  crowd  swelled  to  several  hundred,  town  merchants  defused  the  situation  by 
opening  their  stores  and  providing  food  and  clothing.  A  part-time  reporter  for  the 
Associated  Press  phoned  in  the  story,  dramatically —  and  erroneously  —  describ- 
ing it  as  a  "riot."  But  the  exaggeration  got  the  incident  front-page  play  across 
the  country  and  triggered  an  outpouring  of  small  donations:  $25  from  a  Winder, 
Georgia,  manufacturing  company;  $5  from  a  man  in  Bridgeport,  Connecticut;  four 
pairs  of  socks  and  shoes  from  a  couple  in  El  Paso,  Texas. 

The  story  also  caught  the  attention  of  arguably  the  best-liked  man  in  America  in 
1931.  Homespun  humorist  Will  Rogers  was  a  star  of  stage,  screen,  and  radio,  and 
he  also  wrote  a  nationally  syndicated  newspaper  column.  On  January  7,  he  wrote, 
"it  took  a  little  band  of  500  simple  country  people . .  .to  come  to  a  country  town  store 
and  demand  food  fortheir  wives  and  children.  They  hit  the  hearts  of  the  American 
people  more  than  all  your  Senatorial  pleas  and  government  investigations.  Paul 
Revere  woke  up  Concord.  These  birds  woke  up  America." 

Rogers  went  to  England,  and  then  to  the  White  House.  After  President  Herbert 
Hoover  turned  down  his  appeal  for  direct  aid  to  the  region,  Rogers  organized  a 
grueling  18-day,  50-showfundraising  tour  that  raised  more  than  $200,000.  England 
pulled  through. 

In  August,  Rogers  noted  in  another  column  that  the  farmers  of  England  had  sent  13 
truckloads  of  food  to  struggling  coal  miners  in  Oklahoma. 

"Say,  you  talk  about  a  people  and  a  place  being  appreciative  of  what  was  done  for 
them  when  they  was  in  trouble,"  Rogers  wrote.  "Now  that's  remembering,  ain't  it?" 


DropB 


"JO    Part  II:  Getting  Depressed 


Su/allou/ing  pride  to 

DropB<Wgm*<m/% 

|^         Americans  allegiance  to  the  tenets 


of  individualism  and  self-reliance 
were  never  more  evident  than  in  the  resistance  of  so  many  people 
to  accept  relief  when  it  was  offered. 


^NO/toj    "We  lived  on  bread  and  water  for  three  weeks  before  I  could  make 
3^$njv\   myself  do  it  (accept  relief),"  a  New  Orleans  man  told  a  federal 
(vTZ^Pj  investigator  in  1933.  An  unemployed  schoolteacher  in  Texas  told 
V^C/    another  investigator,  "If  I  can't  make  a  living,  I'm  just  no  good  I 
guess."  In  Pennsylvania,  when  an  investigator  asked  a  half-dozen 
unemployed  miners  what  the  government  could  do  for  them,  one 
miner  replied  in  broken  English,  "[WJork!  Give  man  work,  that's  all, 
no  want  relief  if  get  work!" 

Those  who  were  less  affected  by  the  hard  times,  but  who  had  been 
raised  on  the  same  ideal  of  self-reliance,  sometimes  reacted  as  if 
the  country's  problems  were  made  worse  by  efforts  to  help  the 
poor  and  unemployed. 

"To  give  a  gratuity  to  an  individual  is  divesting  men  and  women  of 
their  spirit,  their  self-reliance,"  said  Patrick  Jay  Hurley,  Hoover's 
Secretary  of  War,  in  June  1932.  "It  is  striking  at  the  very  foundation 
of  the  system  on  which  the  nation  is  built." 

Some  of  the  down-and-out  agreed.  Frank  Moorhead,  a  laid-off 
magazine  editor,  wrote  in  a  1931  article  in  The  Nation  that  to  keep 
up  appearances,  he  set  up  an  "office"  in  his  home.  There  he  would 
type  randomly  for  hours,  so  neighbors  would  think  he  was  working. 

"I  should  like  to  find  out  at  what  stage  of  your  poverty  other 
people  realize  or  sense  it,"  he  wrote.  "I  guess,  after  all,  it's  in  the 
droop  of  the  shoulders,  the  look  in  your  eyes  —  furtive,  expectant, 
resentful." 


But  for  every  Patrick  Jay  Hurley  who  seemed  to  consider  poverty 
a  moral  defect,  or  every  Frank  Moorhead  who  stigmatized  himself, 
there  were  others  who  saw  the  needy  as  neither  more  nor  less 
than  the  products  of  very  hard  times. 


"Three  or  four  million  heads  of  families  don't  turn  into  tramps  or 
cheats  overnight,"  wrote  top  Roosevelt  aide  Harry  Hopkins  in  1933. 
"An  eighth  or  tenth  of  the  earning  population  does  not  change  its 
character,  which  has  been  generations  in  the  moulding." 


Chapter  5:  Coming  Face  to  Face  with  Hard  Times     "J  / 


Chanqinq  With  the  Times 

DropBojefe 


ho  were  out  of  a  job,  and  who  were  unwilling  or 
overnment  help,  created  their  own  ways  of  making 

a  buck. 


Tapping  the  entrepreneurial  spirit 

Some  enterprises  were  offshoots  of  people's  normal  occupations. 
Coal  miners,  for  example,  smuggled  coal  out  of  the  mines  in 
lunch  buckets  or  dug  it  out  of  company  land  after  dark  and 
then  sold  it  on  the  black  market.  These  coal  "bootleggers"  even 
formed  an  organization  called  the  Independent  Anthracite  Miners 
Association.  The  association's  articles  of  incorporation  stated 
that  "we  must  dig  the  coal  out  of  these  mountains  as  a  means  of 
supplementing  our  measly  income  ...  in  order  to  keep  the  wolf 
from  our  doorsteps." 

Some  people  shined  shoes:  The  New  York  Times  reported  counting 
19  shoe  shiners,  ranging  in  age  from  16  to  70,  on  one  block  of  a 
Manhattan  street  in  the  summer  of  1932.  Other  people  sold  things 
door  to  door:  The  Fuller  Brush  Company  had  so  many  salesmen  — 
strictly  on  commission  —  that  it  was  one  of  the  relatively  few  firms 
in  the  1930s  to  consistently  make  money. 

Somewhat  incongruously,  given  the  hard  times,  people  paid  good 
money  to  watch  other  people  do  strange  things.  For  example, 
boys  climbed  trees  and  tried  to  set  endurance  records  for  sitting 
in  them,  while  passersby  dropped  coins  in  a  box.  Sometimes  the 
tree  sitters  wore  advertising  for  a  local  merchant.  It  apparently 
paid  better  than  one  would  think.  The  Literary  Digest  reported  in 
July  1933  that  "the  bank  accounts  of  the  numerous  contestants  . . . 
are  not  to  be  dismissed  with  a  shrug."  To  read  about  other  wacky 
things  people  did  for  money,  see  the  nearby  sidebar  "Endurance 
for  sale." 


Hundreds  of  men  wandered  into  old  gold  and  silver  mining 
regions  in  Colorado,  Arizona,  and  California,  looking  as  much 
for  something  to  do  as  for  precious  metals.  "We  were  more  like 
scavengers,"  television  journalist  Eric  Sevareid  wrote  in  his  1946 
memoir  of  being  "on  the  bum"  during  the  Great  Depression.  "The 
hope  of  finding  gold,  which  almost  none  of  us  ever  did,  was  more 
of  an  excuse  to  live  in  the  hills,  where  life  was  cheap." 


72    Part ":  Getting  Depressed 


Dro 


E 


Endurance  for  sale 


'K»a*K>&*hK  XKUf  had  what  7Vme  magazine  referred  to  as  an  "appetite  for 
preposterous  endurance."  It  was  an  appetite  sated  by  the  willingness  of  some 
people  to  walk,  dance,  rollerskate,  or  bicycle  for  days  and  weeks  on  end  in  hopes 
of  winning  some  money. 

While  there  were  variations  on  the  theme,  the  basic  premise  was  that  a  promoter 
invited  individuals,  couples,  or  teams  to  compete  in  activities  ranging  from  kissing 
to  sitting  in  rocking  chairs.  The  promoter  sold  tickets  to  people  who  wanted  to 
watch,  and  the  contestants  who  lasted  the  longest  at  the  activity  won  cash  prizes. 
Roller  Derby  winners  could  make  $1,000  for  first  place.  Marathon  dancers  might 
average  $20  to  $30  a  day  in  tips,  and  free  meals,  for  as  long  as  they  could  stay  on 
their  feet. 

In  addition  to  prizesfor  lasting  the  longest,  competitors  could  also  earn  money  from 
the  crowds  for  an  especially  good  effort  or  for  some  extra  form  of  entertainment, 
such  as  singing.  And  there  were  often  very  big  crowds.  A  Roller  Derby  held  in 
Chicago  in  late  1935  and  early  1936  drew  10,000  people  a  day. 

While  they  may  sound  like  quaint  versions  of  American  Idol,  the  competitions  could 
be  brutal.  Bicycle  races  were  usually  six  days  long  with  competitors  hurtling  around 
an  oval  wooden  track  hour  after  hour,  occasionally  at  speeds  approaching  30  mph. 
Roller  Derbies,  on  similar  tracks,  covered  4,000  miles.  And  dance  marathons  could 
drag  on  for  months.  One  critic  labeled  them  "a  macabre  modern  equivalent  of  a 
homicidal  Roman  gladiatorial  spectacle." 

Of  course,  not  everyone  was  there  for  the  spectacle.  As  a  New  York  City  reporter 
pointed  out  in  1933,  a  ticket  to  a  six-day  bicycle  race  cost  $2.40,  which  was  cheaper 
than  most  accommodations  in  the  city:  "It  insures  a  gent  some  shelter,  warmth,  a 
bench  and  a  certain  amount  of  excitement  if  you  like  that  sort  of  thing." 


Making  do  With  vOhat  you  had 

An  optimist  in  the  1930s  might  have  pointed  out  that  if  half  the 
families  in  the  United  States  were  without  income,  it  meant  half 
did  have  some  money  coming  in.  And  it's  true  that  many  American 
families  didn't  lose  their  homes,  go  on  relief,  or  find  themselves 
rooting  through  their  neighbors'  garbage  cans  for  food. 

Even  so,  the  shaky  economy,  the  unsettled  political  climate,  and 
the  shock  of  going  from  the  seemingly  shiny  prosperity  of  the 
1920s  to  the  decidedly  gloomy  atmosphere  of  the  1930s  all  made 
for  a  general  feeling  of  uncertainty. 


Chapter  5:  Coming  Face  to  Face  with  Hard  Times 


In  that  atmosphere,  even  people  with  incomes  economized.  Many 
families  planted  gardens  and  did  more  canning  and  preserving 
food.  They  made  more  of  their  own  clothes.  Telephones  were 
IfJJlefnTlrlj/s^frecessary:  The  number  of  phones  in  service  nationally 
Siropjrel  Mwf20  million  in  1930  to  fewer  than  17  million  in  1933. 
Automobiles  remained  a  vital  part  of  American  life,  but  fewer  of 
the  cars  were  new.  In  1929,  4.4  million  new  cars  were  sold.  In  the 
1930s,  the  annual  number  averaged  2.1  million.  Book  sales  dropped 
50  percent. 

Getting  sick  was  not  an  economically  healthy  thing  to  do.  "You  had 
to  have  money  to  be  sick,"  the  novelist  John  Steinbeck  recalled. 
"Dentistry  was  out  of  the  question,  with  the  result  that  my  teeth 
went  badly  to  pieces." 

Some  people  dealt  with  the  drooping  economy  by  creating  their 
own  economies.  Barter  systems  —  in  which  people  traded  goods 
and  services  with  each  other  —  sprang  up  around  the  country. 
Sometimes  it  was  a  straight  swap:  You  fix  my  roof,  and  I'll  give  you 
some  of  my  backyard  rutabagas.  In  larger  systems,  scrip  was  used 
as  a  form  of  currency  that  could  be  exchanged  for  goods  and  services 
from  anyone  who  was  part  of  the  system.  A  Washington  state 
system  used  wooden  nickels;  a  California  system  used  seashells; 
an  Oregon  system  used  "rubber  checks"  —  made  of  rubber. 

At  their  peak  in  the  early  to  mid-1930s,  barter  systems  probably 
covered  a  million  Americans  in  30  states.  A  typical  exchange, 
described  in  a  1939  paper  by  California  social  economist  Clark  Kerr 
(later  chancellor  of  the  University  of  California),  worked  like  this: 
A  music  teacher  owed  $200  to  a  doctor.  The  barter  cooperative 
she  belonged  to  sent  her  three  students,  who  paid  her  in  scrip. 
She  used  the  scrip  to  pay  the  doctor,  who  used  it  to  get  maid  and 
stenographic  services  and  new  car  tires  from  other  members  of 
the  cooperative. 

The  systems  worked  on  a  limited  basis  but  were  no  substitute 
for  the  real  thing.  As  one  observer  put  it,  barter  was  "comparable 
to  the  relief  a  starving  dog  might  get  by  eating  his  own  tail." 

Takinq  a  Tatt  an  the 
American  Family 

Toward  the  end  of  The  Grapes  of  Wrath,  John  Steinbeck's 
1939  novel  about  a  family  of  migrant  farmers  during  the  Great 
Depression,  the  family's  patriarch  is  talking  to  his  wife. 


"J Part  II:  Getting  Depressed 


"I  ain't  no  good  any  more,"  Pa  Joad  says.  "Funny!  Woman  takin' 
over  the  fambly.  Woman  sayin'  we'll  do  this  here,  an'  we'll  go 


even  care. 


— ^  ^  there.  A<i'  I  don't  ■ 

kroainq  men's  setf-tforth 


A  lot  of  Depression-era  men  could  empathize  with  Pa  Joad.  Many, 
if  not  most,  men  drew  their  self-esteem  and  authority  as  head  of 
the  household  from  the  fact  that  they  were  nearly  always  the  sole 
breadwinners  in  the  family. 

Having  no  job  meant  more  than  having  no  money.  It  meant  a  loss 
of  purpose  and  a  diminution  of  the  man's  role  in  the  family.  Mom 
did  all  the  things  that  made  the  household  function.  Dad,  if  he 
was  unemployed,  was  apt  to  sit  around  the  kitchen  table  and  sink 
deeper  into  depression. 

That  personal  depression  might  deepen  if  Mom  found  a  job,  which 
was  not  an  easy  task.  The  percentage  of  the  workforce  made  up  of 
women  increased  only  slightly  from  1930  to  1940,  from  24.3  percent 
to  25.1  percent.  (In  contrast,  the  percentage  was  46.5  percent  in 
2008.)  Women  were  often  discriminated  against  in  the  workplace 
because  of  fears  that  they  might  usurp  the  rightful  place  of  men. 
Many  employers  who  hired  single  women,  including  school  districts, 
would  often  fire  them  if  they  married  working  men  and  thus 
created  two-income  families.  There  was  a  federal  rule  against  two 
people  in  the  same  family  working  for  the  government. 

Women  were  most  often  hired  because  they  would  accept  lower 
pay  —  a  practice  not  only  allowed  by  federal  law  but  also  practiced 
by  the  federal  government  in  its  relief  and  jobs  programs.  In 
projects  run  by  the  federal  Works  Progress  Administration,  for 
example,  men  were  paid  $5  a  day  and  women  $3. 

Some  families  faced  double  whammies.  A  Eureka,  California,  woman 
who  worked  at  the  county  court  house  was  married  to  a  surveyor 
who  lost  his  job.  Then  she  got  pregnant  and  had  to  leave  her 
position.  "I'm  happy  of  course,"  she  wrote  First  Lady  Eleanor 
Roosevelt  in  June  1934,  seeking  a  government  job  for  her  husband, 
"but  Tommy  is  nearly  out  of  his  head.  He  has  tried  every  conceivable 
prospect,  but  you  must  know  even  pick  and  shovel  jobs  do  not 
exist ...  A  year  is  all  I  ask  and  after  that  I  can  go  back  to  work  and 
we  can  work  out  our  own  salvation.  But  to  have  this  baby  come  to  a 
home  full  of  worry  and  despair,  with  no  money  for  things  it  needs,  it 
is  not  fair.  It  needs  and  deserves  a  happy  start  in  life." 


Despite  the  extra  pressures  imposed  on  families  by  the  economic 
stresses  of  the  period,  divorce  rates  actually  declined,  dropping  20 


Chapter  5:  Coming  Face  to  Face  with  Hard  Times     "] § 


otten  simply  w. 

OOKS 


percent  between  1929  and  1933.  But  that  wasn't  necessarily  good 
news.  Men  who  saw  themselves  as  failures  because  of  unemployment 
often  simply  walked  away  and  didn't  come  back,  a  much  cheaper 
n  a  formal  divorce. 


Sometimes,  as  Figure  5-1  shows,  the  one  thing  that  kept  couples 
together  was  having  nothing  else. 


Figure  5-1:  An  evicted  Los  Angeles  couple  sits  on  the  curb  surrounded  by  their 
belongings  in  1937. 


With  the  future  so  uncertain,  marriage  rates  declined  in  the  1930s 
for  the  first  time  in  the  United  States  since  the  early  19th  century. 
And  birth  rates  dropped  as  well,  from  25.1  per  1,000  population  in 
1925  to  19.4  in  1940. 

Even  that  number  was  too  high  for  some  women.  For  example,  a 
Bakersfield,  California,  woman  told  federal  investigator  Lorena 
Hickok  in  1933  that  she  worried  about  getting  pregnant  but 
couldn't  afford  contraceptives. 

"I  suppose  you  can  say  the  easiest  way  would  be  not  to  do  it,"  she 
said.  "(But)  you  don't  know  what  it's  like  when  your  husband  is 
out  of  work.  He's  gloomy  all  the  time  and  unhappy.  You  haven't 
any  money  for  movies  or  anything  to  take  his  mind  off  his  troubles 
You  must  try  all  the  time  to  keep  him  from  going  crazy.  And  many 
times  —  well,  that  is  the  only  way." 


/ 1       Part  II:  Getting  Depressed 


Hitting  children  the  hardest 

astii^disruptions  caused  by  the  Great  Depression  were 
ayyfrantest  on  children,  who  had  no  concept  of  the  economic 
orces  that  had  put  life  in  such  disarray. 


Some  families  had  no  recourse  but  to  commit  their  children  to 
orphanages  or  similar  institutions.  A  veteran  social  worker  told 
a  Senate  Committee  in  1933  that  the  number  of  children  who  had 
been  given  up  by  their  parents  had  risen  from  284,000  in  mid-1930 
to  400,000  in  October  1932. 


"It  is  the  belief  of  those  familiar  with  the  facts  that  this  increase  .  . . 
has  been  caused  chiefly  by  the  breaking  up  of  family  groups  caught 
in  the  Depression  and  unable  to  care  for  their  children  because  of 
inadequate  relief  or  other  conditions  precipitated  by  unemployment," 
said  Dr.  Jacob  Billikopf. 


Newspapers  routinely  carried  heart-wrenching  stories  of  the 
crushing  weight  borne  by  some  children: 


W  In  January  1933,  an  8-year-old  boy  in  Big  Spring,  Texas,  told 
a  social  worker  who  had  come  to  his  home  that  he  felt  it  was 
wrong  to  go  out  and  play  when  he  should  be  tending  to  his 
father,  who  was  ill  with  tuberculosis. 

"No  school  for  this  boy,"  wrote  a  reporter  for  the  Big  Spring 
Herald  who  had  accompanied  the  social  worker.  "Only  barely 
enough  food.  A  chilly  damp  little  room  in  which  to  live.  No 
mother  to  care  for  him.  Nothing  in  his  days  except  to  sit 
beside  his  father  and  watch  him  die." 

V  New  York  City  columnist  Gilbert  Swan  noted  in  February  1933 
that  those  without  shelter  in  the  city  sometimes  went  to  the 
Central  Park  or  Bronx  zoo,  where  buildings  were  kept  warm  to 
protect  the  animals. 

"I  happened  by  the  other  day  when  the  animals  were  being 
fed,"  Swan  wrote.  "Two  puny,  rickety,  haggard  youngsters 
were  tugging  at  the  hands  of  a  beaten-looking  man.  No  words 
passed.  The  children  looked  blankly  at  the  food,  and  their 
father.  Obviously  there  was  no  bread  for  them." 

*>*  In  Punxsutawney,  Pennsylvania,  in  late  1933,  a  15-year-old  boy 
named  Thomas  Colbert  was  suffering  from  a  chronic  kidney 
disease.  The  illness  had  eaten  the  family's  savings,  and  Alec 
Colbert,  Thomas's  father,  had  lost  his  job  as  a  mechanic.  The 
family  had  bought  a  small  farm  but  lost  it  when  they  couldn't 
pay  the  mortgage.  According  to  a  November  21  headline  in  the 
Indiana  (Pennsylvania)  Evening  Gazette,  Thomas  "Did  Not  Want 
to  Be  Any  Trouble  to  (His)  Parents."  So  he  poisoned  himself. 


Chapter  5:  Coming  Face  to  Face  with  Hard  Times     "J  "J 


DrdpBopflS 

"flpar  Prp<;irlpnt  Rnn<;pw 


want  for  Christmas . . . 


Dear  President  Roosevelt, 

Please  help  us  my  mother  is  sick  three  year  and  was  in  the  hospital  three  month 
and  she  came  out  but  she  is  not  better  and  my  Father  is  peralised  and  can  not  work 
and  we  are  poor  and  the  Cumunity  fund  gives  us  six  dollars  an  we  are  six  people 
four  children  three  boy  15, 13, 12  and  one  gril  10,  and  to  parents.  We  have  no  one 
to  give  us  a  Christmas  presents,  and  if  you  wantto  buy  a  Christmas  present  please 
buy  us  a  stove  to  do  our  cooking  and  to  make  good  bread. 

"Please  excuse  me  for  not  writing  it  so  well  because  the  little  girl  10  year  old  is 
writing.  Merry  Christmas." 

—  Letter  to  the  president  from  Warren,  Ohio,  dated  December  22, 1935 


Scraping  By  at  the  Bottom 
of  the  Barret  \ 

At  just  under  12  percent  of  the  total  population,  minority  groups 
were  definitely  in  the  minority  in  the  United  States  of  the  Great 
Depression.  The  1930  U.S.  Census  reported  that  88.7  percent  of  the 
populace  identified  themselves  as  "white,"  followed  by  9.7  percent 
"Negro,"  1.2  percent  "Mexican,"  and  0.3  percent  American  Indian. 
(By  contrast,  the  U.S.  population  was  33  percent  minority  in  2008.) 

But  despite  being  a  relatively  small  slice  of  the  American  pie, 
minority  groups  bore  an  inordinate  amount  of  the  Great  Depression's 
burdens.  What  follows  is  a  look  at  how  the  three  largest  minority 
groups  fared  during  the  1930s. 


African  Americans 


Most  of  the  11.9  million  African  Americans  in  the  1930s  were 
already  poor  when  the  Great  Depression  began,  so  they  didn't  feel 
the  jolt  as  sharply  as  the  white  community.  But  because  they  were 
poorer  to  begin  with,  they  did  feel  it  more  deeply. 


About  80  percent  of  African  Americans  still  lived  in  the  South 
during  the  decade,  and  half  of  those  lived  in  or  near  small  towns 
in  rural  areas.  Only  10  to  12  percent  of  those  who  farmed  owned 
their  own  land.  Most  were  tenant  farmers  (farming  on  rented  land) 
or  sharecroppers  (growing  crops  on  borrowed  money,  which  was 


7$    Part  II:  Getting  Depressed 


DropBaoks 


repaid  by  giving  up  a  percentage  of  the  yield).  And  most  were 
economically  crippled  even  worse  than  they  had  been  when  the 
price  oficotton  dropped  by  more  than  half  between  1929  and  1933. 


ns  in  the  rural  South  ranged  from  bad  to  appalling. 
Fisk  University  sociologist  Charles  S.  Johnson  surveyed  916  black 
rural  families  in  the  mid-1930s.  He  reported  that  only  53  of  the 
families  had  running  water;  66  percent  used  "open  privies,"  or  pit 
toilets,  and  10  percent  had  no  toilet  at  all.  Only  2  percent  had 
electricity. 

Lynchings,  which  had  dropped  to  a  post-Civil  War  low  of  8  in  1932, 
climbed  to  28  in  1933,  15  in  1934,  and  20  in  1935.  And  if  lynching 
wasn't  uncommon,  education  for  black  children  was:  Some  schools 
for  African  Americans  opened  only  when  the  weather  was  bad  and 
the  students  couldn't  work. 


About  400,000  African  Americans  left  the  rural  South  for  Northern 
cities  during  the  1930s,  but  things  were  only  marginally  better 
there: 


v0  In  New  York  City's  Harlem  borough,  the  median  annual 
income  for  black  families  in  the  mid-1930s  was  $1,300.  In 
the  white  areas  of  the  city,  it  was  $1,750.  Rents  in  Harlem, 
meanwhile,  averaged  $160  a  year  higher. 

In  Cleveland,  black  families  were  twice  as  likely  as  white 
families  to  have  annual  incomes  of  less  than  $500  a  year. 

In  Chicago,  African  Americans  made  up  just  4  percent  of  the 
city's  population  but  16  percent  of  its  unemployed. 

Employers,  many  of  whom  had  not  been  shy  about  having 
discriminatory  hiring  practices  before  the  economic  plunge,  now 
were  even  less  likely  to  hire  a  black  person  with  so  many  unemployed 
white  people  from  which  to  choose.  By  the  end  of  1932,  black 
unemployment  was  estimated  at  50  percent. 

One  small  bright  spot  amid  the  hard  times  for  African  Americans 
was  that  some  white  retailers  became  more  polite  to  black 
customers.  "You  know,  this  depression  has  made  the  great  Anglo 
Saxon  easier  to  get  along  with,"  a  black  community  leader  wryly 
noted.  "He  smiles  and  is  very  friendly  at  his  gas  stations  and  stores." 

.jUBE/?     But  federal  relief  programs  under  FDR's  administration  were  not 


always  so  friendly.  Federal  programs  designed  to  help  raise  the 
price  of  cotton  by  paying  landowners  to  plant  fewer  acres  actually 
made  things  worse  for  black  farm  laborers  or  tenant  farmers, 


because  the  landowners  often  pocketed  all  the  subsidies  while 
providing  less  work. 


Chapter  5:  Coming  Face  to  Face  with  Hard  Times 


wage  levels  toi 

0©KS 


Some  of  the  federal  job  programs  indirectly  allowed  African 
Americans  to  be  paid  less  than  white  workers  by  setting  lower 
wage  levels  for  job  classifications  that  were  dominated  by  black 


Still,  the  fact  that  they  were  included  in  federal  programs  at  all  made 
many  black  voters  leave  the  party  of  hero  Abraham  Lincoln  —  and 
more  to  the  point,  Herbert  Hoover  —  and  join  the  party  of  FDR. 
More  black  voters  had  backed  Hoover  than  supported  FDR  in  1932. 
In  Roosevelt's  reelection  in  1936,  however,  76  percent  of  African 
Americans  voted  for  him. 


The  shift  of  African  Americans  from  GOP  allegiance  to  Democratic 
fealty  continued  through  the  rest  of  the  20th  century  and  into  the 
21st,  and  black  voters  became  one  of  the  Democratic  Party's  most 
reliable  voting  blocs. 

For  his  part,  Roosevelt  was  very  careful  not  to  be  seen  as  "pro-Negro," 
to  avoid  irritating  Southern  members  of  Congress  on  whom  he  was 
counting  to  help  push  through  his  economic  recovery  program. 

In  explaining  why  he  could  not  back  an  anti-lynching  bill  in 
1933,  FDR  told  an  executive  of  the  National  Association  for  the 
Advancement  of  Colored  People,  "If  I  come  out  for  the  anti-lynching 
bill  now,  they  (Southern  members  of  Congress)  will  block  every  bill 
I  ask  Congress  to  pass  to  keep  America  from  collapsing.  I  just  can't 
take  that  risk." 


What  FDR  couldn't  do  because  of  politics,  his  wife  Eleanor  could 
because  of  her  humanity.  The  First  Lady  was  outspoken  in  her 
sympathies  toward  minorities  and  was  roundly  excoriated  for  it  by 
racists  around  the  country. 

"We  must  all  learn  to  work  together,  all  of  us,  regardless  of  race 
or  creed  or  color,"  Eleanor  said  in  a  1934  speech  on  African 
Americans  and  education.  "We  go  ahead  together  or  we  go  down 
together." 

Of  course,  then  as  now,  not  everyone  felt  the  same  way.  U.S. 
Senator  Theodore  G.  Bilbo  of  Mississippi,  for  example,  actu- 
ally proposed  spending  $1  billion  in  1939  to  deport  all  African 
Americans  to  the  African  country  of  Liberia. 

But  little  by  little,  progress  was  made.  In  1935,  FDR  issued  an 
executive  order  specifically  prohibiting  discrimination  on  new 
federal  public  works  projects.  In  1937,  he  appointed  the  first 
black  federal  judge  in  U.S.  history.  And  in  1939,  the  U.S.  Justice 
Department  created  a  Civil  Rights  section. 


SO    Part  II:  Getting  Depressed 


America's  civil  rights  movement  obviously  had  a  long  way  to  grow, 
but  its  roots  may  have  taken  hold  during  the  Great  Depression. 

DropBQQjfcS 

The  1.4  million  Latinos  in  the  United  States  at  the  onset  of 
the  Great  Depression  shared  some  of  the  problems  of  African 
Americans  —  and  had  a  few  problems  of  their  own. 


^jjjjvBEs     The  overwhelming  majority  of  Latinos  were  from  Mexico,  which 
&/^1S\  had  been  exempt  from  the  U.S.  immigration  restrictions  of  the 
(  ilO  )  1920s,  mainly  because  growers  in  the  southwestern  United  States 
needed  a  source  of  cheap  labor. 

Many  Latinos  moved  among  the  fields  of  Texas,  Arizona,  California, 
and  southern  Colorado,  although  some  moved  to  cities  such  as 
Detroit  and  Chicago  for  manufacturing  jobs.  A  Latino  community  in 
Los  Angeles  had  reached  a  population  of  100,000  by  1930.  There, 
as  elsewhere,  Latinos  were  subject  to  strict  segregation  both  in 
housing  and  in  public  settings  such  as  movie  theaters. 

When  the  U.S.  economy  hit  the  skids  in  late  1929,  the  Latino  labor 
supply  became  part  of  a  labor  glut,  and  Latinos  became  convenient 
scapegoats.  Texas  Representative  Martin  Dies  proclaimed  that  "the 
large  alien  population  is  the  basic  cause  of  unemployment." 

A  committee  appointed  by  President  Hoover  recommended  that 
the  government  toughen  its  immigration  policies  to  reduce  the 
labor  supply,  and  in  September  1930  Hoover  agreed.  The  president 
invoked  a  provision  in  federal  law  that  barred  immigrants  who 
were  likely  to  become  "burdens  to  taxpayers."  That  move  all  but 
closed  the  United  States  to  immigration. 

The  feds  also  began  clamping  down  on  immigrants  who  were 
deemed  to  be  in  the  United  States  illegally.  About  80,000  Latinos 
were  eventually  rounded  up  by  the  Federal  Bureau  of  Immigration 
(which  in  1933  became  the  Immigration  and  Naturalization  Service) 
and  deported. 

Latino  farm  laborers,  meanwhile,  faced  a  double  dilemma.  As  the 
Great  Depression  deepened,  wages  dropped.  Pay  in  Colorado  beet 
fields  dropped  from  $27  an  acre  in  1929  to  $12.37  in  1932.  Picking 
100  pounds  of  cotton  in  Texas  earned  $1.28  in  1928;  it  earned  42 
cents  in  1931.  At  the  same  time,  local  government  relief  programs 
and  charitable  aid  began  to  be  restricted  to  "citizens  only,"  which 
in  most  cases  meant  "whites  only." 


Chapter  5:  Coming  Face  to  Face  with  Hard  Times    $  / 


Although  most  federal  relief  programs  under  the  Roosevelt 
administration  were  open  to  Latinos,  the  welcome  mat  had  been 
all  but  nulled.  In  1937,  Congress  closed  a  major  federal  jobs 
ipTjp^r\rl/oOliens."  The  ban  extended  to  private  companies  with 
NfmwnmeV^^jntracts.  Not  wanting  to  take  a  chance  at  losing  a 
contract,  the  companies  often  fired  everyone  that  might  fit  the 
"alien"  description,  whether  or  not  they  were  U.S.  citizens. 

Faced  with  mounting  hostility,  many  Latinos  decided  to  leave.  In 
Los  Angeles,  county  officials  even  offered  to  pay  their  train  fares. 
An  observer  described  the  departure  of  one  train  loaded  with 
repatriados,  or  repatriated  Latinos:  "The  loading  process  began  at 
six  o'clock  in  the  morning.  Repatriados  arrived  by  the  truckload  — 
men,  women,  children  —  with  dogs,  cats  and  goats;  half-open 
suit  cases,  rolls  of  bedding  and  lunch  baskets."  A  punctilious 
official  estimated  the  county  saved  $347,468.41  in  relief  aid  for  the 
$77,249.29  it  spent  on  train  fares. 

Eventually,  more  than  300,000  Latinos,  many  of  them  U.S.  citizens, 
left  for  Mexico.  Some  of  those  who  stayed  attempted  to  protect 
themselves  by  organizing  their  own  unions,  with  mixed  results. 
Those  efforts  are  covered  in  Chapter  11. 

Native  Americans 

In  the  mid-1880s,  the  federal  government  came  up  with  the  idea 
that  the  way  to  solve  the  country's  "Indian  problem"  was  to 
"assimilate"  them.  That  meant,  among  other  things,  allotting 
parcels  of  land  to  individual  Native  Americans,  shipping  Indian 
children  off  to  white-run  boarding  schools  to  "help"  them  lose  their 
culture,  and  waiting  for  the  Indians  to  forget  about  being  Indians. 

To  help  them  along,  Congress  made  all  Native  Americans  U.S.  citizens 
in  1924,  whether  they  wanted  to  be  or  not.  (Some  states  didn't 
want  them  to  be;  New  Mexico  and  Arizona  didn't  let  Indians  vote 
until  1948.) 

In  1928,  a  Congress-commissioned  study  reported  that  the 
assimilation  idea  was  a  dismal  failure: 

Half  of  Native  Americans  had  lost  the  land  that  had  been 
allotted  to  them,  either  by  selling  it  or  losing  it  for  nonpayment 
of  property  taxes.  By  1925,  the  138  million  acres  given  to 
individual  Indians  was  down  to  48  million. 

A  shocking  96  percent  of  Native  Americans  had  annual 
incomes  of  less  than  $200. 


82    Part ":  Getting  Depressed 


i**  Infant  mortality  rates  for  Native  Americans  were  twice  the 
national  average,  and  tuberculosis  deaths  were  seven  times 
thq  national  average. 


lJ^,nfre*Rfiosevelt  administration  pushed  a  bill  through 
Congress  formally  known  as  the  Indian  Reorganization  Act  (and 
informally  known  as  the  "Indian  New  Deal").  The  act  restored 
tribes'  rights  to  own  land  collectively,  reaffirmed  their  right  to 
self-government,  and  encouraged  them  to  preserve  their  cultural 
identities  and  traditions  while  expanding  their  business  and 
education  opportunities. 


In  the  dozen  years  after  the  act's  passage,  tribes  reclaimed  a  total 
of  4  million  acres.  But  their  overall  economic  lot  did  not  improve, 
and  when  World  War  II  began,  the  federal  government  lost  interest 
in  Native  Americans  again. 


Lessons  Learned 

It  took  a  descent  into  a  swamp  of  joblessness,  homelessness, 
and  hunger  in  the  Great  Depression  before  a  safety  net  of  social 
services  was  woven  that  continues  in  place  in  the  21st  century. 

It  also  took  the  specter  of  economic  disaster  for  women  to  break  a 
longstanding  tradition  and  enter  the  workplace. 

Here's  a  look  at  how  the  Great  Depression  helped  spur  the  federal 
government  to  take  an  active  role  in  aiding  people  in  need,  and 
how  women  have  fared  in  the  workplace  since  the  1930s. 

WeaVinq  a  social  services  safety  net 

A  host  of  21st-century  social  service  programs  have  their  roots  in 
actions  taken  by  the  federal  government  in  response  to  the  Great 
Depression.  They  include  the  following: 

u0  Federal-State  Unemployment  Compensation:  Created  as  part 
of  the  Social  Security  Act  of  1935,  the  program  is  administered 
by  individual  states  under  federal  guidelines.  It's  financed  by 
payroll  taxes  paid  by  employers.  Almost  anyone  paid  a  salary 
or  hourly  wage  is  covered.  Most  states  pay  a  maximum  of  26 
weeks  of  benefits.  An  estimated  8  million  people  collected  $35 
billion  in  benefits  in  the  2008  fiscal  year. 


Chapter  5:  Coming  Face  to  Face  with  Hard  Times 


Temporary  Assistance  for  Needy  Families  (TANF):  Started  in 
July  1997,  this  program  is  a  successor  to  Aid  to  Families  with 
■— ^         Dependent  Children  (AFDC,  1960),  which  in  turn  was  spawned 
J  TO       IJ  O  f%NPQDePendent  Children  (ADC,  1935).  The  program  is 
'        K-'  VreligVfcirto  give  families  up  to  60  months  of  benefits,  the 

levels  of  which  vary  from  state  to  state.  But  it  also  requires 
recipients  to  work  at  least  part-time.  About  3.8  million  families 
were  participating  in  the  program  as  of  June  2008. 

Housing  Choice  Voucher  Program:  This  program  sprang 
from  a  1937  law  and  is  better  known  as  "Section  8,"  after  the 
part  of  the  law  that  dealt  with  the  program.  Under  it,  low- 
income  people  pay  a  percentage  (generally  no  more  than  30 
percent)  of  their  income  for  rent.  The  federal  government 
pays  the  rest. 

Supplemental  Nutrition  Assistance  Program:  Better  known 
as  the  "food  stamp"  program,  it  provides  assistance  in  buying 
food  to  low-income  people.  Until  the  late  1990s,  recipients 
were  issued  booklets  of  coupons,  or  "stamps,"  to  exchange 
for  food.  The  coupons  were  phased  out  in  favor  of  electronic 
debit  cards.  The  program,  which  served  about  31.5  million 
people  in  fall  2008,  is  the  latest  iteration  of  a  program  that 
ran  from  1939  to  1943.  It  was  revived  in  1961  and  became  a 
permanent  program  in  1964. 

Virtually  all  of  these  programs  have  been  criticized,  often  with 
justification,  for  faults  ranging  from  arbitrary  eligibility  rules  to 
insufficient  benefit  levels.  None  of  them  have  totally  solved  the 
problems  they're  designed  to  address.  For  example,  the  federal 
government  estimated  there  were  still  672,000  homeless  people  in 
the  country  in  2007,  and  that  estimate  is  probably  low. 

But  all  in  all,  if  you  asked  someone  in  a  1933  bread  line,  he'd  almost 
certainly  be  glad  to  jump  into  a  21st-century  social  services  safety 
net,  holes  and  all. 

Paying  Women  What  they're  Worth 

World  War  II  tossed  out  the  window  many  of  the  traditional 
arguments  about  women  going  to  work.  Millions  of  women  took 
jobs  left  vacant  by  men  in  uniform.  One  thing  that  didn't  change, 
however,  was  the  gender  gap  in  wages:  In  1944,  women  in  war- 
production  factories  received  an  average  of  $31.21  a  week,  while 
men  working  in  the  same  jobs  were  paid  $54.65. 


Part  II:  Getting  Depressed 


That  gap  remained  relatively  stable  until  the  early  1960s,  when 
Congress  passed  the  Equal  Pay  Act,  which  made  it  illegal  to  pay 
men  and  women  different  wages  for  the  same  job.  Between  1963 
[aTW/2V«/[l©gender  wage  gap  closed  from  women  making  60 
Iserseflt'oVfliKit  men  received  to  77  percent. 

Even  so,  according  to  U.S.  census  numbers,  the  gap  was  still 
costing  women  from  $400,000  to  $2  million  in  lost  wages  over  a 
lifetime.  In  2009,  several  bills  to  strengthen  and  close  loopholes  in 
the  1963  law  were  pending  in  Congress. 

In  most  recessions  since  World  War  II,  women  tended  to  lose  their 
jobs  at  a  lesser  rate  than  men  did.  But  in  the  recession  that  began 
in  late  2007,  the  percentage  of  women  becoming  unemployed 
was  actually  higher  than  the  percentage  of  men.  Median  wages 
for  women  also  fell  much  farther  (3  percent  in  2007,  compared 
to  0.5  percent  for  men),  according  to  a  report  by  the  U.S.  Senate 
Committee  on  Health,  Education,  Labor  and  Pensions. 

Men  or  women  still  dominated  certain  jobs  in  the  2000s,  just  as 
they  did  in  the  1930s.  For  example,  91  percent  of  registered  nurses 
in  2007  were  women,  while  83  percent  of  industrial  engineers  were 
men.  But  gender  barriers  had  come  down  in  scores  of  occupations, 
and  women  filled  jobs  that  few  in  the  1930s  could  have  imagined 
them  in,  such  as  firefighter,  airline  pilot,  and  Secretary  of  State. 


Chapter  6 

Dr°PBc*bles  on  the  Farm 


In  This  Chapter 

Suffering  before  the  Great  Depression  even  started 
Rebelling  against  the  banks  and  the  government 
Getting  paid  not  to  farm 
Taking  it  on  the  chin  from  Mother  Nature 
Lessons  learned 


1 

M  f  one  group  of  Americans  was  well-rehearsed  for  the  onset 
*J  of  the  Great  Depression  in  late  1929,  it  was  the  29  million 
people  who  lived  on  farms.  That's  because  they  had  already  been 
punched  and  pummeled  by  economic  forces  throughout  the  1920s. 

In  this  chapter,  I  show  how  the  already-dreary  situation  for  U.S. 
farmers  got  worse.  I  explain  how  some  of  them  fought  back  and 
how  the  federal  government  came  up  with  a  plan  to  make  farmers' 
lives  better  by  paying  them  for  not  growing  so  much  stuff. 
The  chapter  ends  with  Mother  Nature  walloping  farmers  with 
drought,  dust,  and  bugs.  It  wasn't  easy  being  a  farmer  in  the  Great 
Depression. 

Farmers'  Pre-Depression 
depression 

Americans  had  a  long  tradition  of  idealizing  farmers  and  farm  life. 
Thomas  Jefferson  referred  to  them  as  "the  chosen  people  of  God." 
The  19th-century  orator  and  statesman  Daniel  Webster  declared 
that  farmers  "are  the  foundation  of  civilization."  And  Theodore 
Roosevelt  insisted  that  "everything  possible  should  be  done  to 
better  the  economic  condition  of  the  farmer." 


Part  II:  Getting  Depressed 


way  to  make  a  1 

300;KS:' 


While  such  statements  may  have  made  farmers  feel  warm  and 
fuzzy,  the  truth  was  that  farming  had  always  been  a  very  tough 
way  to  make  a  living.  It  was  heavily  dependent  on  the  uncontrollable 
th  nature  and  how  much  people  were  willing  to  pay 
te  and  wore. 


Getting  a  boost  from 
leather  and  WWl 

But  by  the  second  decade  of  the  20th  century,  the  stars  seemed  to 
align  themselves  in  favor  of  U.S.  farmers.  Rainfall  was  reliable,  and 
the  weather  generally  cooperated.  The  outbreak  of  World  War  I  in 
1914  meant  most  European  nations  had  to  devote  their  attention 
and  resources  to  fighting  instead  of  farming.  As  a  result,  demand 
for  U.S.  exports  of  food  and  fiber  soared. 

The  growth  in  demand  came  at  the  same  time  that  technology  was 
improving  everything  from  irrigation  systems  to  egg  incubators. 
Particularly  important  were  improvements  in  tractors  that  made 
them  smaller  and  more  maneuverable.  The  number  of  motorized 
farm  vehicles  tripled  during  and  just  after  World  War  I. 

The  advent  of  tractors  meant  the  demise  of  many  horses  and 
mules  that  had  previously  been  used  to  supply  power  to  farm 
machines.  An  estimated  9  million  animals  were  destroyed  in  the 
decade  following  World  War  I,  and  25  million  acres  that  had  been 
used  to  grow  animal  food  were  converted  to  grow  people  food. 

The  improved  technology  meant  improved  production,  which, 
combined  with  higher  prices,  resulted  in  more  profit.  For  example, 
in  1913  U.S.  wheat  farmers  produced  751  million  bushels  on  52 
million  acres  for  a  price  of  79  cents  a  bushel.  In  1919,  the  year  after 
the  war's  end,  wheat  farmers  produced  952  million  bushels  on 
73.7  million  acres  for  $2.16  a  bushel.  Gross  income  for  all  U.S.  farm 
products  rose  from  $7.9  billion  in  1913  to  $18  billion  in  1919. 

And  as  demand  grew  and  prices  rose,  many  farmers  began 
acquiring  more  land  so  they  could  make  even  more  money.  Farm 
mortgage  debt  rose  from  $3.4  billion  in  1910  to  $6.7  billion  in  1920 
and  more  than  $9  billion  by  1925.  It  proved  in  most  instances  to  be 
a  classic  case  of  overreaching. 


Chapter  6:  Troubles  on  the  Farm  S7 


DropB 


Watching  demand  and  prices  fall 

ippened  to  end  the  financial  frolic  on  U.S.  farms.  The 
'orld  War  I  ended.  Nations  that  had  devoted  most  of 
tTieirresources  to  the  war  began  growing  their  own  food  and  fibers 
again,  reducing  the  demand  for  U.S.  products. 

The  second  was  that  farmers  did  precisely  the  wrong  thing  in  the 
face  of  falling  prices:  They  continued  to  overproduce,  growing 
more  crops  and  animals  than  there  was  a  market  for,  either  abroad 
or  within  the  United  States. 

The  result  was  that  prices  dropped  precipitously.  Wheat  prices  fell 
from  a  high  of  $2.16  a  bushel  in  1919  to  93  cents  a  bushel  in  1923. 
Total  farm  income,  which  had  reached  $18  billion  in  1919,  was  $6 
billion  a  decade  later.  In  1929,  the  average  per  capita  income  of  all 
Americans  was  $750.  For  farmers,  it  was  $273. 


And  then  things  really  got  bad.  As  the  entire  country  slipped  into 
economic  quicksand  at  the  end  of  1929,  and  being  able  to  afford 
food  became  an  everyday  struggle  for  millions  of  people,  demand  — 
and  prices  —  slipped  sharply  down: 

Chicken  farmers  in  Missouri  earned  as  little  as  3  cents  a  dozen 
for  eggs.  Dairy  farmers  in  Nebraska  sold  milk  for  as  little  as  2 
cents  a  quart  —  when  they  could  sell  it  at  all. 

C"  Corn  was  so  cheap,  an  Iowa  school  district  offered  to  trade  a 
season  ticket  to  high  school  basketball  games  for  600  pounds 
of  ear  corn,  but  only  if  the  corn  was  delivered. 

V  In  January  1933,  an  Iowa  farmer  reportedly  sent  five  calves 
to  the  Chicago  stockyards  by  rail.  He  got  back  a  bill  for  $1.98: 
The  sales  price  hadn't  covered  the  cost  of  shipping  and  feeding 
them. 


Total  U.S.  farm  income,  which  had  been  at  a  lofty  $18  billion  in 
1919,  was  $2  billion  by  1932.  Wheat  prices,  which  had  been  $2.16  a 
bushel  in  1919,  dropped  to  38  cents  in  1932.  The  average  per-acre 
value  of  farmland  fell  from  $69.31  in  1920  to  $29.68  in  1932.  By  the 
mid-1930s,  only  16  percent  of  U.S.  farm  families  were  making  more 
than  $1,500  a  year,  which  was  the  U.S.  median  family  income.  More 
than  half  of  farm  families  were  making  less  than  $1,000  a  year. 


S8    Part ":  Getting  Depressed 


"We  plan  to  live  on  our  small  income  of  $1  a  week,  besides  $3.60 
which  we  receive  from  the  relief  every  week,"  a  South  Dakota  farm 
wife  wrc^e  a  farming  magazine  in  February  1935.  She  added  ominously, 
i  don't  work  out,  we  won't  need  to  make  any  more 


While  prices  and  income  dropped,  however,  mortgage  payments 
and  property  taxes  remained  fixed.  By  1933,  150,000  farms  a  year 
were  being  foreclosed,  more  than  17,000  a  year  in  Iowa  alone.  By 
1934,  federal  officials  estimated  that  30  percent  of  the  farms  in  the 
northern  and  central  states  were  owned  by  "creditors  or  government 
agencies  which  have  been  compelled  to  take  over  the  property." 

It  wasn't  just  a  lack  of  income  that  made  life  difficult  for  families, 
but  also  a  lack  of  basic  services  and  amenities.  More  than  1,300 
rural  counties  had  no  general  hospital.  Nine  of  ten  farm  households 
had  no  indoor  toilet,  and  eight  of  ten  had  no  electricity.  Hundreds 
of  thousands  of  school-age  children  couldn't  go  to  school  because 
they  were  needed  to  work  on  the  farm,  they  lacked  clothes  or 
shoes,  or  there  was  simply  no  school  in  their  area. 

Farm  families  in  the  Midwest  burned  cow  manure  for  fuel,  made 
soup  out  of  the  thorny  Russian  thistle  tumbleweed,  and  watched 
their  animals  starve.  On  a  visit  to  the  Dakotas  in  1933,  federal 
investigator  Lorena  Hickok  reported  the  area  had  become  "the 
Siberia  of  the  United  States." 

"A  more  hopeless  place  I  never  saw,"  she  wrote.  "Half  the  people  — 
the  farmers  particularly  —  are  scared  half  to  death  . . .  the  rest  of 
the  people  are  apathetic." 

Sharecroppers:  The  Worst 
of  the  Worst-off 

As  bad  as  things  were  in  the  Midwest  and  Great  Plains  states,  they 
were  worse  in  the  South.  Drought  conditions  that  plagued  most 
U.S.  farming  regions  at  various  times  throughout  the  1930s  started 
in  the  South  first,  in  1930.  That  was  just  three  years  after  devastating 
floods  in  the  region  had  covered  vast  areas,  wiping  out  entire  crops. 

In  addition,  the  Southern  farmer  was  much  more  likely  than  farmers 
elsewhere  to  be  a  tenant  farmer  or  a  sharecropper.  About  75  percent 
of  farmers  outside  the  South  owned  the  land  they  farmed.  In  the 
South,  fewer  than  half  did. 


Tenant  farmers  ranked  slightly  above  sharecroppers  on  the 
socio-economic  pyramid.  Tenant  farmers  were  renters  who  often 
used  their  own  equipment  and  kept  the  profits  from  their  crops. 


Chapter  6:  Troubles  on  the  Farm 


DropB 


Sharecroppers  were  often  virtual  slaves,  or  at  best  medieval-style 
serfs.  Landowners  advanced  money  to  the  sharecroppers  for  seeds 
and  supplies.  The  sharecroppers  planted  and  reaped,  then  turned 
TrQf  the  crops  to  repay  the  debt,  the  rent  on  the  land, 
'equipment.  Plus,  landowners  received  a  percentage 
of  whatever  amount  was  left.  That  left  the  sharecropper  with  not 
very  much.  A  1933  study  of  four  Southern  states  found  that  the 
average  annual  income  for  working  sharecroppers  was  $350  for 
white  families  and  $294  for  black  families. 


The  sharecroppers'  living  conditions  were  for  the  most  part 
horrendous.  A  January  1933  story  in  The  New  York  Times  about 
sharecroppers  in  Arkansas  described  them  as  living  off  lard,  flour, 
and  salt  pork  given  to  them  by  the  Red  Cross.  Their  homes  were 
"shacks  built  of  logs"  and  "dilapidated  board  houses." 

"They  have  little  furniture,"  the  story  related,  "perhaps  a  bed,  two 
or  three  chairs  and  a  stove  in  one  room,  and  a  rickety  table  and 
stove  in  the  kitchen.  Many  are  less  fortunate  than  this  ...  a  lawyer 
at  Harrisburg  told  of  visiting  one  family  of  five  where  all  were  living 
in  one  room,  sleeping  on  the  floor  and  with  a  fireplace  of  mud." 

After  touring  some  Southern  states  in  1934,  Secretary  of  Agriculture 
Henry  Wallace  declared  that  "one  third  of  the  farmers  of  the  United 
States  live  under  conditions  which  are  so  much  worse  than  the 
peasantry  of  Europe  that  the  city  people  of  the  United  States  should 
be  thoroughly  embarrassed." 


Fumbling  federal  efforts  to  help 

A  few  efforts  were  made  at  the  federal  level  in  the  1920s  to  help 
the  beleaguered  farmer,  none  of  them  successful.  Congress  twice 
passed  bills  that  would  have  authorized  the  federal  government  to 
buy  excess  crops  at  prices  that  reasonably  reflected  the  farmers' 
cost  of  production,  and  then  either  store  the  crops  until  market 
prices  rose  or  sell  them  to  other  countries  for  whatever  they 
would  pay.  But  President  Calvin  Coolidge  vetoed  both  bills  on  the 
grounds  that  it  was  too  expensive  and  that  government  should 
stay  out  of  the  market. 

When  Herbert  Hoover  succeeded  Coolidge  as  president  in  1929, 
one  of  his  first  efforts  was  to  try  to  convince  farmers  to  form 
cooperatives  where  they  could  coordinate  crop  production  with 
each  other.  He  also  pushed  a  bill  through  Congress  that  created 
the  Federal  Farm  Board,  which  was  authorized  to  buy  surplus 
crops  and  store  them.  But  the  cooperative  thing  never  got  going, 
and  the  Farm  Board  rather  quickly  ran  out  of  money  and  storage 
space  before  it  had  much  of  an  impact. 


()0    Part  II:  Getting  Depressed 


Farmers,  meanwhile,  were  fed  up  with  the  Feds.  At  a  January  1933 
hearing  of  the  U.S.  Senate's  Committee  on  Agriculture,  the  president 
of  the  Wisconsin  Farmers'  Union  told  senators,  "I  almost  hate  to 
1  honestly  believe  that  if  some  of  them  (farmers) 
lanes,  they  would  come  down  here  to  Washington 
and  blow  you  fellows  up." 

John  Simpson,  the  president  of  the  National  Farmers  Union, 
echoed  the  sentiment.  "The  biggest  and  finest  crop  of  revolutions 
you  ever  saw  is  sprouting  all  over  the  country  right  now,"  he 
warned. 


Fiqhtinq-Mad  Farmers 

As  early  as  1927,  farmers  in  the  Missouri  River  Valley  in  western 
Iowa  and  eastern  Nebraska  had  talked  about  a  strike.  Following 
the  veto  by  President  Calvin  Coolidge  of  a  bill  that  would  have 
had  the  federal  government  buy  surplus  crops,  a  group  of  farmers 
calling  themselves  the  Corn  Belt  Committee  drafted  a  resolution 
that  stated  in  part,  "if  we  cannot  obtain  justice  by  legislation,  the 
time  will  have  arrived  when  no  other  course  remains  than  organized 
refusal  to  deliver  the  production  of  the  farms  at  less  than  production 
costs." 

What  the  committee  wanted  was  "parity,"  which  they  defined  as 
crop  and  livestock  prices  that  covered  the  cost  of  production  and 
transportation,  plus  a  "reasonable"  profit  of  5.25  percent.  But  the 
architects  of  the  idea  received  little  support  for  the  idea  of  a 
farmers'  strike  until  1932. 

By  then,  the  gap  between  "parity"  prices  and  real-world  prices  was 
enormous.  The  parity  price  of  corn  was  estimated  at  92  cents  a 
bushel;  of  hogs,  $11.25;  and  of  butterfat,  62  cents  a  pound.  The  real 
prices  were  32  cents  a  bushel  for  corn,  $3.85  for  hogs,  and  18  cents 
for  a  pound  of  butterfat.  Meanwhile,  the  number  of  farms  being 
foreclosed  because  farmers  could  not  pay  their  mortgages  or  taxes 
was  rising  weekly. 

Cattina  for  a  "holiday" 

In  May  1932,  about  1,300  farmers  met  in  Des  Moines,  Iowa,  and 
formed  the  Farmers'  Holiday  Association.  The  "Holiday"  part  was 
borrowed  from  a  practice  banks  used  to  avoid  mass  withdrawals: 
When  a  run  on  the  bank  began,  the  banker  would  declare  a 
"holiday"  and  simply  keep  the  doors  locked  until  things  cooled  off. 


Chapter  6:  Troubles  on  the  Farm  / 


^  prices,  and  pre 

Drop3o„aEs 


What  the  farmers  proposed  to  do  was  simple:  refuse  to  deliver 
their  crops  and  animals  to  market  until  they  received  fixed  and  fair 
nd  prevent  anyone  else  from  delivering  their  products. 


e  farmer  production  costs,"  the  group's  leader, 
Milo  Reno,  said  in  a  radio  address,  "and  he  will  pay  his  grocer, 
the  grocer  will  pay  the  wholesaler,  the  wholesaler  will  pay  the 
manufacturer,  and  the  manufacturer  will  be  able  to  meet  his 
obligations  at  the  bank.  Restore  the  farmers'  purchasing  power, 
and  you  have  re-established  an  endless  chain  of  prosperity  and 
happiness  in  the  country." 


The  chances  of  a  farmers'  strike  succeeding  were  pretty  much  zero 
from  the  start.  For  one  thing,  they  were  badly  organized  and  never 
attracted  a  large  enough  following  to  have  a  major  impact.  Many 
farmers  simply  could  not  afford  to  withhold  their  crops,  even  if  the 
prices  they  were  paid  were  miniscule.  Families  and  livestock  had 
to  be  fed.  In  addition,  many  farmers  were  suspicious  of  anything 
that  smacked  of  communism  (and  indeed,  communists  did  try  to 
gain  a  foothold  in  the  association). 


It  was  also  extremely  difficult  to  actually  block  all  the  possible 
ways  to  get  to  all  the  markets  that  existed.  But  that  didn't  stop  the 
group  from  trying. 


Facing  the  farmers  in  the  road 

The  striking  farmers  used  spiked  logs  and  cables  to  block  roads 
into  towns  that  had  agricultural  markets.  Cars  were  allowed  to 
proceed;  trucks  with  produce,  grain,  livestock,  or  dairy  products 
were  turned  away,  sometimes  with  a  bit  of  force  applied  by  club- 
wielding  farmers.  Local  police,  who  were  badly  outnumbered  (and 
sometimes  sympathetic  to  the  cause),  couldn't  do  much,  and  so 
the  strikers  got  bolder. 

Lawyers  for  mortgage-holding  companies  were  kidnapped,  bankers 
bullied,  and  aggressive  lawmen  disarmed.  After  several  strikers  in 
Council  Bluffs,  Iowa,  were  arrested,  a  mob  of  1,000  men  marched 
into  town  and  freed  them.  In  Wisconsin,  two  cheese  factories  were 
bombed,  and  scores  more  closed  temporarily  in  fear. 

In  late  April  1933  in  Le  Mars,  Iowa,  a  district  court  judge  named 
Charles  C.  Bradley  was  dragged  from  his  courthouse  by  a  mob  of 
600  farmers.  The  judge  was  roughed  up,  and  a  rope  was  put  around 
his  neck.  After  he  refused  to  promise  to  stop  hearing  foreclosure 
cases,  the  mob  clapped  a  grease-filled  hubcap  on  his  head, 
removed  his  pants,  and  left  him  standing  in  the  middle  of  the  road. 


Part  II:  Getting  Depressed 


The  strikers  even  had  a  song:  "Let's  call  a  farmer's  holiday/A 
holiday  let's  hold/We'll  eat  our  wheat  and  ham  and  eggs/And  let 
gold." 

a  rationalization  for  their  actions,  which  was  that 
they  were  following  American  tradition.  "They  say  blockading 
the  road's  illegal,"  a  striker  told  a  reporter  for  Harper's  Magazine. 
"I  says  'seems  to  me  there  was  a  tea  party  in  Boston  that  was 
illegal  too.'" 

Holding  "penny"  auctions 

The  striking  farmers  had  another  tactic  that  was  actually  more 
effective  than  the  roadblocks,  at  least  in  terms  of  actual  results: 
They  would  sabotage  foreclosure  auctions.  Sometimes  doing  so 
involved  forcibly  blocking  the  sheriff  and  auctioneer  from  starting 
the  auction  at  all,  and  sometimes  it  meant  bullying  the  mortgage 
holder  into  rethinking  the  foreclosure. 

At  one  Iowa  auction,  farmers  pushed  their  way  through  a  police 
line,  forced  the  mortgagor  to  forget  about  foreclosing,  and  then 
made  the  mortgagor  and  each  of  the  cops  kneel  and  kiss  the 
American  flag. 

In  slightly  more  subtle  cases,  the  Holiday  farmers  would  conduct 
"penny"  auctions.  Someone  would  bid  a  penny  or  other  small 
amount  for  a  piece  of  farm  equipment  being  auctioned,  and  it  was 
made  clear  that  no  one  else  was  welcome  to  bid.  After  everything 
had  been  sold,  the  mortgage  holder  was  prodded  into  accepting 
whatever  pittance  had  been  raised  and  relinquishing  the  deed, 
which  was  then  turned  over  to  the  farm's  owner. 

For  example,  at  an  October  1932  foreclosure  sale  of  a  Nebraska 
widow's  farm,  2,500  of  her  "neighbors"  showed  up.  Her  cows  sold 
for  35  cents  each,  her  disc  plow  for  25  cents,  and  her  six  horses 
for  a  total  of  $5.60.  When  it  was  over,  everything  had  been  sold  for 
a  bit  over  $100.  The  banker  grudgingly  turned  over  the  $442 
mortgage  for  the  $100,  and  the  widow  was  given  back  the  farm 
and  all  its  assets. 

Catching  Washington's  attention 

Just  as  the  roadblocks  failed  to  raise  crop  prices,  the  penny  auctions 
didn't  in  themselves  make  a  significant  dent  in  foreclosure  sales. 
But  both  kinds  of  actions  did  make  a  significant  impression  on  the 
region's  politicians  and  got  the  attention  of  people  in  Washington,  D.C. 


Chapter  6:  Troubles  on  the  Farm 


North  Dakota  Governor  William  "Wild  Bill"  Langer  advised  farmers 
during  his  1932  election  campaign  to  "shoot  the  banker  if  he  comes 
^  on  your.farm.  Treat  him  like  a  chicken  thief."  (Langer  later  imposed 
J  1T\        fa^W6"fc-lj/e^mbargo  on  North  Dakota  wheat,  prohibiting  wheat 

I  V/  Ks        ViiCnVjreli^^^iped  out  of  the  state  until  prices  rose.)  Iowa  legislators 
passed  a  law  in  February  1933  that  put  a  foreclosure  moratorium 
on  all  mortgages  that  were  not  yet  delinquent.  Eight  other  states 
followed  with  similar  laws. 

The  Holiday  group  also  got  the  attention  of  the  national  media. 
In  The  New  Republic  in  August  1932,  journalist  Donald  R.  Murphy 
wrote  that  the  strike  was  "a  significant  symptom  of  the  state  of 
mind  of  a  great  conservative  class  which  has  borne  depression  for 
twelve  years  and  which  is  finally  ready  to  employ  radical  measures 
that  seem  to  give  it  a  chance  to  save  itself  from  general  bankruptcy." 

After  the  election  of  Franklin  D.  Roosevelt  in  November  1932,  the 
striking  farmers  took  a  wait-and-see  stance  and  halted  most  of 
their  road  blocking  and  auction  hijacking.  Roosevelt  and  Congress 
quickly  pushed  through  several  bills  designed  to  provide  relief  to 
farmers  (covered  in  this  chapter's  next  section). 


Milo  Reno 

Depending  on  your  point  of  view,  Milo  Reno  was  either  a  charismatic  prophet  or  a 
demagogic  rabble-rouser.  Either  way,  he  kept  things  lively  in  America'sfarm  coun- 
try during  the  Great  Depression. 

Reno  was  born  in  Iowa  in  1866,  the  12th  of  13  children  of  a  farm  family.  Pushed  by 
his  mother,  he  attended  college  in  Iowa,  where  he  studied  theology.  After  a  career 
as  a  farmer  and  part-time  preacher,  Reno  joined  the  newly  formed  Iowa  Farmers' 
Union  in  1918.  Within  three  years,  he  was  union  president  and  also  ran  two  of  the 
union's  three  insurance  companies. 

As  founder,  president,  and  chief  instigator  of  the  Farmers'  Holiday  Association, 
Reno  was  a  tireless  orator  and  organizer.  Tall  and  thin-lipped,  with  a  shock  of  bushy 
hair  and  a  fondness  for  oversized  cowboy  hats,  Reno  became  something  of  a  media 
darling  for  several  years  during  the  1930s.  Time  magazine  described  him  as  both 
"indefatigable"  and  "a  bad  weather  bird"  who  showed  up  wherever  there  was 
dissension. 

But  as  the  Roosevelt  administration's  farm  relief  efforts  took  hold,  Reno's  fiery  rhet- 
oric became  less  interesting.  He  became  a  staunch  FDR-hater  and  began  champi- 
oning the  formation  of  a  third  major  political  party  in  time  for  the  1936  presidential 
race.  Like  the  farmers'  strike,  the  third-party  idea  failed  to  catch  on.  Reno  died  of  a 
heart  attack  in  1936  at  the  age  of  70. 


Part  II:  Getting  Depressed 


The  federal  government's  efforts  weren't  enough  for  some  of  the 
Holiday  Association,  including  its  president,  Milo  Reno.  Reno 
^  wanted  ihe  government  to  guarantee  set  prices  for  farm  products 
|  ]ff  \  1T\        <aTyYs"?jt      l^its  on  how  much  farmers  could  produce.  "We  were 
I  >J  KS  edVVew  deal  by  which  agriculture  would  receive  the  same 

consideration  as  others,"  Reno  complained.  "Instead,  we  have  the 
same  old  stacked  deck." 

But  others  thought  the  Roosevelt  plan  was  a  fair  start.  "We  don't 
care  if  Milo  Reno  does  say  that  you  shouldn't  touch  any  of  that 
(federal)  money,"  the  Le  Mars  (Iowa)  Sentinel  editorialized.  "When 
you  get  a  chance  to  get  Uncle  Sam's  check  for  anywhere  from  $300 
to  $1,000  and  even  more,  there's  something  wrong  with  you  if  you 
don't  take  it." 

By  the  end  of  1933,  the  farmers'  strike  was  all  but  over.  But  it  had 
served  to  shine  the  national  spotlight  on  the  plight  of  American 
farmers,  and  helped  spur  efforts  to  ease  their  burdens. 

Paying  Farmers  Not  to  Farm 

Within  weeks  of  taking  office  in  March  1933,  President  Roosevelt 
began  pushing  for  a  program  to  aid  farmers.  In  May,  FDR  signed 
the  Emergency  Farm  Mortgage  Act,  which  provided  $200  million 
for  refinancing  mortgages  for  farmers  facing  foreclosure. 

He  also  signed  the  Agricultural  Adjustment  Act  (AAA),  which 
created  the  Agricultural  Adjustment  Administration,  as  well 
as  doing  some  pretty  interesting  adjusting  to  U.S.  agriculture. 
Previous  efforts  to  deal  with  farm  overproduction  had  centered 
on  taking  farm  product  surpluses  off  the  market  and  storing  them. 
Roosevelt  favored  a  different  approach:  not  growing  or  raising  the 
surplus  products  in  the  first  place. 

That's  exactly  what  the  AAA  did.  Farmers  who  agreed  to  plant  at 
least  one-third  fewer  acres  or  raise  at  least  one-third  fewer  animals 
were  paid  by  the  federal  government  for  the  ungrown  or  unraised 
products.  The  price  was  set  at  or  near  prices  for  the  products  that 
were  actually  grown  or  raised.  Money  to  fund  the  program  was 
raised  by  imposing  a  tax  on  food  processors,  which  in  turn  slightly 
raised  consumer  prices.  Other  AAA  elements  came  to  include  price 
supports  for  rice,  fruit,  peanuts,  and  milk.  Another  $2  billion  was 
set  aside  for  providing  mortgage  aid  to  farmers  looking  to  refinance 
their  loans. 


Chapter  6:  Troubles  on  the  Farm 


A  program  run  through  the  federal  Commodity  Credit  Corporation 
further  supplemented  the  act.  The  program  allowed  farmers  to 
obtain  lpans  from  the  federal  government  in  return  for  agreeing  to 
|       \  1T\        <§!k|£\aj(GOheir  crops.  If  market  prices  rose,  the  farmer  could 
I  >/  k-/  I— '  S«;mimluV^i«)ps,  sell  them,  and  repay  the  loan.  If  prices  didn't 
rise,  the  farmer  could  keep  the  loan  and  the  Feds  would  keep  the 
crop.  By  1940,  the  federal  government  was  storing  more  than  $500 
million  worth  of  unwanted  cotton,  wheat,  and  corn. 

Pumping  money  into  the  economy 

In  addition,  the  AAA  authorized  as  much  as  $3  billion  in  new  currency 
to  be  added  to  the  U.S.  monetary  system.  The  idea  was  to  "reflate" 
the  economy  because  the  more  money  there  is  in  the  system, 
the  easier  it  generally  is  to  get  some  of  it.  Prices  can  therefore 
be  raised  without  putting  goods  and  services  out  of  the  reach  of 
consumers.  By  raising  prices,  farmers  could  more  easily  pay  their 
mortgages  and  taxes,  countering  the  deflation  (drop  in  prices  and 
consumption)  that  had  plagued  them  for  years. 

An  example:  Farmer  Jones  got  $2.19  a  bushel  for  his  wheat  in  1919 
and  had  mortgage  payments  of  $50  a  month.  In  1932,  wheat  fell  to 
38  cents  a  bushel  but  the  mortgage  was  still  $50  a  month.  But  with 
more  money  in  the  system,  wheat  prices  rose  to  69  cents  in  1934, 
while  the  mortgage  stayed  at  $50. 

The  act  was  certainly  ambitious  enough  to  draw  plenty  of  criticism. 
Food  processors  hated  it  because  of  the  tax  it  imposed  on  them. 
Mortgage  lenders  and  people  with  lots  of  money  hated  the  idea  of 
more  money  being  pumped  into  the  economy  because  it  meant  the 
money  they  already  had  was  less  rare  and,  therefore,  worth  less. 

Even  some  farmers  were  skeptical.  "The  way  I  figure  it,  we've  got 
to  pay  this  money  back  some  day,"  an  Iowa  farmer  told  a  touring 
reporter  from  the  Syracuse  (New  York)  Herald  about  a  year  after 
the  act  was  in  place.  "The  money  I  got  for  hogs  and  corn  I  didn't 
have  to  raise  was  a  life-saver  . . .  but  there  is  no  reason  to  it  I  can 
see.  The  agents  tell  me  I  do  not  understand  economics.  Well, 
maybe  I  don't,  but  I  wonder  if  they  understand  farming." 

But  like  many  of  FDR's  programs,  most  people  were  willing  to  give 
it  a  try  and  see  if  it  would  help  the  farmer.  BusinessWeek  magazine 
editorialized,  "It  might  seem  important  to  us  to  preserve  in  our 
country  the  one  large  class  of  property  owners,  the  greatest  body 
of  entrepreneurs,  the  one  stable  and  rooted  element.  It  might  seem 
worth  a  high  cost  —  and  it  might  be  cheaper  than  to  add  them 
(farmers)  to  the  breadlines  of  the  cities." 


96 


Part  II:  Getting  Depressed 


Finding  a  glitch  and 
the  AAA 


e7Tgnculraral  Adjustment  Act  contained  both  a  politically 
embarrassing  glitch  and  a  cruelly  devastating  flaw. 

"CTJhe  slaughter  of  innocents" 

The  glitch  was  that  FDR  didn't  get  the  bill  from  Congress  and  sign 
it  until  May  12,  1933.  That  turned  out  to  be  well  after  Southern 
farmers  had  planted  their  cotton  crops  and  the  spring  litters  of 
hogs  had  been  born  in  the  Midwest. 

To  reduce  surpluses  right  away  and  get  money  to  the  farmers 
quickly,  the  farmers  were  persuaded  to  plow  up  10  million  acres 
of  cotton  and  destroy  200,000  sows  and  6  million  piglets.  All  that 
potential  clothing  material  and  pork  chops  going  to  waste  was  a  bit 
much  to  swallow  for  millions  of  hungry  and  ill-clothed  Americans. 

The  noted  defense  and  civil  rights  attorney  Clarence  Darrow 
proclaimed  it  a  crime  to  "kill  little  pigs  and  throw  them  out  on  the 
prairies  to  decay  while  millions  are  hungry."  Newspaper  columnists 
labeled  it  "the  slaughter  of  the  innocents."  Even  Secretary  of 
Agriculture  Henry  Wallace  acknowledged  it  was  "a  shocking 
commentary  on  our  civilization." 

By  October,  an  embarrassed  government  formed  the  Federal 
Surplus  Relief  Corporation,  which  diverted  excess  farm  products 
to  state  and  local  relief  agencies.  Harder  to  fix,  however,  was  the 
plight  of  the  tenant  farmer  and  sharecropper  because  of  the  AAA. 

The  greedy  stiff  the  needy 

The  flaw  was  in  the  way  the  Agricultural  Adjustment  Act  dealt  with 
tenant  farmers  and  sharecroppers,  the  farmers  who  most  needed 
help.  Because  subsidies  from  the  AAA  were  based  on  the  amount 
of  land  a  farmer  owned,  farmers  who  rented  their  land  were  left 
out  in  the  cold.  The  act  did  call  for  landowners  to  share  their 
federal  loot  with  their  tenant  farmers  and  sharecroppers,  but  it 
relied  on  the  landowner  to  pass  on  the  money,  and  very  few  did. 

Instead,  many  landowners  either  withdrew  rental  farmland  from 
production  or  used  the  federal  money  to  buy  tractors  and  hire 
day  laborers  to  work  the  fields.  Either  way,  the  tenant  farmers  and 
sharecroppers  and  their  families  were  often  out  on  their  ears. 


Chapter  6:  Troubles  on  the  Farm 


j^jftBEs     They  found  themselves  with  no  place  to  go.  Some  tenant  farmers 
(both  white  and  black)  in  Arkansas  organized  a  union  in  1933  to 
try  to  gat  a  share  of  the  federal  money.  Beatings  and  whippings 
15\|5\rfcrfii^i  by  landowners  ended  that  effort.  Congress  passed 
tofoNsnll, \ft^;o  resettle  displaced  tenant  farmers  and  the  other  to 
help  them  buy  land.  Neither  worked  very  well.  And  the  Roosevelt 
administration  was  hesitant  to  fix  the  problem  for  fear  it  would 
alienate  Southern  members  of  Congress  whose  votes  were  needed 
for  New  Deal  programs  to  gain  approval. 

The  result  was  that  tens  of  thousands  of  the  poorest  farmers 
took  to  the  road,  many  heading  for  the  promise  of  a  paradise  in 
California.  Whether  that  effort  worked  out  for  them  is  covered  in 
Chapter  8. 


Retiampinq  the  AAA 

Coupled  with  a  severe  and  persistent  drought  that  decimated 
crops  (which  I  cover  in  the  next  section)  and  reduced  supplies,  the 
Agricultural  Adjustment  Act  did  help  raise  farm  prices  and  farm 
income.  Wheat  rose  from  32  cents  a  bushel  in  1932  to  69  cents  in 
1934,  92  cents  in  1936,  and  $1.24  in  1937.  Cotton,  which  had  sold 
for  about  6  cents  a  pound  in  1932,  averaged  between  10  cents  and 
13  cents  in  the  next  four  years.  Gross  farm  income  rose  50  percent 
between  1933  and  1936. 


In  1936,  however,  the  U.S.  Supreme  Court  declared  the  act 
unconstitutional  on  the  grounds  that  "Congress  has  no  power  to 
enforce  its  command  on  the  farmer  to  the  ends  sought  by"  the  act, 
and  that  the  processing  tax  it  contained  was  also  illegal. 

Roosevelt  quickly  countered  the  court's  decision  with  the  Soil 
Conservation  and  Domestic  Allotment  Act,  which  paid  farmers  to 
conserve  soil  by  following  the  natural  contours  of  the  land  (contour 
farming)  rather  than  straight  rows.  It  also  provided  funds  for 
planting  beans,  clove,  and  other  crops  that  renewed  the  soil.  This 
time,  the  money  came  from  the  federal  government's  general 
operating  budget  and  not  a  specific  tax. 

In  1937,  another  bill  was  approved  that  allowed  the  Secretary  of 
Agriculture  to  set  acreage  limits  for  staple  crops  in  order  to  stem 
surpluses.  It  had  limited  success,  and  farm  surpluses  continued 
until  World  War  II  came  along. 


ty$    Part  ":  Getting  Depressed 


Throughout  the  rest  of  the  Great  Depression,  the  Roosevelt 
administration  continued  to  tinker  with  farm  legislation.  "(It)  is  in 
the  nature  of  an  experiment,"  Roosevelt  told  reporters.  "We  all 
L^tl^.  My  position  toward  farm  legislation  is  that  we 
I  ck*e«mething  to  increase  the  value  of  farm  products,  and 
if  the  darn  thing  doesn't  work,  we  can  say  so  quite  frankly,  but  at 
least  try  it." 


Drought  and  Oust 


On  April  15,  1935,  newspapers  around  the  country  carried  a  story 
written  by  Associated  Press  reporter  Robert  Geiger  from  a  town 
called  Guymon,  Oklahoma. 


a^ordj.    It  began:  "Three  little  words  —  achingly  familiar  on  a  Western 


farmer's  tongue  —  rule  life  today  in  the  dust  bowl  of  the  continent: 
'If  it  rains.'  Ask  any  farmer,  any  merchant,  any  banker,  and  you 
hear  them:  'If  it  rains.'" 


Geiger  used  the  term  "dust  bowl"  to  describe  a  specific  geographic 
region:  the  western  third  of  Kansas,  southeastern  Colorado,  the 
Oklahoma  panhandle,  the  northeastern  two-thirds  of  the  Texas 
panhandle,  and  northeastern  New  Mexico.  But  the  phrase  caught 
on.  It  was  capitalized  for  emphasis  and  became  the  catchall  term 
for  what  was  the  worst  environmental  and  agricultural  disaster  in 
U.S.  history. 

The  disaster  began  with  the  plow  and  the  high  price  of  wheat.  For 
centuries,  the  Great  Plains  had  been  covered  with  hardy  buffalo 
grass.  The  region  had  a  semi-arid  climate  but  was  suitable  for 
grazing  animals.  In  the  last  part  of  the  19th  century  and  first  part  of 
the  20th,  however,  people  began  ripping  up  the  buffalo  grass  and 
replacing  it  with  wheat. 

In  good  years,  with  plenty  of  rain,  the  result  was  bumper  crops. 
But  in  1930,  the  rain  stopped  coming  to  much  of  the  country's 
midsection.  The  next  year  saw  a  return  to  near  normalcy,  but  in 

1932  precipitation  dropped  precipitously.  By  1934,  the  drought 
had  spread  to  cover  75  percent  of  the  country.  At  least  27  states 
were  severely  affected. 

Peaks  at  the  southern  end  of  the  Rocky  Mountains  received  no 
snow  in  the  winter  of  1933-34.  In  parts  of  the  Midwest,  the  top 
three  feet  of  earth  contained  no  detectable  moisture.  Between  June 

1933  and  May  1934,  almost  no  rain  at  all  fell  on  the  southern  Great 
Plains. 


Chapter  6:  Troubles  on  the  Farm 


The  drought  —  which  lasted  in  some  areas  through  1936  —  was 
accompanied  by  blistering  heat  in  the  summers.  On  July  24,  1933, 
^  temperatures  reached  117  degrees  in  Vinita,  Oklahoma;  109  in 
J  YC\  V\  n  (OW^Lrt;,©ska;  and  112  in  Independence,  Kansas.  In  1936,  parts 
L-/  I  \J  VJ  I— '  >^w%mer\K«msas  had  60  straight  days  of  temperatures  of  100 
degrees  or  more. 

RooseVeit,  the  rainmaker 

In  August  1934,  President  Roosevelt  toured  drought-stricken  areas 
of  Minnesota  and  North  Dakota.  "It  is  a  problem,"  Roosevelt 
understated  to  a  crowd  in  Devils  Lake,  North  Dakota.  "I  would  not 
try  to  fool  you  by  saying  we  know  the  solution  of  it . .  .  when  I  came 
out  on  the  (train)  platform  this  morning,  I  saw  a  rather  dark  cloud. 
I  said  to  myself  'maybe  it  is  going  to  rain.'  Well  it  didn't.  All  I  can 
say  is,  I  hope  to  goodness  it  is  going  to  rain,  good  and  plenty." 

And  it  did  rain,  although  not  "good  and  plenty."  After  the  presidential 
train  left,  The  New  York  Times  reported,  "the  rain  cut  a  path  about 
100  miles  wide  . . .  with  the  heaviest  fall  in  the  cities  the  presidential 
train  visited.  In  each  case  the  showers  came  about  seven  hours 
after  the  (president)  had  departed." 

But  even  Roosevelt  couldn't  be  everywhere  at  once.  Some 
communities  in  Kansas  listened  to  pitches  from  salesmen  with 
machines  that  could  make  it  rain  —  they  said.  But,  The  New  York 
Times  reported,  "thirty  years  ago,  Kansas  invested  in  rain-making 
machines  which  failed,  and  they  are  skittish  of  the  new  apparatuses." 

In  Mitchell,  South  Dakota,  people  turned  to  prayer.  At  1 1  a.m.  on 
July  10,  1936,  with  the  temperature  hovering  at  104  degrees  (the 
eighth  straight  day  over  100),  the  town's  13  church  towers  began 
tolling  their  bells.  Eleven  thousand  people  fell  to  their  knees  and 
prayed  for  rain.  It  didn't  work. 

A  plague  of  grasshoppers 

One  creature  —  make  that  billions  of  creatures  —  that  loved  the 
heat  and  aridity  were  grasshoppers.  Encouraged  to  breed  often  by 
the  dry  conditions,  grasshoppers  proliferated  across  the  northern 
Great  Plains  during  the  early  and  mid-1930s.  In  1933,  entomologists 
estimated  grasshopper  infestations  covered  75  percent  of  South 
Dakota,  with  the  insects  laying  as  many  as  5,000  to  10,000  eggs  per 
square  foot  in  some  areas. 


/  00  Part  II:  Getting  Depressed 


4i^=^  "The  sun  was  shining  brightly  when  we  left  home,"  a  South  Dakota 
woman  wrote  in  1933.  "When  we  were  about  halfway,  it  just  turned 
dark.  It  »vas  grasshoppers,  blocking  the  sun." 


'The  only 


such  massive  numbers  that  they  stacked  up  four 
inches  deep  in  streets,  making  cars  skid  as  if  they  were  on  ice.  It 
was  reported  that  trains  sometimes  could  not  get  traction  on  the 
track  rails  because  they  were  covered  with  grasshoppers. 

And  they  ate  virtually  everything:  grain,  vegetables,  clothes  left 
hanging  out  to  dry,  even  the  corks  out  of  water  jugs.  A  Nebraska 
woman  in  1936  reported  that  her  5-year-old  daughter  left  a  doll 
outside,  and  the  grasshoppers  ate  it. 

To  cope,  farmers  tried  mixing  bran,  molasses,  and  arsenic  and 
spreading  it  on  the  edges  of  fields.  The  grasshoppers  ate  it  with 
enthusiasm,  even  consuming  the  abdomens  of  their  poisoned 
comrades.  The  Aberdeen  (South  Dakota)  News  suggested  farmers 
employ  ring-necked  pheasants,  which  were  regarded  by  many 
farmers  as  a  grain-eating  pest  in  their  own  right,  to  gobble  the 
grasshoppers.  "Pheasants  will  utterly  ignore  grains  as  long  as  there 
is  an  abundance  of  insects,"  the  paper  advised. 

Neither  the  poison  nor  the  birds  put  much  of  a  dent  in  the  hordes 
of  'hoppers.  It  would  take  a  return  to  more  normal  weather 
conditions  to  do  that,  and  there  wasn't  much  farmers  could  do 
about  the  weather. 


Mountains  of  dust 

On  May  11,  1934,  the  captain  of  a  German  liner  reported  that  the 
ship  was  late  reaching  port  in  New  York  City  because  of  "a  peculiar 
atmospheric  cloudiness"  it  encountered  while  off  the  East  Coast  of 
the  United  States. 


What  the  ship  had  run  into  was  the  middle  of  the  United  States,  or 
at  least  part  of  it,  in  the  form  of  dust.  The  dust  —  an  estimated  300 
million  tons  of  it  —  had  been  picked  up  by  strong  northwest  winds 
from  the  parched  Great  Plains  and  swept  across  the  Mississippi 
River.  It  stretched  from  St.  Paul,  Minnesota,  in  the  north  to 
Nashville,  Tennessee,  in  the  south,  reached  heights  of  15,000  feet, 
and  was  still  so  thick  when  it  reached  New  York  that  pedestrians 
could  not  see  the  tops  of  the  city's  skyscrapers. 


"The  explanation  of  the  dust  cloud  is  simple,"  U.S.  Weather  Service 
meteorologist  James  H.  Kimball  told  The  New  York  Times.  "The 
surface  soil  in  the  Upper  Missouri  and  Mississippi  valleys  was  fine 
and  loose  as  a  result  of  the  drought.  All  that  was  needed  was  a 
persistent  and  direct  wind." 


Chapter  6:  Troubles  on  the  Farm    /  Q  / 


From  1934  to  1938,  big  and  small  dust  storms  swirled  through 
and  out  of  the  nation's  midsection.  They  occurred  most  often  in 
summes,  although  "brown  snow  storms"  were  not  unheard  of  in 
e"J\  Md@iile  persistent,  the  winds  were  not  always  predictable. 


"If  the  wind  blew  one  way,  here  came  the  dark  dust  from  Oklahoma," 
a  Texas  farmer  contended  in  1934.  "Another  way,  and  it  was  the  gray 
dust  from  Kansas.  Still  another  way,  the  brown  dust  from  Colorado 
and  New  Mexico." 


The  statistics  generated  by  the  dust  storms  were  stunning: 


Federal  officials  reported  in  late  1934  that  the  storms  had 
wreaked  havoc  across  1,400  counties  in  22  states. 

V  The  1934  Yearbook  on  Agriculture  calculated  that  225  million 
acres  of  farmland  had  either  lost  their  topsoil  or  were  in  the 
process  of  losing  it. 

The  Department  of  Agriculture  estimated  that  19  million  bushels 
of  wheat  were  lost  in  one  week  to  a  dust  storm  in  mid-1934. 


Photographs  of  the  storms,  such  as  in  Figure  6-1,  inspired  awe  and 
dread  in  those  who  had  never  seen  a  dust  storm  in  person.  For 
those  who  encountered  them  all  too  frequently,  it  was  an  experience 
that  was  simultaneously  familiar  and  terrifying. 


Figure  6-1:  A  1937  dust  storm  in  Colorado  caused  total  darkness  that  lasted  for 
about  a  half  hour. 


/  02  Part  ll:  Getting  Depressed 


A  South  Dakota  observer  described  a  1933  storm  this  way:  "By 
noon  it  was  blacker  than  night,  because  one  can  see  through  night, 
and  this  was  an  opaque  black.  It  was  a  wall  of  dust  one's  eyes 

ic?|jl?TYl<fp©etrate,  but  it  could  penetrate  the  eyes,  ears  and  nose. 

S^mirolpenwate  to  the  lungs  until  one  coughed  up  black." 

The  dust  was  a  killer.  A  6-year-old  boy  walking  home  from  school 
near  Hays,  Kansas,  got  lost  in  a  dust  storm,  became  tangled  in  a 
barbed  wire  fence,  and  suffocated.  Six  people  died  in  a  Colorado 
storm  that  lasted  nearly  a  week.  Infant  mortality  rates  were  sharply 
higher  in  Dust  Bowl  states. 


Life's  little  chores  became  teeth-grinding  labor.  Dishes  had  to  be 
washed  before  meals  to  get  the  dust  off.  Liquids  had  to  be  stored 
in  jars,  and  holes  punched  in  the  lids  for  straws,  to  keep  the  dust 
out.  Meat  was  fried  at  the  highest  temperatures  possible  so  that 
hot  air  rising  from  it  would  keep  the  dust  from  settling. 

"Wearing  our  shade  hats,  with  handkerchiefs  tied  over  our  faces 
and  Vaseline  in  our  nostrils,  we  have  been  trying  to  rescue  our 
home  from  the  accumulations  of  wind-blown  dust  which  penetrates 
wherever  air  can  go,"  an  Oklahoma  woman  wrote  a  friend  in  June 
1935.  "It  is  an  almost  hopeless  task,  for  there  is  rarely  a  day  when 
the  dust  clouds  do  not  roll  over." 


Federal  government  efforts  to  help  were  substantial.  In  1934, 
Roosevelt  signed  a  bill  that  authorized  him  to  establish  grazing 
rights  over  140  million  acres  of  federal  land,  with  oversight  by 
the  Department  of  Interior  to  ensure  the  land  wasn't  overgrazed. 
The  government  spent  $85  million  between  1934  and  1936  to  buy 
ruined  farmland  and  try  to  rehabilitate  it.  It  also  bought  cattle  in 
drought  areas,  destroyed  those  that  were  in  such  bad  shape  they 
couldn't  be  eaten,  and  distributed  the  meat  from  the  rest  to  needy 
families. 


^jtOHf^  And  in  1935,  Congress  established  the  Soil  Conservation  Service 
yp~?r!\  (SCS)  to  teach  and  promote  farming  methods  that  preserved 
v  y^Wj  topsoil.  The  SCS  encouraged  farmers  to  form  conservation  districts 
xsE^  to  oversee  soil  conservation  practices  among  themselves.  Many  of 
the  districts  continued  to  operate  into  the  21st  century. 

Combined,  the  programs  resulted  in  an  estimated  65  percent 
reduction  in  the  amount  of  soil  being  blown  by  the  winds.  And  in 
1939,  the  rains  came  back. 


Chapter  6:  Troubles  on  the  Farm 


Dro 


Laughing  away  the  Dust  Bowl  blues 

Irrs^ja?  Dust  Bowl  residents  tried  to  top  each  other  with  tall  tales 
and  tongue-in-cheek  observations  about  the  dust  storms.  "My  uncle  should  be 
along  soon,"  went  one  line,  "because  I  just  saw  his  farm  go  by."  There  was  the 
story  of  the  pilot  who  had  to  bail  out  over  Amarillo:  "It  took  him  six  hours  to  shovel 
his  way  back  to  earth."  Or  the  fellow  who  was  hit  by  a  drop  of  water  and  fainted: 
"Ittooktwo  buckets  of  dust  to  revive  him."  And  then  there  was  the  Kansas  woman 
who,  when  asked  by  a  reporter  how  bad  the  latest  storm  had  been,  replied  "Lady 
Godiva  could  have  ridden  through  it  without  even  her  horse  seeing  her." 


Lessons  Learned 

The  Great  Depression  radically  changed  the  relationship  between 
the  American  farmer  and  the  federal  government.  Here's  a  look 
at  how  government  has  redefined  its  role  in  agriculture  since  the 
1930s,  and  how  it  handles  surplus  food  and  the  poor. 

The  farmer  and  the  Feds 

Prior  to  the  1930s,  the  federal  government  rarely  intervened  in 
the  agricultural  economy.  But  since  passage  of  the  Agricultural 
Adjustment  Act  (AAA)  in  1933,  there  have  been  at  least  a  dozen 
major  bills  approved  by  Congress  and  signed  by  the  president  that 
deal  with  providing  some  form  of  financial  aid  to  farmers. 

Until  the  mid-1960s,  major  farm  legislation  was  similar  to  1933's 
AAA.  The  bills  committed  the  federal  government  to  guaranteeing 
prices  on  farm  products  and  paid  farmers  not  to  plant  or  raise 
more  than  the  market  could  buy.  But  in  1965,  Congress  began 
providing  some  direct  income  support  to  farmers  that  wasn't  tied 
directly  to  how  much  they  did  or  didn't  grow.  The  idea  was  that 
surplus  products  could  be  sold  to  expanding  markets  in  other 
countries.  In  1977,  "farm  bills"  began  to  include  non-farm  elements, 
such  as  nutrition  assistance  programs  like  food  stamps. 

^TiMfj    In  1996,  the  "Freedom  to  Farm"  bill  cut  any  remaining  ties  between 

federal  payments  to  farmers  and  surplus  production.  One  result 
L^vA/  was  tnat  surplus  U.S.  farm  products  began  to  swamp  some  world 
\dsL>'    markets,  undercutting  farmers  in  other  countries. 


/  01}  Part  ll:  Getting  Depressed 


Dro 


rvRi 

I^\km^  Va'iJ^fekVtiaiJ  the  "disappearing  American  farmer,"  they're  not  kidding. 
Consider  this: 


. What's  new  on  the  farm? 


Fewer  farm  families:  About  24  percent  of  the  U.S.  population  lived  on  farms  in 
1930.  The  number  was  2  percent  in  2008.  The  number  of  farms  during  that  same 
period  dropped  from  6.8  million  to  2.1  million. 

Fewer  farm  workers:  About  21.5  percent  of  working  Americans  made  their 
living  on  farms  in  1930,  producing  7.7  percent  of  the  country's  gross  domestic 
product  (GDP).  In  2000,  only  1.9  percent  of  the  U.S.  workforce  worked  on  farms, 
producing  0.7  percent  of  the  GDP. 

v0  Less  reliance  on  farm  income:  In  1930,  about  30  percent  of  farm  families  had 
income  from  work  off  the  farm.  In  2002, 93  percent  had  off-farm  income. 


In  2008,  Congress  passed  a  $300  billion  farm  package,  overriding 
the  veto  of  President  George  W.  Bush.  The  673-page  bill  included 
$200  billion  for  nutritional  assistance  programs,  $43  billion  for 
subsidies  to  farmers,  $30  billion  for  crop  insurance  programs,  and 
$27  billion  for  conservation  efforts. 

While  only  about  25  percent  of  U.S.  farms  received  subsidies  in 
2008,  the  program  has  been  routinely  criticized  over  the  years  for 
doling  out  taxpayer  money  to  rich  "farmers"  that  include  foreign 
corporations  and  farm  owners  who  rarely  set  foot  on  their  farms. 
The  2008  bill,  for  example,  "limited"  subsidies  to  those  who  made 
less  than  $750,000  a  year  in  farm  income  and  less  than  $500,000  a 
year  in  non-farm  income. 

The  definition  of  "farm  relief"  has  come  a  long  way  since  the  Great 
Depression. 

Feeding  the  poor 

In  1933,  the  federal  government  suffered  a  public  relations  black 
eye  when  it  convinced  farmers  to  destroy  6  million  piglets  and 
10  million  acres  of  cotton  to  reduce  surpluses.  So  the  Roosevelt 
administration  set  up  the  Federal  Surplus  Relief  Corporation, 
which  eventually  became  the  Federal  Surplus  Commodity 
Corporation,  which  eventually  became  the  Surplus  Marketing 
Administration,  which  eventually  became  the  Emergency  Food 
Assistance  Program  run  by  the  U.S.  Department  of  Agriculture. 


Chapter  6:  Troubles  on  the  Farm    /  Q§ 


^  ^  them  toipeople 

DropBoofe 

1 


Whatever  it  was  called,  the  program's  purpose  was  to  take  surplus 
farm  products  the  government  had  bought  from  farmers  and  give 
them  toipeople  in  need  —  through  food  banks,  soup  kitchens,  and 
ion  centers. 


The  system  works  okay  when  U.S.  farmers  have  a  surplus  of  com- 
modities to  sell.  But  when  farmers  have  domestic  and  foreign  mar- 
kets for  everything  they  produce,  there  is  no  surplus.  In  2003,  for 
example,  the  Feds  provided  $242  million  in  surplus  commodities; 
in  2007  it  was  only  $59  million. 


In  2009,  the  program  was  expected  to  supply  $92.6  million  in  sur- 
plus commodities.  An  additional  $250  million  for  food  assistance 
was  included  in  the  2008  farm  bill,  along  with  a  program  that  sup- 
plies monthly  food  boxes  to  needy  Americans. 


/  00  Part  ll:  Getting  Depressed 

DropBooks 


Chapter  7 

oves  Company:  How 
the  Rest  of  the  World  Fared 


In  This  Chapter 

Paying  the  price  of  World  War  I 
Getting  off  the  gold  standard 
Touring  the  world  of  the  Great  Depression 
Charting  the  course  of  dictatorships 
Lessons  learned 


7 he  United  States  didn't  have  a  monopoly  on  suffering  during 
the  Great  Depression.  In  fact,  very  few  countries  escaped  hard 
times. 

This  chapter  begins  with  an  explanation  of  how  post-World  War  I 
desires  for  revenge  and  debt  repayment  played  important  roles 
in  bringing  about  the  Great  Depression,  as  well  as  what  role  the 
gold  standard  had  in  the  whole  mess.  I  then  offer  some  snapshots 
of  how  various  countries  and  continents  fared  during  the  period. 
Finally,  I  look  at  how  the  Great  Depression  was  handled  in  countries 
run  by  some  of  history's  nastiest  people. 

Tallying  the  Costs  of  War 

In  his  memoirs,  published  in  1952,  Herbert  Hoover  made  it  clear 
where  he  placed  the  blame  for  the  calamitous  gyrations  of  the 
world's  economy  in  the  1920s  and  1930s.  In  fact,  blame  was 
assigned  in  the  very  first  sentence:  "The  primary  cause  of  the 
Great  Depression  was  the  war  of  1914-1918." 

Hoover  overstated  World  War  I's  impact  as  a  cause  of  the  Great 
Depression  and  understated  the  role  that  the  United  States  —  and 
its  presidents  —  played  in  creating  the  mess.  But  he  did  have  a  point 
in  that  the  war  certainly  changed  America's  role  on  the  world  stage. 


/  08  Part ":  Getting  Depressed 


For  one  thing,  the  war  shifted  the  center  of  the  world's  economic 
system  from  Great  Britain  to  the  United  States,  which  had  become 
— ^  ^  "the  world's  banker."  The  United  States  had  loaned  billions  to  the 

|  }ff  \  1T\        /TkYfiftEWclQluring  the  war.  After  the  war,  it  loaned  billions  more 
I  >/  k-/  I— '      tm^Jsm^3ide,  as  well  as  continuing  to  funnel  money  to  its 
wartime  allies. 

The  United  States  was  also  the  world's  manufacturing  leader. 
Improvements  in  technology  and  manufacturing  techniques  in 
the  United  States  after  the  war  resulted  in  American  workers 
producing  goods  at  twice  the  rate  of  their  European  counterparts. 
That  made  U.S.  goods  cheaper,  which  made  them  more  sought 
after  by  the  rest  of  the  world,  which  hurt  European  manufacturing. 

So  when  the  U.S.  economy  sagged  badly  at  the  end  of  1929,  the  rest 
of  the  world  felt  its  pain.  Or  as  the  noted  British  economist  John 
Maynard  Keynes  put  it  at  the  time:  "When  America  sneezes,  the 
world  catches  cold." 

Paqinq  reparations  —  or  not 

In  addition  to  being  a  nightmarish  waste  of  human  life,  World  War  I 
carried  a  hefty  price  tag:  an  estimated  total  of  $186  billion.  (That's 
about  $2.7  trillion  in  2008  dollars.)  The  United  States,  which  didn't 
even  get  into  the  fighting  until  1917,  spent  $22.6  billion,  much  of  it 
in  the  form  of  loans  to  allied  countries.  Great  Britain  incurred  $35.3 
billion  of  the  war's  expense.  Germany  spent  $37.7  billion  —  and 
wasn't  done  paying,  even  after  the  war  ended. 

^tABE/?     Article  231  of  the  war-settling  Treaty  of  Versailles  declared  flatly 
^/'j^N  that  Germany  was  responsible  for  "all  the  loss  and  damage"  suffered 
V  iaJ  /  ky  ^e  countries  that  fought  against  it.  Germany  agreed  —  extremely 
V^B^   grudgingly  —  to  make  a  staggering  $33  billion  in  reparations 
(payment  of  damages)  to  its  former  foes.  France  was  to  get  52 
percent,  Great  Britain  22  percent,  Italy  10  percent,  Belgium  8 
percent,  and  smaller  countries  the  rest. 

That  was  a  hefty  hunk  of  change  to  demand  from  a  country  whose 
economy  had  been  eviscerated.  Germany  had  lost  90  percent  of 
its  merchant  fleet  and  75  percent  of  its  iron  ore  production.  The 
democratically  elected  government  put  in  place  by  Germans  after 
the  war  responded  to  the  pressure  by  printing  money  like  it  was, 
well,  paper.  The  result  was  not  just  inflation,  but  super  mega 
hyperinflation.  In  1923  it  took  1  trillion  German  marks  to  buy  what 
one  mark  could  buy  in  1914.  People  literally  used  wheelbarrows  to 
carry  their  money. 


_  Chapter  7:  Misery  Loves  Company:  How  the  Rest  of  the  World  Fared 


— N  p-^  U.S.  pre*id< 

DropBom 


The  United  States,  meanwhile,  had  a  difference  of  opinion  with  its 
recent  allies  about  the  whole  reparations  idea.  Three  consecutive 
U.S.  presidents  —  Woodrow  Wilson,  Calvin  Coolidge,  and  Warren 
11  offered  to  cancel  part  of  the  $12  billion  owed  the 
y  European  nations  if  the  Europeans  would  give 
Germany  a  break  on  reparations  payments.  The  European  countries 
refused,  suggesting  that  the  United  States  should  write  off  their 
debts  anyway  since  U.S.  military  and  civilian  losses  had  been  so 
much  smaller  than  the  Allies'  losses. 


In  1923,  Germany  defaulted  on  its  reparations  payments.  In 
retaliation,  France  and  Belgium  invaded  the  Ruhr  River  region, 
which  was  the  heart  of  Germany's  coal  and  steel  industries. 
German  workers  refused  to  labor  under  the  foreigners,  crippling 
the  industries  and  exacerbating  Germany's  already  feeble  finances. 


Trying  temporary  fixes:  The 
baWes  and  \lounq  plans 

To  head  off  more  trouble,  Great  Britain  and  the  United  States 
suggested  an  international  committee  be  formed  to  find  a 
compromise.  The  ten-member  panel  (two  each  from  Belgium, 
France,  Britain,  Italy,  and  the  United  States)  was  headed  by  U.S. 
financier  Charles  G.  Dawes.  In  August  1924,  the  Dawes  committee 
offered  a  plan  under  which  France  and  Belgium  would  vacate  the 
Ruhr  region,  Germany  would  follow  a  repayment  plan  that  called 
for  smaller  payments  in  the  first  few  years,  and  international 
bankers  would  manage  some  of  Germany's  economy. 

Dawes,  who  became  U.S.  vice  president  under  Coolidge  in  1925, 
was  a  co-recipient  of  the  1925  Nobel  Peace  Prize  for  his  efforts. 
And  the  plan  did  help  Germany  get  its  inflation  under  control  and 
its  economy  a  little  more  stabilized. 

But  by  1929,  German  unemployment  rates  were  soaring  and  the 
country  was  again  having  trouble  making  its  reparations  payments. 
Another  international  committee  was  formed,  this  one  chaired  by 
U.S.  businessman  Owen  Young,  who  had  served  on  the  Dawes 
committee.  The  Young  panel  reduced  German  payments  and 
removed  foreign  oversight  of  Germany's  economy. 

The  real  fly  in  the  economic  ointment  applied  by  the  two  committees' 
plans  was  that  they  relied  on  a  circular  path  of  finances:  The  United 
States  made  large  public  and  private  loans  to  Germany,  which 
then  used  the  money  to  pay  reparations  to  other  countries,  which 
then  used  the  money  to  repay  their  debts  to  the  United  States  — 
while  borrowing  another  $7.8  billion  from  U.S.  lenders  between  1924 
and  1929.  As  goofy  as  it  was,  the  system  worked  for  a  while. 


/  /  0  Part  ll:  Getting  Depressed 


DropBa®, 


But  as  the  1920s  ran  toward  their  end,  U.S.  banks  and  investors 
became  more  interested  in  pouring  money  into  the  U.S.  stock 
market  |han  into  Germany,  and  U.S.  loans  eventually  stopped. 

s  stopped,  Germany  stopped  making  reparations, 
countries  stopped  making  debt  payments  to  the 
United  States.  And  when  the  U.S.  stock  market  crashed  in  late 
1929,  U.S.  banks  withdrew  whatever  they  could  get  back  from  their 
investments  in  Europe,  making  matters  worse  for  the  affected 
countries. 


In  June  1931,  President  Hoover  proposed  a  one-year  moratorium 
on  all  the  various  debt  repayments,  which  was  somewhat  grumpily 
agreed  to  by  the  European  countries.  But  Hoover  refused  to  cancel 
Europe's  debts  to  the  United  States  altogether.  To  do  so  would 
have  been  highly  unpopular  with  U.S.  taxpayers,  who  saw  themselves 
paying  higher  taxes  if  the  countries  the  United  States  had  bailed 
out  in  World  War  I  didn't  pay  their  debts. 


"You  have  no  idea  what  the  sentiment  of  the  country  at  large  is  on 
the  inter-governmental  debts,"  Hoover  wrote  financier  Thomas 
Lamont  in  explaining  his  refusal  to  forgive  the  debts. 


Germany  and  Austria,  meanwhile,  had  agreed  in  spring  1931  to 
form  a  "customs  union"  to  foster  free  trade  between  the  two 
countries.  This  situation  alarmed  France,  which  withdrew  its  large 
deposits  from  Austria's  main  bank.  That  withdrawal  put  banks  in 
Austria,  Germany,  and  other  countries  on  the  edge  of  collapse.  In 
the  ensuing  economic  downturn,  German  efforts  to  repay  its  war 
reparations  stopped.  All  told,  it  had  repaid  only  about  one-eighth 
of  what  it  had  agreed  to  pay. 


Making  thinqs  Worse  With  tariffs 

Americans  had  always  had  a  love-hate  relationship  with  tariffs 
(fees  imposed  by  a  country  on  goods,  food,  or  raw  materials 
imported  from  other  countries).  That  is,  Americans  who  grew, 
manufactured,  or  mined  things  generally  liked  tariffs  because  the 
fees  helped  block  foreign  competition.  American  consumers,  on 
the  other  hand,  generally  disliked  tariffs  because  they  tended  to 
drive  up  prices.  Farmers  often  opposed  tariffs,  too,  because  they 
drove  up  the  prices  of  manufactured  goods. 

To  help  get  the  country  out  of  a  post-World  War  I  slump,  Congress 
in  1922  approved  a  set  of  tariff  rates  that  were  the  highest  in  the 
nation's  history.  The  tariffs  effectively  prevented  other  countries 
from  selling  much  of  anything  to  Americans,  which  hurt  their 
economies.  And  that  situation  made  it  harder  for  them  to  pay  war 
debts  and  other  U.S.  loans.  In  1927,  a  world  economic  conference 


_  Chapter  7:  Misery  Loves  Company:  How  the  Rest  of  the  World  Fared    /  /  / 


concluded  that  protective  tariffs  were  bad  things.  An  informal  mor- 
atorium on  tariffs  was  agreed  upon,  with  hopes  that  tariffs  in  place 
would  eventually  be  lowered. 


t>HflD2*>*s^epublican-dominated  Congress  decided  to  make 
good  on  a  1928  campaign  promise  to  "protect"  U.S.  industries  and 
farmers.  After  a  fierce  fight  that  took  17  months,  Congress  narrowly 
approved  a  bill  authored  by  Representative  Willis  Hawley  of 
Oregon  and  Senator  Reed  Smoot  of  Utah.  The  Hawley-Smoot  Act 
dramatically  raised  tariffs  on  more  than  650  goods,  products,  and 
raw  materials,  from  anvils  (from  1.5  cents  to  3  cents  a  pound)  to 
wool  rags  (7.5  cents  to  18  cents  a  pound). 

The  bill  raised  howls  from  critics  who  saw  it  for  what  it  was:  The 
beginning  of  a  trade  war.  More  than  1,000  economists  signed  a 
petition  asking  President  Hoover  to  veto  the  bill.  But  despite  his 
reservations  that  the  bill  went  much  too  far,  Hoover  signed  it  into 
law.  Almost  before  the  ink  was  dry  from  the  six  ceremonial  pens 
he  used,  other  countries  retaliated  with  steep  tariffs  of  their  own 
against  U.S.  products.  Eventually,  33  nations  put  up  trade  barriers. 
That  included  Great  Britain,  which  had  for  decades  been  a  champion 
of  free  trade. 


The  tariff  wars  drastically  slowed  down  international  trade,  which 
dropped  from  $36  billion  in  1929  to  $12  billion  in  1932.  As  trade 
slowed  and  international  investments  dried  up,  nations'  economies 
began  creaking  to  a  halt.  By  1933,  unemployment  was  20  percent 
or  higher  in  most  European  countries.  The  world's  industrial 
productivity  rate  dropped  by  40  percent  from  its  level  in  the 
mid-1920s.  Even  non-industrial  countries  in  Latin  America  and 
Africa  were  hurt  because  markets  for  their  agricultural  goods  and 
raw  materials  dried  up. 

Kicking  the  Gold  Habit 

In  the  late  19th  and  early  20th  centuries,  much  of  the  Western 
world  adhered  to  a  monetary  system  known  as  the  gold  standard. 
Basically,  it  meant  a  nation  tied  its  currency  to  gold.  Nations  could 
then  have  a  good  idea  what  their  currency  was  worth  to  other 
nations.  For  example,  an  ounce  of  gold  could  be  worth  $20  U.S.  or  5 
British  pounds.  That  meant  a  British  pound  was  worth  $4  U.S. 

The  idea  was  for  the  system  to  facilitate  international  trade  because 
everyone  would  know  what  everyone  else's  money  was  worth. 
The  system  would  also  help  prevent  inflation  (see  Chapter  2  for  an 
explanation  of  inflation)  because  the  money  supply  of  each  country 
would  be  tied  to  the  amount  of  gold  it  had.  And  the  system  would 
help  stabilize  prices. 


/  2  Part ":  Getting  Depressed 


^jftBEff  An  example:  The  United  States  develops  a  more  efficient  way  to 
f  s\  make  widgets  and  can  thus  sell  them  for  less  than  British-made 

IJwJ  widgetsi  British  companies  that  need  widgets  would  then  buy  U.S. 
^M|<  Z^rlifeYsL/hOold-backed  British  money  would  flow  to  the  United 
<J        S&mm  ThV^irould  increase  the  U.S.  money  supply,  and  the 

resulting  currency  inflation  would  raise  U.S.  widget  prices. 

Meanwhile,  less  gold  in  Britain  would  mean  less  currency,  causing 

British  widget  prices  to  drop.  In  theory,  British  and  U.S.  widget 

prices  would  eventually  even  out. 

But  for  the  gold  standard  system  to  work,  the  countries  involved 
had  to  adhere  to  a  few  rules  (which  were  completely  voluntary). 
They  had  to  keep  balanced  budgets,  where  government  spending 
was  no  greater  than  revenues  from  taxes.  They  had  to  export  more 
than  they  imported,  to  keep  their  gold  levels  up.  And  they  had 
to  raise  interest  rates  when  their  gold  holdings  sagged.  Doing  so 
would  cause  an  overall  drop  in  domestic  spending,  which  would 
bring  the  currency  back  in  line  with  gold  reserves. 


The  u/ar  changes  the  rules 

The  gold  standard  was  okay  in  normal  times.  But  the  advent  of 
World  War  I  meant  combatant  countries  had  to  spend  a  lot  of 
money  in  a  hurry.  They  had  to  drop  the  gold  standard  and  switch 
to  fiat  currency,  which  is  basically  money  that  has  no  real  value 
other  than  as  an  agreed-upon  medium  of  exchange.  (We  agree  that 
an  apple  is  worth  a  piece  of  paper  that  says  "one  dollar."  You  give 
me  the  apple;  I  give  you  the  piece  of  paper.) 

The  advantage  of  fiat  money  is  that  you  can  put  as  much  as  you 
want  into  circulation,  as  long  as  the  printing  press  holds  out  and 
everyone  keeps  agreeing  the  paper  is  worth  goods  and  services. 
The  disadvantage  is  that  it  can  lead  to  inflation,  where  prices  go  up 
as  the  money  supply  goes  up. 

After  the  war,  countries  gradually  began  returning  to  the  gold 
standard.  Between  1924  and  1929,  more  than  40  nations  went  back 
to  the  system,  including  Britain  in  1925,  France  in  1926,  and  Italy 
in  1927.  (The  United  States  never  really  left  the  gold  standard 
system.) 

.jABE/?     But  the  gold  standard  was  a  very  poor  system  to  have  when  it 

y\  came  to  fighting  a  major  recession.  Instead  of  the  higher  interest 
JJM  j  rates  and  tighter  money  supplies  dictated  by  the  gold  standard, 
-55^   effectively  fighting  a  recession  calls  for  lower  rates  and  expanded 
money  supplies.  Those  tools  make  it  easier  for  businesses  to 
borrow  and  give  consumers  more  to  spend  —  and  more  confidence 
to  spend  it. 


_  Chapter  7:  Misery  Loves  Company:  How  the  Rest  of  the  World  Fared  / 


Some  countries  were  quicker  to  pick  up  on  this  fact  than  others, 
and  the  ones  that  figured  it  out  first  generally  started  climbing  out 

— ^  ^  of  the  Great  Depression  first.  Great  Britain  and  Sweden  bailed  out 

|       \  1T\        ffytf^fyC  ffindard  in  1931  and  soon  began  recovering.  France 

L-^  I  \J  yJ  I— 9  N^M*o>S*4intil  1936  and  was  still  staggering  when  World  War  II 
began  three  years  later. 

In  the  United  States,  President  Hoover  adhered  to  the  economic 
medicine  prescribed  by  classic  gold  standard  theory  —  and  nearly 
poisoned  his  patient.  The  U.S.  money  supply  was  tightened,  interest 
rates  were  raised,  and  taxes  increased.  Things  only  got  worse. 


Goodbye,  gold  standard 

When  Franklin  D.  Roosevelt  replaced  Hoover  in  March  1933,  the 
new  president  made  it  clear  from  the  outset  that  he  was  far  more 
concerned  with  curing  the  country's  economic  ills  than  abiding  by 
international  monetary  traditions. 

"Our  international  trade  relations,  though  vastly  important,  are  in 
point  of  time  and  necessity  secondary  to  the  establishment  of  a 
sound  national  economy,"  Roosevelt  said  in  his  inaugural  address. 

On  his  second  day  in  office,  FDR  halted  all  exports  of  gold.  In  April, 
he  issued  an  executive  order  banning  private  holdings  of  gold 
except  as  jewelry,  and  he  took  the  country  off  the  gold  standard. 


A  "bombshell  message" 

In  June  1933,  representatives  of  66  countries  convened  in  London 
at  an  economic  conference.  They  hoped  to  find  a  way  to  defeat  the 
Great  Depression  through  international  cooperation  and  to  put 
an  end  to  tariff  wars  and  currency  manipulations  that  had  led  to  a 
"beggar  they  neighbor"  attitude  among  nations. 

Roosevelt  sent  his  Secretary  of  State,  Cordell  Hull,  as  the  head  of 
a  U.S.  delegation.  American  representatives  huddled  away  from 
the  main  conference  with  British  and  French  financial  experts.  The 
expectation  among  conference  delegates  was  that  the  "Big  Three" 
would  come  up  with  a  plan  to  stabilize  the  world's  currencies. 

But  on  July  3,  FDR  stunned  everyone,  including  Hull,  by  proclaiming 
via  a  telegraph  (which  came  to  be  known  as  "the  bombshell 
message")  that  the  United  States  would  not  be  a  party  to  any  plan 
to  stabilize  exchange  rates  or  currencies,  and  also  wouldn't  be 
going  back  to  the  gold  standard.  In  fact,  Roosevelt  said,  the  United 
States  would  be  primarily  concerned  with  cleaning  up  its  own 
economic  mess. 


/  /  tj,  Part  II:  Getting  Depressed 


"I  do  not  relish  . . .  continuance  of  the  basic  economic  errors  that 
underlie  so  much  of  the  present  worldwide  depression,"  Roosevelt 
said  bluntly.  "...  A  sound  internal  economic  system  of  a  nation  is 

Q[ri*a\ajrfa^^r  in  its  well-being  than  the  price  of  its  currency  in 
a%gfr%  pe>t«s  of  the  currencies  of  other  nations." 

The  message  effectively  ended  the  conference  because  without 
the  "world's  banker"  taking  part,  a  multinational  economic  plan 
wouldn't  have  much  chance  of  succeeding.  In  April  1934,  Roosevelt 
drove  a  further  wedge  between  the  United  States  and  its  World 
War  I  allies  by  signing  a  bill  that  prohibited  U.S.  banks  from  making 
loans  to  countries  that  were  tardy  in  their  war  debt  payments  to 
the  United  States.  Every  country  except  Finland  promptly  quit 
paying  anything.  It  was  clear  that  countries  would  have  to  fight  the 
Great  Depression  on  their  own. 


Looking  at  the  Great  Depression 
around  the  World 

In  1933,  perhaps  for  the  first  time  since  the  early  explorers  came 
and  went,  more  people  left  the  United  States  than  immigrated  to  it. 
Part  of  the  reason  was  due  to  tighter  immigration  policies  that  had 
been  in  place  since  the  early  1920s.  But  part  of  it  was  due  to  the 
tough  times  the  United  States  was  going  through.  (Heck,  if  that's 
what  people  wanted  to  experience,  they  could  stay  home.) 

The  length  and  depth  of  the  Great  Depression  varied  from  country 
to  country.  Here's  a  quick  look  at  how  some  other  nations  fared, 
starting  with  the  United  States'  neighbors  to  the  north  and  south. 

Canada 

Many  Canadians  had  traditionally  gone  south  in  tough  times.  But 
that  tactic  didn't  work  when  times  were  just  as  tough  in  the  United 
States.  In  1924,  more  than  200,000  Canadians  immigrated  to  the 
United  States.  In  1933,  only  6,000  did. 

The  Canadian  economy  relied  heavily  on  foreign  trade  in  the 
1920s.  More  than  one-third  of  its  gross  domestic  product  (GDP) 
was  derived  from  sales  of  its  raw  materials  (such  as  lumber)  and 
crops  (such  as  wheat).  So  when  foreign  markets  dried  up,  so  did 
Canada's  economy.  Wheat  prices  dropped  from  $1.60  a  bushel  in 
1929  to  38  cents  in  1932.  The  country's  GDP  dropped  40  percent 
from  1929  to  1933. 


_  Chapter  7:  Misery  Loves  Company:  How  the  Rest  of  the  World  Fared  / 


^  ^  ot  thousands  ol 

DropBoofe 


Canadian  industries  had  been  "protected"  by  high  tariffs.  But  there 
was  no  domestic  market  for  what  they  produced.  As  a  result,  hundreds 
of  thousands  of  workers  were  laid  off,  with  unemployment  rates 
h  as  27  percent  in  1933. 


Canada's  agricultural  midsection  shared  several  things  in  common 
with  the  U.S.  Midwest  in  the  Great  Depression,  all  of  them  bad. 
Like  their  Yankee  counterparts,  Canadian  farmers  suffered 
through  severe  drought,  scorching  temperatures,  smothering  dust 
storms,  and  plagues  of  grasshoppers  (see  Chapter  6).  In  fact,  the 
Canadians  one-upped  the  Americans  by  also  enduring  hailstorms 
that  were  severe  enough  to  kill  horses  and  destroy  entire  crops. 

Canada's  political  leadership  during  the  Great  Depression  both 
mirrored  and  contrasted  with  the  U.S.  experience.  When  the  hard 
times  began,  Liberal  Party  leader  William  Lyon  Mackenzie  King 
was  prime  minister.  King  lost  the  post  to  Conservative  Party  leader 
Richard  D.  Bennett  in  1930.  As  staunch  a  conservative  as  Herbert 
Hoover,  Bennett  nonetheless  pursued  some  remedies  that  were 
surprisingly  liberal,  such  as  minimum  wage  laws  and  unemployment 
insurance.  But  Canada's  highest  court  struck  down  many  of  the 
reforms  as  unconstitutional  (just  as  the  U.S.  Supreme  Court  did  to 
some  of  Roosevelt's  New  Deal  programs).  Bennett  was  ousted  in 
1935,  and  Mackenzie  King  again  assumed  leadership. 

Canada  did  have  two  things  going  for  it  that  the  United  States 
didn't.  One  was  a  fairly  stable  banking  system.  While  thousands 
of  U.S.  banks  failed,  dragging  with  them  the  savings  of  hundreds 
of  thousands  of  people,  not  a  single  Canadian  bank  failed  during 
the  period.  The  other  advantage  was  Canada's  membership  in 
the  British  Commonwealth  (a  loose  confederation  of  autonomous 
nations  with  allegiance  to  the  British  crown).  That  association 
helped  shield  Canada  from  defaulting  on  its  foreign  debts  and 
gave  it  open  and  tariff-free  markets  among  other  Commonwealth 
countries  for  its  exports. 


Mexico 

There's  an  old  Mexican  saying  that  the  country  should  be  pitied 
because  it  is  "so  far  from  God,  so  near  the  United  States." 

But  that  wasn't  completely  the  case  in  the  Great  Depression.  True, 
the  United  States  was  Mexico's  best  customer,  and  when  the  U.S. 
economy  tanked,  Mexican  exports  were  badly  hurt,  dropping  65 
percent  between  1929  and  1932.  And  true,  Mexico  had  to  absorb 
some  300,000  Latinos  who  were  pushed  out  of  the  United  States  as 
unwanted  labor  during  the  1930s  (see  Chapter  5). 


110  Part  ll:  Getting  Depressed 


DropBM 


But  Mexico  had  a  couple  of  things  going  for  it  that  weren't  hurt  by 
its  proximity  to  Uncle  Sam.  First,  its  export-import  ratio  stayed  in 
the  positive  column  (more  going  out  than  coming  in)  throughout 
ession  (although  the  ratio  did  shrink  considerably), 
plenty  of  silver  on  hand. 


Mexico  had  been  on  a  bimetallic  standard  of  both  silver  and  gold. 
But  as  its  money  supply  contracted  and  tax  revenues  shrank, 
the  Mexican  government,  under  President  Pascual  Ortiz  Rubio, 
switched  to  a  silver-only  standard  in  July  1931.  The  country  began 
minting  silver  pesos  and  issuing  millions  of  silver-backed  notes. 


Mexico  benefited  further  when  the  prices  of  silver  and  oil,  both 
of  which  it  exported,  went  up  in  1934.  In  1938,  President  Lazaro 
Cardenas  nationalized  (that  is,  took  government  control  of) 
the  oil  industry.  The  railroads  had  already  been  nationalized. 
Nationalization  meant  the  Mexican  government  got  the  lion's 
share  of  the  revenues  from  the  railroads  and  oil  production,  which 
had  heretofore  gone  to  private,  and  mostly  British  or  American, 
companies. 


The  result  of  these  changes  was  that  Mexico's  gross  domestic 
product  actually  grew  during  the  Great  Depression.  The  agricultural 
side  of  the  Mexican  economy  did  not  fare  as  well  as  the  industrial 
side.  But  all  in  all,  Mexico's  experience  during  the  1930s  was  less  of 
a  Great  Depression  and  more  of  a  Not-That-Bad  Depression. 


Great  Britain 

The  British  were  already  in  a  bit  of  a  financial  hole  when  what  the 
Brits  sometimes  referred  to  as  the  "Great  Slump"  hit  the  world  in 
late  1929.  The  pre-Depression  doldrums  were  a  result  of  Britain 
having  gone  back  on  the  gold  standard  in  1925.  The  overvalued 
British  pound  made  the  country's  exports  expensive  and  therefore 
hard  to  sell. 


The  U.S.  stock  market  crash  and  the  subsequent  drying  up  of  U.S. 
loans  and  investment  hit  Britain  hard.  British  exports  were  cut  in 
half,  and  unemployment  rose  from  1  million  in  1929  to  2.5  million  in 
1930  and  3  million  in  1931  —  about  24  percent  of  the  workforce. 

The  pre-stock  market  crash  government,  led  by  the  Labour 
Party,  gave  way  to  a  coalition  government  dominated  by  the 
Conservative  Party.  The  government  cut  wages  of  public  sector 
workers  and  reduced  payments  to  a  financially  shaky  unemployment 
insurance  system.  The  system  was  funded  by  employee  contributions 
and  covered  relatively  few  people.  The  government  also  raised 
income  taxes.  The  results  were  an  increase  in  unemployment  and  a 
decrease  in  economic  activity. 


_  Chapter  7:  Misery  Loves  Company:  How  the  Rest  of  the  World  Fared    /  / 


^  ^  government  als 

DropBaeife 


In  1931,  Great  Britain  went  off  the  gold  standard  and  instituted 
a  government-funded  unemployment  insurance  system.  The 
government  also  held  down  public  sector  spending,  kept  private- 
own,  and  in  short  did  everything  it  could  to  keep 
'anufactured  goods  for  export  down.  That  was 
important  because  Britain  imported  more  than  half  its  food  and 
needed  a  healthy  balance  between  what  it  sold  and  bought  from 
abroad. 


The  cumulative  effect  of  the  British  efforts  was  that  its  economy 
did  not  fall  as  far  or  crash  as  hard  as  the  U.S.  economy.  By  1935, 
British  unemployment  was  at  a  more  reasonable  10  percent.  In  the 
last  half  of  the  decade,  the  country's  economy  was  further  boosted 
by  heavy  government  spending  on  rebuilding  Britain's  military  in 
anticipation  of  a  showdown  with  Nazi  Germany.  That  turned  out  to 
be  a  wise  investment. 


France 

The  French  got  to  the  world's  Depression  party  a  little  late  and 
stayed  until  it  was  almost  over.  Unlike  other  countries,  France  had 
been  more  wary  about  speculative  investments  in  extravagant 
building  projects  —  or  the  U.S.  stock  market.  As  a  result,  its 
monetary  system  was  in  better  shape  than  those  of  other  nations, 
and  it  held  large  gold  reserves. 

French  unemployment  rates  were  also  low  in  the  first  years  of  the 
Great  Depression,  in  part  because  it  had  lost  so  many  work-aged 
men  during  World  War  I.  But  the  global  slump  finally  caught  up 
with  France  in  1932.  Tourism  and  the  foreign  sales  of  French 
products  such  as  perfume  slowed.  Unemployment  rates  reached 
15  percent  in  1932.  While  not  as  steep  as  in  other  nations,  the  rate 
stayed  at  that  level  for  several  years.  A  series  of  strikes  led  to  an 
agreement  between  labor  and  management  to  increase  salaries 
and  thus  stimulate  the  economy.  That  step  had  only  moderate 
success,  and  the  French  economy  continued  to  sputter  until  World 
War  II  shifted  its  attention  to  other  matters. 


Latin  America 

Latin  American  countries  were  generally  vulnerable  to  the  fallout 
from  the  Great  Depression  and  pretty  powerless  to  do  much  about 
it.  Many  of  the  nations  in  Central  and  South  America  were  heavily 
dependent  on  the  export  of  crops  (such  as  coffee)  or  raw  materials 
(such  as  oil  or  iron  ore).  When  international  demand  waned,  the 
Latin  American  nations  could  do  little  with  their  own  products 
because  many  of  them  lacked  much  in  the  way  of  manufacturing 
plants. 


118  Part ":  Getting  Depressed 


— ^  |— ^  Mates,  and  in  t 

DropB©oks 


The  other  big  problem  many  Latin  American  countries  had  was 
that  their  biggest  trading  partner  and  investor  was  the  United 
States,  and  in  the  early  1930s,  Uncle  Sam  wasn't  buying  much  and 
ything  to  lend. 


But  a  couple  of  things  worked  in  the  region's  favor.  It  didn't  have 
much  absolute  need  for  imported  goods,  and  its  unemployment 
problems  were  addressed  by  the  fact  that  many  out-of-work 
people  in  the  cities  simply  returned  to  subsistence  farming  in  the 
rural  areas  and  were  not  dependent  on  government  welfare  or 
unemployment  insurance  programs. 

Some  countries  were  hit  harder  than  others.  In  Brazil,  which  was 
run  by  a  dictator  named  Getulio  Vargas,  the  country's  textile 
industry  ramped  up  as  its  coffee  industry  sagged.  Vargas  was 
also  chummy  with  fellow  dictators  in  Germany  and  Italy,  and  he 
established  coffee-for-machinery  barter  arrangements.  In  Chile, 
on  the  other  hand,  the  country's  main  exports  were  iron  ore 
and  copper,  the  demand  for  which  fell  sharply.  Chilean  exports 
dropped  76  percent  from  1929  to  1933  while  its  imports  dropped 
more  than  80  percent. 


If  there  was  a  cheery  note  in  the  Great  Depression  for  Latin 
American  countries,  it  was  that  after  World  War  II,  the  region 
found  itself  far  less  dependent  on  the  United  States  for  trade  and 
investment,  having  gotten  along  without  it  during  the  1930s. 


Africa 

Most  of  the  African  continent  was  still  under  colonial  domination 
by  European  powers  at  the  onset  of  the  Great  Depression.  Private 
companies  that  held  virtual  monopolies  often  dominated  the 
economies  of  African  colonies. 


Because  of  this  situation,  the  companies  —  rather  than  the 
Africans  themselves  —  bore  the  direct  brunt  of  the  Depression. 
In  many  cases,  the  companies  responded  to  lower  prices  for  their 
products  by  flooding  the  market,  which  served  to  drive  prices 
down  even  more. 


But  while  the  companies  and  colonial  governments  felt  the  initial 
sting  of  the  economic  downturn,  Africans  weren't  entirely  spared. 
In  some  cases,  colonial  governments  replaced  lost  sales  revenues 
with  various  taxes  on  workers.  In  the  Belgian  Congo,  failure  to  pay 
the  taxes  resulted  in  forced  labor,  which  amounted  to  slavery.  In 
other  white-dominated  colonies  such  as  Rhodesia,  Africans  were 
forced  to  abide  by  labor  "contracts"  that  had  the  same  effect  as 
serfdom. 


Chapter  7:  Misery  Loves  Company:  How  the  Rest  of  the  World  Fared  / 


Linking  Depression  and  Despotism 

J       \  1T\        imyj^,lj|re^itish  economist  John  Maynard  Keynes  morosely 
I—/  I  V/  KJ  I—/  Vi^ltinlaYfEl  victorious  nations  of  World  War  I  had  been  so 

spiteful  and  selfish  that  the  losers  were  sure  to  someday  rise  up 
and  shake  off  the  second-class  status  to  which  they  had  been 
relegated. 


"Men  will  not  always  die  quietly,"  Keynes  wrote.  "For  starvation, 
which  brings  to  some  lethargy  and  a  helpless  despair,  drives  other 
temperaments  to  the  nervous  instability  of  hysteria,  and  to  a  mad 
despair.  And  these  in  their  distress  may  overturn  the  remnants  of 
organization,  and  submerge  civilization  itself." 


The  Great  Depression  was  tailor-made  for  triggering  the  madness 
of  which  Keynes  wrote.  People  weren't  quite  sure  how  the  world 
got  into  this  mess  and  were  even  less  sure  how  to  get  out  of  it.  But 
that  fact  didn't  deter  some  individuals  who  were  remarkable  for 
their  abilities  of  persuasion,  their  charisma,  and  their  monstrous 
thirst  for  power  at  any  cost. 


In  Japan,  a  collection  of  military  officers  seized  control.  In  Italy,  the 
power  went  to  a  former  schoolteacher:  Benito  Mussolini.  Germany 
was  dominated  by  a  failed  painter  from  Austria:  Adolph  Hitler. 
And  Russia  was  ruled  by  a  seminary  student-turned  bank  robber- 
turned  revolutionary:  Joseph  Stalin.  Following  is  a  brief  look  at 
how  these  countries  fared  economically. 


Military  Japan 

Japan  was  still  relatively  new  to  industrialization  in  the  1920s, 
and  its  leaders  strove  to  adapt  Western  technology  and  industrial 
methods.  But  the  country  was  heavily  dependent  on  trade  for 
importing  fuel  and  raw  materials,  and  it  didn't  have  a  wide  variety 
of  goods  to  export.  In  the  late  1920s,  its  silk  exports  faced  competition 
from  artificial  fabrics  made  in  the  West,  and  the  value  of  Japanese 
exports  dropped  by  50  percent  between  1929  and  1932.  Bad  rice 
harvests  compounded  Japan's  economic  troubles. 

These  economic  troubles  sparked  sharp  anti-Western  feelings  and 
led  to  fervent  nationalism.  They  also  helped  the  army  gradually  gain 
control  of  the  government.  With  government  assent,  Japanese  textile 
manufacturers  began  exploiting  the  workforce,  paying  starvation 
wages  and  requiring  workers  to  live  in  barracks  at  the  mills. 


Part  II:  Getting  Depressed 


The  army  also  successfully  pressed  for  increased  industrialization 
so  more  military  equipment,  weapons,  and  other  supplies  could 
ced.  By  1937,  Japan  had  conquered  much  of  China,  and 
rts  helped  pull  the  country  through  the  Great 


Mussolini's  Italy 

Benito  Mussolini  had  come  to  power  in  Italy  well  before  the  onset 
of  the  Great  Depression.  After  becoming  prime  minister  in  1922, 
Mussolini  quickly  developed  an  almost  completely  undeserved 
reputation  as  a  master  planner  who  ran  an  efficient  and  economical 
government.  In  reality,  "II  Duce"  ("The  Leader")  was  erratic  and 
contradictory.  But  he  was  also  lucky.  Italy's  unions  and  business 
leaders  were  relatively  docile  and  rarely  blinked  at  his  economic 
efforts. 


Those  efforts  included  starting  a  "Battle  for  Land,"  which  consisted 
of  draining  swampland  to  create  farms,  and  coercing  Italians  to 
trade  their  gold  coins  and  jewelry  in  return  for  a  steel  wristband 
that  said  "Gold  for  the  Fatherland"  on  it.  He  also  forced  citizens  to 
turn  over  foreign  stocks  and  bonds  to  the  national  bank,  and  he 
nationalized  about  75  percent  of  Italy's  businesses. 

When  all  was  said  and  done,  Mussolini  didn't  really  screw  up  the 
Italian  economy  too  much.  The  Great  Depression  didn't  hit  it  all 
that  hard.  Of  course  the  Italian  economy  wasn't  all  that  big  a 
deal  to  begin  with.  In  fact,  with  only  2.8  percent  of  the  world's 
manufacturing,  Italy  was  the  least  economically  important  of 
Europe's  big  countries. 


Hitter's  Germany 

In  November  1923,  a  doughy  little  guy  with  a  silly  mustache 
jumped  on  a  table  in  a  Munich  beer  hall  and  proclaimed  "the 
Nationalist  Revolution."  Adolf  Hitler  was  promptly  arrested  and 
served  a  year  in  prison,  long  enough  to  put  together  his  plans  for 
when  he  got  out.  Using  what  a  1933  Time  magazine  article  called 
the  "Sheer  gift  of  gab,  lung  power  and  personal  magnetism,"  Hitler 
rose  to  prominence  at  the  head  of  the  National  Socialist,  or  Nazi, 
Party.  By  early  1933,  the  Nazis  controlled  the  German  Parliament, 
and  Hitler  had  been  named  chancellor.  Later,  he  became  known 
simply  as  DerFiihrer  (The  Leader). 


_  Chapter  7:  Misery  Loves  Company:  How  the  Rest  of  the  World  Fared  121 


When  Hitler  came  to  power,  the  German  economy  was  in  shambles. 
Unemployment  was  nearing  30  percent.  But  the  Nazis  quickly 
— ^  ^  developed  a  mass  jobs-creation  program  fueled  by  huge 

|       \  1T\        !§?M?r^iMh©investments  in  public  works  projects  that  ranged 
I  y-J  k/  I— "  Vp«nMfiJ\*i^  to  affordable  automobiles  called  "the  People's 
Cars,"  or  "Volkswagens."  Inflation  was  managed  by  rationing 
consumer  goods,  discouraging  discretionary  spending,  and 
implementing  wage  and  price  controls. 

As  the  decade  moved  along,  Germany  also  began  re-arming  itself, 
spending  huge  amounts  to  create  an  industrial  infrastructure  that 
could  churn  out  war  machinery.  By  1939,  German  unemployment 
was  nearly  invisible,  and  the  country's  gross  domestic  product 
was  50  percent  higher  than  it  had  been  in  1929.  Hitler  had  led  the 
creation  of  a  war  machine,  a  part  of  which  can  be  seen  in  Figure  7-1. 
Germany  was  ready  for  a  world  war. 


Figure  7-1:  Adolf  Hitler  on  his  way  to  a  Nazi  Party  rally  in 
Nuremberg,  circa  1935. 


/  22  Part ":  Getting  Depressed 


Statin's  Soviet  Union 


DropB 


J;|ta-s^  that  no  world  leader  in  the  1930s  committed  more 
IgaiflSt  humanity  in  the  name  of  economic  progress  than 
Stalin.  It's  probably  also  safe  to  say  that  no  leader  pulled 
the  wool  over  the  eyes  of  the  world  better  than  Stalin. 


Stalin,  who  came  to  power  in  the  mid-1920s,  was  pushing  to  turn 
the  Soviet  Union  away  from  an  agriculture-based  economy  to  an 
industrial  economy  well  before  the  onset  of  the  Great  Depression. 
He  also  wanted  to  make  the  country  as  economically  self-sufficient 
as  possible.  And  he  was  largely  successful  in  both  efforts.  In  1926, 
about  80  percent  of  the  Soviet  populace  lived  on  farms.  By  1939, 
about  50  percent  did.  Because  the  country  didn't  rely  on  international 
trade,  it  weathered  the  Great  Depression  without  severe  upheaval. 

At  least  that's  what  it  looked  like  to  the  outside  world.  Americans 
were  effusive  in  their  praise  of  what  seemed  to  be  an  efficient 
economic  system.  The  esteemed  newspaper  editor  William  Allen 
White  called  the  Soviet  Union  "the  most  interesting  place  on  the 
planet."  Humorist  Will  Rogers  observed  that  "those  rascals  in 
Russia  . . .  have  got  mighty  good  ideas.  Just  think  of  everybody  in  a 
country  going  to  work." 

jjjjABE^     In  fact,  a  lot  of  jobless  Americans  thought  it  was  a  great  idea.  In 
1931,  a  New  York  City-based  Soviet  trade  agency  named  Amtorg 

v  f»  )  announced  that  it  had  6,000  jobs  for  skilled  workers  in  the  USSR. 

More  than  100,000  Americans  applied,  and  about  10,000  eventually 
went. 


What  they  found  when  they  got  there  was  a  nightmare.  Stalin's 
method  of  getting  people  to  move  off  farms  to  factories,  or  to 
build  canals  and  roads,  was  to  totally  disregard  their  right  to  live. 
It's  estimated  that  as  many  as  14  million  people  died  in  Stalin's 
"collectivization"  of  farms,  which  meant  turning  them  from  modest 
enterprises  into  massive  agricultural  factories.  The  food  supplies 
for  entire  villages  were  seized  and  transferred  elsewhere,  leaving 
the  villagers  to  starve.  By  1934,  another  500,000  Soviet  citizens 
were  in  gulags,  or  prison  camps,  where  they  were  used  as  slave 
laborers. 


Many  of  the  Americans  who  immigrated  to  Stalin's  Soviet  Union 
were  not  allowed  to  leave.  A  New  Jersey  mechanical  engineer  who 
did  come  back  to  the  United  States  told  a  magazine  reporter  that 
"The  people  are  in  rags.  There  is  depression  everywhere  . . .  how 
anything  fine  or  good  can  come  from  such  squalor  and  misery  is 
more  than  I  can  understand." 


_  Chapter  7:  Misery  Loves  Company:  How  the  Rest  of  the  World  Fared 


v0  In  an  economic  crisis,  international  cooperation  is  better  than 
competition. 

Rigid  currency  systems  aren't  a  good  idea  in  tough  times. 

Here  is  a  look  at  two  organizations  that  seek  to  foster  international 
economic  cooperation,  and  a  brief  recounting  of  what  happened  to 
the  gold  standard  after  the  Great  Depression. 


In  July  1944,  representatives  of  45  nations  met  in  the  town  of 
Breton  Woods,  New  Hampshire,  to  build  a  framework  to  help 
countries  get  along,  economically  speaking,  after  World  War  II 
ended.  One  idea  to  bear  fruit  was  the  creation  of  a  World  Bank. 

With  more  than  180  countries  as  members,  the  World  Bank  keeps 
tabs  on  global  economic  issues  and  provides  advice  —  and 
money  —  to  developing  countries.  The  bank  is  headquartered  in 
Washington,  D.C.,  and  is  run  by  a  board  of  24  directors.  The  voting 
power  of  each  country  is  determined  by  its  deposits  in  the  bank.  At 
the  start  of  the  21st  century,  the  United  States  controlled  about  17 
percent  of  the  votes,  more  than  twice  as  many  as  runner-up  Japan. 

The  World  Bank  is  organized  into  five  institutions: 

f*  International  Bank  for  Reconstruction  and  Development 
(IBRD):  It  provides  loans,  at  market  interest  rates,  to  middle- 
income  developing  countries. 

International  Development  Association  (IDA):  It  provides 
interest-free  loans  to  low-income  developing  countries. 

^  International  Finance  Corporation  (IFC):  It  provides  loans 
and  loan  guarantees  to  private  sector  business  deals  within 
developing  countries. 

^  Multilateral  Investment  Guarantee  Agency  (MIGA):  It 

provides  loan  insurance  against  loss  from  noncommercial 
risks  such  as  political  coups  or  civil  wars  within  developing 
countries. 

International  Centre  for  Settlement  of  Investment  Disputes 
(ICSID):  It  arbitrates  arguments  among  investors  and 
developing  countries. 


Lessons  Learned 


ons  learned  from  the  Great  Depression  are  these: 


The  World  Bank 


Part  II:  Getting  Depressed 


The  World  Bank  has  been  criticized  for  requiring  borrowing 
nations  to  adopt  government  structural  reforms  that  hurt  education 
and  socjal  service  programs,  and  for  rules  that  prohibited  the 

Heeling  or  restructuring  debts.  But  it  was  also  highly 
'efforts  in  helping  communist  nations  switch  to  a  free 
market  system  in  the  1980s  and  1990s. 


and  social  serv 

QOite: 


The  International  Monetary  Fund 
and  the  end  of  the  qoid  standard 

Like  the  World  Bank,  the  International  Monetary  Fund  (IMF)  was 
born  at  the  1944  Breton  Woods  conference.  The  idea  was  to 
establish  an  organization  that  would  monitor  the  world's  monetary 
system  and  try  to  head  off  the  fiscal  feuding  that  had  marked  the 
Great  Depression. 

Countries  that  joined  the  IMF  agreed  to  keep  their  currencies  tied 
to  the  U.S.  dollar,  which  would  be  tied  to  gold,  at  $35  an  ounce. 
That  meant,  for  example,  that  eight  Mexican  pesos  would  be 
worth  one  U.S.  dollar,  and  therefore  eight  Mexican  pesos  were 
worth  l/35th  of  an  ounce  of  gold.  Currency  exchange  rates  could 
be  adjusted  only  when  trade  balances  got  severely  out  of  whack, 
and  only  with  IMF  approval.  The  idea  was  to  create  some  stability 
among  the  world's  currencies  and  prevent  countries  from 
devaluing  their  currency  so  their  goods  would  be  cheaper  and  thus 
more  attractive  than  competing  countries'  goods  in  global  markets. 

But  by  the  end  of  the  1960s,  the  system  was  putting  too  great  a 
strain  on  the  U.S.  economy.  The  expenses  of  the  Vietnam  War 
and  the  sweeping  "Great  Society"  social  service  programs  under 
President  Lyndon  B.  Johnson  meant  the  United  States  needed  to 
put  more  money  into  circulation  than  the  IMF  system  would 
allow.  So  in  August  1971,  President  Richard  M.  Nixon  ended  the 
convertibility  of  U.S.  dollars  into  gold. 

The  result  was  that  nations'  currencies  were  free  to  float  against 
each  other.  That  change  turned  out  to  be  a  pretty  good  thing 
because  it  gave  countries  more  flexibility  when  it  came  to  dealing 
with  economic  crises  such  as  the  oil  embargoes  in  the  mid  1970s. 

Since  1971,  the  IMF  has  focused  on  monitoring  its  185  member 
countries'  economic  situations,  giving  them  advice  and  lending 
money  when  necessary.  The  IMF  differs  from  the  World  Bank  in 
that  the  bank  focuses  on  long-term  help  for  developing  nations, 
while  the  IMF  concentrates  on  currency  and  financial  sector 
situations. 


DropBooks  Part  111 

Living  Through  the 
Great  Depression 


The  5th  Wave  By  Rich  Tennant 


"Ho,  seriously.  I  sold  witj  soul  to  the  cowpatttj  store.* 


DropBooks 


In  this  part . . . 

12 

#^eyond  all  the  facts  and  figures  and  economic  data  of 
^^the  Great  Depression  are  the  people  who  lived 
through  it.  How  they  did  so  is  every  bit  as  instructive  as 
all  the  numbers  —  and  much  more  interesting. 

This  part  starts  with  the  story  of  Americans  on  the  road, 
some  trying  to  escape  a  life  in  ruins,  others  looking  for  a 
better  life  just  over  the  next  state  line.  Then  it  covers 
some  of  the  period's  true  characters,  from  machine  gun- 
toting  desperadoes  to  homegrown  Nazis  and  communists. 

The  part  continues  with  a  look  at  how  Americans  coped 
with  the  doom  and  gloom  by  going  to  the  movies  or 
pursuing  other  diversions.  It  ends  with  the  story  of 
organized  labor  during  the  Great  Depression,  perhaps  the 
only  part  of  the  economy  that  did  pretty  well  during  the  era. 


Chapter  8 

DropBook^ntheRoad 


In  This  Chapter 

Wandering  around  the  nation 
Hitting  the  road  before  turning  21 
Moving  from  drought  and  dust  to  California 
Surviving  in  the  "promised  land" 
Lessons  learned 


MM yhen  faced  with  the  hard  times  and  uncertainty  of  the  Great 
WW  Depression,  most  Americans  hunkered  down  at  or  near 
home.  The  best  course  for  them  seemed  to  be  to  wait  things  out  in 
familiar  surroundings.  But  hundreds  of  thousands  of  others  decided 
that  maybe,  just  maybe,  things  would  be  better  someplace  else. 

This  chapter  looks  at  who  hit  the  road  during  the  1930s,  with  the 
focus  on  two  of  the  largest  groups  that  did  so.  The  first  group 
was  the  young:  people  under  the  age  of  21  who  saw  no  future  for 
themselves  at  home.  The  second  group  was  the  families  who  fled 
the  drought-stricken  farms  of  southwestern  states  for  the  promise 
of  a  new  start  in  California. 


The  "Wanderinq  Population" 

As  the  Great  Depression's  impact  deepened  in  1932,  it  became 
clear  that  local  government  and  private  organizations  were  not 
going  to  be  able  to  handle  the  huge  numbers  of  people  who  needed 
help.  The  ranks  of  the  unemployed  had  swelled  to  the  point  of 
bursting.  Only  about  a  quarter  of  those  who  needed  aid  were 
getting  it,  and  most  of  that  relief  was  in  the  form  of  just  enough 
food  to  survive.  Many  people  began  to  think  that  life  elsewhere 
couldn't  possibly  be  as  bad  as  it  was  at  home.  So  they  went  to  see. 

By  the  end  of  1932,  an  estimated  2  million  Americans  were  on 
the  road.  Up  to  25  percent  of  them  were  believed  to  be  under  the 
age  of  21. 


/  28  Part "':  Living  Through  the  Great  Depression 


"The  Depression,"  reported  Fortune  magazine  in  September  1932, 
"along  with  its  misery,  (has)  produced  its  social  curiosities, 
not  the  |east  of  which  is  the  wandering  population  it  spilled  upon 
ins  of  locomotion  vary,  but  the  objective  is  always 
imewhere  else.  There  were  the  hitchhikers  whose 
thumbs  jerked  onward  along  the  American  pike,  and  the  number 
of  spavined  Fords  dragging  destitute  families  from  town  to  town  in 
search  of  a  solvent  relative  or  a  generous  friend." 


Ridinq  the  mils 

As  Fortune  noted,  many  people  hitchhiked  or  piled  what  possessions 
they  could  squeeze  into  the  family  car  or  truck  and  drove  off.  But 
many  took  to  the  railroads  that  crisscrossed  the  country  —  not 
inside  passenger  coaches  as  paying  customers,  but  hidden  away  in 
boxcars  filled  with  human  cargo. 

In  1927,  the  Southern  Pacific  Railroad  reported  evicting  78,099 
trespassers  from  trains  or  railroad  yards.  By  1932,  the  number  was 
683,457.  In  just  one  month  during  that  year,  the  railroad  reported, 
it  evicted  80,000  transients  from  boxcars  in  California  alone.  An 
average  of  700  "train  hoppers"  per  day  passed  through  Kansas 
City,  Missouri. 

But  hopping  a  freight  train  was  a  tricky  and  dangerous  business: 
In  1932,  the  Interstate  Commerce  Commission  reported,  5,962 
trespassers  were  killed  on  and  around  trains,  1,508  of  them  under 
the  age  of  21. 

Some  of  the  transients  had  been  riding  the  rails  well  before  the 
Great  Depression  started,  as  part  of  the  "invisible  poor"  during 
the  seemingly  opulent  decade  of  the  Roaring  Twenties.  But  the 
overwhelming  numbers  of  people  riding  the  rails  or  hitchhiking 
around  the  country  were  those  who  had  no  other  particular  place 
to  be.  They  were  dispossessed  farmers  and  laid-off  factory  workers. 

^vdOBaj    The  writer  Thomas  Wolfe  described  them  as  "the  flotsam  of  the 
>pZ^v\  general  ruin  of  the  time  —  honest,  decent  middle-aged  men  with 
faces  seamed  by  toil  and  want,  and  young  men,  many  of  them 
teens,  with  their  unkempt  hair.  These  were  wanderers  from  town 
to  town,  the  riders  of  freight  trains,  the  thumbers  of  rides  on 
highways,  the  uprooted,  unwanted  male  population  of  America." 

Not  all  of  the  wanderers  were  men.  The  estimates  of  the  number  of 
women  on  the  road  or  riding  the  rails  varied  from  about  15,000  to 
more  than  100,000.  Women  often  dressed  like  men,  both  because  it 
was  more  practical  for  travel  and  also  to  keep  a  lower  profile  and 
thus  reduce  the  risk  of  assault.  Other  women  wanderers  viewed 


Chapter  8:  On  the  Road  129 


— N  J— ^  and  you 

DropBooka 


the  risks  of  assault  as  part  of  the  life.  "You  have  to  put  up  on  the 
road  with  certain  things,"  a  young  woman  told  a  social  worker  in 
1937,  "and  you  got  to  give  in  when  forced." 


ot  by  as  prostitutes,  risking  rape,  pregnancy,  and 
disease  for  as  little  as  a  dime  a  customer.  "So  one  day  a  guy  says 
to  me  'get  wise,  sister,  get  wise,'"  a  teenage  transient  told  Thomas 
Minehan,  a  University  of  Minnesota  sociologist  who  traveled  the 
rails  doing  interviews  in  1932  and  1933.  "So  I  got  wise." 


"Waiting  for  nothing" 

Many  of  the  nation's  new  transients  were  high  school  and  college 
graduates  who  had  both  careers  and  senses  of  self-worth  that  were 
snuffed  out  by  their  new  lives. 

^OROf    "It  is  the  first  couple  of  weeks  at  tramping  that  hurt  a  man  the 
^■vfC^xx  most,"  a  25-year-old  mechanical  draftsman  told  The  Forum  magazine 
~  in  early  1932.  "Added  to  the  uneasiness  of  any  animal  in  a  strange 

environment  is  the  human  feeling  of  depravity  from  his  beggar's 
status.  One  talks  badly,  goes  hungry  for  unnecessarily  long  periods 
of  time  . . .  goes  blocks  out  of  his  way  to  avoid  policemen." 

Thomas  Kromer,  an  unemployed  teacher,  wrote  an  account  of  his 
life  on  the  road  called  Waiting  For  Nothing.  In  it,  he  describes  a 
typical  meal  at  a  homeless  shelter:  "They  shove  this  stew  before 
us.  It  is  awful.  It  smells  bad.  The  room  is  full  of  the  stench  of  this 
rotten  stew.  What  am  I  going  to  do?  What  can  I  do?  I  am  a  hungry 
man.  Food  is  food  to  a  hungry  man,  whether  it  is  rotten  or  not.  I've 
got  to  eat." 

Once  someone  was  on  the  road,  it  was  hard  to  get  off.  Few  employ- 
ers were  willing  to  give  a  job  to  a  stranger  who  looked  like  a  bum. 
"Believe  me  sir,"  a  transient  told  a  federal  investigator,  "three  days 
in  a  box  car,  in  zero  weather,  without  water,  sleep  or  food  would 
make  anybody  look  like  a  thug.  But  give  me  three  days  of  heat, 
food,  soap  and  water,  a  razor  and  a  bed,  and  I  will  look  just  as 
I  am  —  a  graduate  of  the  University  of  Chicago." 


Being  mn  off  or  arrested 

Vagrancy  became  a  national  problem.  Local  relief  agencies 
couldn't  cover  the  needs  of  their  own  residents,  let  alone  tens 
of  thousands  of  transients.  States  were  similarly  overwhelmed. 
So  local  and  state  authorities  devised  other  methods  of  handling 
unwelcome  visitors.  For  example, 


Part  III:  Living  Through  the  Great  Depression 


Signs  outside  the  city  limits  of  Tucson,  Arizona,  read, 
"Warning  to  Transients.  Relief  Funds  for  local  residents  only, 
"s,  do  not  apply." 

,  Georgia,  transients  were  arrested  and  sentenced  to 
i  jail,  and  then  they  were  rented  out  as  forced  labor 
to  the  state  highway  department  or  even  private  companies. 

^  The  Los  Angeles  Chamber  of  Commerce  seriously  suggested 
establishing  concentration  camps  for  transients.  The  L.A. 
police  chief  came  up  with  an  alternative:  blockading  the  entire 
state  from  "undesirable  elements."  See  "The  bums  blockade" 
sidebar  for  details. 

In  1932,  Congress  considered  making  vagrancy  a  federal  crime, 
but  the  body's  saner  members  prevailed,  and  the  proposal  was 
dropped.  In  1933,  the  Roosevelt  administration  established  the 
Federal  Transient  Program.  By  January  1934, 40  states  had  federally 
funded  transient  aid  programs  operating.  But  in  most  cases,  the 
sheer  numbers  of  applicants  overwhelmed  the  program,  and  it 
was  closed  in  late  1935.  The  transient  problem  continued  until  the 
United  States  entered  World  War  II  in  late  1941. 


|-«^  |— *  i  ransient 

DropBooEs 

3D  rlavs  ir 


The  bums  blockade 

With  its  hospitable  year-round  climate,  California  was  a  magnet  for  transients 
duringthe  Great  Depression.  The  state  held  just  4.7  percent  of  the  entire  U.S.  popu- 
lation, but  by  June  1934  was  hosting  14  percent  of  the  country's  transients.  So  in 
February  1936,  Los  Angeles  Police  Chief  James  Edgar  "Two  Guns"  Davis  decided  to 
stem  the  flow  of  transients  by  sending  126  of  his  officers  to  entry  points  around  the 
state.  There  they  stopped  anyone  who  looked  "undesirable."  (The  first  man  stopped 
was  a  62-year-old  Chicago  native  who  had  been  riding  freights  for  four  days  in 
freezing  weather.)  If  they  had  no  money  and  no  job,  they  were  offered  a  choice  of 
turning  around  or  being  arrested  and  serving  six  months  in  jail,  where,  Davis  said, 
they  would  find  only  "beans  and  abuse." 

A  federal  court  judge  warned  Davis  the  blockades  were  unconstitutional.  The  sheriff 
of  one  county  chased  the  LAPD  out  of  his  jurisdiction.  The  department  became  the 
butt  of  national  jokes.  (A  sign  reading  "Los  Angeles  City  Limits"  was  put  up  just  outside 
Reno,  Nevada.)  But  Davis  refused  to  recall  his  men,  and  hundreds  of  transients  were 
refused  entrance  (much  to  the  consternation  of  officials  in  the  neighboring  states  of 
Arizona,  Nevada,  and  Oregon,  who  were  left  as  hosts  for  the  blocked  transients). 

In  early  April  1936,  a  Hollywood  film  director,  who  had  been  refused  entrance  to 
the  state  by  deputies  because  of  his  unkempt  appearance,  sued  Davis.  After  it  was 
revealed  that  the  chief's  top  aide  had  threatened  to  bomb  the  director's  house  if  he 
didn't  drop  the  suit,  Davis  finally  recalled  his  officers.  The  chief  abruptly  retired  in  1938 
after  a  corruption  probe  threatened  his  pension.  And  the  transients  kept  coming. 


Chapter  8:  On  the  Road    /3  / 


The  "Boxcar  Children" 


DropBmks 


934,  a  15-year-old  boy  stood  before  a  judge  in  Salt 
old  his  story.  The  boy's  name  was  Robert  Cozad. 
Up  until  about  a  year  before  his  appearance  in  court,  Cozad  had 
worked  on  a  farm  near  Muscatine,  Iowa.  When  he  lost  the  job,  he 
told  the  judge,  he  began  "riding  the  brakes,"  or  hopping  freight 
trains  to  look  for  work. 

"I  tried  to  get  home  last  winter  from  San  Diego,  where  a  police 
officer  let  me  work  in  a  gymnasium  and  sleep  there,"  Cozad  said. 
"But  out  of  St.  Louis,  I  almost  froze  to  death,  so  I  beat  it  back  to 
California.  I  started  three  days  ago  to  try  again  to  get  home.  I  was 
in  a  boxcar  out  of  Las  Vegas  with  about  30  men,  and  a  brakeman 
found  me  shivering.  Today  I  was  arrested.  I  told  them  I  was  not 
quite  16  and  expected  to  be  on  the  next  freight  out  of  Salt  Lake." 

Instead  of  catching  a  freight,  Cozad  (who  eventually  went  home, 
served  in  World  War  II,  and  died  in  1990  at  the  age  of  72)  was  put 
on  a  work  detail  at  a  nearby  federal  flood  control  project. 

There  were  a  lot  of  kids  like  Robert  Cozad  during  the  Great 
Depression.  They  were  variously  referred  to  in  the  newspapers  as 
"the  boxcar  children,"  "the  wandering  youth,"  or  "the  wild  boys." 
Some  were  on  the  road  for  the  adventure.  But  most  were  there 
for  the  same  reasons  their  older  counterparts  on  the  road  were 
there:  hard  times.  In  his  1934  book  5qy  and  Girl  Tramps  of  America, 
sociologist  Thomas  Minehan  said  83  percent  of  the  466  homeless 
youths  he  interviewed  gave  "hard  times  at  home"  as  their  answer 
for  being  on  the  road. 

"He  didn't  exactly  kick  me  out,  but  he  gave  me  plenty  of  hints," 
a  1 7-year-old  boy  named  Joe  told  Minehan  about  how  his  father 
helped  put  him  on  the  road.  "He  hasn't  worked  steady  in  the 
last  three  years.  There's  seven  of  us  at  home,  and  I'm  the 
oldest ...  I  thought  I'd  stay  until  Christmas.  I  got  the  kids  a  duck 
for  Christmas,  but  I  ain't  saying  how  I  got  it.  Then,  before  the  old 
man  could  start  giving  any  more  hints,  I  scrams." 

In  1932,  the  National  Children's  Bureau  estimated  that  as  many  as 
250,000  youths  under  the  age  of  21  were  on  their  own  and  homeless. 
Others  put  the  number  as  high  as  1  million.  Testifying  before  a 
congressional  committee  in  1933,  the  chief  special  agent  of  the 
Southern  Pacific  Railroad  Company  estimated  that  "75  percent 
of  the  1932  (rail)  trespassers  ranged  in  age  from  16  to  25  years." 
Sociologist  Minehan  reported  that  the  youths  he  came  in  contact 
with  in  his  study  were  as  young  as  1 1  and  had  been  on  their  own 
for  an  average  of  14  months. 


Part  III:  Living  Through  the  Great  Depression 


"The  migratory  youth  is  a  product  of  these  times  which  have 
upset  a  whole  world,"  a  Detroit  News  reporter  wrote,  somewhat 
melodramatically,  in  1933.  "His  elders,  his  friends,  his  teachers,  his 
Jailed  to  understand  a  perplexed  youth.  They  have 
irfc*»wm  his  home  into  the  physical  and  moral  hazards  of 
transiency." 


Locking  up  the  schools 

One  of  the  reasons  so  many  kids  were  on  the  road  and  in  the 
streets  was  because  a  traditional  anchor  of  childhood  —  the 
classroom  —  was  locked  up. 

^BEfl     Money  to  pay  teachers  and  heat  classrooms  simply  dried  up. 
i¥\  Many,  if  not  most,  public  schools  in  the  United  States  ended  their 
UM  J  1933-34  school  year  in  January  1934.  Five  thousand  of  them 
^55^   were  closed  for  the  entire  year.  There  were  25,000  fewer 

U.S.  schoolteachers  in  1934  than  in  1930.  Forty  percent  of  the 
10  million  high  school-age  kids  in  1935  were  not  in  school. 

Not  everyone  thought  this  situation  was  a  tragedy.  Automaker 
Henry  Ford  opined  that  "it's  the  best  education  in  the  world  for 
these  boys,  this  traveling  around.  They  get  more  experience  in  a 
few  weeks  than  they  would  in  years  at  school." 

If  Ford  was  right,  it  was  fortuitous  that  they  were  getting  some 
experience  at  something:  A  1934  survey  of  200,000  Pennsylvania 
youths  looking  for  jobs  found  that  71  percent  had  never  been 
employed.  Without  experience,  they  weren't  likely  to  be  employed 
during  times  as  bad  as  the  Great  Depression. 


GiVinq  boys  a  purpose:  The  CCC 

One  federal  program  that  was  almost  certainly  the  nearest  and 
dearest  to  President  Franklin  D.  Roosevelt's  heart  was  the  Civilian 
Conservation  Corps  (CCC).  The  program,  which  put  needy  young 
males  to  work  restoring  and  improving  federal  lands,  married 
two  of  Roosevelt's  keen  interests:  conservation,  and  giving  young 
people  a  purpose  in  life. 


"It  is  my  belief  that  what  is  being  accomplished  will  conserve  our 
natural  resources,  create  future  national  wealth  and  prove  of  moral 
and  spiritual  value  not  only  to  those  of  you  who  are  taking  part, 
but  to  the  rest  of  the  country  as  well,"  the  president  said  in  a  July 
1933  message  in  the  CCC's  official  newspaper.  "It's  my  honest 
conviction  that  what  you  are  doing  in  the  way  of  constructive 
service  will  bring  to  you,  personally  and  individually,  returns  the 
value  of  which  it  is  difficult  to  estimate." 


Chapter  8:  On  the  Road  /33 


Ato  "f^  So  eager  was  Roosevelt  to  get  the  program  started  that  the  first 
boy  was  enrolled  35  days  after  FDR  took  office  in  March  1933.  By 
July,  1,3J30  camps  housed  274,000  boys  on  federal  lands  throughout 


To  qualify,  applicants  had  to  be  between  the  ages  of  18  and  25. 
(Later,  the  range  was  expanded  to  1 7  to  28.)  They  had  to  be  male, 
single,  jobless,  and  at  least  60  inches  tall.  They  had  to  weigh  at 
least  107  pounds,  have  "at  least  three  working  teeth,"  and  be  in 
good  physical  condition.  Enlistments  were  for  six-month  terms 
that  could  be  extended  to  as  long  as  two  years  (or  longer  if  the 
young  man  was  promoted).  The  "soil  soldiers,"  as  they  were  called, 
got  $30  a  month,  at  least  $22  of  which  had  to  be  sent  home. 

The  CCC  was  a  multi-jurisdictional  affair.  The  camps  were  built  and 
maintained  by  the  U.S.  Army,  while  the  work  details  were  run  by 
the  U.S.  Forest  Service  and  supervised  by  "local  experienced  men," 
known  as  LEMs.  The  LEMs  were  paid  $45  a  month. 

Liberals  didn't  like  the  army's  involvement,  fearing  the  program 
would  amount  to  forced  military  training.  They  also  didn't  like  the 
low  pay.  Conservatives  thought  it  a  bad  idea  to  give  thousands  of 
members  of  the  lower  classes  military  training,  for  fear  they  might 
use  it  someday  against  the  government. 

The  program  did  have  its  troubles.  One  camp  commander  in 
Oklahoma  was  killed  by  one  of  his  charges.  Another  was  arrested 
for  providing  members  with  prostitutes  and  liquor.  Despite  rules 
that  specifically  prohibited  it,  most  camps  were  strictly  segregated, 
and  in  the  end,  only  7  percent  of  the  CCC  members  were  African 
American.  Moreover,  as  a  relief  project  it  was  fairly  insignificant 
because  it  helped  relatively  few  individuals  and  families.  But  it  did 
have  some  triumphs  too. 

LeaVinq  their  mark  on  the  (and 

The  work  done  by  the  CCC  was  varied  in  scope  and  impressive  in 
quantity.  Members  built  47,000  bridges  and  318,000  check  dams 
to  fight  erosion.  They  fought  fires  and  floods,  marked  thousands 
of  miles  of  trails,  constructed  amphitheaters  and  boathouses, 
and  planted  more  than  1  billion  trees.  They  planted  hatchery  fish, 
drained  bogs,  and  restored  farmland.  Many  CCC  projects  can  still 
be  seen  in  state  and  national  parks  around  the  country. 

At  its  peak  in  September  1935,  the  CCC  had  502,000  members  in 
2,514  camps.  By  the  time  it  closed  in  1942  (because  of  World  War  II), 
2.9  million  boys  and  young  men  had  been  through  the  program. 


Part  III:  Living  Through  the  Great  Depression 


The  only  V 


"We  built  something,  and  I  knew  I  had  helped,"  one  CCC  member 
recalled.  "It  was  something  you  could  take  pride  in,  and  there 
wasn't  a  lot  of  pride  available  in  those  days." 


wasn  t  a  lot  01  { 

OOKS 

The  Real- Life  Grapes  of  Wrath 

In  March  1939,  Viking  Press  published  a  novel  by  California  author 
John  Steinbeck  called  The  Grapes  of  Wrath.  The  book  told  the 
story  of  the  Joads,  a  1930s  Oklahoma  family  run  off  their  land  by 
foreclosure.  Loading  up  family  members  from  three  generations, 
the  Joads  headed  west  in  a  sedan  turned  into  a  truck,  to  what 
they  hoped  would  be  a  new  start  in  California.  Along  the  way, 
they  encountered  all  sorts  of  hardship,  including  having  both 
grandparents  die.  When  they  got  to  California,  they  were  met 
mostly  with  hostility,  prejudice,  and  exploitation.  The  story 
doesn't  end  on  an  upbeat  note. 

The  novel  electrified  the  country.  By  the  end  of  its  first  year  in 
publication,  it  had  sold  430,000  copies.  The  book,  wrote  First  Lady 
Eleanor  Roosevelt  in  her  syndicated  newspaper  column,  "made 
you  dread  sometimes  to  begin  the  next  chapter,  and  yet  you 
cannot  lay  the  book  down  or  even  skip  a  page." 


4 


Not  everyone  loved  the  novel,  which  won  a  Pulitzer  Prize  and 
helped  Steinbeck  eventually  win  a  Nobel  Prize  for  literature. 
California  farm  owners  screamed  that  it  was  an  unfair  vilification 
of  them.  Oklahoma  officials  weren't  happy  that  it  made  their  state 
look  like  hell  on  earth.  Time  magazine  called  it  "a  so-so  book" 
infected  with  "exaggerations,  propaganda  and  phony  pathos." 

"So-so"  or  not,  by  the  end  of  1940  the  story  of  the  fictional  Joads 
had  been  made  into  a  hit  movie  and  helped  trigger  a  congressional 
investigation  into  the  plight  of  real-life  migrant  farm  families. 

There  were  certainly  plenty  of  real-life  migrant  families,  mostly 
from  what  was  then  referred  to  as  "the  Southwest"  or  "Cotton 
Belt":  Oklahoma,  Texas,  Missouri,  and  Arkansas.  Most  of  the 
migrant  families  from  those  states  ended  up  in  adjacent  states.  But 
hundreds  of  thousands  followed  the  route  of  the  Joads,  moving 
west.  Many  headed  to  Oregon  and  Washington,  seeking  jobs  on 
mammoth  federal  dam-building  projects.  Far  more  went  to 
California.  In  one  14-month  span  between  June  1935  and 
September  1936,  86,000  people  from  the  southwestern  states 
entered  California,  part  of  350,000  migrants  who  came  from  all 
over  the  country  to  the  state  between  1935  and  1940. 


Chapter  8:  On  the  Road  /3.5 


Jetting  the  rest  of  the  story 


DropB§» 

even  farmers  c 


ga  didn't  tell  the  whole  story  of  the  exodus,  however, 
more  than  half  of  the  Cotton  Belt  migrants  weren't 
or  farm  laborers.  About  40  percent  were  blue-collar 
workers,  and  another  16  percent  were  managers,  proprietors,  or 
other  white-collar  workers.  Many  of  them  had  relatives  who  had 
been  living  in  California  for  years  and  offered  them  a  place  to  live 
and  sometimes  even  jobs  when  they  got  there.  They  settled  in 
metropolitan  regions,  particularly  around  Los  Angeles.  Between 
1935  and  1940,  census  figures  showed  about  100,000  people  from 
the  Cotton  Belt  settled  in  and  around  Los  Angeles. 


Even  those  who  were  farmers  seemed  to  have  good  reasons  to  go 
to  California.  One  reason  was  better  wages.  In  1935,  the  average 
daily  wage  of  a  California  farm  worker  was  $2.95,  with  some  form 
of  housing  included.  In  Oklahoma,  it  was  $1.35,  with  no  housing. 
"People  think  they  are  just  a'flyin'  if  they  can  get  $3  a  day,"  one 
arrival  from  Arkansas  told  a  University  of  California  researcher. 

Trouble  was,  there  were  a  lot  more  workers  than  work.  A  billboard 
on  U.S.  Route  66  outside  Tulsa,  Oklahoma,  told  the  tale:  "NO  JOBS 
in  California/  IF  YOU  are  looking  for  work  —  KEEP  OUT/  6  Men  for 
Every  Job/  No  State  Relief  Available  for  Non-Residents." 

But  there  was  cotton  in  California.  The  crop,  which  had  barely 
existed  in  California  before  the  1920s,  was  booming  in  the  1930s. 
Cotton  acreage  grew  from  170,000  acres  to  more  than  600,000 
acres  from  1927  to  1937.  In  the  Cotton  Belt,  meanwhile,  a  federal 
program  designed  to  help  farmers  get  back  on  their  feet  was 
actually  driving  many  of  them  off  the  land. 

Contributing  to  the  great 
migration:  The  AAA 

In  1933,  the  federal  government  instituted  the  Agricultural 
Adjustment  Act  (which  I  cover  in  more  detail  in  Chapter  6). 
Basically,  the  act  was  designed  to  reduce  overproduction,  and 
therefore  raise  farm  prices,  by  paying  subsidies  to  farmers  in 
return  for  less  being  planted.  Landowners  who  rented  part  of  their 
property  were  supposed  to  share  the  subsidies  with  their  renters, 
but  there  was  almost  no  government  oversight  to  see  that  they 
did.  "I  did  everything  the  government  told  me  to,"  boasted  one 
Oklahoma  landowner,  "except  keep  my  renters." 


Part  III:  Living  Through  the  Great  Depression 


Instead,  many  landowners  used  the  federal  money  to  buy  tractors 
and/or  hire  day  laborers  while  evicting  their  tenants.  "I  bought 
tractorsj  on  the  money  the  government  give  me  and  got  shed  of  my 
iowner  said.  "They  got  their  choice  —  California  or 
friment  relief  program. 


tractors  on  the  i 
iFeVleTkl^lQdc 
wMJgVWnr 


Coupled  with  the  loss  of  as  many  as  20  percent  of  the  Cotton  Belt's 
small  farms  to  foreclosure  notices,  the  unintended  consequence 
of  the  federal  program  was  enough  to  push  tens  of  thousands  of 
farmers  and  their  families  to  choose  California. 


Heading  u)e$t 

Although  the  Joads'  trip  in  The  Grapes  of  Wrath  took  on  aspects 
of  a  forced  death  march,  the  trip  from  the  southwestern  states  to 
"the  Golden  State"  wasn't  that  arduous  for  most  people.  The  most 
favored  route  was  U.S.  Route  66,  which  ran  from  Chicago  through 
Missouri,  Oklahoma,  Texas,  and  the  deserts  of  New  Mexico  and 
Arizona  to  the  Pacific  Ocean  at  Santa  Monica.  Some  people  took 
buses  or  trains,  or  paid  $10  for  a  ride  with  another  family  going 
west. 


Gasoline  cost  10  cents  a  gallon;  a  car  or  truck  in  reasonably  good 
shape  could  make  the  trip  in  three  or  four  days.  (Of  course,  as 
Figure  8-1  shows,  not  all  vehicles  were  up  to  the  task.)  Most  people 
camped  along  the  road.  Studies  showed  that  the  average  family  of 
four  or  five  had  $40  in  cash  and  a  net  worth  of  about  $200,  including 
the  vehicle  they  were  riding  in. 

Still,  there  were  poignant  stories  to  rival  those  of  Steinbeck's 
protagonists.  One  woman  with  six  children  was  stopped  at  the 
California  border  and  told  she  had  to  buy  a  $3  auto  license. 
Tearfully,  she  told  the  police  officer  that  she  had  only  $3.40,  adding 
"that's  food  for  my  babies."  He  gave  her  the  license,  and  she  was 
allowed  into  California. 


Chapter  8:  On  the  Road  /37 


Figure  8-1:  An  emigrant  family  nearTracy,  California,  in  1937. 


Life  in  California 

Despite  its  "promised  land"  image  in  many  of  the  decade's  movies, 
California  was  not  an  economic  oasis  that  escaped  the  cold  hands 
of  the  Great  Depression.  Unemployment  in  the  state  reached  as 
high  as  29  percent  in  early  1933,  and  local  government  and  private 
relief  agencies  faced  uphill  battles  in  providing  food  and  temporary 
shelter  for  the  needy. 

But  the  state  did  recover  quicker  than  most  of  the  states  in  the 
Midwest  and  East,  and  even  in  the  middle  of  the  decade,  wages 
were  generally  higher  in  California.  Meat  packers,  for  example, 
were  paid  68  cents  an  hour  in  California  in  1935,  compared  to 
46  cents  in  Oklahoma  or  Texas.  Machine  shop  workers  earned 
67  cents,  compared  to  60  cents  in  Texas  or  Oklahoma. 


Part  III:  Living  Through  the  Great  Depression 


The  prospect  of  better  wages  and  the  presence  of  friends  and 
family  already  living  in  the  state  were  what  drew  many  of  the 
Southwesterners  to  California.  Many  of  them  moved  to  new 
ir5Jjn#mViLfi^^)n  the  outskirts  of  metropolitan  areas.  A  typical 
V*^wpapeV>*? offered  small  lots  for  "$20  down,  and  $10  a  month," 
and  promised  neighborhoods  with  "Good  schools,  churches,  fine 
water"  (and  assurances  to  the  almost  exclusively  white  newcomers 
that  the  new  communities  were  "race  restricted").  Assimilating  in 
the  urban  areas  was  a  fairly  smooth  process  for  the  newcomers. 
But  for  those  Southwesterners  who  gravitated  to  California's  vast 
Central  Valley,  it  was  a  different  story. 


Fitting  in  Where  they  Weren't  Wanted 

The  Central  Valley  of  California  is  really  two  valleys  that  run  right 
into  each  other.  To  the  north  is  the  Sacramento  Valley;  to  the 
south  the  San  Joaquin  Valley.  The  San  Joaquin  Valley  is  cotton 
country,  and  that's  where  most  of  the  Southwesterners  went  when 
they  arrived  in  California. 

Unlike  most  of  the  country  at  the  time,  California  agriculture  was 
dominated  by  huge  enterprises  that  were  more  crop  factories  than 
family  farms.  In  1939,  Fortune  magazine  reported  that  fewer  than 
10  percent  of  California  farms  produced  half  of  the  state's  crops, 
while  the  small  farms  that  made  up  41  percent  of  the  total  number 
of  farms  produced  less  than  6  percent  of  the  crops. 

The  large  farms  had  always  been  dependent  on  seasonal  workers 
to  get  the  crops  in,  and  waves  of  migrants  had  filled  the  role:  first 
Chinese,  then  Japanese,  then  Mexicans  and  Filipinos.  At  the  outset 
of  the  Great  Depression,  300,000  Mexicans  and  Mexican-Americans 
had  been  forced  or  coerced  into  leaving  the  United  States  because 
they  were  thought  to  be  taking  up  jobs  that  could  be  filled  by 
whites.  (See  Chapter  5  for  more  on  the  Latino  exodus.) 

The  Southwesterners  seemed  to  be  the  perfect  replacements.  But 
there  was  a  big  difference  between  the  newcomers  and  the  migrant 
workers  who  had  come  before.  In  most  cases,  California's  migrant 
workers  had  been  male  adults  and  youths  who  moved  from  place 
to  place  as  different  crops  came  to  harvest. 

With  few  exceptions,  however,  the  Southwesterners  tended  to 
stay  put.  That  caused  problems,  as  a  1937  report  from  San  Joaquin 
Valley  health  officials  pointed  out:  "Growers  have  lost  their  fluid 
Mexican  workers,  who  miraculously  appeared  on  harvest  day  and 
silently  slipped  away  after  the  work  is  done  . . .  the  large  families 
of  the  Southwesterners  harvest  the  cotton  (but)  when  the  cotton 
is  harvested,  the  family  hangs  on,  swelling  our  emergency  relief 
rolls." 


Chapter  8:  On  the  Road 


•— «^  — ^  comers 

DropBo© 


The  region  was  not  equipped  to  permanently  house  migrant 
workers  who  didn't  migrate  after  the  crops  were  in.  So  the  new- 
comers ^et  up  squalid  settlements  of  tents  and  patched-together 

J£n©ide  roads  or  stagnant  drainage  canals  that  simultane- 
csrwdrinking  water  supplies  and  sewage  systems. 


Maladies  such  as  hookworm,  pellagra,  and  rickets  were  common 
in  the  camps.  In  one  season  in  just  one  county,  50  babies  died  of 
dysentery  and  enteritis.  "Even  in  mid-day,  the  interior  of  the  shack 
is  dark,"  reported  a  social  worker  touring  a  migrant  labor  camp. 
"The  noxious  odors  are  strong  with  dampness,  rot,  stale  atmosphere. 
Some  shacks  contain  nothing  but  a  bedroll." 

As  excited  as  they  may  have  been  about  California's  higher  wages, 
the  migrants  soon  found  out  the  higher  pay  couldn't  compensate 
for  long  stretches  of  unemployment.  In  1938,  the  average  migrant 
family  was  living  on  $650  a  year,  less  than  half  the  national  family 
average  of  $1,500.  The  migrants  found  they  had  two  choices:  pack 
up  the  family  and  move  to  another  camp,  following  the  crops,  or 
wait  it  out  where  they  were.  Most  chose  to  wait  it  out,  wanting  to 
put  down  roots. 


Feeling  the  sting  of  discrimination 

The  appalling  living  conditions  weren't  the  Cotton  Belt  migrants' 
only  problem.  Many  Valley  residents  regarded  the  newcomers  as 
second-class  citizens.  The  migrants  were  referred  to  disparagingly 
as  Okies  or  Arkies  and  discriminated  against  just  as  other  minorities 
were  discriminated  against.  Some  movie  theaters  had  signs  that 
directed  "Okies  and  Negroes"  to  the  balcony.  Cafes  posted  placards 
reading  "No  dogs  or  Okies." 

A  University  of  California  anthropologist  studying  the  social  effects 
of  the  large-scale  farming  system  reported  that  longtime  residents 
thought  of  the  newcomers  as  "ignorant  and  uneducated,  dirty  of 
habit  if  not  of  mind,  slothful,  unambitious  and  dependent . . .  not 
rarely  is  he  (the  Southwesterner)  accused  of  being  dishonest."  The 
state's  leading  farm  journal  accused  the  newcomers  of  being  "clay" 
in  the  hands  of  communist  agitators,  of  spreading  disease,  and  of 
fostering  "unmorality  (sic)  in  the  schools." 

The  newcomers  were  also  distrusted  because  of  the  roles  they 
played  —  both  real  and  exaggerated  —  in  the  series  of  bitter  and 
sometimes  violent  farm  strikes  California  suffered  during  the 
decade  (more  on  those  in  Chapter  11). 


Part  III:  Living  Through  the  Great  Depression 


While  the  claims  of  spreading  disease  and  fostering  "immorality" 
were  spurious,  the  Californians  did  have  a  legitimate  beef  about 
one  thirig:  Taking  care  of  the  newcomers  cost  a  lot  of  tax  money. 

ind  1940,  taxes  in  five  San  Joaquin  Valley  counties 
taxes  in  the  rest  of  the  state  went  up  50  percent. 
Much  of  that  extra  tax  revenue  went  to  pay  for  aid  to  the 
Southwesterners:  Relief  cases  in  the  Valley  went  up  344  percent 
between  1937  and  1939,  while  they  increased  in  the  state  as  a 
whole  by  77  percent. 


In  1938,  California  business  and  agriculture  leaders  filed  a  petition 
with  Congress,  signed  by  100,000  residents.  The  petition  asked  the 
federal  government  to  lure  the  migrants  back  to  their  home  states 
by  promising  them  relief  payments  there,  and  by  threatening  to 
cut  off  relief  if  they  stayed  in  California.  "If  they  come  to  this  state," 
declared  one  California  legislator,  "let  them  starve  or  stay  away." 


Putting  dotin  roots 

But  most  of  the  Southwesterners  stayed,  despite  state  laws  passed 
in  1939  and  1940  that  increased  the  minimum  residency  to  qualify 
for  relief  payments  from  one  year  to  three  years  and  then  to  five 
years. 

^vdOBaj    "I  would  like  to  know  who  Californians  think  they  are  when  they 
/pZ^\  put  themselves  on  a  pedestal,"  one  defiant  Oklahoma  woman 

wrote  to  the  Fresno  Bee.  "Oklahoma  is  a  full-fledged  state  within 
these  United  States,  and  as  this  is  a  free  country,  we  have  every 
moral  and  legal  right  to  be  here." 

Toward  the  end  of  the  decade,  13  federal  migrant  camps  with 
showers,  toilets,  kitchen  facilities,  and  communal  halls  were 
established  in  California,  along  with  six  mobile  camps  that  could 
be  moved  as  different  crops  reached  harvest  season. 

Permanent  settlements  on  the  outskirts  of  Central  Valley  towns 
gradually  replaced  the  tent  camps.  Dubbed  "Little  Oklahomas,"  the 
communities  featured  lots  that  could  be  had  for  $125  ($10  down 
and  $5  a  month).  It  often  took  the  owner  several  years  to  complete 
construction  of  a  permanent  dwelling,  but  it  got  done.  A  1940  Time 
magazine  story  noted  that  in  Salinas,  California,  "Little  Oklahoma  has 
become  East  Salinas,"  with  "new  stucco  or  brightly  painted  five-room 
frame  houses  crowding  out  vestiges  of  the  old  tar-paper  shacks." 

And  as  with  so  many  aspects  of  the  Great  Depression,  the  great 
migration  of  Southwesterners  to  California  would  be  overshadowed 
by  the  oncoming  world  war.  The  war  brought  tens  of  thousands  of 
new  war  production  jobs  to  California  and  tens  of  thousands  more 
newcomers.  By  1945,  the  "Okies"  were  Californians. 


Chapter  8:  On  the  Road    /  / 


Lessons  Learned 


DropBoofe 


ian  Conservation  Corps  lasted  only  nine  years,  its 
r  longer,  and  it  has  become  the  ancestor  of  programs 
that  match  young  people  and  public  service.  Sadly,  another  lesson 
of  the  Great  Depression  —  the  need  to  improve  the  shoddy 
treatment  of  migrant  farm  workers  —  has  yet  to  be  fully  learned. 
Here's  a  look  at  two  programs  that  could  be  said  to  be  the  children 
of  the  CCC,  and  a  brief  look  at  the  status  of  migrant  workers  in 
21st-century  America. 


Working  to  seri/e 

The  concept  of  a  volunteer  organization  to  help  developing  nations 
had  been  kicking  around  Congress  throughout  the  1950s.  But  it 
became  a  reality  after  John  F.  Kennedy  won  the  presidency  and 
established  the  Peace  Corps  in  1961. 

The  Peace  Corps  is  an  independent  federal  agency.  Foreign 
governments  in  developing  countries  ask  for  help  in  specific  areas, 
such  as  teaching  English,  or  engineering,  agricultural,  or  business 
skills,  and  the  Peace  Corps  sends  volunteers.  From  1961  through 
2008,  the  Peace  Corps  sent  about  200,000  volunteers  to  139  countries. 

The  volunteers,  who  in  early  2009  were  60  percent  female,  94 
percent  unmarried,  94  percent  college  graduates,  and  an  average  of 
27  years  old,  sign  up  for  stints  that  are  usually  27  months  but  can 
last  a  maximum  of  five  years.  Volunteers  are  given  allowances  to 
cover  the  cost  of  living  in  the  country  to  which  they  are  assigned, 
a  round-trip  air  ticket,  medical  and  dental  insurance,  and  a  $6,075 
"transition  award"  when  they  return. 

The  domestic  version  of  the  Peace  Corps  is  AmeriCorps.  President 
Bill  Clinton  and  Congress  created  this  agency  in  1993.  There  are 
three  subdivisions  of  AmeriCorps: 

AmeriCorps  State  and  National:  This  division  provides  grants 
to  public  agencies  and  nonprofit  and  religious  groups,  which 
use  the  money  to  recruit  and  train  workers  to  help  meet 
community  education,  environmental,  health,  and  public 
safety  needs. 

AmeriCorps  VISTA  (Volunteers  In  Service  To  America): 

VISTA  was  originally  begun  in  1965  and  became  part  of 
AmeriCorps  in  1993.  It  functions  like  AmeriCorps  State  and 
National,  except  that  it  focuses  on  problems  in  low-income 
communities. 


Part  III:  Living  Through  the  Great  Depression 


^  ce 

to<5 


AmeriCorps  NCCC  (National  Civilian  Community  Corps): 

NCCC  consists  of  teams  of  10  to  12  members  located  at  four 
centers  around  the  United  States.  They  essentially  function 
^/i^Corps'  emergency  teams,  responding  to  specific 
ues>s'for  help  in  the  geographic  region  they  cover. 

AmeriCorps  members  receive  living  allowances  during  their 
one-year  assignment  and  end-of-stint  education  grants  that  in  2009 
were  $4,725. 


Losing  ground  in  the  fields 

As  the  United  States  got  deeper  into  World  War  II  and  more  men 
were  called  to  military  service,  a  shortage  of  farm  labor  developed. 
So  in  1942,  the  U.S.  and  Mexican  governments  reached  an  agreement 
that  allowed  Mexican  workers  —  called  braceros  —  to  enter  the 
United  States.  Thousands  of  Mexicans,  some  of  whom  had  been 
pushed  out  of  the  United  States  during  the  Great  Depression, 
entered  the  country,  most  of  them  taking  jobs  in  farm  fields  in  the 
West  and  Southeast.  Many  of  the  jobs  in  the  West  had  been  held  by 
the  "Okies":  migrants  from  the  southwestern  United  States  in  the 
1930s. 


The  bracero  program  ended  in  1964,  in  part  because  advances  in 
mechanized  farming  had  reduced  the  need  for  workers,  and  in  part 
because  criticisms  were  leveled  at  both  governments  for  the  harsh 
treatment  and  brutal  living  conditions  endured  by  the  workers. 

But  hundreds  of  thousands  of  migrant  workers,  in  the  country 
both  legally  and  illegally,  continued  to  labor  in  the  fields  under 
deplorable  situations.  Landowners  sometimes  tried  to  insulate 
themselves  from  responsibility  for  the  workers  by  hiring  them 
through  a  farm  labor  contractor,  who  acted  as  a  middleman. 

In  1983,  Congress  passed  the  Migrant  and  Seasonal  Agricultural 
Workers  Protection  Act  (MSPA).  The  act  requires  labor  contractors 
to  register  with  the  U.S.  Department  of  Labor  and  sets  standards 
for  pay,  working  conditions,  transportation,  and  housing. 

But  abuses  have  continued.  In  2008,  a  congressional  committee 
heard  testimony  that  pineros,  migrant  workers  who  labor  in 
reforestation  and  clearing  timber,  were  often  ripped  off  by  their 
employers  or  not  equipped  with  safety  gear.  Another  committee 
was  told  about  tomato  field  workers  in  Florida  who  were  beaten 
and  kept  in  virtual  slavery. 


Chapter  8:  On  the  Road 


DropB® 


A  2008  study  by  the  U.S.  Department  of  Agriculture  reported  there 
were  about  1  million  migrant  farm  workers  in  the  United  States, 
down  frpm  about  3  million  in  1953.  The  study  found  that  migrants 
as  likely  as  nonmigrants  to  have  homes  with  no 
mes  as  likely  to  live  in  overcrowded  conditions.  It 
found  that,  adjusted  for  inflation,  farm  worker  hourly  wages  had 
risen  76  cents  from  1975  to  2006,  about  2  percent  per  year,  to 
$9.87. 


"While  critical  to  many  agricultural  sectors,"  the  study  concluded, 
"hired  farm  workers  remain  among  the  most  economically  dis- 
advantaged working  groups  in  the  United  States.  This  relative 
position  within  the  U.S.  occupational  structure  has  changed  little 
over  time." 


/    (f,  Part  III:  Living  Through  the  Great  Depression 


DropBooks 


Chapter  9 

DropBoo)^—  and 

Desperadoes 


In  This  Chapter 

Criticizing  the  status  quo  —  and  FDR 

Making  political  noise  from  the  left  (communists)  and  right  (Nazis) 
Fighting  crime  while  admiring  criminals 
Lessons  learned 


any  historians  still  marvel  at  how  Americans  kept  their 
political  cool  during  the  Great  Depression.  After  all,  there 
was  plenty  to  be  confused  and  angry  about.  People  in  other 
countries,  faced  with  similar  situations,  either  embraced  new 
dictators  or  continued  to  put  up  with  old  ones.  But  Americans 
embraced  neither  revolution  nor  rule  by  despots. 

Because  they  didn't  embrace  radical  extremes,  however,  doesn't 
mean  Americans  didn't  think  about  them.  This  chapter  takes  a  look 
at  some  of  the  leading  leader  wannabes  of  the  1930s,  as  well  as  efforts 
to  influence  the  political  process  from  both  the  left  and  right  of  the 
ideological  spectrum.  It  also  examines  how  Americans  who  were 
frustrated  and  wanted  to  strike  out  at  "the  man"  did  so  vicariously 
through  the  bloody  exploits  of  the  Great  Depression  outlaws. 

The  Soapbox  Supermen 

By  the  beginning  of  1934,  the  Great  Depression  was  more  than  four 
years  old,  and  people  were  getting  more  than  a  little  tired  of  it.  The 
enthusiasm  and  optimism  generated  by  the  election  of  Franklin  D. 
Roosevelt  in  November  1932  had  largely  worn  off. 

Lorena  Hickok,  one  of  a  group  of  investigators  sent  out  by  the 
Roosevelt  administration  to  take  the  pulse  of  the  country,  wrote 
back  to  Washington,  D.C.,  in  April  1934  that  the  country's  pulse 
was  a  bit  feeble. 


Part  III:  Living  Through  the  Great  Depression 


"I've  been  out  on  this  trip  now  a  little  more  than  two  weeks," 
Hickok  wrote.  "In  all  that  time  I've  hardly  met  a  single  person  who 
seemediconfident  and  cheerful . . .  nobody  seems  to  think  anymore 
is  going  to  work." 


Hickok  also  noted  that  she  was  hearing  more  talk  about  the  possible 
need  for  not  only  a  new  government,  but  a  new  kind  of  government. 
"If  I  were  20  years  younger  and  weighed  75  pounds  less,"  she  joked, 
"I  think  I'd  start  out  to  be  the  Joan  of  Arc  of  the  Fascist  movement 
in  the  United  States." 


Despite  Hickok's  gloomy  analysis,  Americans  made  it  clear  in 
the  1934  congressional  elections  that  if  they  were  growing  rest- 
less under  Roosevelt,  they  didn't  think  it  was  time  to  give  the 
Republicans  another  chance.  The  GOP  lost  14  seats  in  the  House  of 
Representatives  and  10  in  the  Senate.  Yet  Roosevelt's  real  political 
problems  were  to  come  not  from  Republicans  but  from  an  elderly 
doctor  in  California,  a  Roman  Catholic  priest  in  Michigan,  and  a 
bombastic  U.S.  senator  from  Louisiana.  Here's  a  look  at  the  trio  of 
trouble. 


Francis  £  TouJnsend 


Francis  Townsend  said  his  idea  came  to  him  after  watching  two 
elderly  women  look  for  something  to  eat  in  garbage  cans  behind 
his  Long  Beach,  California,  home.  Townsend  was  a  66-year-old 
physician/real  estate  salesman  in  the  fall  of  1933.  His  idea  was  to 
provide  financial  security  for  older  people. 


The  Townsend  plan,  which  he  called  the  Old  Age  Revolving 
Pension  Plan,  was  simple  —  and  simplistic.  Under  it,  everyone 
over  the  age  of  60  would  be  guaranteed  a  pension  of  $200  a  month, 
provided  they  spent  the  entire  amount  each  month  in  order  to 
stimulate  the  economy.  The  funds  would  come  from  a  tax  on  all 
wholesale  and  retail  sales.  Economists  pointed  out  that  the  plan 
would  take  half  of  the  nation's  wealth  to  provide  security  for  only  8 
percent  of  the  population. 


A  lot  of  people  ignored  the  economists.  By  1935,  5,000  "Townsend 
Clubs"  had  sprung  up  around  the  country.  By  the  beginning  of 
1936,  a  staggering  20  million  Americans  —  one-fifth  of  the  entire 
adult  population  —  had  signed  petitions  urging  congressional 
passage  of  his  plan. 


Chapter  9:  Demagogues  and  Desperadoes 


Charles  £  Couqhtin 


DropB$« 

Wallace  Steane 


lin  was  a  man  of  the  cloth,  but  he  may  have  been 
His  voice  had  such  an  entrancing  quality,  author 
gner  wrote,  "that  anyone  turning  past  it  on  the  radio 
dial  almost  automatically  returned  to  hear  it  again." 


Born  in  Canada  in  1891,  Coughlin  was  a  Roman  Catholic  priest  with 
a  small  parish  in  the  Detroit  suburb  of  Royal  Oak  when  he  began 
a  radio  program  in  1926.  A  staunch  anti-communist  and  ardent 
nationalist,  Coughlin's  program  became  so  popular  that  by  1930, 
he  was  on  17  CBS-owned  stations.  It  later  became  so  controversial 
that  by  1932,  CBS  dropped  him. 


Undeterred,  Coughlin  started  his  own  network.  His  "Golden  Hour 
of  the  Little  Flower"  show  was  soon  broadcasting  to  an  estimated 
audience  of  30  million  people  each  week  over  60  stations,  and 
raking  in  $20,000  a  week  in  contributions.  (In  2008,  the  audience  of 
Rush  Limbaugh,  the  nation's  most  popular  radio  personality  at 
the  time,  was  estimated  at  about  14  million.)  Coughlin  reported 
getting  80,000  letters  a  week  —  more  mail  than  FDR  —  and  Fortune 
magazine  dubbed  him  "just  about  the  biggest  thing  that  ever 
happened  to  radio." 


Coughlin  was  initially  an  ardent  booster  of  Roosevelt,  saying  the 
country's  choice  was  "Roosevelt  or  Ruin"  and  that  FDR's  package 
of  proposals,  dubbed  the  New  Deal,  was  also  "Christ's  Deal."  But 
the  "radio  priest"  eventually  differed  sharply  with  the  president 
over  several  issues.  A  virulent  anti-Semite,  Coughlin  began  referring  to 
the  New  Deal  as  the  "Jew  Deal."  By  the  end  of  1934,  he  had  formed 
a  quasi-political  party  called  the  National  Union  for  Social  Justice, 
which  claimed  7.5  million  members. 


Huey  P.  Long 

Huey  Long  was  a  one-time  traveling  shortening  salesman  whom 
Roosevelt  regarded  as  "one  of  the  two  most  dangerous  men  in 
America"  (the  other  being  Army  Chief  of  Staff  Douglas  MacArthur). 

Long  was  born  in  a  log  cabin  in  1893,  the  seventh  of  nine  children. 
By  the  age  of  21,  he  had  finished  law  school,  and  after  paying  his 
dues  in  lower  elective  offices,  he  was  elected  governor  of  Louisiana 
in  1928.  He  was  called  "Da  Kingfish"  by  his  friends  (after  a  popular 
radio  character),  and  Long  had  a  lot  of  friends.  As  governor,  Long 
built  hundreds  of  miles  of  new  roads,  eased  taxes  on  the  poor, 
imposed  new  taxes  on  oil  companies  and  other  businesses,  and 
supplied  textbooks  and  buses  to  the  state's  schools. 


Part  III:  Living  Through  the  Great  Depression 


'The  only 


i^=^^    "I'm  for  the  poor  man,"  he  told  reporters,  "all  poor  men.  Black  and 
white,  they  all  gotta  have  a  chance.  'Every  man  a  king,'  that's  my 
motto.  "■ 

ViotVmK»  wS^lso  a  virtual  dictator.  Through  coercion  or  bribery, 
he  controlled  almost  every  judge  in  the  state,  most  of  the  legislators, 
and  the  police.  Critics  were  beaten,  kidnapped,  jailed,  or  black- 
mailed into  silence.  Long  was  so  powerful  that  he  had  himself 
elected  a  Democratic  U.S.  senator  from  Louisiana  while  also 
holding  on,  for  a  time,  to  the  governor's  office. 

Like  Coughlin,  Long  started  out  a  Roosevelt  supporter  and  turned 
into  a  leading  Roosevelt  basher.  Like  Townsend,  Long  had  a 
grandiose  plan  for  curing  the  country's  ills.  Under  his  Share  Our 
Wealth  Plan,  Long  proposed  to  limit  the  amount  of  money  an 
individual  could  have  or  could  make  in  a  single  year.  The  money 
confiscated  from  those  who  had  more  than  the  limits  (which 
varied  from  $1.5  million  to  $5  million  in  cumulative  wealth  and 
from  $600,000  to  $1.8  million  in  annual  income)  would  be 
redistributed  so  that  every  American  family  would  have  $5,000 
worth  of  annual  salaries  and  amenities  like  a  car  and  a  homestead. 


Like  Townsend's  plan,  it  was  mathematically  goofy.  Economists 
pointed  out  that  taking  all  the  money  from  the  rich  and  giving  it  to 
the  poor  would  amount  to  about  $400  per  family,  not  $5,000.  It  was 
a  fact  lost  on  lots  of  people.  Long  developed  a  national  following 
and  became  a  force  in  Washington,  D.C.,  as  well  as  Louisiana. 


Heading  for  a  shotidouJn  tilth  FDR 

In  May  1935,  Long,  Townsend,  and  Coughlin  began  talking  about 
forming  a  third  political  party  to  run  against  Roosevelt  in  the  1936 
presidential  election  campaign,  with  Long  as  the  candidate.  "I'll 
tell  you  here  and  now,"  Long  said  in  the  summer  of  1935,  "FDR  will 
not  be  the  next  president  of  the  United  States.  If  the  Democrats 
nominate  Roosevelt  and  the  Republicans  nominate  (former 
President  Herbert)  Hoover,  Huey  Long  will  be  your  next  president." 

Roosevelt  was  acutely  aware  of  the  threat  from  the  troika  of 
demagogues.  "I  am  fighting  communism,  Huey  Longism,  Coughlinism, 
Townsendism,"  FDR  told  a  reporter.  "I  want  to  save  our  system" 
from  "crackpot  ideas."  Roosevelt  also  knew  that  Long  didn't 
actually  think  he  could  win  in  1936  but  would  run  to  pull  enough 
votes  away  from  Roosevelt  to  keep  the  president  from  winning. 


Chapter  9:  Demagogues  and  Desperadoes 


"Long  plans  to  be  a  candidate  of  the  Hitler  type,"  FDR  wrote  in  a 
letter  to  the  U.S.  ambassador  to  Germany.  "He  hopes  to  defeat  the 
Democratic  Party  and  put  in  a  reactionary  Republican.  That  would 

OrffVt^^^try  to  such  a  state  by  1940  that  Long  thinks  he  could 
rfclll  oiS*rftor." 

But  the  best-laid  plans  of  Long,  Coughlin,  and  Townsend  went  awry 
on  the  evening  of  September  8,  1935.  Coming  out  of  a  legislative 
session  in  the  Louisiana  Capitol,  Long  was  shot  by  a  man  whose 
family  reputation  had  been  smeared  by  the  senator.  Long  died  two 
days  later.  (His  bodyguards  pumped  61  bullets  into  the  assassin.) 

Without  a  bonafide  candidate,  the  hopes  of  Coughlin  and 
Townsend  were  dashed,  although  they  tried  anyway.  A  North 
Dakota  congressman  named  William  "Liberty  Bill"  Lemke  was 
recruited,  and  he  ran  on  the  Union  Party  ticket.  Coughlin  vowed  to 
quit  radio  if  Lemke  didn't  get  at  least  9  million  votes  in  the  election. 

As  strange  as  it  sounds  now,  the  Roosevelt  camp  had  reason  for 
concern  about  the  election,  if  not  Lemke.  Several  polls  predicted 
that  the  Republican  candidate,  Kansas  Governor  Alf  Landon,  would 
win  easily.  But  the  pollsters  asked  the  wrong  voters,  neglecting  to 
include  people  at  the  bottom  of  the  economic  ladder  or  African 
Americans,  who  traditionally  had  voted  Republican  but  switched 
in  huge  numbers  to  FDR's  Democratic  Party. 

Roosevelt  won  a  smashing  victory,  gathering  27.7  million  votes  to 
Landon's  16.7  million  and  Lemke's  880,000.  FDR  carried  every  state 
but  Maine  and  Vermont.  "I  knew  I  should  have  gone  to  Maine  and 
Vermont,"  Roosevelt  quipped  after  the  returns  were  in. 

Coughlin,  who  died  in  1979,  did  not  give  up  his  radio  show  until 
1942,  but  he  never  again  attained  the  popularity  or  influence  he 
once  had.  Townsend,  who  was  briefly  jailed  for  refusing  to  testify 
before  a  congressional  committee,  faded  from  the  public  eye  and 
died  in  1960  at  the  age  of  93.  As  their  influence  decreased,  however, 
there  remained  considerable  noise  during  the  1930s  from  the  left 
and  the  right  of  the  political  spectrum. 


Fascists,  Nazis,  and  Reds 

It's  a  truism  of  American  politics  that  Americans  don't  mind  radical 
change  —  as  long  as  it's  done  in  moderation.  The  veracity  of  that 
idea,  however,  was  sorely  tested  in  the  Great  Depression.  The 
desperate  times  had  people  thinking  that  maybe  something 
desperate  needed  to  be  done. 


1 SO  Part "':  Living  Through  the  Great  Depression 


iis^^^x    "Never  before  or  since  have  I  heard  so  much  open  and  bitter 
cynicism  about  democracy  and  the  American  system,"  said 
six-time«Socialist  presidential  candidate  Norman  Thomas. 


'The  only 


ins  thought  the  president  should  seize  power. 
"What  we  need  now  is  martial  law,"  magazine  publisher  Bernarr 
Macfadden  told  readers  of  Liberty  Magazine.  "This  is  no  time  for 
civil  law.  The  president  should  have  dictatorial  powers  . . .  the 
Constitution  should  not  interfere  with  the  remedies  which  are 
essential  to  get  us  out  of  this  appalling  depression." 

Hatching  the  "Business  Plot" 

If  a  former  Marine  Corps  major  general  was  to  be  believed,  at  least 
one  group  of  business  leaders  thought  power  should  be  seized 
from  the  president.  In  November  1934,  retired  Major  General 
Smedley  Butler  told  a  congressional  committee  that  a  man  named 
Gerald  MacGuire  had  approached  him  in  mid-1933.  MacGuire  was 
heir  to  the  Singer  Sewing  machine  fortune  and  one  of  Wall  Street's 
richest  investors. 


Butler  said  MacGuire  wanted  him  to  participate  in  a  fascist  coup  of 
the  government.  The  plan,  according  to  Butler,  was  to  install  Butler 
in  a  cabinet-level  post  as  "secretary  of  general  affairs."  Roosevelt 
would  remain  as  a  puppet,  but  a  group  of  business  leaders  would 
actually  run  things.  Butler  said  he  was  promised  an  army  of 
500,000  veterans  and  $30  million  in  financial  backing. 


MacGuire  vehemently  denied  the  whole  thing,  which  came  to  be 
known  as  the  "Business  Plot,"  and  there  was  little  corroborative 
evidence.  Nonetheless,  the  committee  concluded  that  "there  is 
no  question  that  these  attempts  were  discussed,  were  planned, 
and  might  have  been  placed  in  execution  when  and  if  the  financial 
backers  deemed  it  expedient."  But  for  reasons  never  made 
entirely  clear,  nothing  came  of  the  allegations  or  the  committee's 
investigation. 


Defending  the  uteakhy 

Some  of  the  folks  suspected  of  being  in  back  of  the  "Business  Plot" 
put  together  an  organization  in  August  1934  that  they  called  the 
American  Liberty  League.  The  members  included  business  giants 
such  as  DuPont,  General  Foods,  General  Motors,  and  Standard 
Oil,  and  politicians  from  both  parties  —  including  Al  Smith,  the 
1928  Democratic  presidential  candidate-turned-Roosevelt  hater. 
The  organization's  purpose  was  to  "defend  and  uphold  the 


Chapter  9:  Demagogues  and  Desperadoes 


l—V  1-^  League's  purpc 

DropB«fe 


Constitution"  and  "foster  the  right  to  work,  earn,  save  and  acquire 
property."  Left  unstated  but  obvious  to  everyone  was  that  the 
League'f  purpose  was  to  defeat  Roosevelt's  bid  for  a  second  term 
portray  the  administration's  depression-fighting 
s^.s3t  best  socialist  and  at  worst  communist. 


The  wealthy  had  good  reason  to  be  nervous.  In  his  annual  message 
to  Congress  in  January  1936,  FDR  called  for  "unceasing  warfare"  to 
be  waged  on  "our  resplendent  economic  autocracy."  The  Liberty 
League  hit  back  at  a  New  York  luncheon  of  2,000  people  later  in  the 
month  —  a  gathering  The  New  York  Times  called  "the  greatest 
collection  of  millionaires  ever  gathered  under  one  roof." 

"The  New  Deal  smells  of  the  stench  of  Communistic  Russia,"  Smith 
told  the  crowd.  "There  can  be  only  one  Capitol,  Washington  or 
Moscow.  There  can  be  only  one  atmosphere  of  government,  the 
clean  fresh  air  of  free  America,  or  the  foul  breath  of  Communist 
Russia." 


Actually,  that  sort  of  rhetoric  and  the  League's  opposition  probably 
ended  up  helping  Roosevelt,  because  the  enemy  of  the  rich  had  to 
be  the  friend  of  the  poor  —  and  there  were  a  lot  more  poor  people 
than  rich  people  during  the  Great  Depression. 


Trying  to  get  a  footing 
as  communists 

While  Roosevelt's  enemies  were  trying  unsuccessfully  to  paint 
his  administration  with  a  communist  brush,  the  real  communists 
were  struggling  mightily  to  establish  themselves  in  Depression-era 
America. 


Under  a  Soviet  strategy  called  "the  Popular  Front,"  American  com- 
munists tried  to  enhance  their  image  as  ordinary  Americans  who 
just  happened  to  believe  the  government  model  the  United  States 
should  follow  was  that  of  the  Soviet  Union.  They  joined  churches 
and  formed  book  clubs,  dining  clubs,  and  theater  groups.  They 
ingratiated  themselves  with  Hollywood  celebrities  by  sponsoring 
anti-Nazi  or  pro-Spanish  Republic  groups.  The  communist  newspaper 
The  Daily  Worker  even  began  running  a  large  sports  section. 


But  outside  of  a  few  intellectuals  and  a  few  labor  unions,  the 
communists  made  no  significant  inroads  during  the  1930s.  And 
after  Soviet  leader  Joseph  Stalin  signed  an  alliance  with  Germany's 
Adolf  Hitler  in  August  1939  Qust  before  Germany  invaded  Poland 
and  started  World  War  II),  the  communists  lost  what  little  credibility 
they  may  have  had. 


/  £2  Part  l":  Living  Through  the  Great  Depression 


Shitting  for  Der  Ftihrer 


oiirel  3FQHp  trying  to  make  a  mark  in  Depression-era  America 
OWEAF\C5  "§nt-  After  Hitler  rose  to  power  in  Germany  in  1933, 
some  Germans  and  German-Americans  formed  groups  to  support 
the  new  German  leader  and  his  National  Socialist,  or  Nazi,  Party. 


The  first  of  these  groups  called  itself  the  "Friends  of  New  Germany" 
and  had  the  blessing  of  Hitler's  government.  The  group,  which 
never  grew  larger  than  5,000  to  10,000  members,  mainly  held  rallies 
to  rhetorically  rough  up  communists  and  Jews,  and  soon  was  more 
of  an  embarrassment  to  Germany  than  an  asset.  In  October  1935, 
German  Nazi  officials  ordered  the  organization  to  disband. 

In  less  than  a  year,  another  group  sprung  up,  calling  itself  the 
"German-American  Bund'  (meaning  "organization").  A  fellow 
named  Fritz  Kuhn,  who  had  fought  for  Germany  in  World  War  I  but 
had  become  a  naturalized  U.S.  citizen,  headed  the  group.  Kuhn's 
group  held  rallies,  set  up  recreational  camps  for  youths  and  families, 
and  simultaneously  extolled  the  joys  of  Hitler's  Germany  and  the 
"evil  conspiracies"  being  concocted  by  Jews. 

The  Bund  began  attracting  the  attention  of  U.S.  federal  agents 
when  reports  surfaced  that  Kuhn  had  a  force  of  200,000  men  ready 
to  take  up  arms.  In  reality,  the  group  never  had  more  than  perhaps 
7,500  members,  and  Kuhn  was  a  first-class  chowderhead.  Hitler's 
government  was  so  unimpressed  that  it  ordered  the  group  to  stop 
displaying  Nazi  symbols  or  emblems,  and  the  German  ambassador  to 
the  United  States  referred  to  Kuhn  as  "stupid,  noisy  and  absurd." 

The  Bund  held  its  largest  rally  at  New  York's  Madison  Square 
Garden  in  February  1939.  The  rally  attracted  a  crowd  of  about 
22,000.  But  after  the  rally,  Kuhn  was  arrested  for  embezzling 
money  from  his  group.  After  the  Japanese  attack  on  the  U.S.  Naval 
base  at  Pearl  Harbor  on  December  7,  1941,  the  Bund  was  formally 
dissolved  and  some  of  its  other  officers  were  arrested  for 
attempting  to  avoid  the  draft  or  engaging  in  subversive  activities. 


Sticking  With  the  Constitution 

In  the  end,  none  of  the  extremist  efforts  made  much  headway  with 
Americans,  despite  the  anger,  fear,  and  uncertainty  generated  by 
the  Great  Depression. 


Chapter  9:  Demagogues  and  Desperadoes 


DropB 


That  fact  was  underscored  by  two  surveys  conducted  by  pollster 
Elmer  Roper  in  late  1939  for  Fortune  magazine.  The  surveys  found 
that  67  percent  believed  it  was  government's  responsibility  to 

ipTjp^T&el/tfr^ople  in  need,  while  less  than  10  percent  believed  it 

Vms>imt\teflange  the  entire  U.S.  Constitution. 

Most  importantly,  almost  two-thirds  believed  "the  future  holds 
opportunity  for  advancement,"  and  76  percent  believed  their 
children  faced  a  better  future  than  their  own. 


Robin  Hoods  and  Dirty  Rats 

The  1930s  saw  the  resurrection  of  an  American  archetype:  the 
outlaw.  Instead  of  the  19th-century  six-guns,  horses,  and  "head  'em 
off  at  the  pass"  motif,  the  Great  Depression  version  was  machine 
guns,  Fords,  and  "come  and  get  me  coppers!" 

Although  violent  crime  rates  actually  decreased  during  the  decade 
(compared  with  the  previous  decade),  bank  robberies,  kidnappings, 
daring  jailbreaks,  and  desperate  shootouts  between  cops  and 
killers  became  front-page  news  on  an  almost  daily  basis.  Perhaps 
people  wanted  to  hit  back  at  whoever  had  caused  the  Great 
Depression,  and  they  got  a  vicarious  kick  out  of  the  brash  behavior 
of  criminals. 


Whatever  the  reason  for  the  public's  fascination  with  bad  guys  and 
bad  girls,  it  was  certainly  aided  and  abetted  by  the  mass  media. 
Hollywood  studios  quickly  figured  out  that  gangster  films  were 
the  single  most  popular  genre  among  moviegoers.  The  studios 
churned  out  50  such  movies  in  1931  alone. 


In  the  early  years  of  the  Great  Depression,  criminals  were  often 
depicted  as  tragic  figures  that  went  bad  because  of  a  tough  break 
somewhere  along  the  line.  They  were  also  often  portrayed  as 
committing  crimes  against  even  more  insidious  criminals,  such  as 
corrupt  politicians,  bankers,  or  businessmen  (which  a  lot  of  people 
may  have  wanted  to  do  themselves). 

In  a  1932  piece  about  actor  James  Cagney's  role  as  a  gangster  in 
Public  Enemy,  New  York  essayist  Lincoln  Kirstein  wrote  that  "when 
Cagney  gets  down  off  a  truck,  or  deals  at  cards,  or  curses,  or  slaps 
his  girl ...  he  is,  for  the  time,  being  the  American  hero,  whom 
ordinary  men  and  boys  recognize  as  themselves." 


Part  III:  Living  Through  the  Great  Depression 


^  Boy"  Floyd,  Gee 


Newspapers  sensationalized  crooks  by  giving  or  playing  up  catchy 
nicknames  such  as  George  "Baby  Face"  Nelson,  Arthur  "Pretty 
Boy"  Fl<jyd,  George  "Machine  Gun"  Kelly,  and  Alvin  "Creepy" 
stalled  various  criminals  as  the  nation's  "Public 
even  though  there  was  no  such  official  list. 


And  there  was  no  such  thing  as  too  much  crime  news.  For  example, 
the  day  after  bad  guy  John  Dillinger  (whose  wanted  poster  can 
be  seen  in  Figure  9-1)  was  gunned  down  outside  a  Chicago  movie 
theater  (where  he  had  been  watching  —  what  else?  —  a  gangster 
movie),  the  Fresno  Bee  carried  five  front-page  stories  on  crime. 
Three  were  related  to  Dillinger,  one  described  a  Texas  prison 
break  by  pals  of  Clyde  Barrow  (of  Bonnie  and  Clyde),  and  another 
told  of  the  manhunt  for  Baby  Face  Nelson. 


WANTED 


JOHN  HERBERT 
DILLINGER 

sidodobo 
$5060.00 


E 


Figure  9-1:  A  1934  FBI  wanted  poster  for 
John  Dillinger,  offering  a  reward  of  $10,000 
for  his  capture. 


The  papers  —  and  other  media  —  also  shamelessly  played  up  the 
Robin  Hood  angle.  The  papers  reported  how  Bonnie  and  Clyde 
sometimes  burned  mortgage  notes  when  they  robbed  a  bank. 
The  iconic  1930s  troubadour  Woody  Guthrie  wrote  a  song  about 
Pretty  Boy  Floyd  that  included  the  lyrics:  "There's  many  a  starving 
farmer/The  same  old  story  told/  How  the  outlaw  paid  their  mortgage/ 
and  saved  their  little  home." 


Chapter  9:  Demagogues  and  Desperadoes 


A  popular  tale  was  how  bad  man  Dillinger  (see  the  sidebar  on  him 
later  in  the  chapter)  once  asked  a  farmer  during  a  bank  robbery  if 
— ^  — ^  the  $50 in  the  farmer's  hand  was  his  or  the  bank's.  When  the  fellow 
J  ]Tr\  1T\        f^it^VG       accol"ding  to  the  story,  Dillinger  told  him  to  keep  it. 
I  V/       l—J  Vil/eVwal  wfc^  who  became  rich  robbing  poor  people,"  an  admirer 
wrote  to  an  Indianapolis  newspaper.  "I  am  for  Johnnie." 

Thirsting  for  justice 

However  much  Americans  liked  reading  about  or  watching 
criminals  on  the  silver  screen,  however,  most  people  didn't  really 
like  the  idea  of  criminals  going  unpunished.  Seemingly  everyone 
had  a  cure  for  a  crime  wave  that,  according  to  statistics,  didn't 
really  exist.  The  cures  ranged  from  public  hangings  to  reinstating 
whipping  as  a  punishment  to  establishing  a  "Devil's  Island"  prison 
for  hard-core  bad  guys  (which  actually  came  about  in  1933  when 
San  Francisco  Bay's  Alcatraz  Island  became  a  federal  prison). 

New  York  passed  a  law  that  made  it  a  crime  to  be  someone  "who 
bears  an  evil  reputation"  and  "consorts  with  thieves  and  criminals 
or  frequents  unlawful  resorts."  Most  cases  under  the  law  were 
thrown  out  as  unconstitutionally  vague.  But  that  didn't  stop  the 
New  York  commissioner  of  corrections,  Walter  N.  Thayer,  from 
calling  for  a  National  Public  Enemies  Act  that  would  allow  the 
jailing  of  any  "individual  with  a  known  record  who  consorts  with 
known  criminals  and  has  no  visible  means  of  support." 

"Any  city  can  be  cleared  of  known  criminals  in  48  hours,"  Thayer 
asserted,  "if  the  hands  of  the  police  are  unshackled  and  if  the 
powers  that  be  will  assure  them  of  backing  and  support." 

But  the  powers  that  be  wouldn't  assure  them  of  federal  backing  and 
support,  at  least  not  while  Herbert  Hoover  was  president.  Hoover 
balked  at  more  federal  involvement  in  fighting  crime  because  it 
would  cost  money  and  intrude  on  state's  rights.  In  a  1930  speech, 
Hoover  said,  "Every  state  has  ample  laws  . . .  what  is  needed  is  the 
enforcement  of  those  laws,  and  not  new  laws.  Any  suggestion  of 
increasing  federal  criminal  laws  in  general  is  a  (bad)  reflection  on 
the  sovereignty  and  the  standing  of  state  government." 

Left  unsaid  by  Hoover,  at  least  publicly,  was  that  he  had  little  faith 
in  the  federal  Division  of  Investigation  (which  formally  became  the 
Federal  Bureau  of  Investigation  in  1935).  Federal  investigators  were 
not  allowed  to  carry  firearms,  could  not  make  arrests,  and  had 
such  a  reputation  for  corruption  that  they  were  sneeringly  referred 
to  as  "the  Department  of  Easy  Virtue." 


Part  III:  Living  Through  the  Great  Depression 


<£t°        After  Roosevelt  replaced  Hoover  in  the  White  House  in  1933, 
yf^T7\  however,  the  federal  government  took  a  new  approach.  In  April 
.-"^jj-Sjg  1934,  Attorney  General  Homer  Cummings  announced  a  12-bill 
l^Pi  (^W^Hf  "©Package  that  included  making  federal  crimes  of 
^        TMnVrocfJeS^  interstate  flight  to  avoid  prosecutions,  and 

transporting  stolen  goods.  These  statutes  would  thwart  criminals 
who  committed  a  robbery  in  one  state  and  then  fled  to  another 
state  where  they  had  committed  no  crime.  The  bill  also  allowed 
federal  agents  to  carry  weapons  and  make  arrests,  and  it  outlawed 
machine  guns.  The  laws  finally  gave  FBI  director  John  Edgar 
Hoover  the  tools  he  had  been  waiting  for  since  he  took  over  the 
bureau  in  1924. 

In  signing  the  package  on  May  18,  1934,  Roosevelt  issued  a  bit  of 
a  scolding  to  the  media  and  the  public:  "Law  enforcement  and 
gangster  extermination  cannot  be  completely  effective  so  long  as 
a  substantial  part  of  the  public  looks  with  tolerance  upon  known 
criminals  ...  or  applauds  efforts  to  romanticize  crime." 

Emphasizing  the  good  quys 

Hollywood  heeded  Roosevelt's  advice  to  quit  glamorizing  the  bad 
guys.  In  true  Hollywood  fashion,  in  fact,  it  went  overboard.  The 
Motion  Picture  Producers  Association  prohibited  its  members 
from  making  films  about  John  Dillinger,  stating  that  the  decision 
was  "based  on  a  belief . . .  that  such  a  picture  could  be  detrimental 
to  the  best  public  interests." 

^jjftBE/?     A  new  censorship  code,  established  at  the  end  of  1934,  effectively 
banned  gangster  movies  by  prohibiting  a  long  list  of  things  from 
(  210  )  De'nS  shown  on  the  screen.  Those  included  giving  the  lead  role 
V^^/  to  a  bad-guy  character;  showing  cops  being  killed;  depicting  the 
crimes  of  arson,  kidnapping,  or  revenge  murders;  "flaunting 
firearms";  displaying  machine  guns  or  other  illegal  weapons; 
and  ending  the  movie  without  the  bad  guy  being  killed  or  sent  to 
prison. 

Stripped  of  their  most  popular  genre,  some  enterprising  filmmakers 
got  around  the  ban  by  making  pictures  about  the  good  guys  — 
specifically  the  FBI.  Eight  such  movies  were  made  in  1935.  The 
most  successful  was  called  'G 'Men,  a  nickname  for  federal  agents, 
or  "government  men."  The  film  starred  James  Cagney,  who  played 
a  young  agent  in  pretty  much  the  same  way  he  played  a  young 
criminal  four  years  earlier  in  Public  Enemy. 

The  FBI  officially  kept  all  the  Hollywood  adulation  at  arm's  length 
in  order  to  head  off  charges  that  it  had  encouraged  the  films.  But 
the  bureau's  director,  J.  Edgar  Hoover,  ate  it  up.  Hoover,  who 


Chapter  9:  Demagogues  and  Desperadoes 


looked  and  often  acted  like  a  dyspeptic  owl,  had  a  flair  for  public- 
ity and  an  intense  sense  of  duty.  He  played  up  the  seriousness  of 
— ^  — ^  crime  in  the  period  by  collecting  often  inflated  and  at  best  unre- 
|       \  1T\        /TTSjb/e\itrf[e^atistics  from  local  jurisdictions.  "The  criminal  in 
I  >/  wJ  I— '  Vmerica  iV^the  march,"  he  solemnly  warned  in  1934. 

As  law  enforcement  hunted  down  and  killed  or  captured  the  most 
high-profile  criminals,  Hoover  made  sure  the  bureau  received  ample 
credit,  no  matter  what  its  real  role  had  been.  As  FBI  director  until  his 
death  in  1972,  Hoover  would  become  one  of  the  most  powerful 
Americans  of  the  20th  century.  He  would  often  use  his  powers 
unethically  and  possibly  illegally.  But  in  the  1930s,  he  was  a  hero. 

"Pick  a  small  boy  these  days  and  ask  him  who  of  all  the  people 
in  the  world  he  wants  to  be  like,"  the  New  York  World-Telegram 
reported  in  1936,  "and  ten  to  one  he  will  reply  'J.  Edgar  Hoover.'" 


John  Dillinger 

"John  Dillinger,  ace  bad  man  of  the  world,  got  his  last  night — two  slugs  through  his 
heart  and  one  through  his  head.  He  was  tough  and  he  was  shrewd,  but  he  wasn't  as 
tough  or  as  shrewd  as  the  federals,  who  never  close  a  case  until  the  end." 

Thus  began  the  July  23,  1934,  International  News  Service  story  that  capped  the 
criminal  career  of  the  1930s'  number-one  "public  enemy."  Born  in  1903,  Dillinger  got 
his  start  in  crime  by  robbing  a  grocery  store  in  1924.  His  lack  of  experience  showed, 
and  he  was  quickly  caught  and  served  nine  years  in  prison. 

Dillinger  made  up  for  lost  time  when  he  was  released  in  1933  by  beginning  a 
14-month  crime  spree  that  saw  him  kill  ten  men,  engineer  three  jail  breaks  (once 
with  a  "gun"  carved  from  a  bar  of  soap),  escape  from  two  gun  battles  with  police, 
and  grab  more  than  $265,000  ($4.4  million  in  2008  dollars)  from  various  banks. 

Dillinger  became  a  folk  hero,  vaulting  athletically  over  bank  counters  and  seeming 
never  to  lose  his  cool.  After  being  captured  in  January  1934,  Dillinger  posed  for  pic- 
tures with  law  enforcement  officials  and  then  promptly  escaped  from  an  "escape- 
proof"  jail  —  in  the  sheriff's  new  car.  During  the  break,  he  took  two  hostages,  and 
when  he  released  them,  Dillinger  gave  them  each  $4  for  their  troubles. 

His  demise  came  when  a  mysterious  "woman  in  red"  told  FBI  agents  he  would  be 
attending  a  movie  at  a  Chicago  theater.  Two  dozen  agents  and  police  ambushed 
him  as  he  left  the  theater  and  gunned  him  down.  Or,  as  another  newspaper  story 
put  it  the  next  day: 

"A  stiffening  corpse  in  the  county  morgue  and  a  muddied  pool  of  blood  in  the  filth  of 
an  alley  was  all  that  was  left  today  of  John  Dillinger,  arch  criminal  of  modern  times. 
Dillinger  died  as  he  had  lived  —  in  a  hail  of  bullets  and  a  welter  of  blood." 


/         Part  III:  Living  Through  the  Great  Depression 


Lessons  Learned 

J  1T\        /Tl|a#efcrraa{T*n  between  hard  economic  times  and  increased  crime 

I—/  I  V/       I—/  V^a^»u\dSem  to  be  a  no-brainer.  But  as  the  experiences  of  the 
Great  Depression  show,  that's  not  necessarily  so. 


Almost  every  recessionary  period  in  the  United  States  since  the 
1950s  has  been  accompanied  by  a  rise  in  crime  rates,  particularly 
property  crimes  such  as  robbery  and  burglary.  The  factors  that 
contribute  to  the  increases  include 


The  obvious  effects  of  falling  wages  and  greater  unemployment 
rates  creating  a  bigger  pool  of  people  that  may  be  driven  to 
commit  a  crime. 

i"*  Greater  use  of  alcohol  and  drugs  as  an  escape,  which  could 
lead  to  lowered  inhibitions  to  commit  a  crime,  or  make 
economic  situations  more  desperate. 

More  vacant  stores  and  houses,  which  can  invite  more  crime 
since  there  may  be  fewer  potential  witnesses. 

v0  Smaller  police  budgets  that  translate  to  less  law  enforcement. 

But  in  the  Great  Depression  of  the  1930s,  crime  rates  went  up  in 
the  first  part  of  the  decade  and  then  steadily  declined  through  the 
rest.  Sociologists  and  criminologists  theorize  that  the  rise  in  crime 
during  the  first  two  or  three  years  was  due  to  a  combination  of  two 
things.  One  was  the  onset  of  hard  economic  times. 

The  other,  and  more  important,  factor  was  Prohibition:  the 
nationwide  ban  on  liquor  sales  that  spurred  a  massive  illegal  black 
market  and  sparked  widespread  violence  as  various  criminal 
organizations  vied  for  control  of  the  trade.  When  Prohibition 
ended  in  1933,  crime  rates  began  dropping  even  though  hard  times 
continued. 


But  researchers  have  suggested  that  another  factor  besides  the 
end  of  Prohibition  may  have  contributed  to  the  drop:  the  creation 
of  programs  that  put  people  to  work  (such  as  the  Work  Progress 
Administration  and  the  Civilian  Conservation  Corps)  and  social 
safety  net  services. 

A  2007  study  by  economists  from  the  University  of  California, 
Brigham  Young  University,  and  the  University  of  Arizona  con- 
cluded that  "relief  spending  during  the  1930s  lowered  property 
crime  in  a  statistically  and  economically  significant  way." 

Put  another  way,  if  you  give  people  money,  or  a  way  to  earn  it, 
they  are  less  likely  to  steal  it. 


Chapter  10 

Dr°PfiS^uninSpite  of  It  All 


In  This  Chapter 

Filling  more  spare  time 

Listening  to  the  radio  and  escaping  at  the  movies 
Reading  comics  and  listening  to  a  new  sound 
Drinking  legal  liquor  and  driving  around  the  country 
Lessons  learned 


MM/  hile  the  tentacles  of  the  stagnant  national  economy 
WW  touched  all  but  the  wealthiest  Americans  during  the  1930s, 
that  didn't  mean  the  sun  never  shone  and  everyone  moped  around 
waiting  for  World  War  II  to  start  and  get  things  moving  again.  The 
economic  conditions  meant  less  work,  but  that  also  meant  more 
leisure  time. 

This  chapter  covers  what  people  did  with  that  leisure  time,  from 
listening  to  a  lot  of  radio  to  going  to  lots  of  movies.  It  covers  the 
heyday  of  comic  strips  and  their  offspring,  as  well  as  how  people 
entertained  their  ears.  I  take  a  look  at  the  return  of  legal  drinking 
with  the  end  of  Prohibition  in  late  1933,  and  the  chapter  concludes 
with  the  pastime  of  driving  around  the  country. 


More  Time  to  Play 

In  1936,  a  federal  committee  formed  by  President  Franklin  D. 
Roosevelt  to  study  the  country's  resources  reported  that  in  the 
previous  year,  Americans  had  spent  $17  billion  on  food,  $9.5  billion 
on  housing,  $5.25  billion  on  clothing,  $3.8  billion  on  automobiles, 
and  $1.6  billion  on  recreation. 

That  last  figure  on  recreation  spending  may  seem  surprisingly 
high,  given  that  people  were  still  in  the  midst  of  the  most  pro- 
longed economic  calamity  in  U.S.  history.  But  people  had  more 
time  on  their  hands  for  recreation  —  and  recreation  spending  — 
precisely  because  the  economy  was  sailing  stormy  seas. 


1 00  Part "':  Living  Through  the  Great  Depression 


Cutting  dotin  the  utorkufeek 

I  A  |^/-*       |  1  .ftta^o|theJ*|feat  Depression,  a  typical  U.S.  workweek  generally 
I  II II  |   1  tnlfcc«J(^tJ^ist  a  half-day's  work  on  Saturday,  and  very  often  a 
full  day.  That  meant  there  were  no  such  things  as  weekends,  at 
least  not  in  the  modern  sense  of  the  term. 


^to  Hf^  But  when  hard  times  hit,  many  companies  reduced  their  hours  of 
Wt^q  operation  or  split  jobs  among  workers  so  that  fewer  would  have  to 
-KVi  be  laid  off.  In  1933,  the  Roosevelt  administration  urged  employers 

V$5>^  to  adopt  a  maximum  40-hours-per-person  workweek  as  part  of  the 
National  Industrial  Recovery  Act's  efforts  to  create  more  jobs. 

By  the  time  the  U.S.  Supreme  Court  overturned  the  act  as 
unconstitutional  in  1935  (see  Chapter  13  for  details),  the  five-day 
workweek  had  become  a  well-established  fact  for  many  businesses 
and  industries.  (In  1938,  Congress  approved  the  Fair  Labor 
Standards  Act,  which  mandated  a  40-hour-maximum  workweek. 
The  act  took  effect  in  1940.)  And  fewer  hours  working  meant  more 
leisure  time  for  millions  of  Americans. 


Finding  uses  for  free  time 

Because  most  people  were  watching  every  dime,  they  often  looked 
for  things  to  do  at  home,  whether  it  was  hobbies  such  as  gardening 
or  playing  games  such  as  contract  bridge.  (Both  activities  were 
very  big  in  the  1930s.)  Other  pastimes,  like  bowling  or  miniature 
golf  (also  big  in  the  decade),  cost  a  little  money. 


But  whether  they  were  free  or  for  a  fee,  there  seemed  to  be  no 
shortage  of  things  to  do,  even  with  a  depression  going  on.  In  1935,  for 
example,  the  new  things  to  do  included  seeing  the  first  feature-length 
Technicolor  movie  (Becky  Sharp ),  playing  a  new  board  game  called 
Monopoly,  attending  a  Major  League  Baseball  game  at  night  (at  least 
in  Cincinnati),  and  drinking  beer  out  of  a  can.  And  if  you  were  of  a 
mind  to  just  stay  home  and  relax,  there  was  always  the  radio. 


When  Radio  Was  Kinq 

With  the  exception  of  the  automobile,  probably  nothing  had  a 
greater  impact  on  American  life  in  the  first  half  of  the  20th  century 
than  radio.  Born  in  the  early  1920s,  the  medium  grew  up  in  the 
Great  Depression  and  became  a  member  of  most  American 
families  —  especially  when  radios  got  cheaper.  Manufacturers 
began  encasing  radios  in  plastic  shells  rather  than  wood,  and  they 
rewired  the  sets  so  they  didn't  require  large  transformers.  Those 
changes  made  them  lighter  and  less  expensive. 


Chapter  10:  Having  Fun  in  Spite  of  It  All    ]  01 


In  1930,  half  of  U.S.  households  had  radios.  By  the  middle  of  the 
decade,  that  number  was  up  to  60  percent  of  households,  which 
was  twice  as  many  as  had  telephones.  By  1939,  86  percent  of 
/T\ii?e%iL^s^id  radios,  as  did  20  percent  of  motor  vehicles,  and 
VmapiclnVfcwe  listening  to  the  radio  an  average  of  4.5  hours 
a  day. 

A  survey  by  the  National  Recreation  Association  in  1937  found  that 
Americans'  favorite  pastime  was  listening  to  the  radio,  and  social 
workers  reported  radios  were  often  the  last  possession  destitute 
people  would  part  with  when  selling  off  their  household  items. 

What  Americans  listened  to  varied.  There  were  comedy  shows, 
often  hosted  by  comics  who  had  made  the  leap  to  radio  from 
vaudeville  or  the  movies.  There  were  vivid  dramas,  which  in  at 
least  one  case  proved  too  vivid.  That  was  in  October  1938,  when 
Orson  Welles  and  the  Mercury  Theatre  presented  a  version  of  The 
War  of  the  Worlds  that  was  so  realistic  it  caused  a  panic  among 
thousands  of  people  who  thought  Earth  had  been  invaded  by 
Martians. 

"You  know,  Orson,"  President  Roosevelt  told  Welles  a  few  days 
after  the  broadcast,  "you  and  I  are  the  two  best  actors  in  America." 

People  also  could  listen  to  real-life  drama  as  it  unfolded,  such  as 
the  farewell  address  of  the  terminally  ill  baseball  star  Lou  Gehrig, 
the  abdication  of  the  British  throne  by  King  Edward  VIII  so  he 
could  marry  an  American  divorcee,  and  the  German  invasion  of 
Poland. 

Influencing  America  on 
the  public  airvOaVes 

Radio  exerted  enormous  influence  on  the  country,  turning 
America,  as  a  1933  study  put  it,  "into  a  vast  auditorium,  into  all 
corners  of  which  a  single  voice  can  carry  with  dramatic  ease  and 
clarity."  Radio  gave  people  a  commonality  of  experience  that 
jumped  across  family  and  neighborhood  and  even  regional 
boundaries.  It  sold  people  things  and  told  people  things,  and 
much  of  what  was  said  over  the  airwaves  was  believed. 

"When  (people)  say  'the  radio,'  they  don't  mean  a  cabinet,  an 
electric  phenomenon,  or  a  man  in  a  studio,"  wrote  essayist  E.B. 
White.  "They  refer  to  a  pervading  and  somewhat  godlike  presence, 
which  has  come  into  their  lives  and  homes." 


1 02  Part "':  Living  Through  the  Great  Depression 


— ^  |— ^  that  thafedera 

DropBoafe 


All  this  influence  was  being  exerted  over  public  property.  In  1927, 
Congress  declared  that  the  airwaves  belonged  to  the  public  and 
that  thejfederal  government  had  the  responsibility  to  regulate 

adcast  and  on  what  frequency.  In  1934,  the  Federal 
ns  Commission  (FCC)  replaced  what  had  been 
called  the  Federal  Radio  Commission  and  became  the  country's 
supervising  agency  for  nonprint  mass  media. 


In  the  1930s,  the  radio  segment  of  the  U.S.  mass  media  was 
basically  four  major  networks  with  which  three-fourths  of  the 
country's  600  to  800  radio  stations  were  affiliated.  The  presence  of 
four  coast-to-coast  networks  (the  Columbia  Broadcasting  Service, 
the  Mutual  Radio  Network,  and  two  controlled  by  the  National 
Broadcasting  Company,  NBC  "Red"  and  NBC  "Blue")  gave 
U.S.  businesses  national  avenues  on  which  to  advertise  —  and 
they  jumped  at  the  opportunity. 

Between  1928  and  1934,  radio  advertising  increased  316  percent, 
even  as  newspaper  ads  were  dropping  30  percent  and  magazine 
ads  45  percent.  By  1938,  according  to  an  FCC  survey,  one-third  of 
radio  time  was  devoted  to  commercials;  one-third  to  music;  and 
the  rest  to  news,  sports,  religious  shows,  talk  shows,  comedies, 
and  dramas  —  many  of  which  were  aimed  at  women  and  called 
"soap  operas"  because  their  sponsors  often  sold  cleaning  products. 

Most  shows  had  a  single  sponsor,  and  the  show's  star  often  was 
the  product's  primary  pitchman.  That  situation  resulted  in  products 
and  characters  or  celebrities  sometimes  becoming  fixed  together 
in  the  public's  mind,  such  as  Ovaltine  drink  mix  with  Little  Orphan 
Annie,  Pepsodent  toothpaste  with  "Amos  'n  Andy,"  and  Jell-0 
dessert  mix  with  Jack  Benny. 

Radio  ads  were  generally  short  and  snappy,  often  with  clever 
and  annoyingly  hard-to-forget  jingles,  and  sometimes  they  made 
audaciously  ludicrous  claims: 


V  Cigarettes  could  ease  digestion. 

Business  careers  could  be  ruined  by  not  shaving  closely 
enough. 

V  Mouthwashes  could  kill  "up  to  86.7  percent  of  germs"  (though 
apparently  never  more  than  that). 


Many  ads  also  featured  tie-ins,  in  which  listeners  were  invited  to 
write  in  for  free  samples  or  other  "gifts."  That  allowed  advertisers 
to  measure  how  well  their  message  was  getting  across. 


Chapter  10:  Having  Fun  in  Spite  of  It  All    /  (?3 


Politicking  o</er  the  air 


DropBM<$ 

campaign  bud) 


icians  figured  out  the  potential  of  radio  to  influence 
928,  20  percent  of  the  Republican  Party's  presidential 
campaign  budget  was  for  radio  ads  —  the  party's  single  largest 
expense.  In  1932,  the  GOP  bought  42.5  hours  of  airtime  for  political 
messages  and  speeches,  while  the  Democratic  Party  bought  51.5 
hours. 


In  1936,  Republicans  set  aside  $1  million  for  radio  advertising,  and 
an  adviser  wrote  to  GOP  presidential  candidate  Alf  Landon  that 
"the  handling  of  Republican  publicity  should  be  on  the  same  basis 
as  the  handling  of  any  other  article  that  wants  to  be  merchandised 
to  the  public."  (It  didn't  help  much;  Landon  was  crushed  by 
Roosevelt.) 

Political  parties  weren't  the  only  ones  to  recognize  the  potential 
and  power  of  radio.  Individuals  such  as  Father  Charles  Coughlin 
and  Louisiana  politician  Huey  Long  (covered  in  Chapter  9)  used 
the  radio  as  a  pulpit  from  which  to  bash  their  opponents  and 
extol  the  magnificence  of  their  own  ideas.  But  the  most  successful 
exponent  of  political  persuasion  over  the  radio  was  Franklin  D. 
Roosevelt. 


On  Sunday,  March  12,  1933  —  eight  days  after  taking  over  the 
Office  of  the  President  —  Roosevelt  sat  before  the  fireplace  in  the 
Diplomatic  Reception  Room  of  the  White  House  and  addressed  the 
nation  over  all  of  the  radio  networks. 


It  was  the  first  of  what  would  be  30  "fireside  chats"  during  his 
12-plus  years  as  president.  (The  "fireside  chats"  name  was  suggested 
by  a  radio  executive.)  In  all  of  them,  FDR  would  speak  as  though 
he  were  just  talking  with  neighbors  over  coffee  and  pie,  never 
patronizing  his  audience  even  when  explaining  complex  issues. 

As  humorist  Will  Rogers  put  it  after  the  first  fireside  chat  on  the 
country's  banking  problems:  "Our  president  took  such  a  dry 
subject  as  banking  (and)  made  everybody  understand  it  —  even 
the  bankers." 


The  chats  were  also  an  important  political  tool  for  Roosevelt.  They 
allowed  him  to  put  his  agenda  before  the  country  without  filters, 
which  was  particularly  helpful  because  most  of  the  country's  major 
newspapers  and  newspaper  chains  opposed  both  the  president  and 
the  New  Deal  and  routinely  editorialized  against  them. 


/  61}  Part  III:  Living  Through  the  Great  Depression 


Dro 


I  _  "Sbhhhhl'Amos'nAndy'ison!'' 

l^[i9^li^ums/rltffki*Mifluence  more  evident  during  the  Great  Depression  than 
from  7:00  to  7:15  (EST)  every  evening  except  Sunday.  Movie  theaters  would  stop 
their  films  and  pipe  in  the  NBC  Red  network;  department  stores  would  crank  up 
their  radios;  the  number  of  phone  calls  around  the  country  would  drop  by  50  per- 
cent. And  millions  of  Americans  —  including  President  Roosevelt  —  would  drop 
whatever  they  were  doing  and  listen  to  two  white  actors  pretend  to  be  two  persis- 
tently optimistic  black  men  who  ran  a  one-cab  taxi  company  and  repeatedly  failed 
at  get-rich-quick  schemes. 

At  its  peak  in  the  mid-1930s,  "Amos  'n  Andy"  drew  an  audience  estimated  at  40 
million  —  about  one-third  of  all  Americans.  It  was  the  equivalent  of  a  Super  Bowl 
TV  audience,  only  it  tuned  in  six  nights  a  week,  week  in  and  week  out.  The  show 
was  so  popularthatthe  network  eventually  began  rebroadcasting  each  segment  at 
11:30  p.m.  (EST)  so  people  on  the  West  Coast  could  hear  it  in  prime  time. 

"Amos  'n  Andy"  was  far  more  than  a  radio  show.  It  made  people  smile  during  a 
period  where  there  wasn't  a  lotto  smile  about,  and  it  served  as  a  unifying  force  by 
giving  perfect  strangers  something  in  commonto  discuss.  Itsimpactwas  reflected 
in  a  comment  by  the  noted  British  playwright  George  Bernard  Shaw  during  a  1933 
tour  of  the  United  States.  "There  are  three  things  which  I  shall  never  forget  about 
America,"  Shaw  said,  "Niagara  Falls,  the  Rocky  Mountains,  and  'Amos  'n  Andy.'" 

Not  everyone  was  smitten  by  the  show.  The  Pittsburgh  Courier,the  country's  most 
influential  African  American  newspaper,  gathered  740,000  signatures  on  a  petition 
to  have  "Amos  'n  Andy"  pulled  off  the  air  for  what  the  petition  said  were  offensive 
racial  stereotyping  and  propagation  of  racist  attitudes  toward  African  Americans. 
But  the  protests  fell  on  deaf  ears.  "Amos  'n  Andy"  continued  in  various  forms  on 
the  radio  until  1960. 


Trading  Real  Life  for  Keel  Life 

If  radio  had  a  rival  in  the  Great  Depression,  it  was  movies.  Radio 
had  the  advantages  of  being  free  and  readily  accessible.  But 
movies  offered  pictures  to  go  along  with  the  sound.  And  the 
darkened  environment  of  the  theater  afforded  customers  at  least 
the  facade  of  anonymity  and  a  place  for  many  people  to  dream  of 
other  lives. 


"Each  day,  millions  of  men,  women  and  children  sit  in  the 
windowless  temples  of  the  screen  to  commune  with  their 
vicarious  friends  and  lovers,"  observed  writer  Leo  Rosten. 


Chapter  10:  Having  Fun  in  Spite  of  It  All  / 


The  relative  newness  of  talking  pictures  (movies  with  sound,  which 
debuted  in  late  1927)  helped  the  movie  industry  keep  the  Great 
— ^  — ^  Depression  at  bay  for  a  short  time.  But  by  1933,  ticket  sales  had 
J  }TC\  1T\        fsT%i/p\<Wfc©80  million  a  week  in  1930  to  60  million.  The  cumulative 
I  V/  I— J  Vwu*^Ps\lWrof  the  five  major  studios  —  RKO,  Paramount,  Warner 
Brothers,  Metro-Goldwyn-Mayer,  and  20th  Century  Fox  —  fell  from 
about  $1  billion  in  1929  to  less  than  $200  million  in  1933. 

Filling  the  seats 

To  combat  declining  ticket  sales,  theater  owners  cut  their  prices 
from  50  cents  to  25  cents  for  adults  and  10  cents  for  kids.  (That's 
$3.93  and  $1.57  in  2008  dollars.)  Owners  also  looked  for  extras 
they  could  add  to  their  product.  The  extras  included  cartoons, 
abbreviated  films  called  shorts,  newsreels,  or  a  combination  of 
these.  Gradually,  the  double  feature  became  standard.  It  usually 
teamed  an  "A"  picture  with  recognizable  stars  and  big  production 
values  with  a  "B"  picture  featuring  secondary  actors  and  bargain- 
basement  production  values. 

Theater  managers  also  added  nonscreen  extras.  Popcorn,  candy, 
and  soda,  once  thought  to  be  a  nuisance  because  of  the  cleanup 
involved,  became  theater  necessities  when  owners  realized  they 
could  make  more  off  food  concessions  than  off  admission  tickets. 

In  the  winter  of  1932-33,  a  Colorado  theater  manager  came  up  with 
something  he  called  "Bank  Nights"  to  stimulate  attendance  on  the 
slowest  nights  at  the  box  office,  usually  Mondays  and  Tuesdays. 
Patrons  wrote  their  names  in  a  book  in  the  lobby,  alongside  a 
number.  Tickets  with  corresponding  numbers  were  put  in  drum, 
a  ticket  was  drawn  at  intermission,  and  some  lucky  patron  won  a 
cash  prize,  usually  around  $150  (about  $2,400  in  2008  dollars). 

Variations  on  the  game  featured  prizes  that  ranged  from  china  to 
livestock.  By  the  end  of  1937,  it  was  estimated  that  5,000  theaters 
were  hosting  weekly  promotions  like  Bank  Night,  giving  away 
prizes  totaling  $1  million. 

The  extra  screen  features,  the  snacks,  and  the  promotions, 
combined  with  films  that  were  generally  better  made  than  those 
of  an  earlier  decade,  got  people  going  to  the  movies  again,  as 
reflected  in  the  Figure  10-1  photo. 

By  1938,  the  average  family  spent  $25  a  year  on  movie  admissions, 
and  there  were  1,700  movie  theaters  at  which  to  spend  it.  That  was 
double  the  number  of  hotels  in  the  country  and  triple  the  number 
of  department  stores. 


/  00  Part "':  Living  Through  the  Great  Depression 


DropB 


Figure  10-1:  People  flock  to  the  Astor  Theatre  in  New  York  to  see  the  movie  A 
Free  Soul. 


Weekly  movie  ticket  sales  reached  86.5  million  by  the  end  of  the 
1930s.  That  was  the  equivalent  of  two-thirds  of  the  country  going 
to  the  movies  every  week.  In  contrast,  combined  ticket  sales  for  the 
United  States  and  Canada  in  2007  equaled  about  26.9  million  tickets 
a  week,  the  equivalent  of  less  than  8  percent  of  the  two  countries' 
populations  going  to  a  weekly  movie. 


Keeping  it  clean 

Sensitive  to  criticism  in  the  early  1930s  that  it  was  portraying 
too  much  sex  and  violence  on  the  screen,  Hollywood  voluntarily 
began  to  censor  itself,  particularly  when  it  came  to  sex.  In  1934, 
the  Motion  Picture  Producers  and  Distributors  of  America  began 
requiring  films  to  have  a  "certificate  of  approval"  from  an  industry- 
created  censorship  board  that  had  been  created  in  1930. 

The  board  established  a  fairly  rigid  code  of  do's  and  don'ts: 

Married  couples  had  to  have  twin  beds. 

C"  Gangsters  couldn't  be  shown  living  the  high  life,  even  if  they 
were  gunned  down  later  on. 

Words  such  as  sex,  God,  and  hell  were  forbidden. 


Chapter  10:  Having  Fun  in  Spite  of  It  All    ]  07 


(Producer  David  O.  Selznick  had  to  get  special  permission  so  that 
Clark  Gable  could  utter  the  famous  line  "Frankly,  my  dear,  I  don't 
give  a  damn"  at  the  end  of  Gone  with  the  Wind.} 


— ^  ^  give  a  damn  a 

rroaucinq  the  stuff  of  dreams 


Film  historians  and  movie  buffs  often  refer  to  the  1930s  as 
"Hollywood's  Golden  Age."  It  was  certainly  one  of  the  film  industry's 
most  prolific  periods.  As  many  as  5,000  films  were  made  during 
the  decade,  spurring  one  critic  to  call  it  "Fairyland  on  a  production 
line." 


The  quantity  of  films  produced  assured  there  would  be  a  wide 
variety  of  genres.  Gangster  films  were  an  early  favorite  in  the 
decade  (see  Chapter  9).  Lavish  musicals,  such  as  42nd  Street  and 
Footlight  Parade,  brought  sparkle  to  the  screen,  even  if  they  were 
black  and  white.  There  were  film  biographies  (The  Story  of  Louis 
Pasteur,  Voltaire),  horror  films  (Dracula,  Frankenstein,  and  King 
Kong),  and  adventure  flicks  (Robin  Hood,  The  Lives  of  a  Bengal 
Lancer).  And  late  in  the  decade,  there  were  epic  Technicolor  films 
like  Gone  with  the  Wind  and  The  Wizard  of  Oz. 


Not  everyone  was  enamored  with  the  influence  of  movies  on  the 
American  public  during  the  period.  In  a  1936  Harper's  Magazine 
article,  critic  Ruth  Suckow  complained  that  films  too  often  sugar- 
coated  life  and  resulted  in  too  much  hero  worship  of  actors. 
"(Movies)  have  come  to  represent  certain  national  ideals,  reduced 
to  the  lowest  common  denominator,"  she  wrote.  "For  that  is  what 
the  screen  does  —  it  reduces  while  it  magnifies,  grinds  down  what 
it  exalts  into  the  typical." 

But  others  have  contended  that  movies  during  the  period  gave 
people  not  only  an  avenue  of  escape  but  also  feelings  of  hope. 

"American  movie  audiences,  escaping  from  the  realities  of  the 
Depression  outside  the  movie  theater,  withdrew  inside  to  see 
human  grit  triumph  over  suffering  and  human  kindness  triumph 
over  financial,  political  and  moral  chicanery,"  wrote  film  historian 
Gerald  Mast.  "If  the  optimism  of  Hollywood  films  provided  the 
audiences  with  the  tranquilizer  it  needed,  it  also  strengthened  the 
audience's  belief  that  eventually  good  people  would  make  bad 
times  better." 


That  optimism  was  reflected  in  a  1933  film  song  that  became 
something  of  an  anthem  for  Americans,  not  only  when  facing 
the  grimness  of  the  Great  Depression  but  also  in  the  succeeding 
decade  when  facing  totalitarian  countries  in  World  War  II.  The 
song  was  "Who's  Afraid  of  the  Big  Bad  Wolf?"  from  Walt  Disney's 
The  Three  Little  Pigs. 


/  08  Part "':  Living  Through  the  Great  Depression 


More  Fun  for  the  Eyes  and  Ears 

DropBostes 


d  movies  dominated  the  leisure  time  of  most 
ing  the  Great  Depression,  they  were  by  no  means  the 
only  pastimes  to  occupy  the  senses.  Light  reading,  of  things  such 
as  comics,  comic  books,  and  magazines,  was  also  popular.  And 
Americans  found  other  ways  to  listen  to  music  besides  on  the  radio. 


Reading  comic  strips 
and  their  offspring 

Comic  strips  had  been  a  part  of  U.S.  newspapers  since  the  late 
19th  century,  but  they  really  came  into  their  own  in  the  late  1920s 
and  early  1930s.  Unlike  their  21st-century  counterparts,  one  comic 
strip  could  take  up  an  entire  page  of  a  Sunday  comics  section,  and  the 
story  lines  tended  to  be  more  drawn  out  and  convoluted.  Newspapers 
were  happy  to  provide  the  space  because  the  strips  were  consistently 
at  or  near  the  top  of  best-read  features  in  subscriber  surveys. 

^jj*BE#     Modern  comic  readers  would  find  many  familiar  names  in  the 
&f$  \  comic  strips  that  populated  newspapers  of  the  1930s,  such  as 
V  Mai  )  M^key  Mouse,  Donald  Duck,  Dick  Tracy,  Tarzan,  Blondie,  and 
^55^  Little  Orphan  Annie.  A  few  less  familiar  figures  emerged  in  that 
period  as  well:  Flash  Gordon,  Secret  Agent  X-9,  Buck  Rogers,  L'il 
Abner,  Mandrake  the  Magician,  and  Terry  and  the  Pirates. 

Comic  strips  had  the  same  appeal  during  the  Great  Depression  as 
radio,  movies,  and  other  leisure-time  activities,  serving  as  respites 
from  reality  for  adults  and  opening  new  worlds  of  imagination  for 
children. 

Critics  took  a  less  kindly  view.  In  a  1937  article  in  the  Saturday 
Review,  Lowell  Thompson  complained  that  comics  were  too 
violent  and  full  of  cruel  humor.  "A  tolerant  contempt  for  the  average 
man,"  he  wrote,  "has  ousted  a  spread-eagle  faith  in  democracy." 

But  Thompson  was  decidedly  in  the  minority.  Comics  were  so 
popular  that  they  often  spun  off  into  other  media,  such  as  radio 
shows,  feature  films,  and  movie  serials.  A  kid  could  listen  to  Flash 
Gordon  on  the  radio  Saturday  morning,  watch  him  at  the  movies 
Saturday  afternoon,  and  read  about  him  in  the  Sunday  comics. 


Chapter  10:  Having  Fun  in  Spite  of  It  All  / 


Leapin'  lizards! 

e  Harold  Gray  created  a  comic  strip  featuring  the  adven- 
tures of  a  small  girl  named  Little  Orphan  Annie.  The  redheaded  kid  had  a  dog  named 
Sandy,  a  favorite  saying  ("Leapin'  lizards"),  and  eventually  a  foster  father  named 
Oliver  "Daddy"  Warbucks. 

The  strip  was  fabulously  successful  (it  was  reported  to  be  President  Herbert 
Hoover's  favorite).  By  1934,  Gray  was  reportedly  making  $100,000  a  year  from  the 
strip  and  another  $50,000-plus  from  a  radio  show  featuring  the  characters. 

At  first  aimed  at  children  as  a  humorous  strip,  and  then  at  older  audiences  as  an 
adventure  comic,  "Annie"  also  served  as  a  vehicle  for  Gray's  conservative/libertar- 
ian political  views.  "Daddy"  Warbucks  was  an  unabashed  champion  of  capitalism 
and  a  powerful  tycoon  who  was  not  above  meting  out  justice  on  bad  guys  without 
all  the  trouble  of  a  court  trial. 

Gray  hated  President  Roosevelt  and  Roosevelt's  New  Deal  policies.  How  much? 
In  1944,  despondent  at  FDR  having  won  a  fourth  presidential  term.  Gray  killed  off 
Daddy  Warbucks  with  a  mysterious  disease,  implying  there  was  no  longer  room  in 
the  country  for  capitalists.  After  FDR  himself  died  in  April  1945,  Gray  resurrected 
Warbucks  a  few  months  later.  Asked  why,  Gray  smirked  that  "the  situation  changed 
last  April." 


Dro 


The  comics  also  spawned  new  forms  of  reading  material  during 
the  period.  There  were  comic  books,  the  first  modern  version  of 
which  was  born  in  1933.  Called  Famous  Funnies,  it  was  a  collection 
of  comic  strip  reprints  that  was  given  away  as  a  promotion  by  a 
cleaning  products  company. 

The  comic  strips  also  gave  birth  to  Big  Little  Books.  These  were 
squat  cubes  of  cardboard  and  paper,  measuring  about  4  inches  by 
4  inches  and  containing  several  hundred  pages  of  big  print  and 
pictures.  They  were  designed  for  kids  and  included  most  of  the 
major  comic  strip  characters,  as  well  as  adventure  stories. 

A  slightly  more  sophisticated  version  of  the  comic  book  was  the 
pulp  magazine,  so  called  because  of  the  cheap  wood  pulp  paper  on 
which  it  was  printed.  The  pulps  featured  fewer  pictures  and  more 
words  than  comic  books  and  usually  focused  on  a  specific  genre, 
such  as  Westerns,  detective  stories,  or  horror.  And  they  sometimes 
featured  writers  who  were  destined  for  greatness  in  other  literary 
forms,  such  as  playwright  Tennessee  Williams  and  novelist  Sinclair 
Lewis. 


/  "JO  Part  III:  Living  Through  the  Great  Depression 


Sitiinqinq  to  a  nert  sound 

I  A  |^  — ^       I  1  ^At  tlm.  tfeflinu^ng  of  the  Great  Depression,  popular  music  was 
j  Ij  11 1   J  KlMinp|6^^what  has  been  referred  to  as  the  "country  club" 
sound:  Full  orchestras,  with  carefully  balanced  horn  and  string 
sections,  produced  music  to  soothe  —  or  stupefy  —  an  audience. 
Such  music  filled  radio  airtime  okay,  but  it  didn't  sell  records, 
particularly  in  an  economy  without  a  lot  of  disposable  income.  In 
fact,  the  uninspired  music  and  the  rapid  rise  of  radio  combined 
with  the  hard  times  to  almost  kill  off  the  record  industry.  Between 
1927  and  1932,  record  sales  fell  from  104  million  per  year  to  6 
million.  The  entire  music  industry  went  from  a  $50-million-a-year 
concern  to  a  $250,000-a-year  basket  case. 


v^tOHf^  That  changed  on  August  21,  1935.  A  25-year-old  clarinet  player 
4^A-^J~\  and  bandleader  named  Benny  Goodman  was  performing  with 
~  ylrs/       orchestra  at  the  Palomar  Ballroom  in  Los  Angeles.  Bored  and 
V^2>^  depressed  because  the  group's  cross-country  tour  had  been  a  flop, 
Goodman  decided  to  "swing"  in  the  last  set,  playing  up-tempo  and 
improvised  stuff  the  musicians  usually  saved  for  after-hours  jams. 

The  crowd  went  nuts  for  the  new  sound,  which  was  really  a 
derivation  of  jazz  that  black  musicians  had  been  playing  for  years. 


"A  good  swing  band,  smashing  away  at  full  speed,  with  the 
trumpeters  and  clarinetists  rising  in  turn  . . .  and  the  drummers 
going  into  long  drawn-out  rhythmical  frenzies  could  reduce  its  less 
inhibited  auditors  to  sheer  emotional  vibration,"  wrote  historian 
Frederick  Lewis  Allen. 


Some  thought  the  music  was  a  health  hazard.  A  psychologist  told 
The  New  York  Times  that  swing  music  was  "dangerously  hypnotic" 
because  it  was  "cunningly  devised  to  a  faster  tempo"  than  the 
average  adult's  pulse  rate  of  72  beats  per  minute. 

Despite  such  worries,  swing  music  swept  the  country,  and 
Goodman's  band  was  soon  joined  by  groups  headed  by  Tommy 
and  Jimmy  Dorsey,  Glenn  Miller,  Bob  Crosby,  Duke  Ellington, 
Count  Basie,  Harry  James,  and  Artie  Shaw. 

Record  sales  rebounded  to  35  million  in  1938,  and  records  were  the 
best-selling  Christmas  gift  that  year.  In  addition  to  the  popularity  of 
the  swing  sound,  several  other  factors  came  into  play: 

v0  Radio-phonograph  consoles:  These  items  featured  both  a 
radio  and  a  phonograph  and  became  popular  because  they 
offered  listeners  an  option  when  they  wanted  to  hear  a 
specific  song. 


Chapter  10:  Having  Fun  in  Spite  of  It  All    /  7  / 


r""N  l      to  unintei 

DropBoems 

v*  Jukeboxe 


Radio  commercials:  As  radio  ads  became  more  numerous, 
they  became  more  irritating  for  people  who  wanted  to  listen 
to  |ininterrupted  music.  The  consoles  allowed  an  easy  way  to 
records. 


Jukeboxes:  By  the  end  of  the  1930s,  an  estimated  325,000 
bars,  cafes,  and  other  spots  had  record  machines  in  which 
customers  could  drop  a  nickel  and  hear  their  favorite  tune. 
The  "jukes"  used  a  lot  of  records. 


Drinking  and  Driving 

On  January  16,  1920,  the  Eighteenth  Amendment  to  the  U.S. 
Constitution  took  effect.  Popularly  known  as  Prohibition,  the 
amendment  made  it  illegal  to  make  or  sell  alcoholic  beverages 
in  the  United  States.  But  it  didn't  take  long  to  see  that  the  idea  of 
making  America  a  better  place  by  banning  booze  was  a  flop. 

There  is  some  statistical  evidence  that  Americans  drank  less  after 
Prohibition  than  they  did  before  it  began.  But  Prohibition  also 
fostered  illegal  activity  on  the  part  of  otherwise  law-abiding 
citizens;  gave  criminals  a  monopoly  on  a  lucrative  industry;  and 
added  to  a  general  disrespect  for  law  and  order. 

By  the  third  year  of  the  Great  Depression,  two  more  pragmatic 
arguments  against  Prohibition  had  been  added: 

A  legal  liquor  industry  would  mean  new,  legitimate  jobs. 

f  A  legal  liquor  industry  presented  an  opportunity  for  govern- 
ments to  raise  revenues  through  taxes  on  alcoholic  drinks. 

In  the  1932  presidential  race,  the  repeal  of  Prohibition  was  not 
much  of  an  issue.  Democratic  candidate  Franklin  D.  Roosevelt 
favored  repeal,  while  Republican  candidate  Herbert  Hoover 
favored  at  least  letting  the  states  decide.  But  Prohibition  was  still 
a  controversial  enough  issue  that  it  dominated  as  many  local  and 
state  races  that  year  as  the  hard  economic  times  did. 

Brinqinq  back  legal  booze 

In  February  1933,  Congress  submitted  the  question  of  repeal  to 
conventions  called  in  each  state.  While  waiting  for  the  necessary 
three-fourths  of  the  states  to  vote  for  repeal,  new  President 
Roosevelt  signed  a  law  in  his  first  month  in  office  that  allowed  the 
sale  of  two  types  of  liquor:  beer  with  an  alcoholic  content  of  up  to 
3.2  percent,  and  light-alcohol  wines.  "I  think  this  would  be  a  good 
time  for  a  beer,"  FDR  grinned  after  signing  the  measure. 


72  Part  l":  Living  Through  the  Great  Depression 


At  3:33  p.m.  (Mountain  Time)  on  December  5,  1933,  Utah  became 
the  36th  state  to  ratify  the  Twenty-First  Amendment,  thus  repealing 
Prohibition.  Nationwide,  people  celebrated  with  a  drink  or  two. 


Prohibition.  Na 


everywhere.  Legal  alcohol  was  in  short  supply, 
leaving  much  of  the  country's  liquor  in  the  hands  of  bootleggers. 
"Liquor  has  been  sold  illegally  for  13  years,"  New  Jersey  Governor 
A.  Harry  Moore  observed,  "and  it  will  not  hurt  if  this  is  done  for  a 
few  days  more." 

Drinking  also  did  not  become  legal  everywhere.  The  amendment 
allowed  states  and  counties  to  decide  for  themselves  if  they 
wanted  to  allow  the  sale  of  alcoholic  beverages.  Fifteen  states 
made  selling  liquor  an  exclusive  state  government  monopoly.  But 
only  eight  states  chose  to  stay  dry  altogether,  leaving  40  states 
where  people  in  the  Great  Depression  had  something  else  to  spend 
their  recreation  dollars  on. 


Tourinq  America 

"We  are,"  noted  humorist  Will  Rogers  in  1931,  "the  first  nation  in 
the  history  of  the  world  to  go  to  the  poor  house  in  an  automobile." 

As  was  customary  with  Rogers'  witticisms,  this  one  had  a  large 
chunk  of  truth  in  it.  Even  in  the  depths  of  the  Great  Depression, 
Americans  never  lost  their  love  for  the  automobile.  At  the  beginning 
of  the  depression  in  1929,  there  were  26.8  million  registered  vehicles 
in  the  country.  In  1941,  there  were  38.9  million,  a  45  percent 
increase  during  hard  times.  In  1937,  half  of  U.S.  families  owned 
cars,  and  a  New  York  City  auto  show  that  same  year  featured  an 
impressive  200  models  of  cars,  trucks,  and  even  a  few  car-trucks. 

Researchers  looking  at  the  spending  and  social  habits  of  Muncie, 
Indiana,  residents  found  that  car  ownership  "was  one  of  the  most 
depression-proof  elements  of  the  city's  life  ...  far  less  vulnerable, 
apparently,  than  marriages,  divorces,  new  babies,  clothing,  jewelry 
and  most  other  measurable  things,  both  large  and  small." 

^■viMfj    One  reason  it  was  easy  to  stay  in  love  with  cars  is  that  cars  were 
^  becoming  easier  to  love.  Improvements  in  suspension,  brakes,  and 

tires  made  cars  safer,  more  comfortable,  and  more  reliable  in  the 
1930s  than  a  decade  earlier.  At  5  to  10  cents  a  gallon  (79  cents  to 
$1.58  in  2008  currency),  gasoline  was  still  relatively  cheap.  And 
more  and  more  cars  were  equipped  with  amenities  such  as  radios. 

Sunday  drives  to  the  beach  or  into  the  countryside  were  favorite 
pastimes:  "Give  Americans  a  one-piece  bathing  suit,  a  hamburger, 
and  five  gallons  of  gasoline,"  Rogers  observed  "and  they  are  just  as 
tickled  as  a  movie  star  with  a  new  divorce." 


Chapter  10:  Having  Fun  in  Spite  of  It  All    /  73 


DropB 


While  foreign  travel  by  Americans  dropped,  "touring"  trips  around 
the  United  States  became  popular  in  the  1930s,  especially  to 
national  parks  and  monuments,  which  saw  a  400  percent  increase 
rh^veen  1935  and  1939.  Gas  stations  and  lunch  rooms 
y%*K*side  the  nation's  highways,  along  with  motor 
hotels  —  motels  —  which  were  hybrids  of  urban  hotels  and  rural 
motor  camps. 


Coupled  with  the  forests  of  billboards  that  sprang  up,  the  mass  of 
roadside  conveniences  transformed  U.S.  highways,  in  the  words  of 
one  critic,  "into  the  ugliest  spots  on  earth."  Maybe.  But  at  least  this 
type  of  travel  was  affordable. 

Lessons  Learned 

The  Great  Depression  changed  the  way  many  Americans  looked 
at  work  and  its  relation  to  life.  The  long-held  ideal  that  hard  work 
guaranteed  success  was  a  bit  hard  to  swallow  for  the  guy  who 
had  worked  diligently  for  20  years,  only  to  find  himself  suddenly 
unemployed  —  and  unemployable  —  when  times  got  hard. 

That,  in  turn,  changed  how  he  felt  about  leisure  time.  There  was 
less  guilt  about  enjoying  one's  self  and  more  enthusiasm  in  finding 
ways  to  do  it.  Oh,  and  Americans  managed  to  maintain  their  love 
for  the  automobile  throughout  the  1930s. 

Here's  a  look  at  how  leisure  time  stacked  up  in  the  early  21st 
century  —  and  how  the  country's  love  affair  with  cars  became 
more  of  a  love-hate  relationship. 


Changing  hou!  We  spend  leisure  time 

"We  work,"  the  Greek  philosopher  Aristotle  wrote,  "to  have  leisure." 
In  the  United  States  of  the  21st  century,  Aristotle's  observation 
may  be  more  accurately  worded,  "We  work  to  have  leisure  by 
ourselves." 


In  the  21st  century,  leisure  time  takes  a  much  different  form  than 
it  did  in  the  Great  Depression.  In  the  1930s,  hours  away  from  work 
were  more  compartmentalized.  For  the  most  part,  people  worked 
from  a  set  time  to  a  set  time  on  set  days.  That  meant  it  was  fairly 
easy  to  schedule  social  activities  with  friends  and  family. 


In  contrast,  studies  have  found  that  modern  leisure  time  tends  to 
be  more  fragmented.  In  a  2008  Harris  poll,  people  estimated  they 
had  lost  four  hours  of  weekly  leisure  time  from  the  year  before, 
while  at  the  same  time  estimating  they  were  working  only  one  hour 


Part  III:  Living  Through  the  Great  Depression 


^  — ^  on  thinas  at  wo 

DropBoems 


longer  per  week.  Researchers  theorized  the  difference  was  "gray 
hours,"  where  people  weren't  physically  at  work  but  were  checking 
on  things  at  work  via  home  computers,  cellular  phones,  or  personal 
ts  (PDAs). 


The  proliferation  of  wireless  communication  devices  makes  it 
simultaneously  easier  and  harder  to  be  away  from  work.  It  also 
makes  it  more  likely  that  Americans  will  use  their  leisure  time 
in  smaller  chunks.  That  means  leisure  time  is  becoming  more 
individualized  and  less  communal.  A  2006  survey,  for  example, 
found  that  75  percent  of  respondents  would  rather  watch  a  movie 
at  home  than  at  a  theater,  mostly  because  they  were  "too  busy"  to 
go  to  the  theater. 

The  privatization  of  leisure  time  was  also  reflected  in  a  2007  study 
of  leisure  time  use  by  the  U.S.  Bureau  of  Labor  Statistics.  The 
survey  found  that  the  average  American  enjoys  just  under  five  hours 
per  day  of  leisure  time  and  spends  2.6  hours  watching  television, 
compared  to  38  minutes  socializing  or  talking  with  others. 


Spending  time  in  traffic 

The  traffic  engineer  Henry  Barnes  once  said,  "Traffic  is  the 
mother-in-law  in  the  otherwise  perfect  romance  between 
Americans  and  their  automobiles." 


The  "mother-in-law"  is  much  harder  to  ignore  these  days  than 
it  was  in  the  1930s.  There  were  247.3  million  motor  vehicles 
registered  in  the  country  in  2007.  That  translates  to  about  1.3 
Americans  for  each  vehicle,  compared  to  3.3  people  per  registered 
vehicle  in  1940. 

More  vehicles  means  more  traffic,  and  more  traffic  means 
significant  losses  of  time  and  money,  as  reported  by  a  2005  study: 


V  Drivers  snarled  in  traffic  burned  2.9  billion  gallons  of  wasted 
fuel,  enough  to  fill  58  supertankers. 


Traffic  jams  consumed  4.2  billion  hours  of  time. 

r*  The  wasted  time  and  fuel  carried  a  price  tag  of  $78  billion,  a 
420  percent  increase  from  1982  figures. 

The  study  concluded  that  drivers  in  urban  areas  waste  the 
equivalent  of  one  week  per  year  in  traffic.  That's  a  fair  chunk  of 
leisure  time! 


Chapter  11 

Dr°PB?flte?  RisingTunions  in 
the  Great  Depression 


In  This  Chapter 

Taking  a  beating  before  the  Great  Depression 
Getting  a  new  deal  from  Washington 
Splitting  the  labor  movement 
Striking  —  and  getting  struck 
Lessons  learned 


■    abor  unions  embarked  on  a  roller  coaster  ride  of  highs  and 
Allows  from  just  before  World  War  I  to  just  before  the  onset  of 
the  Great  Depression.  They  were  nearer  the  bottom  than  the  top 
when  the  economic  hard  times  hit.  The  1930s  proved  to  be  even 
more  chaotic  than  the  1920s  for  organized  labor,  but  this  time  the 
decade  ended  with  U.S.  workers  higher  than  they  had  ever  been. 

This  chapter  examines  labor's  story  from  the  entry  of  the  United 
States  into  the  world  war  in  1917  to  the  beginning  of  the  Roosevelt 
administration  in  1933. 1  then  take  a  look  at  what  Roosevelt  did, 
and  didn't  do,  for  labor  and  how  the  labor  movement  split  itself  in 
two.  The  chapter  ends  by  recounting  some  of  the  biggest  —  and 
bloodiest  —  strikes  in  U.S.  history.  Put  on  a  hardhat  and  grab  a 
picket  sign;  it's  going  to  be  a  bumpy  ride. 

Disorganized  Labor 

Even  before  the  United  States  entered  World  War  I  in  April  1917, 
organized  labor  had  pledged  to  be  a  good  patriot.  In  March  that 
year,  79  unions  promised  "full  labor  support"  once  the  country 
was  in  the  war,  as  long  as  basic  union  rights  were  protected.  The 
federal  government,  in  turn,  agreed  to  enforce  union  standards  in 
all  government  contracts. 


176 


Part  III:  Living  Through  the  Great  Depression 


Despite  the  mutual  pledges  of  cooperation,  however,  4,450  strikes 
occurred  by  the  end  of  1917,  involving  1  million  workers.  The 
cause  oj  most  of  the  disputes  was  that  wages  were  not  keeping 
iufr^ftig  wartime  prices. 


So  government  officials  and  union  representatives  conferred 
again  and  agreed  in  April  1918  that  a  new  agency  was  needed  to 
try  to  head  off  strikes.  The  government  established  the  National 
War  Labor  Board,  which  served  as  an  arbiter  in  labor-business 
disputes.  The  government  also  promised  that  in  its  contracts  with 
companies  it  would  insist  on  eight-hour  workdays  (as  much  as 
possible),  on  the  recognition  of  workers'  right  to  organize,  and 
on  equal  pay  for  equal  work  for  the  increasing  number  of  women 
entering  the  workforce. 

Even  without  the  government  guarantees,  organized  labor  had 
reason  to  smile  during  the  war.  As  the  large  number  of  workers 
entering  the  military  made  the  civilian  labor  market  tighter,  wages 
rose,  and  so  did  union  membership  —  from  about  3  million  in  1916 
to  4.1  million  in  1919  and  5  million  in  1920. 


But  as  prices  continued  to  rise  even  after  the  war  ended,  wages 
again  lost  ground.  The  result  was  more  than  3,500  strikes  in  1919. 
A  multi-union  strike  in  Seattle  virtually  paralyzed  the  city  for 
four  days.  In  Boston,  most  of  the  city's  police  force  walked  out. 
Steelworkers  and  coal  miners  also  staged  widespread  strikes. 


The  steel  strikes  were  broken  by  the  companies  using  replacement 
workers  (sneeringly  referred  to  as  scabs),  and  by  companies' 
propaganda  that  alleged  the  strikers  were  part  of  a  communist 
conspiracy  to  overthrow  capitalism.  The  coal  strikes  were  stopped 
when  a  federal  court  issued  an  injunction  against  the  strikers  for 
engaging  in  work  stoppages  that  threatened  national  security. 


Losing  ground  in  good  and  bad  times 

In  1920,  the  country  ran  into  a  post-war  recession.  By  the  time  it 
ended  in  1922,  5  million  people  were  out  of  work.  As  usual  when 
unemployment  is  high,  union  membership  sagged,  dropping  from  5 
million  in  1920  to  3.5  million  in  1923. 


But  a  curious  thing  happened  when  the  country  began  to  pros- 
per again:  Union  membership  continued  to  sag.  One  reason  was 
that  technological  and  organizational  improvements  had  greatly 
increased  the  productivity  of  the  average  worker.  That  meant 
fewer  workers  were  needed  to  produce  the  same  amount  of  goods. 
That,  in  turn,  resulted  in  unemployment  rates  staying  fairly  high 
during  the  decade  of  the  1920s,  even  when  the  economy  improved. 


Chapter  11:  Labor  Rising:  Unions  in  the  Great  Depression    /  "J  "J 


DropBe' 


Another  reason  union  membership  stalled  was  that  many  employers 
insisted  on  open  shops,  which  meant  that  workers  did  not  have  to 
join  a  uaion  and  that  no  union  had  exclusive  rights  to  deal  with 
cSefc^i^^n  behalf  of  workers.  Some  companies  also  insisted 
4reif  w$«^called  yellow  dog  contracts,  which  new  workers  were 
forced  to  sign.  The  contracts  forbade  the  workers  from  joining  a 
union,  thus  reducing  their  rights  to  those  of  a  "yellow  dog." 


Employers  also  co-opted  unions  by  embracing  the  idea  of  welfare 
capitalism.  The  term  referred  to  the  practice  of  companies  offering 
benefits  to  workers  (often  in  lieu  of  pay  raises)  that  ranged  from 
company-sponsored  social  clubs  to  profit-sharing  programs. 
Workers  could  buy  company  stock  at  a  discount,  or  they  received 
it  as  a  bonus  for  good  work.  By  1926,  some  600  companies  had 
established  employee  representation  plans,  which  in  effect  were 
company  unions  operated  by  the  personnel  department  that 
provided  at  least  the  veneer  of  someone  looking  out  for  the 
workers'  welfare. 


"The  assertion  may  be  boldly  made  that  the  decreasing  membership 
in  most  of  the  unions,  and  the  great  difficulty  they  are  experiencing  in 
holding  their  members  together,  is  due  to  the  fact  that  the 
employers  —  the  so-called  'soulless  corporations'  —  are  doing 
more  for  the  welfare  of  workers  than  the  unions  themselves," 
boasted  an  official  of  the  National  Association  of  Manufacturers. 

Exposing  management's  dark  side 

Of  course  not  every  company  or  every  industry  took  a  paternal 
interest  in  its  workers.  Many  companies  relied  on  spies  placed 
among  workers  to  help  the  firms  weed  out  union  organizers.  Some 
companies  conspired  with  corrupt  union  leaders  to  pad  the  leaders' 
pockets,  in  return  for  the  union  bosses  ensuring  rank-and-file 
members  didn't  resort  to  job  actions  such  as  slowdowns  or  strikes. 

Working  conditions  were  often  appalling.  Steel  mill  workers  averaged 
workweeks  of  69  hours.  One  Pittsburgh  steel  mill  safety  manager 
admitted  in  1928  that  the  mill  "had  a  lot  of  equipment  that  is  out 
of  date,  lacks  the  new  safety  devices  and  is  liable  to  break  down  at 
any  time,  causing  serious  accidents."  But,  he  added,  management 
wouldn't  replace  it  because  it  still  worked. 

That  kind  of  attitude  led  to  huge  numbers  of  worker  casualties. 
In  one  year,  the  steel  industry  averaged  63  injuries  a  day,  four  of 
them  resulting  in  death  or  permanent  injury.  It  was  common  for 
steelworkers'  clothes  to  catch  on  fire;  if  they  survived,  they  had  to 
pay  to  replace  them. 


/  7$  Part  III:  Living  Through  the  Great  Depression 


DropB^ife 


Some  companies  made  no  pretense  of  having  benevolent  feelings 
toward  their  employees.  When  a  congressional  committee  asked 
Pittsbuigh  Coal  Company  chairman  Richard  B.  Mellon  why  the 
machine  guns  mounted  at  its  coal  pits,  he  replied, 
the  mines  without  them." 


Sinking  With  the  economy 

By  1929,  union  membership  had  sunk  to  3.4  million,  lower  than 
at  any  time  since  1917.  While  corporate  profits  had  grown  by 
62  percent  in  the  decade,  wages  had  risen  only  8  percent.  That 
meant  workers  were  ill  prepared  for  the  economic  Armageddon 
that  followed  the  October  1929  stock  market  crash. 


In  fact,  they  appeared  shell-shocked.  As  unemployment  rose  and 
paychecks  shrank,  U.S.  workers  grew  decidedly  less  militant. 
Companies  pledged  not  to  cut  wages  and  then  ignored  their 
pledges.  The  fringe  benefits  of  "welfare  capitalism"  were  rescinded. 
Still,  there  were  few  strikes.  Organized  labor  made  little  attempt  to 
pressure  the  federal  government  into  launching  recovery  programs, 
nor  did  it  strenuously  object  when  companies  unilaterally  cut 
wages. 


"Today  labor  stands  patient  and  hopeful,"  noted  the  Cleveland 
Plain  Dealer.  "Never  before  has  there  been  a  period  of  depression 
so  free  from  labor  strife  ...  in  the  face  of  enormous  hardship,  labor 
has  showed  its  good  citizenship  and  sturdy  American  stamina." 


By  early  1933,  the  110-union  American  Federation  of  Labor  (AFL) 
was  losing  7,000  members  a  week,  and  overall  union  membership 
dipped  below  3  million.  What  was  left  of  organized  labor  looked  to 
Washington,  D.C.,  to  see  what  a  new  president  could  do  for  them. 


A  Aleut  beat  far  Workers 

During  the  1932  presidential  contest  between  incumbent  Republican 
Herbert  Hoover  and  Democratic  challenger  Franklin  D.  Roosevelt, 
most  labor  groups,  including  the  American  Federation  of  Labor, 
officially  stayed  neutral. 

That  didn't  stop  most  rank-and-file  workers  from  wholeheartedly 
embracing  Roosevelt.  The  wealthy  Roosevelt  promised  not  to 
forget  "the  forgotten  man  at  the  bottom  of  the  economic  pyramid." 
He  campaigned  for  direct  government  relief  to  struggling  families 
and  stated  his  support  for  an  unemployment  insurance  program. 
All  that  warmed  the  hearts  of  working  people. 


Chapter  11:  Labor  Rising:  Unions  in  the  Great  Depression  / 


"I  am  a  long  ways  from  you  in  distance,  yet  my  faith  is  in  you,"  a 
South  Carolina  textile  mill  worker  wrote  Roosevelt.  "My  heart  is 
am  for  you,  sink  or  swim." 

sn't  necessarily  mutual  on  FDR's  part.  He  was  more 
interested  in  improving  workers'  economic  status  than  their 
workplace  status,  and  his  feelings  were  more  paternal  than  fraternal 
when  it  came  to  unions.  That  reality  may  have  been  reflected  by 
the  fact  that  his  Secretary  of  Labor,  Frances  Perkins,  was  a  social 
worker  by  training,  not  a  union  activist  or  official. 

Even  so,  Roosevelt  enjoyed  strong  labor  support  throughout  the 
Great  Depression.  In  his  reelection  campaign  in  1936,  labor  groups 
formed  a  political  action  committee  called  the  Non-Partisan  League 
to  help.  Unions  contributed  nearly  $800,000  to  his  campaign,  about 
$500,000  of  which  came  from  the  United  Mine  Workers  (UMW). 

The  UMW  was  headed  by  labor's  leading  figure  in  the  1930s,  John 
L.  Lewis.  After  Lewis  and  Roosevelt  had  a  falling  out  over  remarks 
FDR  made  about  a  1937  steel  strike,  Lewis  withdrew  his  support 
of  the  president  and  endorsed  FDR's  GOP  rival,  Wendell  Willkie,  in 
1940.  Even  with  Lewis's  defection,  however,  Roosevelt  won  third 
and  fourth  terms  with  strong  labor  backing. 

In  return,  Roosevelt  backed  several  key  pieces  of  pro-labor 
legislation  during  the  Great  Depression,  although  not  all  with 
the  same  enthusiasm. 

Section  7(a):  Supporting 
the  right  to  unionize 

In  June  1933,  Congress  passed  the  National  Industrial  Recovery  Act 
(NIRA).  Among  the  bill's  provisions  (the  rest  of  which  are  covered 
in  Chapter  13)  was  Section  7(a).  This  section  contained  three  key 
provisions  having  to  do  with  labor: 

Employees  had  the  right  to  organize  and  to  bargain  as  a  group 
without  employer  interference. 

No  new  employee  could  be  made  to  join  a  "company  union"  or 
be  prohibited  from  joining  any  union  he  or  she  chose. 

Companies  would  agree  to  minimum  wages,  maximum 
workweeks,  and  other  workplace  conditions,  to  be  established 
by  the  industry  to  which  they  belonged  and  approved  by  the 
president.  While  industries  worked  on  their  own  codes,  they 
were  asked  to  agree  to  a  minimum  wage  of  40  cents  per  hour 
and  a  40-hour  maximum  workweek,  as  well  as  the  abolition  of 
child  labor  under  the  age  of  16. 


/  SO  Part "':  Living  Through  the  Great  Depression 


^fiORDf    "In  my  inaugural,"  Roosevelt  said  after  signing  the  bill,  "I  laid 
*/fC^v^  down  the  simple  proposition  that  nobody  is  going  to  starve  in  this 
country  It  seems  to  me  to  be  equally  plain  that  no  business  which 
i0?jn^!\ll^n^ying  less  than  living  wages  has  any  right  to  continue." 

Union  leaders  were  ecstatic  with  the  NIRA.  Union  recruiters 
worked  overtime  to  sign  up  new  members.  John  L.  Lewis,  the 
United  Mine  Workers  president,  had  sound  trucks  blare  "the 
president  wants  you  to  unionize  ...  it  is  your  patriotic  duty  to 
unionize."  People  did.  The  AFL  claimed  to  have  added  1.5  million 
workers,  the  United  Mine  Workers  300,000,  and  the  International 
Ladies  Garment  Workers  Union  150,000. 

The  joy  was  short-lived.  Some  employers  coerced  workers  into 
joining  company  unions  and  declined  to  negotiate  with  other  unions. 
With  what  Time  magazine  said  were  7,000  different  industries 
drawing  up  codes  and  more  than  10,000  pages  of  federal  regulations, 
the  program's  framework  became  a  hopeless  snarl.  Employers 
thought  it  went  too  far;  labor  decided  it  didn't  go  far  enough.  A 
National  Labor  Relations  Board  was  created  in  1934  and  charged 
with  settling  disputes.  But  it  lacked  the  authority  to  enforce  its 
decisions,  and  in  1935  the  U.S.  Supreme  Court  made  the  issue  moot 
by  overturning  the  NIRA  for  being  unconstitutional. 


The  Wagner  Act:  Giving 
unions  real  strength 

While  the  NIRA  had  proved  to  be  a  mess,  its  rejection  by  the 
Supreme  Court  left  labor  without  any  meaningful  legal  protections. 
That  situation  changed  within  six  weeks  of  the  court's  decision, 
however,  when  Congress  passed  the  National  Labor  Relations  Act 
and  Roosevelt  signed  it  into  law  on  July  5,  1935. 

Better  known  as  the  Wagner  Act  (after  its  chief  author,  Senator 
Robert  Wagner  of  New  York),  the  measure  guaranteed  the  rights 
of  workers  to  form  their  own  union.  It  specifically  prohibited 
employers  from  interfering  in  any  way  with  worker  organizing,  and 
it  required  companies  to  bargain  exclusively  with  whatever  union 
workers  voted  to  join. 

^jto  Hfi^  Most  importantly,  it  created  a  new  National  Labor  Relations  Board 

yr^T\  (NLRB)  to  monitor  union  elections,  hear  complaints  about  unfair 

K^2^  labor  practices,  and  issue  "cease  and  desist"  orders  that  could  be 

x§Ev^  appealed  to  a  federal  court. 


Chapter  11:  Labor  Rising:  Unions  in  the  Great  Depression    1  SI 


"By  preventing  practices  which  tend  to  destroy  the  independence 
of  labor,  it  seeks  for  every  worker  within  its  scope,  that  freedom  of 
choice  |nd  action  which  is  justly  his,"  said  Roosevelt,  who  was  not 
bill  until  he  saw  how  popular  it  was  with  Congress 


One  thing  the  act  did  not  do  was  set  any  standards  for  wages  or 
hours.  Nor  did  it  require  employers  to  sign  a  contract  with  a  union. 

Still,  the  measure  was  a  huge  triumph  for  labor,  perhaps  the  biggest 
in  U.S.  history.  For  more  than  a  century,  the  labor  movement  in 
the  United  States  had  struggled  against  a  host  of  obstacles  that 
blocked  its  right  to  organize  in  a  meaningful  manner.  Now  it  had 
that  right.  The  measure  also  firmly  established  the  role  of  the 
federal  government  in  relations  between  labor  and  management. 

Many  legal  experts  expected  the  Supreme  Court  would  overturn 
the  Wagner  Act  as  it  had  the  National  Industrial  Recovery  Act. 
As  a  result,  many  employers  ignored  the  law.  The  National  Labor 
Relations  Board  conducted  only  76  elections  between  1935  and 
1937.  But  the  court  upheld  the  act  in  April  1937,  and  between  1937 
and  1940,  the  NLRB  supervised  3,310  elections. 


The  Fair  Labor  Standards  Act: 
Raising  Wages,  cutting  hours 

Two  issues  that  weren't  settled  by  the  Wagner  Act  were  establishing 
a  federal  minimum  wage  and  setting  a  limit  on  how  many  hours  an 
employee  could  be  required  to  work  without  extra  compensation. 

One  reason  for  these  omissions  was  that  starting  in  1918,  the 
Supreme  Court  had  rejected  several  minimum  wage  laws  as 
unconstitutional.  Another  was  that  some  labor  groups  feared  that 
adopting  a  minimum  wage  would  give  employers  an  excuse  to  use 
it  as  a  maximum  wage  too.  Southern  lawmakers  were  afraid  that  a 
minimum  wage  law  would  remove  the  region's  only  attraction  for 
industry:  its  low  wages.  And  conservative  members  of  Congress 
thought  the  idea  was  the  next  big  step  on  the  way  to  socialism. 

But  Roosevelt  had  made  the  issue  part  of  his  1936  reelection 
campaign  and  was  determined  to  push  a  bill  through.  When 
Congress  failed  to  act  in  the  summer  of  1937  (even  after  the 
Supreme  Court  had  made  an  about-face  and  had  found  a  state 
minimum  wage  law  constitutional),  FDR  summoned  lawmakers  into 
special  session  in  late  1937. 


/  $ 2  Part  l":  Living  Through  the  Great  Depression 


^  ^  amendments,  m 

DropBodes 


A  bill  —  the  Fair  Labor  Standards  Act  —  was  finally  approved  in 
June  1938,  but  not  before  it  endured  72  amendments  or  proposed 
amendments,  most  of  them  aimed  at  narrowing  how  many  industries 
ted  by  the  bill.  One  congressman  joked  that  if  the 
d,  the  Secretary  of  Labor  should  be  required  to 
report  within  90  days  "whether  anyone  is  covered  by  the  bill." 


^to  Hf^.  In  fact,  the  final  version  of  the  bill  applied  to  industries  that  covered 
'  only  about  20  percent  of  the  workforce.  It  set  an  initial  minimum 

hourly  wage  of  25  cents  (which  was  to  move  to  40  cents  in  1940), 
and  workweeks  were  limited  to  44  hours  (decreasing  to  40  hours  in 
1940).  Extra  hours  required  pay  at  time-and-a-half  rates. 

Just  as  importantly,  the  bill  set  14  as  the  minimum  age  for  workers 
outside  school  hours  and  16  during  school  hours.  Children  had 
been  shamefully  exploited  during  the  Great  Depression.  A  1938 
survey  of  449  children  by  the  Department  of  Labor's  Children's 
Bureau  found  that  nearly  25  percent  of  them  worked  60  hours  or 
more  per  week  for  a  median  wage  of  just  over  $4  a  week. 


"It  is  the  most  far-reaching,  the  most  far-sighted  program  for  the 
benefit  of  workers  ever  adopted  here  or  in  any  other  country," 
Roosevelt  said  the  night  before  he  signed  the  bill.  "Without  question 
it  starts  us  toward  a  better  standard  of  living  and  increases 
purchasing  power  to  buy  the  products  of  farm  and  factory." 


Even  though  the  bill  didn't  cover  everyone,  the  12  million  people 
who  were  making  less  than  40  cents  an  hour  were  grateful.  And 
it  served  as  the  base  for  future  changes  in  wages,  hours,  and 
child-labor  laws. 


Forming  Neu/  Kinds  of  Unions 

The  American  Federation  of  Labor  (AFL)  was  established  in  the 
1880s  to  serve  as  an  association  of  autonomous  unions,  mostly 
representing  skilled  workers  such  as  carpenters  and  machinists. 
The  AFL's  goals  were  both  mercenary  and  pragmatic:  to  get  as 
much  money,  job  security,  and  decent  working  conditions  as 
possible  for  its  members. 

Under  the  cautious  leadership  of  a  former  cigar  maker  named 
Samuel  Gompers  and  (after  Gompers's  death  in  1924)  a  former  coal 
miner  named  William  Green,  the  AFL  had  focused  its  recruiting  and 
organizing  efforts  almost  exclusively  on  skilled  workers.  Part  of  the 
reason  for  this  focus  was  discriminatory.  Skilled  workers  tended 
to  be  white  and  second-  or  third-generation  Americans.  Many 
unskilled  workers  were  minorities  or  immigrants. 


Chapter  11:  Labor  Rising:  Unions  in  the  Great  Depression 


What  the  AFL  either  failed  or  refused  to  recognize,  however,  was 
that  as  technology  changed  the  workplace,  it  also  changed  the 
worker..More  and  more  jobs  were  filled  by  unskilled  men  who 
ip^lfj\iK^  ^^cific  —  and  often  mind-numbingly  repetitious  — 
V(b1»«oiI  assembly  lines  and  were  as  interchangeable  to  their 
employers  as  the  parts  they  assembled. 

The  strength  of  a  union  in  the  new  workplace  was  in  numbers 
of  members.  But  the  AFL  not  only  declined  to  pursue  that  large 
number  of  unskilled  workers,  it  also  insisted  on  compartmentalizing 
its  members  into  small  bargaining  groups.  If  it  took  19  men  doing 
different  tasks  to  make  a  car  tire,  for  example,  the  AFL  wanted  19 
unions  to  represent  them. 

And  despite  being  the  leading  labor  force  at  the  onset  of  the  Great 
Depression,  AFL  leaders  were  more  diffident  and  accommodating 
than  aggressive  when  it  came  to  making  labor's  voice  heard.  One 
AFL  leader,  however,  was  about  to  disturb  the  peace. 


Setting  up  the  ClO 

The  head  of  the  United  Mine  Workers,  John  L.  Lewis,  was  big, 
bushy-browed,  and  bombastic.  A  former  miner  who  had  once 
managed  an  opera  house,  Lewis  had  a  theatrical  manner  that 
either  amused  or  outraged  his  associates. 

Once,  when  explaining  why  he  seemed  always  to  be  in  the  spotlight, 
Lewis  said,  "He  who  tooteth  not  his  own  horn,  the  same  shall  not 
be  tooted."  When  asked  if  he  were  worried  about  using  known 
communists  to  help  recruit  union  members,  Lewis  replied 
rhetorically,  "Who  gets  the  duck,  the  dog  or  the  hunter?" 

Unlike  most  other  union  leaders,  Lewis  saw  great  value  for  the  labor 
movement  in  organizing  unskilled  workers.  He  also  argued  that  it 
was  better  to  have  a  few  very  large  unions  than  a  lot  of  small  ones. 

In  October  1935,  at  an  AFL  convention  in  Atlantic  City,  Lewis 
became  embroiled  in  a  series  of  confrontations  with  federation 
leaders  over  the  question  of  organizing  unskilled  workers.  In  one 
instance,  he  socked  the  leader  of  the  carpenters  union  in  the  jaw 
after  the  man  called  Lewis  a  "bastard."  ("Good  for  you,"  a  disaffected 
carpenter  telegraphed  Lewis.  "Now  sock  him  again.") 

With  a  few  other  union  leaders,  Lewis  ultimately  decided  to  take 
on  the  task  of  organizing  the  unskilled.  The  leaders  created  the 
Committee  on  Industrial  Organization,  later  renamed  the  Congress 
of  Industrial  Organizations,  or  CIO,  and  divorced  themselves  from 
the  AFL.  "They  have  smote  me  hip  and  thigh,"  the  colorful  Lewis 
said  of  the  split,  "and  right  merrily  did  I  return  the  blows." 


/  8 Part "':  Living  Through  the  Great  Depression 


Fighting  in  the  ranks 

DDjjtJ  heaijjning,  the  Congress  of  Industrial  Organizations 
My fcefi [t^CT^and  the  ranks  of  organized  labor.  It  launched 
recruiting  drives  in  industries  such  as  tobacco,  textiles,  and 
laundries  whose  workforces  were  dominated  by  women  and 
minorities.  It  established  civil  rights  units  within  its  local  unions, 
and  it  even  allowed  in  communists.  "So  what  if  he's  a  Red," 
snapped  one  union  leader  of  a  new  member.  "He's  our  Red." 

The  CIO  was  also  more  aggressive  than  the  AFL  in  its  negotiating 
tactics.  It  launched  major  offensives  in  the  automobile  and  steel 
industries  that  involved  violent  confrontations,  as  I  explain  in  the 
next  section.  And  it  was  more  politically  active  than  the  AFL, 
contributing  money  and  campaign  workers  to  local,  state,  and 
national  contests. 


vjjjUBEs     The  competition  between  the  two  groups  was  both  good  and  bad 
f°r  labor.  On  the  one  hand,  it  helped  swell  union  membership  as 
V  itial  )        §rouPs  v'ed  f°r  members.  By  the  end  of  1937,  the  CIO  claimed 
^55^  3.7  million  members,  while  the  AFL  claimed  3.4  million.  Combined, 
that  was  more  than  twice  as  many  unionists  as  there  had  been  in 
1933.  On  the  other  hand,  the  deep  rivalry  between  the  two  groups 
and  their  leaders  (the  AFL's  Green  despised  the  CIO's  Lewis,  and 
vice  versa)  prevented  labor  from  speaking  with  one  voice. 

The  two  groups  quarreled  about  the  best  way  to  establish  federal 
minimum  wage  and  workweek  laws.  Complaining  that  the  National 
Labor  Relations  Board  favored  the  CIO,  the  AFL  worked  with 
conservative  members  of  Congress  to  try  to  weaken  the  board. 
The  AFL  also  accused  its  rival  of  being  too  cozy  with  communists. 

When  the  country  slipped  into  a  new  and  deep  recession  in  the  fall 
of  1937,  the  AFL  was  better  equipped  to  handle  it.  Its  unions  were 
older  and  more  established,  and  its  members  were  better  able 
and  more  willing  to  pay  dues  because  many  of  them  worked  in 
specialized  jobs  that  paid  better  wages  and  were  more  recession- 
proof.  By  the  end  of  the  decade,  the  AFL  had  reasserted  itself  as 
labor's  dominant  organization.  But  the  CIO's  existence  also  forced 
the  AFL  to  widen  its  umbrella  and  begin  admitting  unskilled  and 
semi-skilled  workers.  In  1955,  the  AFL  and  CIO  merged  into  a  united 
federation. 


Chapter  11:  Labor  Rising:  Unions  in  the  Great  Depression    /  S3 


Considering  the  Workers 
anted 


ne  labor  group  that  drew  no  interest  from  either  the  AFL  or  the 
CIO  during  the  Great  Depression  was  the  farm  workers  of  the  South 
and  Southwest.  They  had  been  specifically  excluded  from  the 
protection  of  federal  labor  laws  governing  the  minimum  wage, 
number  of  hours  worked,  and  union  organizing  rights. 

That  lack  of  federal  protection  made  forming  farm  worker  unions 
not  only  difficult  but  also  dangerous.  "Only  fanatics  are  willing  to 
live  in  shacks  or  tents  and  get  their  heads  broken  in  the  interest  of 
migratory  workers,"  summed  up  one  labor  leader. 

Many  of  the  farm  workers  were  Mexicans  or  first-  or  second- 
generation  Mexican  Americans.  The  AFL  had  spent  time  and 
money  trying  to  have  them  banned  because  they  allegedly  filled 
jobs  that  should  have  been  filled  by  white  Americans. 

Still,  some  unionizing  efforts  were  made,  particularly  in  California, 
which  was  the  nation's  second-biggest  farm  state  (trailing  only 
Iowa  in  the  value  of  its  crop  production).  California  farms  were 
often  giant  "food  factories"  owned  by  companies  such  as  Standard 
Oil,  Shell  Oil,  and  the  Southern  Pacific  Railroad.  There  was  often  a 
glut  of  labor,  and  it  was  not  unusual  for  a  grower  to  promise  one 
wage,  only  to  reduce  it  when  the  workers  reached  the  fields  or 
orchards. 


In  1930,  communists  helped  workers  form  the  Agricultural  Workers 
Industrial  League,  which  struck  the  fields  of  California's  Imperial 
Valley.  In  1931,  workers  walked  out  of  Santa  Clara  Valley  canneries 
after  pay  rates  were  cut  by  20  percent.  In  1932,  there  was  a 
pea-picker  strike.  In  1933,  it  was  strawberries;  in  1936,  lettuce. 

In  almost  every  case,  tactics  that  ranged  from  the  use  of  replacement 
workers  to  shootings  and  beatings  by  police  or  hired  thugs 
defeated  the  strikers.  Not  only  did  the  major  labor  groups  fail  to 
help,  but  most  state  and  federal  officials  were  also  disinterested. 

Not  until  the  1970s  would  farm  workers  succeed  in  gaining  mean- 
ingful union  representation,  and  even  then  they  would  remain 
among  the  most  forgotten  of  the  U.S.  economy's  forgotten  men  and 
women. 


/  80  Part "':  Living  Through  the  Great  Depression 


Strikes  and  Fights 

DropBoate 


federal  government  lining  up  solidly  behind  labor's 
ze  and  workers'  rights  to  decent  wages  and  working 
conditions,  some  big  business  leaders  weren't  ready  to  surrender 
their  old  ways  of  doing  things. 


Some  companies  used  spies  to  pose  as  workers  and  promptly 
report  on  any  talk  of  forming  a  union.  The  Pinkerton  Detective 
Agency  earned  $1.75  million  between  1933  and  1936  spying  for 
automakers.  "We  must  do  it  to  obtain  the  information  we  need  in 
dealing  with  our  employees,"  Chrysler  Corporation  Vice  President 
Herman  Weckler  told  a  Senate  committee. 


When  labor  trouble  appeared  imminent,  industry  could  send  for 
the  likes  of  Pearl  Bergoff ,  a  burly  New  York  "consultant"  who 
would  send  a  small  army  of  heavily  armed  thugs  with  names  like 
"Two  Guns"  and  "Chowderhead"  (really!)  to  act  as  strikebreakers. 
Machine  guns,  billy  clubs,  and  tear  gas  were  standard  equipment 
for  Bergoff's  men.  The  Ford  Motor  Company  had  its  own  in-house 
paramilitary  force  of  3,000  toughs. 

There  were  other  forms  of  intimidation.  Georgia  Governor  Eugene 
Talmadge  built  concentration  camps  and  had  them  ready,  he  said, 
for  labor  pickets.  Pennsylvania  mine  owners  had  homes  of  striking 
miners  bombed.  And  a  textile  industry  journal  editorialized  that  "a 
few  hundred  funerals  will  have  a  quieting  effect"  on  labor  unrest. 


Shutting  dotin  cities 

All  of  this  anti-union  activity  was  in  response  to  the  fact  that  in 
1934,  organized  labor  shook  off  the  torpor  with  which  it  had  begun 
the  decade.  There  were  1,800  strikes  during  the  year,  involving  1.5 
million  people.  The  smallest  strikes  involved  a  handful  of  workers  and 
were  over  in  a  day  or  two.  The  biggest  strikes  shut  down  cities, 
and  often  involved  violence,  as  depicted  in  Figure  11-1. 

In  Minneapolis,  strikes  by  teamsters  in  May  and  July  1934  erupted 
into  battles  that  pitted  the  city's  employers  and  police  against 
much  of  its  working  class.  Two  strikers  were  shot  and  killed,  as 
were  two  members  of  a  "citizens'  army"  organized  by  employers. 

A  funeral  for  one  of  the  striking  members  drew  a  crowd  of  100,000, 
and  the  strikes  shut  down  most  of  the  city's  trucking  industry.  After 
Minnesota  Governor  Floyd  B.  Olson  declared  martial  law  in  late  July 
and  sent  in  National  Guard  troops,  a  settlement  was  reached,  and 
the  anti-union  forces'  dominance  of  the  state  was  broken. 


Chapter  11:  Labor  Rising:  Unions  in  the  Great  Depression    / S7 


Figure  11-1:  Unionized  strikers  fight  with  a  group  of  nonunion  replacement 
employees  as  they  try  to  cross  the  picket  line  at  a  factory. 


On  the  West  Coast,  longshoremen  and  sailors  began  an  84-day 
strike  at  every  major  port  on  the  coast  in  May  1934.  Battles 
between  strikers  and  police  or  private  security  broke  out  in  the 
Los  Angeles  region's  port  of  San  Pedro,  where  two  strikers  were 
killed,  and  also  in  Oakland,  Seattle,  and  Portland. 


In  San  Francisco,  two  more  strikers  were  killed  in  early  July. 
After  the  deaths,  virtually  every  union  member  in  the  city  joined  a 
general  strike  on  July  16.  For  four  days,  the  city  came  to  a  halt. 


"No  street  cars  were  operating,"  a  journalist  reported,  "no  buses, 
taxis,  no  delivery  wagons  except  milk  and  bread  trucks,  which 
were  operated  with  the  permission  of  the  general  strike  committee. 
No  filling  stations  were  open,  no  theaters,  no  shops." 


Of  course,  not  every  newspaper  saw  it  the  same  way.  "The  situation 
in  San  Francisco  is  not  correctly  described  as  a  'general  strike,'" 
sniffed  the  Los  Angeles  Times.  "What  is  actually  in  progress  there 
is  an  insurrection,  a  communist-inspired  and  -led  revolt  against 
organized  government.  There  is  but  one  thing  to  be  done  —  put 
down  the  revolt  with  any  force  necessary." 


/  88  Part "':  Living  Through  the  Great  Depression 


Whatever  it  was  called,  the  strike  ended  after  employers  agreed  to 
arbitration,  which  resulted  in  the  longshoremen  being  given  most 
ase  they  had  sought  and  the  right  for  their  union  to 
bers. 

Sitting  dotfn  on  the  job 

On  December  30,  1936,  workers  at  a  General  Motors  auto  plant 
in  Flint,  Michigan,  shut  down  the  assembly  line  and  sat  down. 
Over  the  next  few  days,  workers  at  16  other  GM  plants  who  were 
members  of  the  two-year-old  United  Auto  Workers  (UAW)  union 
followed  their  lead,  and  the  largest  manufacturing  company  in  the 
world  was  brought  to  its  knees.  Before  the  strike  began,  GM  was 
making  2,000  cars  a  day.  During  the  44-day  strike,  it  averaged  20. 

Unlike  most  strikes,  the  GM  shutdown  was  as  much  about  the 
breakneck  pace  of  the  assembly  line  as  it  was  about  wages  and 
hours.  "We  don't  even  have  time  to  go  to  the  toilet,"  complained 
one  GM  worker.  "You  have  to  run  to  the  toilet  and  run  back." 


■— ^  oi  ine  pay  mere 

DropBotfe 


Also  unlike  most  strikes,  the  GM  workers  traded  the  outside 
picket  lines  for  the  relative  comfort  of  the  indoor  assembly  lines. 
The  sit-down  tactic  prevented  the  company  from  bringing  in 
replacement  workers,  and  it  made  it  harder  for  police  and  hired 
strikebreakers  to  break  heads  without  risking  breaking  company 
equipment. 


That  doesn't  mean  there  wasn't  violence.  When  police  tried  to 
prevent  food  from  being  delivered  to  the  strikers,  a  fight  broke 
out.  Using  plant  fire  hoses,  the  strikers  forced  the  police  to  retreat. 
Michigan  Governor  Frank  Murphy,  who  had  just  been  elected 
with  labor's  help,  decided  not  to  send  in  the  National  Guard.  And 
General  Motors,  which  was  losing  $1  million  a  day,  gave  in. 


The  UAW,  which  was  affiliated  with  John  L.  Lewis's  Congress  of 
Industrial  Organizations  (CIO),  won  higher  pay,  shorter  hours,  and 
a  slowed-down  production  line.  Other  auto  companies  eventually 
followed,  with  Ford  holding  out  against  unionization  longest,  until 
1941.  The  UAW's  victory  helped  its  membership  grow  from  88,000 
to  400,000  in  the  first  nine  months  of  1937. 


Sit-down  strikes  became  the  rage.  Unhappy  workers  adopted  the 
tactic  in  department  stores,  barbershops,  hotel  kitchens,  and 
ocean  liners.  In  March  1937,  there  were  170  sit-down  strikes 
involving  167,000  workers.  Having  defeated  the  auto  industry, 
meanwhile,  the  CIO  took  aim  at  another  big  industry:  steel. 


Chapter  11:  Labor  Rising:  Unions  in  the  Great  Depression    /  $ 


DropB^te 

run  steel  mills.  I 


Seating  "Biq  Steel" 

gress  of  Industrial  Organizations  (CIO)  had  won 
ts  from  the  coal  industry,  which  supplied  the  fuel  to 
.  In  early  1937,  it  won  the  right  to  organize  from  the 
auto  industry,  which  consumed  much  of  the  steel  mills'  product.  So 
CIO  leader  John  L.  Lewis  decided  it  was  time  to  go  after  the  steel 
industry  itself,  starting  with  its  biggest  company,  United  States 
Steel.  The  company  had  gross  earnings  of  $35.2  million  in  1934 
($5.7  billion  in  2008  dollars),  and  yet  not  a  single  employee  there 
was  considered  a  full-time  worker.  The  average  steelworker  was 
making  less  than  $400  per  year  in  1937. 


^JO/toj,    "If  we  can  organize  here,"  Lewis  said  of  U.S.  Steel,  "the  rest  (of  the 
industry)  will  follow.  If  the  crouching  lion  can  be  routed,  it  is  a  safe 
~  i^Z'Tyj  bet  that  the  hyenas  in  the  adjacent  bush  may  be  scattered  along 
V^Ty   the  plains." 

But  Lewis  overestimated  the  "lion"  and  underestimated  the  "hyenas." 
In  March  1937,  Lewis  and  U.S.  Steel  board  chairman  Myron  Taylor 
stunned  the  country  by  announcing  agreement  on  a  union  contract 
that  had  been  negotiated  quietly  by  the  two  men.  Taylor,  mindful  of 
labor's  victory  over  General  Motors,  agreed  to  a  contract  calling  for 
an  eight-hour  day  and  40-hour  week,  $5  a  day  wages,  and  paid  vaca- 
tions. No  strike  had  been  required,  not  even  the  explicit  threat  of  one. 


Losing  to  "Little  Steel" 

The  other  steel  companies,  however,  proved  to  be  far  less  agreeable. 
Called  "Little  Steel"  because  of  their  size  relative  to  U.S.  Steel,  the 
firms  made  it  clear  they  were  not  in  a  union  mood,  particularly  if  it 
meant  dealing  with  Lewis  and  his  CIO. 


"I  won't  have  a  contract,  verbal  or  written,  with  an  irresponsible, 
racketeering,  violent  communistic  body  like  the  CIO,"  said  Thomas 
M.  Girdler,  president  of  Republic  Steel.  "And  until  they  pass  a  law 
making  me,  I  am  not  going  to  do  it." 


On  May  25,  1937,  about  76,000  workers  walked  out  of  27  steel 
plants  in  seven  states.  The  companies  retaliated  by  bringing  in 
scabs  and  heavily  fortifying  the  plants  with  armed  guards  and 
"strikebreakers"  who  alternately  urged  the  strikers  to  return  to 
work  and  threatened  them. 


Before  the  strike  was  over,  16  striking  workers  were  killed  and 
hundreds  injured.  Ten  of  the  deaths  occurred  on  Memorial  Day, 
when  police  fired  on  demonstrators  in  Chicago,  shooting  many  of 
the  demonstrators  in  the  back  as  they  fled. 


Part  III:  Living  Through  the  Great  Depression 


A  Senate  investigation  into  the  "Memorial  Day  Massacre"  concluded 
that  "from  the  evidence  we  think  it  plain  that  the  force  employed  by 
the  police  was  far  in  excess  of  that  which  the  occasion  required.  Its 
#GSje^frka^6^^cribed  to  either  gross  inefficiency  in  the  performance 
N^pVlrcJ  ckft^or  a  deliberate  attempt  to  intimidate  the  strikers." 

Intimidated  or  not,  the  steel  workers  lost  the  battle  with  Little 
Steel.  They  returned  to  work  in  July  without  contracts.  (They  did 
eventually  win  the  war  in  1942  when  they  signed  contracts  with  all 
the  Little  Steel  companies.) 


Grouting  tired  of  tabor  strife 

One  of  the  reasons  the  Little  Steel  strike  failed  was  that  President 
Roosevelt  chose  not  to  get  involved,  despite  personal  pleas  from 
John  L.  Lewis. 

"A  plague  on  both  your  houses,"  Roosevelt  said,  echoing  a  line 
from  Shakespeare's  Romeo  and  Juliet  and  signaling  that  there  were 
limits  on  the  federal  government's  role  in  settling  labor  disputes. 

Roosevelt's  stance  echoed  the  feelings  of  many  Americans  about 
the  almost  constant  unrest  stirred  up  by  labor  fights  in  the  decade. 
There  were  an  estimated  22,000  strikes  in  the  1930s,  involving 
millions  of  workers,  thousands  of  injuries,  and  scores  of  deaths. 

A  1937  Gallup  Poll  found  that  76  percent  of  Americans  favored  the 
existence  of  unions,  but  almost  as  many  opposed  sit-down  strikes  as 
violations  of  private  property  rights.  (The  Supreme  Court  outlawed 
them  in  1939.)  Most  people  thought  unions  should  have  the  right  to 
organize,  but  most  people  also  thought  industrialists  like  Henry  Ford 
should  have  the  right  not  to  let  them  organize  at  their  companies. 

But  while  the  public's  ambivalent  feelings  about  labor  unions 
would  continue  into  the  21st  century,  labor  had  not  only  survived 
the  nation's  hardest  economic  decade  but  also  made  itself  a  force 
in  the  U.S.  economy. 


Lessons  Learned 

Two  of  the  Great  Depression's  biggest  contributions  to  the  U.S. 
economic  culture  were  the  advent  of  a  federal  minimum  wage  and 
the  development  of  organized  labor  as  a  significant  force  in  the 
financial  and  political  course  of  the  country.  Here,  I  discuss  how 
a  missing  element  in  the  1938  minimum  wage  law  has  affected  its 
course  ever  since,  and  how  unions'  roles  have  changed  significantly 
as  the  economy  itself  has  changed. 


Chapter  11:  Labor  Rising:  Unions  in  the  Great  Depression    /  ^  / 


Trying  to  keep  pace  With 


mum  rtaqe 


air  Labor  Standards  Act  was  amended  1 1  times  from 
its  adoption  in  1938  through  2008,  it  never  included  language  that 
would  automatically  adjust  the  federal  minimum  wage  to  reflect 
increases  in  the  cost  of  living. 

As  a  result,  increases  have  always  been  subject  to  the  whims  of 
Congress  and  the  president,  and  the  wage  has  been  raised  only 
sporadically.  From  May  1974  to  January  1976,  for  example,  it 
increased  three  times.  But  from  February  1981  to  March  1990,  and 
again  from  October  1997  to  June  2007,  it  did  not  increase  at  all. 

Some  other  facts  and  figures  regarding  the  federal  minimum  wage: 

Since  its  inception  through  2008,  the  minimum  wage  has 
never  been  enough  to  lift  a  family  of  four  above  the  poverty 
line  if  only  one  member  of  the  family  works  full-time. 

V  The  $7.25  minimum  wage  scheduled  to  go  into  effect  in  July 
2009  was  less  than  half  the  January  2009  average  hourly  wage 
of  $18.49. 

W  States  can  choose  to  set  a  minimum  wage  higher  than  the 
federal  level.  As  of  2009,  27  states  had  higher  rates  than  the 
federal  government.  In  addition,  more  than  100  U.S.  cities  had 
adopted  "living  wage"  laws  that  required  companies  doing 
business  with  the  municipal  government  to  pay  "living  wages" 
based  on  the  cost  of  living  in  the  area. 

f  As  of  January  2009,  13  countries  had  higher  minimum  wages, 
in  U.S.  dollars,  than  the  United  States. 

Arguments  for  and  against  a  minimum  wage  have  changed  little 
since  the  Great  Depression.  Proponents  contend  that  minimum 
wage  standards  reduce  poverty  and  dependence  on  government 
aid,  stimulate  the  economy,  and  help  close  the  gaps  between  the 
poor  and  rich.  Increases  in  the  minimum  wage,  they  argue,  are  also 
stimulative  because  they  tend  to  increase  other  wages. 

Opponents  insist  that  raising  the  minimum  wage  causes  businesses 
to  hire  fewer  workers,  reduce  their  current  payrolls,  and  raise  prices. 
They  also  argue  that  most  minimum  wage  earners  are  youths  and 
part-time  workers  whose  family  incomes  are  well  above  the  poverty 
line,  and  therefore  increases  in  the  wage  don't  help  the  poor. 


Some  studies  have  concluded  that  there  is  no  clear  correlation 
between  raising  the  minimum  wage  and  job  loss,  or  between 
raising  the  minimum  wage  and  reducing  overall  poverty  levels. 


Part  III:  Living  Through  the  Great  Depression 


Striving,  to  stay  relevant  in  unions 


DropB«s 


irked  the  awkward  adolescence  of  the  U.S.  labor 
:  21st  century  could  be  said  to  be  its  faltering  old  age. 


A  tectonic  shift  from  an  industrial  production-based  economy  to 
one  based  on  services,  retail,  and  information  technology  combined 
with  other  factors  to  steadily  reduce  the  size  and  influence  of 
organized  labor  in  the  last  half  of  the  20th  century. 

At  its  peak  in  1945,  union  membership  encompassed  35  percent 
of  working  Americans.  In  2008,  that  number  was  12.4  percent.  The 
public  sector  far  outpaces  the  private  sector  in  union  membership: 
While  only  7.6  percent  of  private-sector  workers  were  union 
members  in  2008,  37  percent  of  government  employees  were. 

jjABE/?     Not  all  of  the  decline  in  union  membership  can  be  attributed  to 


a  shifting  economy  or  even  "globalization."  A  study  of  six  other 
industrial  countries  —  France,  Japan,  Italy,  the  United  Kingdom, 
Canada,  and  Germany  —  found  that  between  1970  and  1990,  union 


membership  in  those  countries  declined  from  37.1  percent  to  35.3 
percent,  while  in  the  United  States  the  decline  was  from  30  percent 
to  17.6  percent. 

In  2005,  several  major  unions  split  from  the  AFL-CIO  (a  federation 
of  unions)  to  form  their  own  coalition,  Change  to  Win.  The  unions 
took  nearly  25  percent  of  the  AFL-CIO's  membership  with  them. 
Optimists  pointed  out  that  the  last  time  there  was  a  major  split 
among  labor  groups  was  during  the  Great  Depression,  when  the 
Congress  of  Industrial  Organizations  (CIO)  split  from  the  American 
Federation  of  Labor  (AFL).  Overall  union  membership  climbed 
significantly  after  the  split. 


And  in  2008,  the  percentage  of  U.S.  workers  in  unions  made  its  first 
statistically  significant  increase  in  25  years,  from  12.1  percent  to 
12.4  percent. 


Part  IV 


DropBoftflng  Thjngs 


The  5th  Wave 


By  Rich  Tennant 


1  By  virtue  of  a  single  word 
*  did  Eleanor  inspive  "SDR 
to  create  the  ifew  Deal. 


DropBooks 


In  this  part . . . 

JM  mericans  have  rarely  elected  back-to-back  presidents 
v   \  that  were  as  different  in  as  many  ways  as  Herbert  C. 
Hoover  and  Franklin  D.  Roosevelt.  This  part  looks  at  the 
factors  in  each  man's  background  that  influenced  his 
leadership  style;  the  decisions  each  made  as  president 
during  this  period;  and  the  unsettled  transition  from  one 
presidency  to  the  other. 

I  also  cover  Roosevelt's  New  Deal  (probably  the  most 
ambitious  package  of  domestic  measures  in  U.S.  history) 
and  discuss  whether  the  measures  worked  in  whittling 
down  the  Great  Depression.  The  part  concludes  with  a 
summary  of  what's  been  learned  —  and  what  is  yet  to  be 
learned  —  from  the  era. 


Chapter  12 

Presidents 


In  This  Chapter 

Meeting  Herbert  Hoover 
Getting  to  know  Franklin  Roosevelt 
Changing  presidents 
Lessons  learned 


■  ^ne  was  an  orphan  who  made  himself  a  millionaire  and 
\r  became  a  world-revered  humanitarian.  The  other  was  born 
rich  but  had  to  rebuild  his  life  after  being  stricken  with  a  crippling 
disease.  One  was  a  U.S.  president  who  somewhat  unfairly  has 
been  demonized  as  a  flop  in  guiding  the  country  during  the 
Great  Depression.  The  other  was  a  U.S.  president  who  somewhat 
exaggeratedly  has  been  lionized  as  a  savior  during  the  Great 
Depression. 

This  chapter  looks  at  Herbert  C.  Hoover  and  Franklin  D.  Roosevelt, 
the  two  men  who  served  as  president  during  the  period  from 
1929  to  1941,  and  how  they  handled  the  challenges  of  the  darkest 
economic  time  in  the  country's  history.  It  also  covers  their  campaign 
against  each  other  in  1932,  and  how  they  handled  the  transition 
from  one  administration  to  the  other. 

"The  Great  Humanitarian'1 

A  reporter  was  said  to  have  asked  baseball  hero  Babe  Ruth  in  1930 
if  he  thought  it  was  right  that  at  $80,000,  Ruth's  annual  salary  was 
$5,000  more  than  President  Herbert  Hoover's.  "Why  not?"  Ruth 
replied,  "I  had  a  better  year  than  he  did." 

This  possibly  apocryphal  story  reflects  the  reputation  of  Herbert 
Clark  Hoover,  31st  president  of  the  United  States,  scholar,  engineer, 
life-saving  humanitarian  —  and  scapegoat  of  the  Great  Depression. 
No  U.S.  president  ever  accomplished  as  much  before  he  was  in 
the  White  House  —  and  was  so  maligned  for  what  he  did  while  in 
office. 


196  Part  IV:  Fixing  Things 


"Once  upon  a  time,"  Hoover  was  said  to  have  wryly  remarked  late 
in  life,  "my  political  opponents  honored  me  as  possessing  the 
fabulous  intellectual  and  economic  power  by  which  I  created  a 
>ression  all  by  myself." 


laDulous  intelle< 

Grouting  up 


Herbert  Hoover  —  his  friends  called  him  "Bert"  —  was  born  August 
10,  1874,  in  West  Branch,  Iowa,  making  him  the  first  president 
whose  birthplace  was  west  of  the  Mississippi  River. 

He  was  part  of  that  generation  of  Americans  who  bridged  the 
transition  from  the  country's  first  century  to  its  second:  At  the 
time  of  Hoover's  birth,  the  Bronx  had  just  become  part  of  New 
York  City;  a  man  named  Levi  Strauss  had  just  received  a  patent  for 
"riveted  blue  jeans";  and  Billy  the  Kid,  at  15,  was  still  just  a  kid. 

By  the  time  Hoover  was  8  years  old,  both  of  his  parents  had  died, 
and  he  grew  up  under  the  care  of  an  aunt  and  uncle  in  Newburg, 
Oregon.  He  attended  a  Quaker  secondary  school  his  uncle  had 
helped  found,  and  then  he  went  to  a  night  school  where  he  studied 
algebra  and  geometry  and  developed  a  love  for  engineering. 


In  1891,  despite  not  having  graduated  from  high  school,  Hoover 
was  accepted  as  an  engineering  student  in  the  first  class  of  a  new 
university  in  northern  California  called  Stanford.  He  managed  the 
baseball  and  football  teams,  and  he  met  and  eventually  married 
another  student  named  Lou  Henry,  who  was  the  daughter  of  an 
Iowa  banker.  When  he  graduated  in  1895,  the  21-year-old  Hoover 
had  a  degree  in  geology,  $40  in  his  pocket,  and  no  firm  prospects. 


Striking  qold 

Hoover  landed  a  job  as  a  clerk  with  a  San  Francisco  mining  firm, 
working  his  way  up  to  become  an  engineering  assistant.  In  1897, 
at  the  age  of  23,  Hoover  was  hired  by  a  British  company  and  sent 
to  Australia  to  supervise  the  firm's  gold  mining  operations.  By 
the  time  he  left  in  1899  for  a  new  assignment  as  the  chief  mining 
engineer  of  the  Chinese  government,  Hoover  was  making  $10,000 
a  year  from  the  mines  and  was  on  his  way  to  amassing  a  fortune  of 
more  than  $4  million  ($85  million  in  2008  dollars). 

While  in  China,  Hoover  helped  organize  the  successful  defense 
of  the  offices  and  homes  of  Western  diplomats  when  a  group  of 
anti-Western  Chinese  attacked  them  in  what  was  known  as  the 
"Boxer  Rebellion."  In  November  1901,  Hoover  moved  to  London  to 
become  a  partner  in  the  mining  firm  that  had  hired  him  four  years 
before. 


Chapter  12:  A  Tale  of  Two  Presidents   /  "J 


With  London  as  a  base,  Hoover  traveled  to  every  continent  except 
Antarctica  over  the  next  12  years  to  oversee  various  mining  projects. 
But  in  ipi4,  the  outbreak  of  World  War  I  effectively  ended  his  life  in 
(^^r  volunteered  to  help  more  than  100,000  Americans, 
itwepe  when  the  war  began,  get  home. 

"I  did  not  know  it,"  he  wrote  later,  "(but)  my  engineering  career 
was  over  forever.  I  was  on  the  slippery  road  of  public  life." 


SaVinq  tides 

When  the  evacuation  of  his  fellow  Americans  was  finished, 
Hoover  became  chairman  of  the  Commission  for  Relief  in  Belgium. 
The  group  used  private  donations  to  funnel  food  and  supplies  to 
German-occupied  Belgium.  Hoover  worked  day  and  night, 
shuttling  across  the  North  Sea  between  Berlin  and  London  to 
convince  the  Germans  to  allow  the  supplies  into  Belgium  and 
overseeing  distribution. 

When  the  United  States  entered  the  war  in  April  1917,  President 
Woodrow  Wilson  appointed  Hoover  as  head  of  the  American  Food 
Administration,  responsible  for  stabilizing  domestic  food  prices, 
ensuring  food  got  where  it  was  needed,  and  convincing  Americans 
to  cut  food  consumption  (which  he  did  without  having  to  resort  to 
rationing). 

After  the  war,  Hoover  became  chairman  of  the  Allied  Food  Council 
and  the  American  Relief  Administration.  The  groups  managed  food 
supplies  to  war-torn  countries,  including  those  of  defeated  enemies. 
When  a  British  admiral  said  to  Hoover,  "young  man,  I  don't  see 
why  you  American  chaps  want  to  feed  those  bloody  Germans," 
Hoover  snapped  back,  "old  man,  we  can't  understand  why  you 
British  want  to  starve  women  and  children  after  they  are  licked." 

Hoover's  efforts  were  warmly  applauded  at  home  and  in  other 
countries.  He  became  known  as  "the  Great  Humanitarian,"  and  The 
New  York  Times  named  him  one  of  the  "ten  most  important  living 
Americans." 


"He  is  certainly  a  wonder,"  said  the  Assistant  Secretary  of  the 
Navy,  who  was  an  admirer  of  Hoover,  in  1920,  "and  I  wish  we  could 
make  him  president  of  the  United  States.  There  could  not  be  a 
better  one."  The  admirer's  name  was  Franklin  D.  Roosevelt. 


198  Part  IV:  Fixing  Things 


Serving  presidents 


DropBWte 

California  Repu 


as  Hoover  in  1920  that  both  major  political  parties 
:«*t4Jiy^*6  a  possible  presidential  candidate.  He  entered  the 
alifornia  Republican  primary  election  but  finished  second  and 
then  threw  his  support  behind  the  eventual  GOP  nominee,  Ohio 
Senator  Warren  G.  Harding. 


After  Harding's  election,  Hoover  was  appointed  Secretary  of 
Commerce.  With  an  engineer's  penchant  for  organization,  Hoover 
used  the  office  to  increase  efficiency  by  imposing  national  size  and 
dimension  standards  for  everything  from  bed  mattresses  to  bricks 
to  bolts.  He  pushed  for  better  job  safety  regulations,  promoted 
international  trade,  and  was  a  cheerleader  for  home  ownership. 

Hoover  used  his  humanitarian  skills  again  by  overseeing  vitally 
needed  aid  to  famine-stricken  Russia  in  1921  and  running  relief  aid 
to  six  Southern  states  in  1927  after  huge  Mississippi  River  floods. 

In  1923,  Harding  died  and  was  succeeded  as  president  by  Calvin 
Coolidge.  Coolidge  did  not  hide  the  fact  he  didn't  like  Hoover, 
sarcastically  referring  to  him  as  "Wonder  Boy"  and  once  remarking  of 
Hoover:  "that  man  has  offered  me  unsolicited  advice  for  six  years, 
all  of  it  bad." 

Nonetheless,  Coolidge  retained  Hoover  as  Commerce  secretary, 
in  part  because  of  Hoover's  widespread  popularity.  And  when 
Coolidge  decided  not  to  run  for  a  second  full  term  as  president 
in  1928,  he  voiced  no  public  objection  to  Hoover  becoming  the 
Republican  candidate. 


Serving  as  president 


Hoover  easily  defeated  his  Democratic  rival,  New  York  Governor 
Al  Smith,  in  the  1928  presidential  race.  He  assumed  the  presidency 
brimming  with  confidence.  "I  have  no  fears  for  the  future  of  our 
country,"  he  said  at  his  inauguration.  "It  is  bright  with  hope." 

As  president,  Hoover  had  ambitious  plans  for  a  progressive, 
reform-minded  program  that  would  make  up  for  the  failure  of  the 
Harding  and  Coolidge  administrations  to  do  much  of  anything 
beyond  protect  the  interests  of  the  business  community.  He 
expanded  the  civil  service  system,  canceled  private  oil  leases  on 
public  lands,  organized  the  federal  prison  system,  and  planned  or 
launched  reforms  in  social  service  areas  such  as  slum  clearance. 


But  scarcely  eight  months  into  his  presidency,  the  U.S.  stock  market 
crashed,  presaging  the  economic  disaster  that  became  the  Great 


Chapter  12:  A  Tale  of  Two  Presidents   /  tyty 


Depression.  The  rest  of  Hoover's  term  was  completely  dominated  by 
trying  to  fix  the  financial  mess  the  country  found  itself  in. 

ed  territory  for  a  U.S.  president.  The  federal 
role  in  shepherding  the  national  economy  had 
historically  been  minimal,  so  Hoover  had  no  blueprints  from  which 
to  come  up  with  a  plan  that  might  work.  He  did,  however,  try. 

His  attempts  included  subsidizing  agriculture;  cutting  taxes; 
increasing  taxes;  financing  public  works;  making  government 
loans  to  railroads,  banks,  and  other  financial  institutions;  liberalizing 
bank  credit;  and  providing  federal  aid  to  stave  off  mortgage 
foreclosures.  He  ran  up  large  federal  budget  deficits  in  funding 
some  of  the  efforts  to  right  the  economy. 

Hoover's  efforts  won  some  applause.  BusinessWeek  called  his  plan 
to  shore  up  sagging  banks  "the  most  powerful  offensive  force  that 
government  imagination  has,  so  far,  been  able  to  command."  The 
New  York  Times  went  further:  "The  president's  course  in  this 
troublous  time  has  been  all  that  could  be  desired.  No  one  in  his 
place  could  have  done  more;  very  few  of  his  predecessors  could 
have  done  as  much." 

A  qood  man,  a  bad  politician 

But  Hoover's  efforts  were  hampered  by  several  factors.  One  was 
that  it  was  hard  for  him  to  be  enthusiastic  about  governmental 
actions  to  which  he  was  philosophically  opposed.  Hoover  believed 
that  government's  role  in  economic  matters  should  be  minimal 
and  that  direct  relief  in  the  form  of  unemployment  aid,  old  age 
pensions,  or  other  subsidies  to  individuals  was  not  the  job  of  the 
federal  government.  (See  Chapter  5  for  more  on  Hoover's  views 
about  direct  federal  relief  to  the  unemployed  and  hungry.) 

Hoover  also  suffered  from  the  fact  that  while  he  was  a  very  good 
manager,  he  was  a  lousy  and  inexperienced  politician.  In  fact,  the 
presidency  was  his  first  elective  office.  "Being  a  politician  is  a  poor 
profession,"  he  would  later  write.  "Being  a  public  servant  is  a  noble 
one."  That  sentiment  ignored  the  fact  that  the  presidency  was  a 
political  office  and  sometimes  required  political  skills  to  build 
consensus,  make  compromises,  and  get  things  done. 

Finally,  Hoover  lacked  the  personality  to  inspire  public  confidence 
at  a  time  when  the  public's  confidence  was  badly  shaken.  He  was 
somewhat  shy  and  not  a  good  public  speaker.  When  he  did  talk,  he 
sometimes  would  say  patently  absurd  things,  such  as  suggesting 
that  "many  persons  (had)  left  their  jobs  for  the  more  profitable 
one  of  selling  apples"  on  street  corners. 


200  Part  IV:  Fixing  Things 


"Hooverisms" 

ian  is  in  trouble  iswhen  he  becomes  the  butt  of  humor,  and 
in  ine  ureai  Depression,  Herbert  Hoover's  surname  was  the  butt  of  a  lot  of  bitter 
sarcasm.  The  slums  of  shacks  and  sheds  thrown  up  by  homeless  people  became 
known  as  "Hoovervilles."  Broken-down  cars  pulled  by  mules  were  "Hoover  Carts." 
Newspapers  used  as  coverings  were  "Hoover  blankets";  empty  pockets  turned 
inside  out  were  "Hoover  flags";  and  jack  rabbits  were  "Hoover  hogs." 

The  crowning  indignity  for  Hoover  came  after  he  left  office.  A  giant  dam  on  the  lower 
Colorado  River  that  had  been  named  for  him  was  ordered  renamed  Boulder  Dam  by 
the  Roosevelt  administration  in  1933.  But  Hoover  got  the  last  laugh  on  this  one:  In 
1947,  after  Roosevelt's  death.  Congress  renamed  the  structure  Hoover  Dam. 


Because  Hoover  wasn't  widely  trusted,  for  example,  people  continued 
to  withdraw  their  money  from  banks  and  stuff  it  under  their  mat- 
tresses even  after  Hoover  took  steps  to  prop  up  the  financial  industry. 

Hoover  was  also  seen  as  elitist  and  aloof.  He  dressed  formally  for 
dinner  every  evening;  smoked  20  expensive  Havana  cigars  a  day; 
and  declined  to  visit  soup  kitchens,  bread  lines,  or  any  other  place 
the  poor  and  needy  gathered. 

His  national  image  as  a  Scrooge  in  the  White  House  was  cemented 
by  the  Bonus  Army  disaster  in  the  summer  of  1932  (see  Chapter  4 
for  details).  Many  Americans  were  horrified  and  angered  by  press 
accounts  and  newsreel  film  of  U.S.  troops  using  tanks  and  bayonets 
against  military  veterans  who  had  been  seeking  early  payments 
of  promised  service  bonuses.  The  troops'  commander,  General 
Douglas  MacArthur,  had  disobeyed  Hoover's  specific  directions 
and  ordered  the  attack.  Nonetheless,  Hoover,  who  had  refused  to 
meet  with  the  veterans,  was  blamed. 


Hoover  had  become  so  unpopular  that  an  oft-repeated  joke  at  the 
time  had  the  president  asking  an  aide  if  he  could  borrow  a  nickel  so 
he  could  call  a  friend.  "Here's  a  dime,"  the  aide  replied,  "call  both  of 
them."  By  the  time  the  1932  presidential  election  campaign  began  to 
pick  up  speed,  Hoover  was,  politically  speaking,  a  dead  duck. 


The  Aleut  Dealer 

He  could  not  stand  unaided,  but  Americans  accorded  him  the 
longest  tenure  in  office  of  any  U.S.  president.  He  was  born  to  wealth 
and  privilege  yet  was  regarded  by  the  down-and-out  as  a  friend  to 
the  "forgotten  man"  and  by  the  rich  as  "a  traitor  to  his  class." 


Chapter  12:  A  Tale  of  Two  Presidents  201 


r-N  i-^  sugges' 

DropBa® 


He  was  so  self-confident  that  an  observer  joked  "he  must  have 
been  psychoanalyzed  by  God."  He  was  so  optimistic  that  an  aide 
suggested  "he  was  all  light  and  no  darkness."  He  was  Franklin 

elt,  the  32nd  president  of  the  United  States  and  the 
ited  with  leading  the  country  out  of  the  grip  of  the 
Great  Depression. 


Grouting  up 

Franklin  Roosevelt  was  born  January  30,  1882,  in  Hyde  Park,  New 
York.  His  parents  were  both  from  wealthy  and  established  families. 
Roosevelt's  ancestors  and  relatives  included  passengers  on  the 
Mayflower  and  an  opium  dealer.  He  was  also  related  by  blood 
or  marriage  to  11  U.S.  presidents.  One  of  them,  his  fifth  cousin 
Theodore,  became  Franklin's  political  idol. 

Roosevelt  was  educated  at  a  prestigious  private  boarding  school 
and  then  graduated  from  Harvard  in  only  three  years.  After  only 
a  year  of  classes  at  Columbia  University's  law  school,  Roosevelt 
passed  the  New  York  State  Bar  exam  and  took  a  job  with  a 
prestigious  Wall  Street  law  firm. 

He  also  married  a  distant  cousin,  Eleanor,  and  had  six  children. 
(The  marriage  was  a  painful  one  for  Eleanor.  Franklin  had  an  affair 
with  her  social  secretary,  broke  it  off,  and  then  resumed  the 
affair  after  being  elected  president.  But  Eleanor  would  throw 
herself  into  the  role  of  First  Lady  with  zeal  and  serve  as  a  valuable 
asset  to  her  husband  and  the  country.) 

Starting  his  political  career 

After  a  few  years  practicing  law,  Roosevelt  grew  restless.  In  1910, 
he  began  his  political  career  by  running  as  a  Democrat  for  a  state 
Senate  seat  that  had  been  held  by  Republicans  for  26  years.  His 
family  name  and  a  generally  good  year  for  Democrats  carried  him 
to  victory,  and  he  won  reelection  in  1912. 

As  a  reward  for  working  for  the  election  of  Woodrow  Wilson  to 
the  presidency  in  1912,  Roosevelt  was  named  Assistant  Secretary 
of  the  Navy.  He  held  the  post  until  1920,  all  the  while  building  his 
standing  within  the  Democratic  Party  and  his  popularity  nationally. 

In  1920,  Roosevelt  was  picked  as  the  vice  presidential  running  mate 
for  Democratic  presidential  nominee  James  Cox,  the  governor  of 
Ohio.  But  the  ticket  was  thrashed  by  the  Republican  pair  of  Warren 
Harding  and  Calvin  Coolidge,  and  Roosevelt  returned  to  practicing 
law  and  readying  himself  for  another  political  campaign. 


202  Part  IV:  Fixin9  Things 


Losing  the  use  of  his  tegs 

P"\       \       1^  ^VV^Pl^?^'  ^ooseve";  was  vacationing  at  the  family's  34-room 
j  Ij  11 1   J  C^1t3f^\<F5lge''  on  Campobello  Island  in  the  Canadian  province 
oTNew  Brunswick.  After  a  swim,  he  began  running  a  high  fever  and 
developed  a  weakness  in  his  legs  that  eventually  turned  to  paralysis. 

His  illness  was  publicly  downplayed  by  the  family  and  reported 
in  the  newspapers  as  everything  from  a  heavy  cold  to  an  attack  of 
rheumatism.  However  it  was  diagnosed  in  the  press,  Roosevelt  was 
consistently  reported  to  be  recovering. 

But  he  wasn't.  At  the  age  of  39,  Roosevelt  had  been  stricken  with 
what  was  diagnosed  at  the  time  as  polio,  often  referred  to  as 
"infantile  paralysis"  because  it  tended  to  afflict  children  more  than 
adults.  (In  2003,  researchers  reported  that  FDR's  disease  may  have 
been  Guillain-Barre  Syndrome.) 


Despite  grueling  and  painful  efforts,  Roosevelt  would  never  again 
take  more  than  a  few  halting  steps,  and  then  only  with  the  use  of 
heavy  leg  braces.  But  in  the  years  leading  up  to  his  presidency, 
FDR  would  publicly  insist  that  his  condition  was  improving.  He 
never  allowed  himself  to  be  photographed  in  his  wheelchair  or 
being  carried,  and  he  usually  gave  speeches  or  made  other  public 
appearances  standing  upright,  supported  on  one  side  by  someone. 


Becoming  governor 

Throughout  the  rest  of  the  1920s,  Roosevelt  kept  up  his  political 
contacts  within  the  Democratic  Party.  In  1922,  he  helped  former 
New  York  Governor  AI  Smith  win  the  governorship  back.  In 
1924,  Roosevelt  made  a  mesmerizing  appearance  at  the  party's 
presidential  nominating  convention,  giving  the  nomination  speech 
for  Smith,  who  did  not  win  the  nomination. 

In  1928,  Roosevelt  again  gave  the  nomination  speech  for  Smith  at 
the  Democratic  National  Convention.  This  time,  Smith  got  the  party's 
nod.  Roosevelt,  who  feared  1928  would  be  a  Republican  year, 
did  not  want  to  run  for  anything.  But  Smith,  who  wanted  FDR's 
presence  on  the  ticket  to  help  him  carry  New  York,  convinced 
Roosevelt  to  run  for  governor.  Herbert  Hoover  slaughtered  Smith 
in  the  presidential  contest,  even  carrying  New  York,  but  Roosevelt 
won  a  close  race  for  governor. 

As  governor,  Roosevelt  aggressively  pushed  a  program  of  social 
services.  He  won  legislative  approval  of  a  tax  break  for  agricultural 
communities  in  tough  economic  straits.  He  also  lobbied  for  old-age 
pensions  funded  by  workers,  employers,  and  government.  "The 


Chapter  12:  A  Tale  of  Two  Presidents  203 


first  duty  of  a  State,  and  by  that  I  mean  government,  is  to  promote 
the  welfare  of  the  citizens  of  that  state,"  Roosevelt  declared. 


DropBegoks 


asily  winning  reelection,  Roosevelt  called  the 
'o  special  session  and  pushed  through  a  $20  million 
unemployment  relief  plan,  the  first  such  program  by  any  state. 


With  the  nation's  economy  going  into  a  tailspin  and  Democrats 
growing  hopeful  of  winning  the  White  House  for  the  first  time  since 
1916,  Roosevelt's  name  was  increasingly  mentioned  as  a  candidate. 
The  mentions,  however,  were  not  always  flattering.  The  influential 
newspaper  columnist  Walter  Lippmann  wrote  that  Roosevelt  was 
"a  pleasant  man  who,  without  any  important  qualifications  for  the 
office,  would  very  much  like  to  be  president." 


Running  for  president 

Although  Roosevelt  had  been  considered  the  favorite  in  many 
quarters  to  win  the  Democratic  nomination  in  1932,  he  was  not 
universally  acclaimed,  in  part  because  people  were  uncertain 
whether  he  was  politically  conservative  or  liberal. 

"In  Franklin  Roosevelt  we  have  another  Hoover,"  said  the 
Scripps-Howard  newspaper  chain.  The  New  Republic  magazine 
called  him  "not  a  man  of  great  intellectual  force  or  supreme  moral 
stamina."  The  Nation  magazine  suggested  there  was  "no  evidence 
whatever  that  people  are  turning  to  him  as  a  leader." 

Roosevelt's  leading  opponent  was  Al  Smith,  his  former  political 
mentor-turned-bitter  rival.  Smith  won  the  Massachusetts  primary, 
while  Representative  John  Nance  Garner  of  Texas,  who  was  Speaker 
of  the  House  of  Representatives,  won  the  California  primary. 

When  the  Democrats  met  in  their  national  convention  in  Chicago, 
Roosevelt  found  that  he  could  win  the  nomination  only  through 
some  wheeling  and  dealing.  After  three  ballots  and  no  nominee, 
FDR  offered  the  vice  presidency  to  Garner.  Garner,  known  as 
"Cactus  Jack,"  accepted  the  offer.  California  switched  its  support 
to  Roosevelt,  and  he  clinched  the  nomination. 

Roosevelt  then  did  something  unprecedented  in  U.S.  political 
history.  Flying  for  nine  hours  through  dangerous  headwinds  from 
New  York  to  Chicago,  Roosevelt  showed  up  at  the  convention  to 
accept  the  nomination  in  person,  starting  a  practice  that  was 
followed  in  future  years  by  other  nominees.  After  his  campaign 
theme  song,  "Happy  Days  Are  Here  Again,"  was  done  blaring, 
Roosevelt  delivered  a  crowd-pleasing  4,373-word  speech.  But  it 
was  14  words  in  the  63rd  paragraph  that  would  resonate  through 
the  rest  of  the  20th  century: 


20 1}  Part  IV:  Fixin9  Things 


^/f™^\  "I  pledge  you,  I  pledge  myself,  to  a  new  deal  for  the  American 
~  ( VjSZ^pj  people." 

aiqn,  Hard  Transition 

The  morning  after  Roosevelt's  speech  accepting  the  Democratic 
presidential  nomination,  the  phrase  "New  Deal"  dominated 
newspaper  headlines  across  the  country. 

Neither  FDR  nor  his  speechwriter,  Sam  Rosenman,  had  any  idea 
that  the  phrase  would  catch  on  as  much  as  it  did.  It  may  have  been 
borrowed  from  a  new  book  called  The  New  Deal  by  economics  writer 
Stuart  Chase  or  from  a  New  Republic  magazine  story  by  Chase 
entitled  "A  New  Deal  for  America." 


Wherever  it  came  from,  the  phrase  stuck.  An  editorial  cartoon  in 
the  New  York  World-Telegram  the  day  after  Roosevelt's  speech 
captured  the  phrase's  appeal.  It  depicted  a  farmer  looking  up  at  a 
passing  airplane,  which  on  its  wings  bore  the  words  NEW  DEAL. 


Running  to  the  right 


The  conservative  elements  of  the  Democratic  Party  weren't 
quite  sure  what  they  had  as  a  candidate.  In  a  speech  at  Georgia's 
Oglethorpe  University  in  May  1932,  for  example,  Roosevelt  had 
implied  no  proposal  was  too  far  out  to  try  if  it  had  promise. 

"The  country  needs  and,  unless  1  mistake  its  temper,  the  country 
demands  bold  persistent  experimentation,"  Roosevelt  said.  "It 
is  common  sense  to  take  a  method  and  try  it;  if  it  fails,  admit  it 
frankly  and  try  another.  But  above  all,  try  something." 

That  kind  of  talk  struck  some  party  leaders  as  being  too  liberal  and 
capable  of  scaring  off  voters  who  were  fearful  of  "radical"  ideas. 

"Tell  the  governor  that  he  is  the  boss  and  we  will  follow  him  to  hell 
if  we  have  to,"  Roosevelt's  running  mate,  John  Nance  Garner,  told 
a  messenger.  "But  if  he  goes  too  far  with  some  of  these  wild-eyed 
ideas,  we  are  going  to  get  the  shit  kicked  out  of  us." 

Garner  and  other  doubters,  however,  underestimated  Roosevelt's 
political  skills  and  his  pragmatism.  "To  accomplish  anything 
worthwhile,"  he  said,  "there  must  be  a  compromise  between  the 
ideal  and  the  practical." 


Chapter  12:  A  Tale  of  Two  Presidents  205 


In  fact,  Roosevelt  publicly  embraced  what  was  a  fairly  conservative 
Democratic  Party  platform.  It  called  for  things  like  a  25  percent  cut 
in  federal  spending  and  keeping  the  country  on  the  gold  standard, 
/7fcM?n\vlrfil^end  to  dry  up  the  money  supply  and  make  things 
VwrSel  InVkPpoor  while  protecting  the  interests  of  the  wealthy. 

On  the  campaign  trail,  Roosevelt  attacked  Hoover  for  "reckless  and 
extravagant  spending"  and  running  up  federal  budget  deficits.  He 
also  criticized  the  incumbent  for  being  "committed  to  the  idea  that 
we  ought  to  center  control  of  everything  in  Washington  as  rapidly 
as  possible."  (Within  a  year,  that  statement  would  ooze  irony,  as 
Roosevelt  would  expand  the  federal  government's  role  into  nearly 
every  aspect  of  American  life.) 

Campaigning  for  a  tost  cause 

In  the  end,  it  probably  wouldn't  have  mattered  if  Roosevelt  had 
worn  his  underwear  on  his  head  and  delivered  speeches  in  Urdu. 
There  was  virtually  no  chance  voters  were  going  to  reelect  Hoover, 
and  Hoover  knew  it.  In  contrast  to  the  ever-smiling  Roosevelt, 
Hoover's  public  persona  during  the  campaign  ranged  from  somber 
to  dour.  His  message  seemed  to  give  voters  a  choice  between 
FDR's  "new  deal"  and  his  own  "same  old  stuff." 

"My  countrymen,"  he  said  in  one  speech,  "The  fundamental  issue 
that  will  fix  the  national  direction  for  one  hundred  years  to  come 
is  whether  we  shall  be  in  fidelity  to  American  tradition,  or  whether 
we  shall  turn  to  innovations." 

Hoover  didn't  begin  active  campaigning  until  the  month  before  the 
election,  and  it  went  badly.  People  threw  eggs  and  tomatoes  at  his 
campaign  train.  He  was  booed  during  speeches  and  greeted  with 
signs  that  read  "Down  with  Hoover"  and  shouts  of  "Hang  Hoover." 
Some  Republican  candidates  for  other  offices  stayed  as  far  away 
from  the  Hoover  campaign  as  they  could.  The  crowning  indignity 
may  have  come  in  the  form  of  an  anonymous  telegram  to  Hoover 
that  said:  "Vote  for  Roosevelt.  Make  it  unanimous." 

Winning  the  White  House 

As  expected,  Roosevelt  won  by  a  crushing  margin.  The  popular  vote 
was  57.2  percent  for  FDR  and  40  percent  for  Hoover.  Roosevelt 
received  472  electoral  votes,  Hoover  just  59.  In  terms  of  the 
popular  vote,  it  was  the  worst  defeat  ever  handed  an  incumbent 
president. 


Part  IV:  Fixing  Things 


That  the  country  had  been  ready  for  a  change  in  the  White  House 
was  obvious.  Just  what  it  had  changed  to,  however,  was  a  different 
story.  Newspaper  editor  William  Allen  White  wrote  to  a  relative 
~ !jpL^lQhat  he  hoped  FDR  "may  develop  his  stubbornness 
B  Jrag^^iis  amiability  into  wisdom,  his  sense  of  superiority 
into  statesmanship.  Responsibility  is  a  winepress  that  drags  forth 
strange  juices  out  of  men." 


Roosevelt  himself  had  some  doubts.  On  the  night  of  the  election, 
he  told  his  son  James,  "you  know  Jimmy,  all  my  life  I've  been  afraid 
of  only  one  thing  —  fire.  Tonight  I  think  I'm  afraid  of  something 
else  . . .  I'm  just  afraid  I  may  not  have  the  strength  to  do  the  job  .  . . 
pray  for  me,  Jimmy." 

Handing  off  the  Great  depression 

There  was  a  1 16-day  gap  between  the  November  8,  1932,  election 
and  the  March  4,  1933,  inauguration  ceremony,  which  left  Hoover 
in  charge  as  a  lame-duck  president.  Scarcely  a  week  after  the 
election,  he  sent  a  telegram  to  Roosevelt,  asking  to  meet.  Hoover 
wanted  to  talk  about  canceling  or  modifying  European  countries' 
World  War  I  debts  to  the  United  States,  which  was  a  highly 
unpopular  idea  with  the  American  public. 


Hoover's  motive  may  have  been  statesmanlike,  but  it  also  may 
have  been  politically  nefarious:  The  more  the  two  men  were  seen 
to  be  working  together,  the  less  Hoover  might  be  blamed  for  what 
was  happening.  Roosevelt  did  meet  with  Hoover  at  the  White 
House  on  November  22,  1932,  and  again  in  January  1933.  But  FDR 
was  wary  and  refused  to  commit  to  anything  until  he  was  fully  in 
charge. 


A  frustrated  Hoover  later  said  he  found  Roosevelt  "amiable, 
pleasant,  anxious  to  be  of  service,  very  badly  informed  and  of 
comparatively  little  vision."  He  also  referred  to  him  as  "a  very 
ignorant . . .  well-meaning  young  man,"  although  Roosevelt  was 
only  seven  years  younger  than  Hoover. 


Hoover  tried  once  more  to  reach  some  agreement  with  Roosevelt. 
In  mid-February,  he  sent  FDR  a  ten-page  letter  (in  which  he 
misspelled  Roosevelt's  last  name)  warning  him  that  the  country's 
banking  system  was  on  the  verge  of  collapse  and  asking  Roosevelt 
to  make  a  public  statement  on  what  he  intended  to  do.  This  time, 
Roosevelt,  who  was  well  aware  of  the  banking  crisis  and  had  his 
advisors  working  on  a  response  to  it  after  he  was  sworn  in,  ignored 
Hoover's  letter.  He  later  said  a  secretary  had  lost  it. 


Chapter  12:  A  Tale  of  Two  Presidents  207 


^  ^  would  part  ene 

DropBoms 


The  two  men  met  once  more  on  the  night  before  the  inauguration, 
and  they  rode  to  the  ceremony  together  (see  Figure  12-1),  but  they 
would  pjart  enemies.  Hoover  lived  for  32  years  after  leaving  office, 
t  the  age  of  90.  Asked  during  his  retirement  how  he 
'ritics  of  his  role  in  the  Great  Depression,  he  joked,  "1 
outlived  the  bastards." 


Figure  12-1:  President  Herbert  Hoover  and  President-elect  Franklin  Roosevelt 
ride  to  Roosevelt's  inauguration,  March  4, 1933. 


Avoiding  an  assassin's  buttet 

In  part  to  relax  and  in  part  to  dodge  Hoover,  Roosevelt  took  a  12-day 
cruise  in  early  February  1933  on  a  yacht  belonging  to  businessman 
Vincent  Astor.  On  February  15,  Roosevelt  gave  an  impromptu 
speech  at  a  bayside  park  in  Miami  from  the  back  seat  of  an  open 
car.  Just  after  he  finished,  a  crazed  32-year-old  unemployed  Italian 
immigrant  named  Giuseppe  Zangara  began  firing  at  FDR. 

Roosevelt  was  unscathed,  but  five  other  people  were  hit,  including 
Chicago  Mayor  Anton  Cermak,  who  had  been  standing  on  the  car's 
running  board  while  talking  to  Roosevelt.  The  president-elect 
ordered  Secret  Service  agents  to  put  Cermak  in  the  car  and  rush 
to  the  hospital.  Roosevelt  cradled  the  mayor,  according  to  an  aide, 
and  told  him,  "Tony,  keep  quiet  —  don't  move.  It  won't  hurt  if  you 
keep  quiet."  Roosevelt  was  apparently  unshaken  during  and  after 
the  event.  "He  had  no  nerves  at  all,"  marveled  one  of  his  advisors. 


208  Part  IV:  Fixing  Things 


— N  March  20  in  Fl< 

DropBooks 

Taking  otfer 


Cermak  died  on  March  6,  two  days  after  Roosevelt's  inauguration. 
Zangara,  who  pleaded  guilty  to  the  shootings,  was  executed  on 
Florida's  electric  chair. 


While  presidents  traditionally  drew  much  of  their  counsel  from 
other  politicians  or  captains  of  industry,  Roosevelt  turned  to 
academia.  His  circle  of  advisors,  tagged  with  the  nickname  "Brain 
Trust,"  included  Raymond  Moley,  a  professor  of  government 
at  Columbia  University  in  New  York;  Rexford  Guy  Tugwell,  a 
Columbia  University  economist;  and  Adolf  Berle,  Jr.,  a  Columbia 
Law  School  professor. 


Behind  the  scenes,  Roosevelt's  advisors  and  other  aides  were  work- 
ing on  plans  to  save  the  country's  crumbling  banking  system.  (For 
more  details  on  FDR's  efforts  to  save  the  banks,  see  Chapter  4.) 
Moley  and  William  Woodin,  who  would  become  Roosevelt's  first 
Treasury  secretary,  met  with  members  of  Hoover's  Treasury  staff 
to  work  out  details. 


Roosevelt,  meanwhile,  was  being  told  by  some  people  that,  if 
necessary,  he  should  seize  more  power  than  the  presidency  had  — 
just  as  the  German  chancellor,  Adolf  Hitler,  was  doing  at  the  time. 
"Even  the  hand  of  a  national  dictator  is  preferable  to  a  paralyzed 
state,"  said  Kansas  Governor  Alf  Landon. 


In  his  inaugural  speech,  Roosevelt  did  say  that  to  get  things 
moving,  he  would  seek  from  Congress  "broad  executive  power 
to  wage  war  against  the  emergency  as  great  as  the  power  that 
would  be  given  to  me  if  we  were  in  fact  invaded  by  a  foreign 
foe."  Borrowing  a  line  from  the  19th-century  American  writer 
Henry  David  Thoreau  ("nothing  is  so  much  to  be  feared  as  fear"), 
Roosevelt  also  assured  the  crowd  and  the  millions  listening  on 
radio  that  it  was  his  "firm  belief  that  the  only  thing  we  have  to  fear 
is  fear  itself." 


Like  the  "new  deal"  phrase  in  his  nomination  acceptance  speech, 
the  "fear  itself"  line  struck  a  chord  with  Americans.  But  as  humorist 
Will  Rogers  pointed  out,  Americans  were  ready  to  embrace  just 
about  anything  the  new  president  did  or  said. 

"If  he  (Roosevelt)  burned  down  the  Capitol,"  Rogers  observed,  "we 
would  cheer  and  say  'well,  at  least  he  got  a  fire  started  somehow.'" 


Chapter  12:  A  Tale  of  Two  Presidents  200 


Lessons  Learned 


ns  change  presidents,  the  change  is  often  accompanied 
ls\l£Jmpatience:  Why  does  it  take  so  long  for  the  old 
administration  to  get  out  of  the  way  of  the  new  one? 

Here's  a  look  at  how  the  transition,  which  used  to  take  even  longer, 
was  changed  during  the  Great  Depression,  followed  by  a  look  at 
how  Presidents  George  W.  Bush  and  Barack  Obama  handled  the 
hand-off  of  power  during  the  country's  deepest  recession  since  the 
1930s. 


Changing  the  Wait  With  the 
Twentieth  Amendment 

Under  the  original  provisions  of  the  U.S.  Constitution,  a  newly 
elected  president  took  office  on  the  March  4  following  the 
November  general  election.  The  Congress  that  was  elected  in 
November  waited  even  longer  —  13  months  —  before  taking  office. 

That  meant  a  new  congressman  elected  in,  say,  November  1884 
would  not  take  office  until  December  1885.  It  also  created  the 
situation  where  defeated  congressmen  would  remain  in  office  for 
months,  exposing  them  to  the  temptation  of  doing  anything  they 
wanted  without  having  to  fear  voter  retribution. 

The  long  wait  was  considered  necessary  because  counting  votes 
in  the  late  18th  century  could  take  a  long  time,  and  a  newly  elected 
president  would  also  need  time  to  get  his  affairs  in  order  and 
travel  all  the  way  to  the  capital.  He  could  then  call  the  Senate  into 
a  brief  special  session  to  confirm  his  cabinet  appointees  and  spend 
the  rest  of  the  year  pulling  together  his  administration  before  the 
Congress  convened  in  December. 

<£to  Hfyf  But  the  advent  of  trains  and  telegraphs,  and  later  airplanes  and 
*>/f^l^\  telephones,  made  the  original  system  hopelessly  obsolete.  So  in 
- 1932,  Congress  approved  the  Twentieth  Amendment  to  the  U.S. 
Vj^v^  Constitution.  The  amendment  moved  the  presidential  inauguration 
from  March  4  to  January  20  and  the  start  of  the  new  Congress  to 
the  January  3  after  the  November  election. 

But  it  took  until  January  23,  1933,  for  three-fourths  of  the  country's 
48  states  to  ratify  the  amendment  —  three  days  too  late  to  affect 
the  1932  election.  That  meant  Franklin  Roosevelt  did  not  take  over 
from  Herbert  Hoover  until  March  4. 


/  0  Part  'V:  Fixing  Things 


Handinq  off  the  office  from 
Obama 


ere  were  many  similarities  between  the  transition  from 
President  George  W.  Bush  to  President  Barack  Obama  following  the 
2008  presidential  election  and  the  handoff  from  Herbert  Hoover  to 
Franklin  Roosevelt  following  the  1932  election. 

Both  occurred  in  the  midst  of  severe  economic  crises.  In  both 
cases,  the  banking  industry  was  in  shambles,  unemployment  was 
climbing,  people  were  losing  their  homes  to  mortgage  foreclosures, 
and  a  popular  Democrat  was  taking  over  for  an  unpopular 
Republican. 

But  there  was  also  a  key  difference.  In  1932,  Roosevelt  had  badly 
beaten  Hoover  after  a  campaign  in  which  Hoover  referred  to 
Roosevelt  as  a  "chameleon  on  plaid"  and  Roosevelt  had  called 
Hoover  "a  fat,  timid  capon."  These  guys  really  didn't  like  each 
other. 


In  contrast,  Obama,  whose  opponent  was  Senator  John  McCain 
of  Arizona,  criticized  the  termed-out  Bush's  policies  during  the 
campaign  but  not  Bush  personally.  Bush  likewise  refrained  from 
personal  attacks  on  Obama. 

The  result  was  one  of  the  smoother  presidential  transitions  in 
modern  U.S.  history.  Obama  made  it  plain  that  Bush  was  president 
until  January  20,  2009,  and  he  would  not  presume  to  tell  him  what 
he  should  do.  In  return,  Bush  graciously  conferred  with  Obama  on 
key  issues  during  the  transition. 

It  was  certainly  better  than  when  Bush  took  over  from  President 
Bill  Clinton  in  2001:  Incoming  Bush  aides  found  that  the  "W"  keys 
had  been  removed  from  many  of  the  keyboards  in  the  Executive 
Office  Building. 


Chapter  13 

New  Deal 


In  This  Chapter 

Sprinting  out  of  the  gate:  FDR's  first  100  days 
Digging  deeper:  The  second  New  Deal 
Trying  to  pack  the  Supreme  Court 
Considering  the  New  Deal's  impact 
Lessons  learned 


1 

m  t  started  at  the  governmental  equivalent  of  light-speed  and 
«C  ended  with  a  world  war.  In  between  was  the  creation  of  an 
abundance  of  government  programs,  a  fierce  fight  with  the 
Supreme  Court,  and  new  and  promising  efforts  to  combat  the  Great 
Depression  rising  from  old  and  failed  ones. 

Put  it  all  together,  as  this  chapter  does,  and  you  had  the  New  Deal: 
President  Franklin  D.  Roosevelt's  attempt  to  solve  an  economic 
dilemma  bigger  than  any  the  United  States  had  ever  seen. 

In  addition  to  looking  at  both  phases  of  the  New  Deal,  this  chapter 
examines  FDR's  quarrel  with  an  uncooperative  Supreme  Court 
and  assesses  the  immediate  effects  the  administration's  programs 
had  on  the  Great  Depression,  as  well  as  their  lasting  impact  on  the 
country. 

Starting  Fast:  The  First  WO  Days 

On  the  morning  after  he  was  sworn  in  as  president,  Roosevelt  had 
himself  wheeled  into  the  Oval  Office,  only  to  find  that  there  were 
no  pencils  or  paper  in  the  desk  and  no  buzzer  to  summon  aides. 
Roosevelt  took  a  deep  breath  and  began  bellowing  for  a  secretary. 
Then  he  got  to  work  on  what  would  be  forever  known  as  the  New 
Deal. 


/  2  Part  'V:  Fixing  Things 


^  ^  so  federal  regu 

DropBatfe 


The  first  order  of  business  was  assessing  just  how  big  a  mess  the 
nation's  banking  system  was  in.  Roosevelt  ordered  all  banks  closed 
so  federal  regulators  could  see  which  ones  were  sound  enough  to 
eopen.  Within  a  week,  FDR  had  pushed  an  emergency 
ri*iflg1bttW?rough  Congress.  (For  details  on  the  banking  crisis 
and  Roosevelt's  response  to  it,  see  Chapter  4.) 


The  swiftness  of  Roosevelt's  action  on  the  banking  crisis 
impressed  even  those  who  had  been  less  than  impressed  by  him 
as  a  candidate.  The  influential  columnist  Walter  Lippman,  who 
had  criticized  FDR  in  1932  for  lacking  leadership  qualities,  wrote 
in  March  1933  that  "in  one  week,  the  nation,  which  had  lost 
confidence  in  everything  and  everybody,  regained  confidence  in 
the  government  and  in  itself." 

The  new  president  was  just  getting  warmed  up.  In  the  first  100 
days  after  taking  office,  the  Roosevelt  administration  and  Congress 
crafted  more  than  a  dozen  major  pieces  of  legislation,  all  of  them 
designed  to  shore  up,  patch,  revive,  or  jumpstart  some  aspect  of 
the  national  economy.  Some  historians  have  labeled  the  period  the 
busiest  three  months  in  congressional  history. 

"The  special  session  of  the  73rd  Congress  has  hung  up  an  amazing 
record  of  achievement  in  its  14-week  setting,"  said  Time  magazine 
in  June  1933.  "It  was  President  Roosevelt's  do-or-die  attack  against 
the  Depression." 

It  often  was  not  the  most  organized  of  attacks.  One  of  FDR's  top 
aides,  Raymond  Moley,  once  joked  that  saying  Roosevelt's  New  Deal 
was  planned  was  like  saying  a  boy's  room  strewn  with  chemistry 
sets  and  dirty  clothes  was  the  work  of  an  interior  decorator. 

In  one  instance,  Harry  Hopkins,  FDR's  top  aide,  and  Frances 
Perkins,  Roosevelt's  Secretary  of  Labor,  huddled  under  the  stairs 
of  a  women's  club  in  New  York  City  to  draft  plans  for  an  emergency 
relief  program.  In  another  case,  Hopkins  suggested  during  lunch 
with  Roosevelt  that  the  country  needed  a  public  works  program 
to  provide  temporary  employment.  Within  a  week,  the  plan  was 
up  and  running  under  Hopkins's  charge,  and  within  a  month  it  had 
created  jobs  for  2.6  million  people. 

When  a  program  didn't  work  —  and  plenty  of  them  didn't  —  the 
president  and  his  people  plucked  out  its  best  elements,  melded 
them  into  a  new  program,  and  forged  ahead. 


Chapter  13:  Roosevelt's  New  Deal  2 


Harold  I 

DropBed 


In  addition,  Roosevelt  sometimes  shot  from  the  hip  when  it  came 
to  picking  advisors.  For  example,  his  Secretary  of  the  Interior, 
Harold  ickes,  was  FDR's  third  choice  for  the  job,  behind  two  U.S. 

urned  him  down.  Ickes  was  a  Republican,  as  were 
sevelt's  advisors,  and  had  never  met  the  president 
when  he  was  appointed  Interior  secretary.  Ickes  would  become 
one  of  FDR's  most  important  aides  and  serve  him  in  various 
capacities  for  13  years. 


"Roosevelt  is  an  explorer  who  has  embarked  on  a  voyage  as 
uncertain  as  that  of  Columbus,"  said  the  British  statesman  Winston 
Churchill,  "and  upon  a  quest  which  might  conceivably  be  as 
important  as  the  discovery  of  the  New  World." 


An  alphabet  soup  of  achievements 

Many  men  in  Congress  shared  Roosevelt's  thirst  for  swift  action. 
More  than  half  of  the  two  houses'  531  members  had  first  been 
elected  in  1930  or  1932;  they  were  sent  to  Washington  with  voter 
expectations  that  they  would  do  something  to  knock  down  the 
Great  Depression.  Other  congressional  members  were  dazzled  by 
FDR's  jaunty  confidence  or  impressed  by  his  enormous  popularity. 
Whatever  the  reason,  most  of  them  voted  the  way  the  president 
wanted,  most  of  the  time. 

Here's  a  look  at  some  of  the  programs  that  emerged  from  what 
became  known  as  The  Hundred  Days. 

The  Emergency  Banking  Act 

After  35  minutes  of  debate,  Congress  passed  a  measure  that  gave 
Roosevelt  broad  authority  over  U.S.  currency  and  credit  and 
approved  the  printing  of  $2  billion  to  pump  up  banks'  assets.  See 
Chapter  4  for  more  on  the  measure. 

The  Economy  Act 

A  master  politician,  Roosevelt  loved  to  "zig"  just  when  his  opponents 
expected  to  him  to  "zag."  So  while  many  conservatives  expected 
him  to  run  up  the  federal  government's  debts  for  a  sheaf  of  social 
programs,  Roosevelt  instead  pushed  for  saving  $500  million  by 
cutting  pensions  to  military  veterans  and  reducing  salaries  for 
federal  workers  —  including  members  of  Congress.  "For  three  long 
years,"  FDR  scolded,  "the  federal  government  has  been  on  the  road 
to  bankruptcy." 


21  £}  Part  IV:  Fixin9  Things 


The  bill  passed  over  the  protests  of  many  Democrats  in  Congress 
but  with  support  from  many  Republicans. 

'onsert/ation  Corps  (CCC) 

i  alTttie  New  Deal's  projects  and  programs,  this  was  the  one 
closest  to  Roosevelt's  heart.  It  established  a  system  of  camps  for 
young  men  who  worked  in  conservation  programs  throughout  the 
country's  national  parks  and  wild  lands.  For  more  details  on  the 
CCC,  see  Chapter  8. 

The  Federal  Emergency  Relief  Act  (FERA) 

One  of  the  most  pressing  problems  faced  by  the  Roosevelt 
administration  was  helping  Americans  who  literally  were  on  the 
edge  of  starvation.  In  May  1933,  Congress  passed  a  bill  creating  the 
Federal  Emergency  Relief  Administration,  and  Roosevelt  put  his 
top  aide,  Harry  Hopkins,  in  charge.  The  program  started  with  $500 
million,  half  of  which  was  passed  out  to  states  on  a  matching  basis: 
one  federal  dollar  for  every  three  state  dollars.  The  other  half  was 
designated  to  go  where  it  was  most  immediately  needed  or  where 
the  matching  fund  requirement  could  not  be  met. 


Even  before  he  had  a  desk  in  his  office,  Hopkins  had  approved  $5 
million  in  grants  to  six  states.  He  and  his  small  staff  alternately 
coaxed,  cajoled,  coerced,  and  threatened  local  agencies  to  funnel 
the  funds  to  the  needy  as  fast  as  possible.  Before  the  program 
was  absorbed  into  another  New  Deal  program  in  1935,  FERA 
handed  out  $3  billion  (about  $48.2  billion  in  2008  dollars)  to  needy 
Americans. 


The  Agricultural  Adjustment  Act  (AAA) 

At  the  same  time  that  FERA  was  being  launched,  Congress 
approved  a  bold  program  designed  to  prop  up  the  prices  that 
farmers  could  get  for  their  crops  and  livestock  by  paying  them  not 
to  plant  or  raise  so  much.  Take  a  look  at  Chapter  6  for  more  details 
on  the  AAA. 


The  Emergency  Farm  Mortgage  Act 
and  Home  Owners'  Loan  Act 

Both  measures  were  designed  to  provide  funds  and  lending 
mechanisms  that  could  help  people  stave  off  mortgage  foreclosures 
and,  in  some  cases,  reverse  foreclosures  that  had  already 
occurred.  By  1935,  one-fifth  of  all  farm  mortgages  had  been 
refinanced.  The  homeowners'  program  provided  loans  of  up  to 
$14,000  at  5  percent  interest.  By  1936,  the  program  had  made 
1  million  loans  totaling  $3  billion. 


Chapter  13:  Roosevelt's  New  Deal  215 


In  1934,  well  after  the  end  of  The  Hundred  Days,  Congress 
approved  the  National  Housing  Act.  The  act  created  the  Federal 
— ^  — ^  Housina  Administration,  which  insured  home  mortgages  and  set 
|       \  1T\        fi\  <al|<L/il^teindards  for  construction  quality  and  home  loans, 
I  >/  k-/  I— '  S«rc%«s6l\l!«f  cent  down  payments  for  a  20-year  mortgage. 

The  Tennessee  Vaileu  Authority  (TV A) 

The  TVA  was  notable  among  New  Deal  programs  in  that  it  was 
designed  to  make  people's  lives  better  in  the  future  —  not  just  to 
meet  an  immediate  need. 

After  the  United  States  entered  World  War  I  in  1917,  the  federal 
government  built  a  dam  on  the  Tennessee  River  at  Muscle  Shoals, 
Alabama.  The  dam's  purpose  was  to  provide  cheap  hydroelectric 
power  for  a  plant  to  manufacture  munitions. 

But  the  war  ended  before  the  plant  was  built,  and  for  the  next  16 
years  Congress  debated  what  to  do  with  the  dam.  Some  wanted 
to  sell  the  project  to  private  interests.  Others  —  most  particularly 
Senator  George  Norris  of  Nebraska  —  crusaded  for  federal 
development  of  the  area.  With  the  election  of  Roosevelt,  Norris 
at  last  had  the  powerful  ally  he  needed  to  realize  his  quest. 

As  approved  by  Congress,  the  TVA  was  a  seven-state  (Tennessee, 
Kentucky,  Virginia,  North  Carolina,  Georgia,  Alabama,  and 
Mississippi)  organization  charged  with  producing  low-cost  electricity, 
developing  local  manufacturing,  enhancing  the  navigability  of  the 
river,  providing  flood  protection,  and  "improving  the  economic 
and  social  well-being  of  the  people  living  in  said  river  basin." 

By  1940,  21  TVA  hydroelectric  plants  had  been  completed,  providing 
electric  power  to  tens  of  thousands  of  poor  rural  families  who  had 
never  had  electricity.  Many  of  the  project's  other  goals,  such  as 
flood  protection,  were  also  reached. 

"Ten  thousand  men  are  at  work,  building  with  timber  and  steel 
and  concrete  the  New  Deal's  most  magnificent  project,  creating  an 
empire  with  potentialities  so  tremendous  and  so  dazzling  that  they 
make  one  gasp,"  federal  investigator  Lorena  Hickok  wrote  in  June 
1934.  "There's  a  chance  to  create  a  new  kind  of  industrial  life,  with 
decent  wages,  decent  housing.  Gosh,  what  possibilities!  You  can't 
feel  very  sorry  for  Tennessee  when  you  see  that  in  the  offing." 

Truth  in  Securities  Act  and  Securities  Exchange  Act 

Not  long  after  the  stock  market  crashed  in  late  1929,  the  Senate 
Banking  Committee  began  looking  into  just  what  had  happened. 
Senators  listened  to  tale  after  tale  of  legally  dubious  and  morally 
reprehensible  practices  by  more  than  a  few  bankers  and  brokers. 


1()  Part  IV:  Fixing  Things 


In  May  1933,  Congress  approved  the  Truth  in  Securities  Act:  a 
measure  that  required  every  new  stock  issuance  to  be  registered 
with  tha  Federal  Trade  Commission  and  fully  disclosed  in  detail. 
/fyrfSfclrai^frie  Securities  Exchange  Act  extended  the  rules  to  all 
\m&m,  required  the  disclosure  of  insider  trading,  authorized  the 
Federal  Reserve  to  set  margin  rates  (see  Chapter  2),  and  created 
the  Securities  and  Exchange  Commission  (SEC)  to  regulate  the 
market. 

The  G(ass-Steaga((  Act 

xjto  Hf^  This  measure  basically  prohibited  commercial  banks  from  risking 
yf^T\  their  solvency  by  dabbling  in  the  securities  markets.  It  also  created 
KjL/nP  the  Federal  Deposit  Insurance  Corporation  (FDIC),  which  guaranteed 
KCV^  personal  bank  deposits  up  to  $2,500  and  was  funded  by  premiums 

paid  by  member  banks.  (See  Chapter  4  for  more  details  on  the 

FDIC.) 

Roosevelt  wasn't  crazy  about  the  act  because  he  thought  it  would 
prove  to  be  too  large  an  undertaking  for  the  federal  government. 
But  he  signed  it  anyway. 

"The  most  far-reaching  legislation 
ever  enacted" 

After  taking  over  in  March  1933,  the  Roosevelt  administration 
moved  swiftly  to  shore  up  two  of  the  economy's  main  pillars: 
banking  and  agriculture.  On  June  16,  the  last  of  The  Hundred  Days, 
Roosevelt  signed  a  bill  addressing  a  third  pillar:  industry. 

The  bill  was  entitled  the  National  Industrial  Recovery  Act  (NIRA), 
and  Roosevelt  somewhat  grandiosely  called  it  "the  most  important 
and  far-reaching  legislation  ever  enacted  by  the  American 
Congress." 

There  were  two  main  parts  to  the  act: 

One  part  relaxed  antitrust  laws,  in  return  for  which  industries 
were  supposed  to  huddle  up  their  members  and  draft 
workplace  standards  that  would  ensure  workers  a  fair  wage 
and  decent  hours,  consumers  a  fair  price,  and  companies  a 
fair  profit.  This  provision  was  to  be  governed  by  the  National 
Recovery  Administration,  headed  by  a  hard-drinking  ex-cavalry 
man  named  General  Hugh  "Iron  Pants"  Johnson.  There  was 
also  a  section  that  guaranteed  employees  a  right  to  organize 
and  bound  industries  to  minimum  wages,  maximum  workweeks, 
and  the  abolition  of  child  labor  (see  Chapter  1 1  for  details  on 
this  part  of  the  NIRA). 


Chapter  13:  Roosevelt's  New  Deal  217 


The  second  part  of  the  act  created  the  Public  Works 
Administration  (PWA).  The  PWA  was  given  $3.3  billion  and 

0 charged,  under  the  direction  of  Interior  Secretary  Harold 
^flikfc^^^pend  it  on  public  works  projects  that  would  create 
V*t»  afkWill  needs  around  the  country. 

To  pay  for  the  measure,  Roosevelt  adroitly  set  up  a  fiscal  plan 
outside  the  normal  federal  budget.  The  plan  essentially  borrowed 
money  from  the  public  and  repaid  it  with  higher  taxes  on 
corporations  and  dividends  and  a  tax  hike  on  gasoline. 

While  signing  the  NIRA,  Roosevelt  declared  that  "it  represents  a 
supreme  effort  to  stabilize  for  all  time  the  many  factors  which 
make  for  the  prosperity  of  the  nation." 

He  was  right  about  the  effort  part.  General  Johnson,  lacking  the 
authority  to  force  industry  compliance,  settled  on  a  dual  strategy 
of  convincing  industry  leaders  it  was  a  privilege  to  be  a  part  of  the 
team  and  threatening  them  with  consumer  boycotts  if  they  didn't 
join. 

Johnson  staged  mammoth  parades  and  demonstrations  in  support 
of  the  program.  He  sketched  a  blue  eagle  clutching  a  cogwheel  and 
a  sheaf  of  lightning  bolts.  The  symbol  was  to  be  displayed  by  all 
companies  that  were  part  of  the  NIRA. 


"While  every  American  housewife  understands  that  the  blue  eagle 
on  everything  that  she  permits  to  come  into  her  home  is  a  symbol 
of  (her  home's)  restoration  to  security,"  Johnson  said,  "may  God 
have  mercy  on  the  man  or  group  of  men  who  attempt  to  trifle  with 
this  bird." 


Initial  cooperation  was  encouraging.  More  than  2  million  employ- 
ers signed  up,  including  most  of  the  heavy  hitters  in  major 
industries.  (Henry  Ford  was  a  notable  exception.)  But  eventually 
Johnson's  cheerleading  efforts  wore  thin.  Many  industries  seized 
the  opportunity  to  fix  prices  —  at  increased  levels  —  but  weren't 
as  enthusiastic  about  abiding  by  fair  labor  standards. 

Big  companies  in  each  industry  dominated  the  drafting  of  industry 
codes,  so  the  needs  of  smaller  firms  were  generally  ignored. 
Price-fixing  kept  prices  high  while  discouraging  incentive  for 
expansion,  which  in  turn  meant  little  or  no  increase  in  new  jobs. 

In  addition,  some  key  industries,  such  as  agriculture,  were  not 
included.  And  paperwork  for  the  program  was  crushing:  More  than 
10,000  pages  of  rules  and  regulations  governed  the  NIRA. 


/  $  Part  IV:  Fixing  Things 


The  Public  Works  Administration  fared  somewhat  better. 
Administrator  Harold  Ickes  was  notoriously  tight-fisted  and 
release^  money  for  projects  slowly.  He  also  hated  make-work 
le  refused  to  "hire  men  to  chase  tumbleweeds  on 


Home-building  efforts  by  the  PWA  were  fiercely  opposed  by  real 
estate  and  construction  lobbies  and  were  generally  unsuccessful. 
But  in  its  six  years  in  existence,  the  PWA  did  spend  $6  billion  on 
more  than  34,000  projects  that  covered  parts  of  virtually  every 
county  in  the  United  States.  The  projects  included  building  aircraft 
carriers  for  the  Navy,  post  offices,  courthouses,  and  more  than  70 
percent  of  the  public  schools  built  between  1933  and  1939.  The 
PWA  built  the  Triborough  Bridge  in  New  York  City,  the  Grand 
Coulee  Dam  in  Washington,  and  the  Port  of  Brownsville  in  Texas. 
Just  as  importantly,  it  employed  more  than  500,000  people  per  year. 


No  one  tikes  relief:  The  Cii/it 
Works  Administration 

With  generations-old  traditions  of  self-reliance  and  individualism 
imbued  in  them,  most  Americans  hated  the  idea  of  making  or 
accepting  handouts,  even  from  the  federal  government. 

^°Kds    That  included  Roosevelt.  When  he  signed  the  Federal  Emergency 
/fSjvX  Relief  Act  in  May  1933,  FDR  made  it  clear  that  he  viewed  it  as  a  dire 
xt'Z'Tl))  necessity  and  not  a  permanent  solution.  "President  Roosevelt  is 
not  'relief  minded,'"  wrote  journalist  Gertrude  Springer.  "He  sees 
relief  as  a  necessary  evil  to  be  got  rid  of  at  the  earliest  possible 
date." 


His  "deputy  president,"  Harry  Hopkins,  shared  the  president's 
views.  "I  don't  think  anybody  can  go  year  after  year,  month  after 
month,  accepting  relief  without  affecting  his  character  in  some  way 
unfavorably,"  Hopkins  wrote  in  June  1933.  "It  is  probably  going  to 
undermine  the  independence  of  hundreds  of  thousands  of  families." 

So  in  October  1933,  Hopkins  suggested  to  FDR  that  the  government 
put  the  unemployed  to  work  over  the  winter  on  temporary  public- 
works  jobs.  Roosevelt  agreed,  redirected  money  from  the  Public 
Works  Administration,  and  put  the  peripatetic  Hopkins  in  charge. 

The  program  was  called  the  Civil  Works  Administration  (CWA), 
and  it  was  hugely  popular.  In  one  town,  2,000  people  showed  up 
for  155  jobs.  In  North  Carolina,  the  number  of  applicants  reached 
150,000  in  one  week.  The  CWA  was  also  popular  with  state 
governments,  which  could  hand  off  projects  to  it.  "This  civil  works 


Chapter  13:  Roosevelt's  New  Deal  2 


— ^  |— ^    and  l  cannot  ui 

DropBaaEs, 


program  is  one  of  the  soundest,  most  constructive  policies  of  your 
administration,"  Kansas  Governor  Alf  Landon  wrote  to  Roosevelt, 
"and  I  cannot  urge  too  strongly  its  continuance." 


the  CWA  had  hired  2.6  million  people  at  wages 
from  40  cents  to  $1  an  hour.  Within  two  months,  there  were 
4  million  people  working.  Much  of  the  work  was  meaningful.  The 
CWA  renovated  300,000  miles  of  roads  and  40,000  schools,  and  it 
built  150,000  "privies"  in  the  South. 


^jto  Hf^  But  some  of  the  jobs  were  pure  make-work.  People  were  hired  to 
'vPlv^         balloons  outside  public  buildings  to  frighten  starlings.  Others 
—  r^/W)  were  hired  to  count  dogs.  A  word  that  had  heretofore  been  used  to 

XsSv^  describe  idle  cowboys  braiding  scraps  of  leather  to  kill  time  came 
to  describe  some  of  the  CWA  jobs:  boondoggle. 

By  the  spring  of  1934,  criticism  of  the  program  for  not  creating 
enough  jobs,  pressure  from  businesses  that  didn't  like  the 
competition,  and  fears  that  it  would  become  hard  to  wean  people 
off  federal  jobs  spurred  the  administration  to  abandon  the  CWA. 


Starting  the  Second  Neu/  Deal 

By  the  end  of  1934,  the  Roosevelt  administration's  efforts  had  won 
widespread  public  approval.  Roosevelt  himself  —  and  by  extension 
the  Democratic  Party  —  was  immensely  popular.  Democrats 
picked  up  22  more  House  and  Senate  seats  in  the  1934  election, 
and  Roosevelt  was  lionized  in  some  of  the  press.  "No  president  in 
so  short  a  time  has  inspired  so  much  hope,"  wrote  The  New  York 
Times. 


Forty-one  popular  songs  were  written  about  FDR.  Under  Herbert 
Hoover,  the  White  House  had  received  on  average  about  80  letters 
a  day.  Under  Roosevelt,  the  number  reached  50,000  on  some  days. 
Many  people  wrote  to  thank  Roosevelt. 


"Dear  Mr.  President,"  read  one  letter,  "this  is  just  to  tell  you  that 
everything  is  all  right  now.  The  man  you  sent  found  our  house  all 
right,  and  we  went  down  to  the  bank  with  him  and  the  mortgage 
can  go  on  for  awhile  longer  . . .  you  remember  I  wrote  you  about 
losing  the  furniture  too.  Well,  your  man  got  it  back  for  us.  I  never 
heard  of  a  president  like  you." 


There  were  more  quantifiable  measurements  of  the  New  Deal's 
success  too.  Unemployment  had  dropped  by  2  million,  and  the 
gross  domestic  product  was  up. 


220  Part  IV:  Fixin9  Things 


DropBcg 


But  there  was  also  no  shortage  of  statistics  that  suggested  the 
programs  had  not  done  enough.  For  example,  10  million  people 
were  sti|l  out  of  work  in  1935.  And  there  was  no  shortage  of  critics. 
§^&;h  as  Father  Charles  Coughlin  and  Senator  Huey 
Wterana  hammered  Roosevelt,  as  did  groups  on  the  left 
and  right  of  the  political  spectrum.  (See  Chapter  9  for  more  on 
FDR's  critics.) 


So  Roosevelt  recalibrated  his  efforts.  Never  a  fan  of  federal  spending, 
FDR  nonetheless  decided  to  run  up  bigger  budget  deficits  to 
expand  federal  aid  programs.  He  became  more  confrontational 
with  big  business  and  pushed  for  tax  increases  on  the  wealthy 
(known  as  "soak  the  rich"  taxes)  and  the  closing  of  tax  loopholes. 
But  at  the  same  time  he  embraced  positions  favored  by  those  on 
the  political  left,  he  also  decided  to  steer  federal  aid  away  from 
direct  relief  programs. 


"The  federal  government  must  and  shall  quit  this  business  of 
relief,"  he  told  Congress  in  January  1935.  "We  must  preserve  not 
only  the  bodies  of  the  unemployed  from  destruction,  but  also  their 
self-respect,  their  self-reliance  and  courage  and  determination." 


Generating  jobs  through  the  Works 
Progress  Administration 

In  January  1935,  Roosevelt's  right-hand  man,  Harry  Hopkins,  told 
Congress  that  if  it  would  allocate  the  money,  the  federal  government 
would  put  millions  of  Americans  to  work  on  public  works  projects 
all  over  the  country.  (A  senator  once  asked  Hopkins  if  such 
programs  were  wise  "in  the  long  run,"  to  which  Hopkins  retorted: 
"People  don't  eat  in  the  long  run,  senator,  they  eat  every  day.") 

^to  Hfi^  In  April,  Congress  complied,  and  the  Works  Progress  Administration 
y^r^^N  (WPA)  was  begun,  under  the  auspices  of  Hopkins.  The  WPA  was  a 
K_^2jy  ^ar  more  ambitious  program  than  previous  federal  jobs  efforts.  Over 
xlEv^  its  eight-year  run,  the  program  spent  $  1 1  billion  (about  $  1 70  billion 
in  2008  dollars)  and  created  8  million  jobs. 

The  variety  of  jobs  was  impressive.  The  administration  oversaw 
projects  from  excavating  and  preserving  Native  American  burial 
grounds  to  putting  on  Shakespeare's  Macbeth  with  an  all-African 
American  cast.  Like  other  programs,  the  WPA  did  a  lot  of  public 
works  construction.  Its  workers  built  110,000  public  schools, 
libraries,  post  offices,  courthouses,  and  government  office 
buildings.  They  constructed  100,000  bridges  and  600  airports, 
and  they  paved  500,000  miles  of  roads  and  highways. 


Chapter  13:  Roosevelt's  New  Deal  22  / 


The  WPA  also  provided  jobs  in  areas  where  other  public  works 
projects  had  never  ventured.  Writers,  singers,  artists,  and 
actors  were  employed  to  write,  sing,  paint,  sculpt,  and  act. 
fHy/cVMnffists  were  hired  to  document  the  era.  When  asked  if 
wroie^mos^ef  jobs  were  the  wisest  investment  for  taxpayer 
dollars,  Hopkins  shrugged  and  said  "hell,  they've  got  to  eat,  just 
like  other  people." 

Like  almost  all  of  the  New  Deal's  programs,  the  WPA  was  widely 
criticized  from  the  right  and  left.  Liberals  decried  its  policy  of 
allowing  women  and  minorities  to  be  paid  less  than  white  men. 
Conservatives  scoffed  that  WPA  stood  for  "We  Poke  Along"  and 
charged  that  by  guaranteeing  the  wages  of  workers,  the  program 
eliminated  any  incentive  for  them  to  excel.  The  WPA  was  also 
criticized  for  being  too  expensive  because  its  construction  costs 
were  often  higher  than  private  construction. 

In  1939,  a  nationwide  poll  asked  Americans  what  they  liked  best 
and  what  they  liked  least  about  the  New  Deal.  The  answer  in  both 
cases  was  the  WPA. 


Establishing  Social  Security 

While  governor  of  New  York,  Roosevelt  had  explored  the  idea 
of  a  government-run  insurance  system  that  would  provide  some 
security  for  senior  citizens  after  they  left  the  labor  force.  It  would 
also  provide  a  backstop  for  unemployed  people  and  the  dependents 
of  workers  who  died  suddenly.  As  president,  Roosevelt  approached 
the  subject  cautiously,  waiting  until  the  time  seemed  right  to  push 
the  idea. 


That  time  seemed  to  come  in  1934.  Americans  were  becoming 
increasingly  enamored  with  the  idea  of  a  government-run  old  age 
pension  plan.  Much  of  the  interest  was  stirred  by  an  eccentric 
California  doctor  named  Francis  Townsend,  who  had  proposed 
a  simple-sounding  but  economically  nutty  pension  system.  (See 
Chapter  9  for  more  on  Townsend  and  his  plan.) 

"The  Congress  can't  stand  the  pressure  of  the  Townsend  Plan 
unless  we  have  a  real  old-age  insurance  system,"  Roosevelt  told 
his  labor  secretary,  Frances  Perkins,  "nor  can  I  face  the  country" 
without  an  alternative  plan. 

^to  Hfi^  Roosevelt  named  an  "Economic  Security"  committee  to  come  up 

4&T^f~\  with  a  plan,  and  in  January  1935  he  asked  Congress  to  approve 

-  rLV^w  the  creation  of  a  pension  system.  It  would  be  paid  for  in  part  by 

x§Ev^  employers  and  in  part  by  a  payroll  tax  deducted  from  wages, 


222  Part  IV:  Fixin9  Things 


starting  in  1937.  To  build  up  a  reserve,  the  first  payments  would 
not  be  made  until  1942.  Provisions  were  also  made  for  lump-sum 
payments  to  survivors  of  workers  who  died  and  for  aid  to  children 
died  or  were  unable  to  work. 


Despite  furious  protests  from  conservative  newspapers  and  others 
that  the  plan  smelled  of  socialism,  Congress  rather  easily  approved 
it,  and  Roosevelt  signed  it  in  August  1935. 

The  plan  had  several  serious  flaws.  For  one  thing,  it  excluded  large 
groups  of  workers,  particularly  those  dominated  by  women  and 
minorities,  such  as  domestic  help  and  farm  labor.  For  another,  it 
was  a  regressive  tax,  meaning  that  low-wage  earners  paid  the  same 
rates  as  high-wage  earners,  and  the  tax  applied  only  to  the  first 
$3,000  of  income. 

But  even  with  its  flaws,  the  Social  Security  Act  would  prove  to  be 
one  of  the  most  important  legacies  of  the  New  Deal.  Even  detractors 
were  impressed  by  how  quickly  and  efficiently  the  act's  programs 
were  put  into  place  amid  a  blizzard  of  paperwork.  Figure  13-1 
shows  a  government  ad  promoting  the  program. 


It  works 

LrtCIAX  SECURE 

987-65-4320 

|UEE THOMAS 

LbHS,  SiCNATUNI 

...when 
you  can't. 

Survivors  and  disability  benefits,  too. 


Figure  13-1:  This  1937  government  poster  advertised 
the  benefits  of  the  Social  Security  system. 


Chapter  13:  Roosevelt's  New  Deal 


Feuding  With  the  Supreme  Court 

DropBadte 


It  generally  had  his  way  with  Congress  during  his 
as  not  so  fortunate  with  the  U.S.  Supreme  Court. 
Dominated  by  elderly  conservative  justices  (one  was  80  years 
old,  five  were  in  their  70s,  and  none  were  under  60),  the  court 
overturned  several  key  components  of  the  New  Deal. 

In  a  1935  case  that  pitted  the  federal  government  against  a  kosher 
poultry  business  from  Brooklyn,  the  court  ruled  that  in  approving 
the  National  Industrial  Recovery  Act  (NIRA),  Congress  had  delegated 
power  to  the  executive  branch  in  ways  "utterly  inconsistent  with 
the  constitutional  prerogatives  and  duties  of  Congress." 

The  Court  also  overturned  the  Roosevelt  administration's  key 
piece  of  farming  legislation,  the  Agricultural  Adjustment  Act.  And 
it  threw  out  a  minimum  wage  law  enacted  by  the  state  of  New 
York,  threatening  the  administration's  plans  for  a  federal  minimum 
wage  law. 


The  court's  rulings  infuriated  Roosevelt,  who  referred  to  the 
justices  as  relics  of  "the  horse  and  buggy  age."  In  February  1937, 
FDR  proposed  to  Congress  that  he  be  allowed  to  appoint  a  federal 
judge  for  every  judge  that  refused  to  retire  after  he  reached  70. 
The  "court  packing"  ploy  would  have  raised  the  number  of  justices 
on  the  Supreme  Court  from  9  to  15. 


"We  have  . . .  reached  a  point  as  a  nation  where  we  must  take 
action  to  save  the  Constitution  from  the  court  and  the  court  from 
itself,"  Roosevelt  explained  in  a  radio  fireside  chat.  "We  must  find  a 
way  to  take  an  appeal  from  the  Supreme  Court  to  the  Constitution 
itself." 


Most  Americans  didn't  buy  into  the  idea.  "As  an  American  who  is 
a  lover  of  liberty,  I  cry  out  against  your  wicked  proposal,"  wrote 
the  owner  of  a  Cleveland  fruit  packing  company,  "to  undermine  the 
American  institution  by  packing  the  Supreme  Court,  thus  making  it 
a  puppet  under  yourself." 

Congress  eventually  rejected  the  idea.  The  proposal,  however, 
apparently  got  the  attention  of  the  court.  Even  before  Congress 
voted  the  plan  down,  justices  began  handing  down  decisions  that 
upheld  New  Deal  programs  that  included  the  Social  Security  Act, 
minimum  wage  laws,  labor  union  organizing  rights,  and  farm 
legislation.  Moreover,  most  of  the  court's  justices  retired,  allowing 
Roosevelt  to  name  their  successors. 


22 £}  Part  IV:  Fixing  Things 


But  the  fight  left  Roosevelt  with  a  political  black  eye  from  which 
he  did  not  fully  recover.  Republicans  made  substantial  gains  in 

3ns,  which,  combined  with  the  country's  entry  into 
enerally  marked  the  end  of  the  New  Deal. 

Assessing  the  New  beat 

Did  the  New  Deal  end  the  Great  Depression?  No.  Did  it  help  end 
it?  Probably  not.  Did  it  make  things  more  palatable  for  Americans 
living  through  the  period?  Probably.  Did  it  have  a  deep  and  lasting 
impact  on  the  United  States?  Absolutely. 


^tABE/?     That  the  New  Deal  hadn't  cured  the  country's  economic  blues  was 
&{$\  obvious  as  early  as  1937.  True,  the  national  annual  income  had 
\  mm  )  climbed  from  $40  bmion  in  1932  to  $72  billion.  But  after  being 
V^S^   re-elected  in  1936,  Roosevelt  had  decided  that  inflation  was 

enough  of  a  threat  that  it  was  time  to  rebalance  the  federal  budget. 

That  meant  cutting  back  on  New  Deal  programs  such  as  the  Works 

Progress  Administration. 

When  federal  spending  dipped,  so  did  the  economy.  Unemployment 
went  back  up,  from  14  percent  to  almost  19  percent  between  1937 
and  1938.  Steel,  automobile,  and  other  industries'  production  fell, 
and  Roosevelt  and  Congress  responded  with  a  $5  billion  spending 
program  that  helped  start  the  economy  upward  again  by  1939.  But 
combined  with  earlier  spending  efforts,  the  boost  meant  that  by 
1940,  the  national  debt  had  nearly  doubled  from  the  $22.5  billion  it 
had  been  when  Roosevelt  took  office.  Unemployment  remained  at 
an  unhealthily  high  17  percent. 

Many,  if  not  most,  historians  believe  that  it  wasn't  until  the  country 
began  cranking  up  its  production  of  war  materials  that  the  United 
States  finally  shook  off  the  icy  grip  of  the  Great  Depression.  (This 
belief  has  led  to  the  wry  observation  that  maybe  German  dictator 
Adolf  Hitler  did  more  to  end  the  Great  Depression  than  did 
Roosevelt.) 

The  New  Deal  did  succeed  in  giving  Americans  hope  during  the 
depression's  darkest  days.  That  fact  was  reflected  during  the  1940 
presidential  election,  in  which  Americans  gave  Roosevelt  some- 
thing no  president  before  him  had  been  given:  a  third  term. 

^jABE/?     But  the  real  impact  of  the  New  Deal  went  far  beyond  programs 
&{$\  designed  to  counter  a  temporary,  if  lengthy,  economic  recession. 
(  UM  j  It  created  the  template  for  much  of  the  modern  U.S.  political  and 
V^^/   governmental  system. 


Chapter  13:  Roosevelt's  New  Deal 


s,  President  Calvin  Coolidge  had  noted  with  no 
accuracy  that  "if  the  federal  government  should  go 
2,  the  common  run  of  people  would  not  detect  the 
e  affairs  of  their  daily  lives  for  a  considerable  length 

By  the  late  1930s,  that  statement  was  no  longer  true.  For  good  or 
ill,  the  New  Deal  firmly  established  the  federal  government  as  the 
preeminent  player  in  public  life: 

It  laid  the  foundation  for  the  modern  safety  net  of  social 
services. 

v0  It  cemented  the  federal  government's  role  in  regulating  the 
economy. 

It  popularized  the  idea  that  the  federal  government  had  a  duty 
to  provide  security  for  those  on  the  margins  of  society. 

c"  It  fostered  the  development  of  the  modern  labor  movement. 

It  made  the  government  a  leading  player  in  U.S.  agriculture. 

And  the  New  Deal  also  forged  the  coalition  of  interests  that  formed 
the  core  of  the  Democratic  Party  for  the  rest  of  the  20th  century 
and  into  the  21st. 

Lessons  Learned 

The  New  Deal  instituted  a  host  of  federal  government  safeguards 
that  ranged  from  the  minimum  wage  to  stock  market  regulations, 
and  from  insured  bank  deposits  to  agricultural  product  price 
supports.  Here's  a  look  at  one  of  the  New  Deal's  biggest  legacies  — 
Social  Security  —  and  an  area  it  left  largely  untouched  —  health 
care. 

Paying  for  Social  Security 

In  January  2008,  a  62-year-old  Maryland  woman  named  Kathleen 
Casey-Kirschling  received  a  check  from  the  Social  Security 
Administration.  What  made  her  check  unique  was  that  it  was 
thought  to  be  the  first  paid  to  one  of  the  baby  boomers:  the 
estimated  80  million  Americans  born  between  1946  and  1964. 

The  cost  of  covering  Social  Security  benefits  for  all  the  baby 
boomers  to  follow  Casey-Kirschling  is  the  biggest  worry  faced  by 
the  system  in  the  21st  century. 


In  the  late  1920 
small  degree  of 
out  of  existeno 


220  Part  IV:  Fixin9  Things 


Since  its  inception,  the  Social  Security  system  was  on  a  pay-as- 
you-go  basis:  Current  workers  paid  for  the  benefits  being  collected 
by  someone  else.  Surplus  funds  were  put  into  a  trust  account  to 
icTfcw^rViL^sC^-tfalls. 

The  system  worked  well  enough  until  the  mid-1970s,  when 
Congress  decided  to  tie  Social  Security  benefits  to  increases  in  the 
cost  of  living,  with  the  expectation  that  payroll  taxes  to  fund  the 
system  would  keep  pace  as  wages  increased.  But  between  1978 
and  1982,  inflation  soared  by  60  percent  while  wages  didn't  grow  at 
all.  The  result  was  that  Social  Security  experts  predicted  the  fund 
would  be  running  in  the  red  and  forced  to  dip  into  reserves  within 
a  year  or  two. 

In  1982,  President  Ronald  Reagan  and  Congress  agreed  to  close  the 
gap  by  increasing  payroll  taxes  and  gradually  raising  the  minimum 
age  for  full  Social  Security  benefits  from  65  to  67. 

In  the  fiscal  year  that  ended  in  September  2008,  the  government 
collected  $785  billion  in  payroll  taxes  from  approximately  163 
million  workers  to  finance  $585  billion  in  benefits  for  50  million 
pensioners.  And  the  trust  fund  had  assets  of  approximately  $2.2 
trillion. 


But  critics  of  the  system  point  out  that  while  there  were  42  workers 
making  payments  into  the  system  for  every  pensioner  at  the  end  of 
World  War  II,  there  were  only  about  three  workers  per  pensioner 
in  2008.  And  as  the  baby  boomers  age,  the  gap  is  expected  to  close 
to  two-to-one.  The  system  is  projected  to  begin  running  a  deficit  in 
2016. 


In  addition,  critics  say,  the  trust  fund  consists  of  assets  that  amount 
to  little  more  than  IOUs  from  the  federal  government,  which  routinely 
uses  surplus  payroll  tax  revenues  for  other  government  operations. 
Defenders  of  the  system  say  such  criticism  is  nonsense  because  all 
government  bonds  are  essentially  IOUs,  and  the  U.S.  government 
backs  the  special  bonds  held  by  the  trust  fund  as  it  does  all 
government  bonds. 

But  both  sides  of  the  debate  agree  that  by  the  middle  of  the  21st 
century,  adjustments  will  be  needed  to  allow  the  system  to  cover 
its  obligations.  Those  adjustments  could  be  further  changes  in  the 
minimum  retirement  age,  increased  payroll  tax  rates,  or  lowered 
benefits. 


Chapter  13:  Roosevelt's  New  Deal  22  7 


Closing  the  NeuJ  beat's  health  gap 

^^/ejal  bLPj^sident  Roosevelt's  top  aides  wanted  to  include  health 
wnj^rajip^ipliie  Social  Security  Act.  But  "here,"  according  to  a 
September  1935  story  in  The  Nation  magazine,  "the  reactionary 
American  Medical  Association  got  busy  at  once  and  succeeded  in 
suppressing  any  suggestion  for  health  insurance." 

Roosevelt  decided  the  idea  was  too  controversial  and  would  put 
the  whole  bill  at  risk,  so  he  delegated  it  to  the  political  limbo  of 
"further  study."  There  it  languished  for  30  years.  Roosevelt's 
successor,  Harry  Truman,  asked  Congress  for  the  establishment  of 
a  national  health  insurance  plan.  Truman's  request  went  nowhere, 
and  the  focus  of  reformers  shifted  from  covering  everyone  to 
covering  only  those  eligible  for  Social  Security  coverage. 

In  1965,  President  Lyndon  B.  Johnson  signed  into  law  the 
establishment  of  the  Medicare  and  Medicaid  programs.  Medicare 
extended  government-sponsored  health  coverage  to  Americans 
aged  65  and  older.  Medicaid  provided  coverage  for  those  receiving 
other  safety-net  services,  such  as  welfare  and  aid  to  children,  the 
blind,  and  the  disabled.  Medicaid  went  into  effect  on  January  1, 
1966,  and  Medicare  six  months  later. 

In  1993,  President  Bill  Clinton  pushed  a  massive  overhaul  of  the 
nation's  healthcare  system,  which  had  become  plagued  by  soaring 
costs,  confusing  programs,  and  decreasing  accessibility  to  the 
unemployed  and  uninsured.  But  the  medical  and  insurance 
industries  squashed  the  effort.  In  2003,  President  George  W.  Bush 
signed  into  law  a  major  change  in  Medicare  that  created  new 
prescription  benefits  and  other  changes. 

In  2009,  President  Barack  Obama  pledged  to  seek  a  universal 
health  insurance  system  that  included  elements  such  as  the  choice 
of  doctors,  protection  against  financial  catastrophe,  lower  cost 
growth,  and  improved  patient  safety. 


228  Part  IV:  Fixing  Things 


DropBooks 


Chapter  14 

Learned  from  the 
Great  Depression 

In  This  Chapter 

Recapping  the  Great  Depression 
Summarizing  the  post-World  War  II  economy 
Defining  the  differences  between  1929  and  2009 
Putting  the  lessons  of  the  Great  Depression  to  work 


rhe  Great  Depression  ended  roughly  with  the  beginning  of 
World  War  II.  Ever  since,  it  has  been  the  comparative  for  every 
burp  or  bump  to  come  along  in  the  U.S.  economy.  Nothing  like  it 
has  occurred  in  the  seven  subsequent  decades.  But  could  an 
economic  disruption  as  cataclysmic  as  the  Great  Depression 
happen  again? 

This  chapter  addresses  that  question  by  first  summarizing  what 
happened  to  the  U.S.  economy  between  late  1929  and  1941,  and 
then  looking  at  how  the  economy  has  fared  since  the  end  of  World 
War  II.  I  consider  the  similarities  and  differences  between  the  Great 
Depression  and  the  recession  that  began  in  late  2007.  And  the 
chapter  concludes  with  how  the  lessons  from  the  Great  Depression 
apply  to  the  modern  world. 

Art  OverView  of  the 
Great  Repression 

As  I  point  out  in  Chapter  4,  economists  and  historians  have  argued 
for  decades  about  what  the  precise  cause  (or  causes)  of  the  Great 
Depression  was  (or  were).  It's  not  just  an  academic  argument. 


Part  IV:  Fixing  Things 


Knowing  what  caused  the  Great  Depression  to  happen  could  be 
vitally  important  in  knowing  how  best  to  prevent  it  from  happening 
in  mind,  following  are  summaries  of  some  of  the 
e  of  the  consequences  of  the  Great  Depression. 

Creating  an  economic  disaster 

What  do  most  historians  and  economists  blame  for  the  economic 
meltdown  that  was  the  Great  Depression?  Here  are  the  most 
commonly  mentioned  culprits. 

An  overabundance  of  available  credit 

The  development  and  widespread  use  of  credit  to  purchase 
big-ticket  consumer  items  such  as  cars  and  refrigerators  greatly 
increased  consumer  debt  in  the  decade  prior  to  the  start  of  the 
Great  Depression.  Consumer  debt  rose  from  $2.6  billion  in  1920  to 
$7.1  billion  in  1929,  a  173  percent  increase.  When  hard  times  hit, 
many  people  found  themselves  not  only  short  of  cash  but  saddled 
with  debts  they  couldn't  pay.  That  situation  caused  trouble  not 
only  for  them  but  also  for  the  people  to  whom  they  owed  money. 

A  bia  disparity  in  the  distribution  of  Wealth 

Although  the  1920s  were,  overall,  a  decade  of  prosperity,  the 
wealth  was  by  no  means  evenly  shared.  While  the  average  worker's 
wages  went  up  only  9  percent,  the  incomes  of  the  wealthiest 
1  percent  of  Americans  soared  75  percent.  Much  of  that  wealth 
was  put  into  luxury  items  that  created  few  jobs,  or  into  speculative 
investments  that  added  very  little  to  the  economy. 

Speculation  in  the  stock  market 

Although  relatively  few  Americans  were  directly  invested  in  the 
market,  it  nonetheless  sucked  up  a  good  deal  of  capital,  which 
drove  stock  prices  far  beyond  any  grounding  in  real  value.  The 
price  bubble  was  inflated  on  investors'  expectations  that  someone 
would  pay  more  for  the  securities  than  they  did.  Then  the  bubble 
burst  in  late  October  1929,  and  hardly  any  buyers  could  be  found. 

A  shaky  financial  industry 

Many  of  the  country's  banks  were  underfunded,  overextended,  too 
deep  in  speculative  investments,  and  not  very  well  regulated  (if 
they  were  regulated  at  all). 

Too  much  stuff 

By  the  end  of  the  1920s,  the  country  was  producing  an  estimated 
17  percent  more  than  it  could  buy.  When  the  economy  slowed 


Chapter  14:  Lessons  Learned  from  the  Great  Depression 


down  in  the  wake  of  the  stock  market  crash,  manufacturers  with 
big  inventories  on  their  hands  shut  down  production  and  laid  off 
workers,  which  stifled  consumption  even  more. 


Faced  with  a  massive  —  and  growing  —  crisis,  the  federal  govern- 
ment took  steps  that  were  either  wrong  or  too  feeble.  These  steps 
included  the  Federal  Reserve  Board  raising  interest  rates  to  stifle 
speculation,  only  to  have  the  action  restrict  the  supply  of  money 
at  the  wrong  time.  President  Herbert  Hoover  and  Congress  also 
approved  a  sizeable  tax  increase  to  pay  down  the  federal  budget 
deficit,  which  also  shrank  the  money  supply.  And  they  approved  a 
trade  tariff  that  led  to  an  international  trade  war. 


Whatever  the  leading  causes  of  the  Great  Depression,  the 
consequences  were  pretty  evident  —  and  devastating: 

V  Private  capital  investment  fell  from  $35  billion  in  1929  to  $3.9 
billion  in  1933.  Adjusted  for  inflation,  the  gross  domestic 
product  dropped  25  percent  between  1929  and  1933,  and  the 
national  income  dropped  50  percent. 

More  than  6,000  banks  failed,  taking  $2  billion  in  depositors' 
money  with  them.  Lending  came  virtually  to  a  halt. 

V  Unemployment  reached  a  peak  of  24.9  percent  in  1933.  Many 
families  had  only  one  wage  earner,  which  meant  that  30  percent 
to  40  percent  of  Americans  had  no  regular  income  at  all. 

f  About  300,000  businesses  failed  between  1929  and  1933  — 
approximately  14  percent  of  all  the  businesses  in  the  country. 

In  1933,  home  foreclosures  were  running  at  1,000  per  day.  By 
the  beginning  of  1934,  half  of  the  residential  mortgages  in  the 
country  were  in  arrears. 

The  economic  miseries  in  the  United  States  both  complemented 
and  exacerbated  the  problems  in  other  countries,  ensuring 
that  the  Great  Depression  would  be  global  in  its  reach. 

j**  Between  September  1929  and  July  1932,  the  Dow  Jones  stock 
index,  a  weighted  average  of  30  major  companies'  stock 
prices,  fell  89  percent. 

y*  Prices  in  general  fell  25  percent  between  1929  and  1933, 
making  many  assets,  such  as  houses,  worth  less  than  the 
money  owed  on  them. 


'he  utrontf  economic  medicine 


Dealing  tilth  the  consequences 


232  Part  IV:  Fixin9  Things 


Recessions  after  the 

The  Great  Depression  was  the  King  Kong  of  the  U.S.  economy's 
downturns.  It  easily  dwarfed  all  the  recessions  before  it  (although 
the  recessions  in  the  1870s  and  1890s  —  see  Chapter  3  —  were 
pretty  grim  too),  and  we  haven't  seen  anything  like  it  since.  But 
that  doesn't  mean  the  economy  has  been  all  milk  and  honey  since 
the  Great  Depression  ended. 


In  fact,  according  to  the  official  arbiter  of  recessions  —  the  business 
cycle  dating  committee  of  the  National  Bureau  of  Economic 
Research  (see  Chapter  2)  —  11  recessions  have  occurred  since 
World  War  II  ended. 


On  average,  the  first  ten  recessions  lasted  10M  months.  (I  can't 
report  the  duration  of  the  11th  recession  because  it  wasn't  over  as 
of  this  writing.)  On  average,  unemployment  rates  increased  a 
maximum  of  2.5  percent.  And  the  gross  domestic  product,  adjusted 
for  inflation,  dropped  an  average  maximum  of  1.9  percent. 


Those  are  relatively  mild  averages.  For  example,  the  average 
length  of  lO'/z  months  is  just  half  of  the  average  21  months  that 
recessions  lasted  prior  to  the  Great  Depression. 


Debating  "the  Great  Moderation" 

Some  economists  have  called  the  post-war  pattern  of  milder 
recessions  "the  Great  Moderation."  But  because  economists  like  to 
argue  about  nearly  everything,  there  is  disagreement  about  what 
caused  the  more  moderate  recessionary  periods. 

One  theory  is  that  better  information-gathering  techniques  allowed 
the  Federal  Reserve  Board  (see  Chapter  2)  to  stay  on  top  of  the 
economic  situation  and  ease  up  or  tighten  interest  rates.  Doing  so 
has  allowed  the  money  supply  to  increase  when  recessions  hit  and 
decrease  when  inflation  is  a  threat. 


Another  theory  is  that  the  expansion  of  service  industries'  role  in 
the  U.S.  economy  made  it  less  prone  to  the  ups  and  downs  of  an 
economy  based  heavily  on  manufacturing.  At  the  same  time,  the 
theory  goes,  manufacturers  and  retailers  did  a  better  job  of  main- 
taining inventories  at  levels  that  neither  flooded  the  market  nor 
starved  it. 


Chapter  14:  Lessons  Learned  from  the  Great  Depression  233 


And  some  people  believe  that  an  expansion  of  credit  following 
World  War  II  enabled  people  to  adopt  buy-now,  pay-later  spending 
pattern  j  instead  of  everyone  stopping  spending  when  times  get 

tithly  credit  card  payments  helped  keep  things  rolling. 


■— ^  patterns  instej 

DropBooKS 

Looking  at  post-War  recessions 


Whatever  the  reasons,  the  result  is  that  nothing  like  the  Great 
Depression  has  come  along  in  the  post-war  United  States  —  so  far. 
Here's  a  look  at  the  1 1  recessions  that  have  occurred  since  1945. 

ms 

Economists  say  this  1 1-month  downturn,  which  began  in  November 
1948,  was  a  "natural  down  cycle"  caused  by  the  economy  adjusting 
to  post-war  production.  The  unemployment  rate  reached  7.9  percent; 
the  gross  domestic  product  (GDP)  dropped  by  1.8  percent. 

1953 

Beginning  in  July  1953,  this  ten-month  recession  has  been  attributed 
to  the  Federal  Reserve  Board  (the  Fed)  tightening  money  supplies 
in  an  effort  to  head  off  inflation  following  the  end  of  the  Korean 
War.  The  federal  government  diverting  more  money  into  national 
security  intensified  the  problem.  Unemployment  climbed  to  6.1 
percent,  and  the  GDP  dropped  by  2.7  percent. 

1957 

This  recession  lasted  only  eight  months,  starting  in  August 
1957,  and  was  attributed  to  the  Fed  tightening  money  supplies. 
Unemployment  climbed  to  7.1  percent,  and  the  GDP  dropped 
by  3.7  percent.  Interestingly,  the  Dow  Jones  Industrial  Average 
dropped  19  percent  during  this  recession  after  holding  steady  in 
the  more  severe  1953  recession. 

1960 

A  ten-month  recession  that  began  in  April  1960  was  triggered  by  a 
combination  of  high  inflation  and  growing  unemployment  (which 
reached  7.1  percent).  Increased  government  spending  ended  it. 
The  GDP  dropped  1.1  percent. 

1969 

This  relatively  mild  1 1-month  recession  that  began  in  December 
1969  was  again  caused  by  increasing  inflation  and  declining 
employment.  Unemployment  peaked  at  6.1  percent;  the  GDP 
dropped  by  0.2  percent. 


23fy  Part  IV:  Fixin9  Thin9s 


1973 

This  one  was  a  nasty  bugger,  beginning  in  November  1973  and 

ths.  It  was  caused  by  a  combination  of  factors.  The 
f  Petroleum  Exporting  Countries  (OPEC)  quadrupled 
oil  prices  as~a  consequence  of  war  in  the  Middle  East.  Inflation 
soared,  partly  as  a  result  of  federal  spending  (on  the  Vietnam  War 
and  social  service  programs)  and  partly  because  the  United  States 
went  off  the  gold  standard  (see  Chapter  7). 


,0 


President  Richard  Nixon  imposed  wage-and-price  controls,  which 
kept  prices  so  high  that  demand  fell.  The  result  was  stagflation,  a 
relatively  rare  economic  condition  that  combines  recession  with 
inflation.  Unemployment  reached  9  percent;  the  GDP  dropped  3.1 
percent. 

1980 

This  recession  was  actually  just  a  preview  of  a  much  nastier  one 
that  began  in  1981.  The  1980  version  started  in  January  1980  and 
ended  in  June. 


1981 

This  16-month-long  recession  began  in  July  1981  and  was  widely 
considered  to  be  the  worst  since  the  Great  Depression.  It's  usually 
attributed  to  two  causes: 


A  revolution  in  Iran  that  resulted  in  sharply  higher  oil  prices. 

Interest  rates  that  were  raised  to  the  highest  level  since  the 
Civil  War  in  an  effort  to  fight  inflation. 

Unemployment  soared  to  a  post-Depression  record  high  of  10.8 
percent,  and  it  stayed  above  10  percent  for  ten  months.  The  GDP 
dropped  2.9  percent. 

1990 

This  relatively  mild  eight-month  recession  that  began  in  July  1990 
was  most  probably  a  result  of  a  crisis  in  the  savings  and  loan 
industry  the  year  before. 


2001 

An  eight-month  recession  that  began  in  March  2001  was  sparked 
by  a  severe  downturn  in  Internet  businesses  (the  "dot-com  indus- 
try") and  aggravated  by  the  terrorist  attacks  of  September  1 1 . 
Unemployment  hit  6  percent,  but  the  GDP  dropped  hardly  at  all. 


Chapter  14:  Lessons  Learned  from  the  Great  Depression 


2007 

This  recession  began  in  December  2007  and,  as  of  March  2009,  was 
aatejajij JJs J^th  month.  That  duration  made  it  at  least  as  long  as 
(arfl|rApi|igl^since  the  Great  Depression. 

The  causes  of  what  was  sometimes  wryly  referred  to  as  "the  Great 
Recession"  were  rooted  in  the  bursting  of  a  real  estate  bubble  in 
the  United  States. 

Simply  (and  simplistically)  put,  lenders  made  home  loans  to  a 
large  number  of  people  who  couldn't  afford  them.  The  loans  were 
"bundled"  together  and  resold  as  securities.  When  the  borrowers 
began  defaulting  on  the  loans,  the  securities  lost  value.  Major 
lenders  and  other  firms  that  dealt  in  the  mortgage-based  securities, 
from  banks  to  the  world's  largest  insurance  company,  went  belly 
up  or  were  financially  crippled. 

The  collapses  and  crippling,  in  turn,  shocked  the  stock  market. 
The  market  lost  almost  50  percent  of  its  value  between  December 
2007  and  March  2009.  Unemployment  reached  8.1  percent,  and  the 
gross  domestic  product  dropped  2.2  percent. 

How  Things  Ha</e  Changed 
since  1929 

Once  upon  a  time,  the  U.S.  stock  market  fell  sharply.  Financial 
institutions  that  had  made  unwise  and  highly  speculative  investments 
began  to  teeter;  some  collapsed.  Home  mortgages  were  foreclosed 
at  an  accelerating  rate.  Some  people  had  dangerously  overextended 
their  credit  and  were  facing  debts  they  couldn't  pay. 

Other  people  feared  times  would  get  worse,  so  they  quit  spending. 
That  action  caused  manufacturers  to  produce  less  and  lay  off 
workers,  which  raised  unemployment  levels,  which  increased  fears 
of  an  economic  collapse,  which  led  to  even  less  spending. 

The  economic  mess  was  precipitated  by,  in  the  words  of  a 
prominent  economist  at  the  time,  "an  abundance  of  greed  and  an 
absence  of  fear  (that)  led  some  to  make  investments  not  based 
on  the  real  value  of  assets,  but  on  the  faith  that  there  would  be 
another  who  would  pay  more  for  those  assets." 

"At  the  same  time,"  the  economist  continued,  "the  government 
turned  a  blind  eye  to  these  practices  and  the  potential  consequences 
for  the  economy  as  a  whole." 


DropB 


230  Part  IV:  Fixin9  Things 


^  President  (rrai 

DropBoofe 


"[EJventually  however,"  he  said,  "greed  gave  way  to  fear  ...  it  is 
the  transition  from  an  excess  of  greed  to  an  excess  of  fear  that 
President  (Franklin)  Roosevelt  had  in  mind  when  he  famously 
the  only  thing  we  have  to  fear  was  fear  itself." 


The  economist  was  Lawrence  Summers,  who  was  Secretary  of  the 
Treasury  not  under  Roosevelt  but  under  President  Bill  Clinton, 
and  who  was  named  director  of  the  National  Economic  Council  by 
President  Barack  Obama. 


Summers  wasn't  speaking  in  1933  about  the  Great  Depression. 
He  was  speaking  in  mid-March  2009  about  a  worldwide  recession 
that  began  in  late  2007  and  was  on  to  the  verge  of  becoming  the 
longest  economic  downturn  in  the  United  States  since  the  Great 
Depression. 

The  numbers  from  the  2007  recession  were  indeed  sobering: 


$50  trillion  in  wealth  was  erased  worldwide  between  late  2007 
and  spring  2009,  $7  trillion  of  it  from  the  U.S.  stock  market  and 
$6  trillion  from  U.S.  real  estate. 

v0  The  gross  domestic  product  decreased  and  the  unemployment 
rate  increased  at  the  fastest  rates  in  more  than  half  a  century; 
at  least  4.4  million  jobs  were  lost  in  the  United  States  alone. 


In  addition,  the  net  worth  of  many  Americans  suffered  a  double 
whammy,  as  securities  in  the  form  of  stocks,  mutual  funds,  and 
retirement  programs  such  as  401(k)  plans  took  a  big  hit  at  the 
same  time  that  real  estate  valuations  headed  south  in  a  hurry. 

In  a  speech  in  early  March  2009,  Christina  Romer,  the  White  House 
chief  economist,  acknowledged  she  had  found  herself  "uttering  the 
words  'worst  since  the  Great  Depression'  far  too  often:  the  worst 
twelve  month  job  loss  since  the  Great  Depression;  the  worst 
financial  crisis  since  the  Great  Depression;  the  worst  rise  in  home 
foreclosures  since  the  Great  Depression." 

But,  Romer  noted,  for  as  many  similarities  as  there  were  between 
the  Great  Depression  and  the  recession  that  began  in  late  2007, 
there  were  probably  more  key  differences. 


That's  "trillion/'  with  a  "T" 

According  to  the  online  news  archive  Nexis,  the  term  "trillion  dollars,"  or  close  vari- 
ations of  it,  appeared  in  U.S.  newspaper  stories  410  times  in  all  of  1989.  It  appeared 
1,918  times  in  the  month  of  February  2009. 


Chapter  14:  Lessons  Learned  from  the  Great  Depression 


That  analysis  is  borne  out  by  comparing  some  of  the  numbers 
from  the  two  periods: 


'Jones  Industrial  Average  fell  89  percent  between 
ItSrftfeer  1929  and  July  1932.  The  drop  between  December 
2007  and  March  2009  was  49  percent. 

The  economy  contracted  25  percent  between  1929  and  1932. 
Between  2007  and  2009,  it  contracted  about  6  percent. 

The  unemployment  rate  during  the  Great  Depression  peaked 
at  24.9  percent  in  1933.  In  March  2009,  it  was  at  8.1  percent. 
Moreover,  there  were  far  more  two-income  families  in  2009 
than  in  1933,  which  helped  ease  the  sting  if  one  of  the  wage 
earners  lost  his  or  her  job. 

While  an  estimated  50  percent  of  all  home  mortgages  were  in 
arrears  in  1933,  the  figure  was  12  percent  in  early  2009. 


"If  what  we  have  now  is  a  rainstorm,"  economist  and  writer  Amity 
Shlaes  said  in  a  January  2009  appearance  on  National  Public  Radio, 
the  Great  Depression  "was  a  (Hurricane)  Katrina." 


The  Leqacy  of  the  Great  depression 

The  impacts  of  the  Great  Depression  on  21st-century  America  are 
measurable  in  several  ways.  One  way  is  that,  for  good  or  ill,  the 
Great  Depression  significantly  enhanced  the  role  the  federal 
government  plays  in  the  U.S.  economy.  When  economic  trouble 
hits,  most  Americans  look  quickly  to  Washington  to  see  what  the 
government  is  going  to  do  about  it. 

Much  of  that  expectation  is  based  on  the  legacy  of  federal  govern- 
ment programs  that  were  first  created  in  response  to  the  Great 
Depression  itself  and  exist  today  as  safeguards  against  some  of  the 
worst  blows  of  a  recession. 

^jABE/f     Those  programs  include  federal  insurance  against  the  loss  of  bank 


deposits;  insurance  against  unemployment;  a  federal  pension 
system  for  the  elderly  and  disabled;  and  programs  that  provide 
food,  shelter,  and  financial  aid  to  the  needy. 


Those  Great  Depression  legacy  programs  have  been  joined  in  the 
decades  since  by  other  "safety  net"  components  such  as  federal 
health  insurance  for  senior  citizens  and  the  poor,  and  safeguards 
such  as  checks  on  abuses  of  the  stock  market  and  increased 
vigilance  over  the  money  supply. 


238  Part  IV:  Fixing  Things 


DropBo©, 


The  public's  expectation  of  government  intervention  has  also 
engendered  a  feeling  of  obligation  in  most  post-Depression 
governments  to  act  quickly  —  if  not  always  wisely  —  in  the  face 
roblems.  For  example,  after  taking  office  in  January 
t  Barack  Obama  quickly  launched  a  three-pronged 
attack  on  the  deepening  recession  that  had  begun  in  2007: 


Less  than  a  month  after  taking  office,  Obama  signed  the 
American  Recovery  and  Reinvestment  Act  (ARRA),  the 
largest  economic  stimulus  effort  in  U.S.  history.  The  $800 
billion  act  included  funds  for  everything  from  income  tax 
breaks  to  extended  unemployment  benefits  to  money  for  state 
programs  to  financial  incentives  for  buying  new  cars  and  first 
homes. 

v0  The  second  prong  was  called  the  Financial  Stability  Plan, 
which  included  elements  that  ranged  from  the  government 
buying  up  or  refinancing  mortgage,  student,  and  small  busi- 
ness loans  as  a  way  of  getting  non-bank  lenders  back  on  their 
feet,  to  injecting  federal  funds  into  stressed  banks. 

y*  The  third  prong  was  the  Helping  Families  Save  Their  Homes 
Act,  which  was  designed  to  make  it  easier  to  modify  home 
mortgages  and  reduce  the  rising  numbers  of  foreclosures  that 
were  mainly  a  result  of  the  real  estate  bubble  bursting  in  2007. 


"The  president  is  committed  to  an  approach  that  moves  aggressively 
on  jobs,  on  credit,  on  housing,"  said  Summers,  Obama's  chief 
economic  advisor,  in  a  March  speech  to  the  Brookings  Institute. 
"In  this  effort,  he  has  insisted  that  we  be  guided  by  the  recognition 
that  the  risks  of  overreaction  are  dwarfed  by  the  risks  of  inaction." 

The  final  lesson  to  be  learned  from  the  Great  Depression  is  that  all 
bad  things,  like  all  good  things,  come  to  an  end.  While  historians 
and  economists  argue  as  to  what,  if  anything,  worked  to  help  end 
the  Great  Depression,  the  inescapable  fact  is  that  it  did  end. 


"If  we  continue  to  heed  the  lessons  of  the  Great  Depression,"  noted 
economics  historian  and  presidential  adviser  Christina  Romer  in 
March  2009,  "there  is  every  reason  to  believe  that  we  will  weather 
this  trial  and  come  through  to  the  other  side  even  stronger  than 
before." 


DropBooks  parjy 

The  Part  of  Tens 


The  5th  Wave  By  Rich  Tennant 


DropBooks 


In  this  part . . . 


J\lo  book  For  Dummies  is  complete  without  The  Part  of 
#  w  Tens.  This  part  features  lists  of  ten  good  movies 
either  made  or  set  in  the  Great  Depression,  ten  things  that 
were  invented  or  popularized  in  the  period,  and  ten  things 
that  weren't  all  that  depressing  about  the  Great 
Depression. 

(Someday  there  oughta  be  a  book  For  Dummies  with 
nothing  but  Parts  of  Tens. . . .) 


Chapter  15 

Movies  Made  in  or 
about  the  Great  Depression 

Thousands  of  movies  were  made  during  and  about  the  Great 
Depression,  so  it's  tough  to  pare  the  list  down  to  just  ten  good 
ones.  My  chief  criterion  was  that  they  tell  viewers  something  about 
what  the  period  was  like. 

The  Public  Enemy  (1931) 

Stars:  James  Cagney,  Jean  Harlow.  Director:  William  Wellman. 
Cagney  plays  Tom  Powers,  a  working-class  kid  who  "wises  up" 
and  becomes  a  bootlegger  and  hoodlum,  only  to  get  gunned  down 
at  the  end  of  the  film. 

Although  Cagney's  character  is  supposed  to  be  a  bad  guy  —  in 
one  famous  scene  he  mashes  half  a  grapefruit  in  the  face  of  his 
girlfriend  —  Cagney  was  so  charismatic  that  many  people  in  the 
audience  felt  bad  when  Tom  Powers  was  killed.  The  film,  a  hit  at 
the  box  office,  was  made  before  Hollywood  established  its  self- 
censorship  board  in  late  1934.  It  was  one  of  the  reasons  the  censor- 
ship code,  which  effectively  banned  gangster  movies,  was  adopted. 
(See  Chapter  9  for  more  on  gangster  films  during  the  1930s.) 

1  Am  a  Fugitive  from  a 
Chain  Gang  (1932) 

Stars:  Paul  Muni,  Glenda  Farrell.  Director:  Mervyn  LeRoy.  Based 
on  a  real-life  story,  the  film  follows  a  guy  (Muni)  who  is  wrongfully 
charged  with  a  crime  and  sentenced  to  hard  labor  on  a  Georgia 
chain  gang.  He  makes  a  daring  escape  and  lives  a  successful  life 
under  an  assumed  name  for  seven  years.  He  is  eventually  tricked 
into  surrendering  with  the  promise  of  lenient  treatment,  only  to 
find  himself  back  on  the  chain  gang.  He  escapes  again,  and  as  the 
movie  ends,  he  is  still  on  the  lam. 


2(}2  Part  V:  The  Part  of  Tens 


This  film  was  controversial  when  it  was  released  because  of  its 
depiction  of  the  way  prison  inmates  were  treated.  It  also  disturbed 
^  audiences  because  its  ending  was  neither  happy  nor  conclusive. 
J  }TC\  1T\        ftyf^nG  ©ne'  when  his  lover  asks  how  he  lives  as  a  fugitive, 
L-/  I  >/  k«/  I— '  \Mimii  lh\fti?ter  says,  "I  steal,"  as  he  slips  into  the  darkness.  Great 
Depression  audiences  undoubtedly  felt  great  empathy  with  the 
injustice  of  Muni's  character's  situation. 

Gabriel  Over  the  White 
House  (1933) 

Stars:  Walter  Huston,  Karen  Morely.  Director:  Gregory  La  Cava. 
This  is  one  weird  movie.  Huston  plays  Judson  Hammond,  a  new 
U.S.  president  who  is  a  good-time  guy  and  stooge  for  political  party 
bosses.  Then  he  has  a  car  accident,  gets  a  visit  from  the  archangel 
Gabriel,  comes  out  of  a  coma,  and  assumes  power  as  dictator.  He 
takes  over  Congress,  finds  public  works  jobs  for  the  unemployed, 
rounds  up  gangsters  and  has  them  shot,  and  bullies  other  countries 
into  paying  their  debts  to  the  United  States  and  signing  an 
international  peace  treaty.  He  dies  a  hero  to  the  world. 

The  film  was  based  on  a  novel  by  an  ex-British  general  and  brought 
to  the  screen  by  newspaper  baron  William  Randolph  Hearst.  It  was 
produced  with  the  approval  of  Roosevelt,  whom  Hearst  backed 
in  the  1932  election.  Hearst  apparently  meant  it  as  something  of  a 
guide  for  FDR  to  follow.  Roosevelt  called  it  "an  intensely  interesting 
picture."  It  was  a  big  box  office  hit  in  1933  but  faded  into  obscurity, 
as  did  Hearst's  support  for  FDR  by  the  end  of  1933. 

Gold  Diners  of  1933  (1933) 

Stars:  Dick  Powell,  Ruby  Keeler.  Director:  Mervyn  LeRoy.  A  1933 
critic  called  it  "an  imaginatively  staged,  breezy  show,  with  a  story 
of  no  (great)  consequence."  That  was  fine  with  Depression-era 
audiences.  Musicals  offered  an  escape  for  people  who  came  to  see 
the  lavish  song-and-dance  numbers  —  not  to  gain  insight  into  the 
human  condition. 

Based  on  a  hit  Broadway  play,  Gold  Diggers  actually  had  two 
directors:  LeRoy  for  what  little  plot  there  was  (struggling  actresses 
and  songwriter  get  big  breaks  on  Broadway),  and  showman  Busby 
Berkeley  for  the  musical  numbers.  There  is  one  politically  charged 
song,  "Remember  My  Forgotten  Man,"  that's  about  the  World  War  I 
vets  who  had  hit  hard  times.  (Read  more  about  them  in  Chapter  4.) 


_  Chapter  15:  Ten  Good  Movies  Made  in  or  about  the  Great  Depression 


Dead  End  (1937) 


DropBoefe 


rea,  Humphrey  Bogart,  Sylvia  Sidney.  Director: 
This  film  is  set  at  New  York  City's  East  River,  where 
residents  of  luxury  apartments  view  the  river  while  trying  to  ignore 
the  slums  along  its  banks.  A  gang  of  poor  kids  bully  and  then 
accept  a  rich  kid;  gangster  Bogart  tries  to  kidnap  the  kid;  out-of- 
work  architect  McCrea  kills  Bogart;  and  one  of  the  poor  kids  does 
the  right  thing  and  turns  himself  in  for  stabbing  the  rich  kid's  dad. 


The  film  was  spawned  from  a  hit  Broadway  play.  It's  notable  both 
for  its  depiction  of  inner-city  life  during  the  Great  Depression  (The 
New  York  Times'  review  called  it  "disturbingly  accurate")  and  the 
debut  of  the  Dead  End  Kids,  a  group  of  young  male  actors  who 
would  go  on  to  star  in  nearly  90  low-budget  films  through  1958. 


The  Grapes  of  Wrath  (1940) 

Stars:  Henry  Fonda,  Jane  Darwell.  Director:  John  Ford.  Based  on 
John  Steinbeck's  novel  (see  Chapter  8  for  more  on  the  book),  the 
film  is  the  story  of  the  Joads,  an  Oklahoma  family  that  has  been 
forced  off  its  farm  and  migrates  to  California.  At  the  end  of  the  film, 
the  eldest  son  (Henry  Fonda)  kills  a  man  and  leaves  the  family, 
presumably  to  fight  social  injustice. 

The  film  tones  down  the  novel,  as  well  as  injecting  extra  optimism. 
"They  can't  wipe  us  out  and  they  can't  lick  us,"  says  Darwell  as  the 
matriarch  of  the  family.  "We'll  go  on  forever  Pa,  'cause  we're  the 
people."  Despite  its  somewhat  exaggerated  portrayal  of  the  "Okie" 
migration,  the  movie  is  often  listed  as  among  the  best  of  all  time. 


They  Shoot  Horses,  Don't 
They?  (1969) 

Stars:  Jane  Fonda,  Michael  Sarrazin,  Gig  Young.  Director:  Sydney 
Pollack.  Based  on  a  1935  novel,  this  film  tells  the  story  of  people  in  a 
dance  marathon,  which  people  participated  in  (along  with  other  types 
of  endurance  contests)  because  they  were  desperate  for  money  in  the 
1930s.  (See  Chapter  4  for  more  on  endurance  contests.)  As  the  mara- 
thon drags  on,  an  unscrupulous  emcee  comes  up  with  gimmicks  that 
entertain  the  audience  while  adding  to  the  dancers'  misery. 

Although  the  film  takes  place  almost  entirely  within  a  ballroom,  it 
does  give  audiences  a  glimpse  into  how  the  desperate  circumstances 
of  the  Great  Depression  led  to  desperate  efforts  by  some  people. 


2£)£)  Part  V:  The  Part  of  Tens 


Sounder  (1972) 


DropBoaks 


yson,  Paul  Winfield,  Kevin  Hooks.  Director:  Martin 
a  young  adults'  book,  the  film  concerns  an  African 
American  family  of  sharecroppers  in  Louisiana  during  the  Great 
Depression.  The  father  (Winfield)  is  arrested  after  stealing  food  for 
his  hungry  family  and  is  taken  off  to  a  labor  camp.  The  son  (Hooks) 
goes  off  in  search  of  his  dad  and  winds  up  at  the  home  of  a 
schoolteacher  (Tyson),  who  encourages  the  boy's  desire  for  an 
education.  Sounder?  He's  the  family  dog. 


While  a  bit  schmaltzy,  the  movie  affords  a  view  of  how  tough 
things  were  for  rural  African  Americans  in  the  1930s.  For  more  on 
that  topic,  see  Chapter  5. 


Bound  for  Glory  (1976) 

Stars:  David  Carradine,  Ronny  Cox.  Director:  Hal  Ashby.  This  film 
is  based  on  the  life  of  folk  singer/political  activist  Woody  Guthrie. 
Guthrie  lived  the  life  of  the  people  he  sang  about:  the  hardest-hit 
victims  of  the  Dust  Bowl  and  the  hard  times.  (See  Chapter  6  for 
more  on  the  Dust  Bowl.) 

The  film  is  based  on  a  1943  autobiography  and  follows  Guthrie 
(Carradine)  on  his  trek  to  and  around  California  in  the  late  1930s. 
Unlike  The  Grapes  of  Wrath,  the  film  shows  what  life  was  like  for 
"Okies"  in  both  rural  and  urban  settings. 


Cinderella  Man  (2005) 

Stars:  Russell  Crowe,  Renee  Zellweger,  Paul  Giamati.  Director: 
Ron  Howard.  This  biographical  film  traces  the  life  of  James  J. 
Braddock,  a  promising  boxer  in  the  late  1920s  who  gets  hurt  and 
is  forced  to  take  menial  jobs  just  as  the  Great  Depression  is  begin- 
ning. Desperate  to  feed  his  family  of  five  and  forced  to  go  on  relief, 
Braddock  (Crowe)  goes  back  to  boxing  and  beats  long  odds  to 
become  the  heavyweight  champion. 

The  movie  accurately  depicts  Braddock  as  the  hero  of  millions 
of  other  Americans  down  on  their  luck  in  the  1930s,  and  it  shows 
how  close  to  disaster  so  many  people's  lives  were  in  the  Great 
Depression. 


Chapter  16 

Invented  or 
Popularized  in  the  Great 
Depression 


/ *  lecessity  is  the  mother  of  invention  (and  laziness  the  father), 
#  W  and  there  was  certainly  a  lot  of  necessity  during  the  Great 
Depression.  So  maybe  it's  not  surprising  that  a  lot  of  stuff  was 
invented,  improved,  or  popularized  during  the  period.  Here's  a 
look  at  just  ten  such  things. 

Sliced  Bread  (1930) 

Ever  hear  the  saying  "It's  the  greatest  thing  since  sliced  bread" 
and  wonder  how  long  that  actually  means?  In  1930,  the  Continental 
Baking  Co.  began  marketing  pre-sliced  Wonder  Bread  around  the 
country.  A  reliable  slicing  machine  had  been  perfected  in  1928, 
making  the  mass  production  of  pre-sliced  bread  possible. 

Sales  lagged  at  first  because  consumers  were  suspicious  of  any- 
thing so  convenient.  But  by  1933,  80  percent  of  bread  sold  in  the 
United  States  was  pre-sliced  and  wrapped.  For  a  brief  time  during 
World  War  II,  the  federal  government  banned  the  sale  of  pre-sliced 
bread  because  the  Feds  thought  it  would  save  on  waxed  paper 
used  to  wrap  the  sliced  loaves.  But  the  ban  was  rescinded  when 
the  government  realized  it  really  wasn't  saving  money  and  was  just 
irritating  the  bejabbers  out  of  a  lot  of  sandwich  makers. 


Twinkies  (1930) 

As  long  as  we're  in  the  bakery  aisle:  One  day  in  the  spring  of  1930, 
James  A.  Dewar,  an  official  for  the  relatively  new  Continental 
Baking  Co.,  realized  that  equipment  the  firm  owned  for  making 


2(}(j  Part  V:  The  Part  of  Tens 


strawberry-filled  "Little  Short  Cake  Fingers"  was  being  used  only 
when  strawberries  were  in  season.  So  Dewar  tried  filling  the  cakes 
with  a  banana-flavored  creme,  and  it  worked. 


illboard  advertising  Twinkle  Toe  Shoes,  Dewar 
named  his  confectionary  creation  "Twinkies."  They  sold  in  a 
package  of  two  for  5  cents  (64  cents  in  2008  money).  Because  of 
a  banana  shortage  during  World  War  II,  the  company  switched  to 
a  vanilla-based  filling.  In  2007,  the  corporation  that  now  owns  the 
brand  was  cranking  out  500  million  Twinkies  a  year. 


Scotch  Jape  (1930) 

One  of  the  handiest  household  items  was  invented  by  a  banjo 
player  who  had  a  job  with  a  sandpaper  company.  The  musician/ 
inventor  was  named  Richard  Drew.  He  worked  for  the  Minnesota 
Mining  and  Manufacturing  Co.,  which  had  started  out  as  a  mining 
business  but  switched  to  making  sandpaper  products. 

In  1925,  Drew  invented  masking  tape  so  auto  painters  could  more 
easily  use  two  colors  without  the  border  between  them  getting 
messy.  In  1930,  he  came  up  with  a  variation  on  the  tape,  using 
transparent  cellulose.  The  new  tape  became  a  big  hit  in  the  Great 
Depression  because  it  allowed  people  to  mend  things  rather  than 
replace  them. 

The  name?  The  first  version  of  the  masking  tape  was  light  on 
adhesive  and  fell  off.  A  frustrated  auto  painter  told  Drew  to  tell 
his  "Scotch"  (a  pejorative  for  cheap  or  stingy)  bosses  to  put  more 
stick' em  on  their  product.  Drew's  employer,  better  known  as  the 
3M  Co.,  not  only  did  so,  but  it  also  trademarked  the  name. 


Atka-Seltzer  (1931) 

So,  in  1928  this  guy  walks  into  The  Elkhart  Truth,  an  Indiana 
newspaper,  and  notices  no  one  is  sick  from  the  flu  that's  going 
around.  The  editor  tells  the  guy  it's  because  of  a  mixture  of  aspirin, 
bicarbonate  of  soda,  and  lemon  juice  that  he  whips  together  for 
the  staff. 

Fast  forward  to  1931.  The  guy,  whose  name  is  Andrew  H.  Beardsley, 
is  chairman  of  the  Dr.  Miles  Medical  Company.  He  has  his  chief 
chemist  come  up  with  an  effervescent  tablet  with  ingredients  similar 
to  the  newspaper  elixir.  They  call  it  Alka-Seltzer,  and  by  2005  they 
were  selling  300  million  tablets  a  year.  Which  is  a  lot  of  burping. 


Chapter  16:  Ten  Things  Invented  or  Popularized 


Fritos  (1932) 


DropBerts 


two  didn't  seem  like  a  really  good  year  to  start  a 
daily  in  the  snack  food  field.  Undaunted,  a  Texan 
named  Elmer  Doolin  borrowed  $100  from  his  mom  and  bought 
a  recipe,  19  retail  accounts,  and  an  old  handheld  device  called  a 
"potato  ricer."  With  it  he  churned  out  ten  pounds  a  day  of  salted 
corn  chips  that  he  sold  for  a  nickel  a  bag. 


Eventually,  Doolin  expanded  his  production  facility  from  the 
kitchen  to  the  garage  and  got  some  better  machinery.  By  the 
21st  century,  the  company  he  started  was  the  largest  salty  snack 
company  in  the  world.  The  Frito  Pie?  Some  say  Doolin's  mom 
invented  the  combination  of  chili,  cheese,  and  Fritos.  Others  say 
a  Woolworth's  in  Santa  Fe,  New  Mexico,  invented  it.  Fortunately, 
Alka-Seltzer  had  been  invented  by  then. 


Toll  House  Cookies  (1933) 

Ever  started  baking  something  and  found  out  you  lacked  a  key 
ingredient?  Thankfully  for  cookie  lovers  everywhere,  that's  what 
happened  to  Ruth  Graves  Wakefield.  The  owner  of  a  lodge  in 
Massachusetts  called  the  Toll  House  Inn,  Wakefield  was  making 
cookies  one  day  when  she  found  she  had  run  out  of  baker's 
chocolate.  So  she  took  a  semisweet  chocolate  bar  a  fellow  named 
Andrew  Nestle  had  given  her  and  cut  it  into  tiny  chips. 

When  the  cookies  were  done,  she  found  the  chips  hadn't  melted. 
Everyone  loved  the  cookies  anyway.  In  1939,  Nestle  began  making 
semisweet  chocolate  morsels.  Milk  has  never  been  the  same. 


The  Laundromat  (W34) 

Fritos  weren't  the  only  thing  to  come  out  of  Texas  in  the  Great 
Depression.  In  1934,  a  fellow  named  J.F.  Cantrell  looked  around  his 
Forth  Worth  neighborhood  and  noticed  that  many  of  his  neighbors 
lacked  a  washing  machine.  So  he  went  out  and  bought  four  electric 
washing  machines,  installed  them  in  a  building,  and  charged 
people  by  the  hour  to  use  them. 

Thus  was  born  the  "washateria,"  later  to  be  known  as  the  laundromat. 
Cantrell's  customers  were  provided  with  hot  water,  but  they  had 
to  bring  their  own  soap.  Variations  on  laundromats  over  the  years 
have  included  restaurants,  bowling  alleys,  and  even  a  topless 
nightclub.  I  don't  know  whether  you  had  to  bring  your  own  soap  to 
that  one. 


21}  8  Part  V:  The  Part  of  Tens 


Tampax  (1930) 


DropBootas 


called  it  "Tampax,"  which  he  said  was  a  combination  of  "tampon" 
and  "vaginal  pack."  Unable  to  sell  his  invention,  he  sold  the  patent 
and  trademark  to  a  business  group  that  began  marketing  it  in  1936. 

Naturally,  one  of  the  big  hurdles  was  to  promote  a  product  no  one 
wanted  to  talk  about.  So  the  company  tried  to  closely  tie  its  product 
to  the  medical  community.  Its  first  ad  proclaimed  it  was  "accepted 
for  advertising  by  the  American  Medical  Association."  That  last  part 
didn't  mean  it  was  endorsed  by  the  AMA,  just  that  it  was  accepted 
as  an  ad  in  the  AMA  journal.  Never  mind,  it  worked.  Tampax 
eventually  cornered  55  percent  of  the  worldwide  tampon  market. 


Nylon  Bristle  Toothbrush  (1938) 


In  1930,  DuPont  Chemical  Company  scientists  came  up  with  a  sub- 
stance that  stretched  and  had  a  silky  texture.  And  that's  why  you 
probably  don't  brush  your  teeth  with  hair  from  a  Siberian  boar. 

Toothbrush  bristles  were  usually  made  from  boar's  hair  up  until 
1938.  But  in  that  year,  Dr.  West's  Miracle  Tuft  Toothbrushes  came 
along,  with  bristles  made  of  something  called  nylon.  They  were 
hard  on  gums  at  first,  but  scientists  eventually  found  a  way  to 
soften  the  bristles.  And  the  folks  at  DuPont  were  so  excited  with 
their  new  substance  that  they  came  out  with  another  nylon  prod- 
uct the  very  next  year:  women's  stockings.  It  caught  on. 


In  1939,  executives  at  the  Montgomery  Ward  department  stores 
asked  Robert  L.  May,  a  company  advertising  copywriter,  to  come 
up  with  an  original  story  they  could  give  away  at  Christmas.  May 
came  up  with  a  story  about  a  red-nosed  reindeer.  The  reindeer's 
original  name  was  Rollo,  then  Reginald.  Finally,  with  the  help  of  his 
4-year-old  daughter,  May  settled  on  Rudolph. 

The  story  was  an  immediate  hit,  and  the  company  distributed 
2.4  million  copies  in  the  first  year.  The  story  and  character  were 
turned  into  lots  of  products.  And  in  1949,  a  cowboy  star  named 
Gene  Autry  recorded  a  song  written  by  May's  brother-in-law, 
Johnny  Marks,  about  Rudolph.  You  may  have  heard  it. 


Rudolph  the  Red-Nosed 
Reindeer  (1939) 


Chapter  17 

-So-Depressing 
Things  about  the  Great 
Depression 

7 he  overall  impression  many  people  have  about  the  Great 
Depression  is  that  everyone  was  pretty  depressed  all  the  time. 
But  as  I  explain  in  Chapter  10,  Americans  didn't  walk  around  with 
their  chins  dragging  for  an  entire  decade.  Here's  a  list  of  ten  things 
about  the  Great  Depression  that  were  pretty  cool,  then  and  now. 

Marx  Brothers  Monies 

The  Marx  Brothers  may  have  been  the  perfect  comedic  tonic  for 
the  Great  Depression.  On-screen  (and  sometimes  off  it),  the  Marxes 
(Marxists?)  did  what  they  wanted,  went  where  they  wanted,  and  said 
what  they  wanted  (except  for  Harpo,  who  never  spoke  on-screen). 

For  people  who  had  been  beaten  down  by  forces  they  didn't 
understand  and  couldn't  control,  the  brothers'  (yes,  they  were 
really  brothers)  fresh  and  funny  anarchy  was  a  great  way  to 
strike  back  at  "the  system,"  even  if  only  vicariously.  "Practically 
everyone  wants  a  good  laugh  right  now,"  observed  Variety  of  the 
brothers'  1933  anti-war,  anti-government  film  Duck  Soup,  "and  this 
should  make  practically  everybody  laugh." 

The  Marx  Brothers  starred  in  1 1  films  during  the  Great  Depression, 
including  two  that  were  versions  of  their  Broadway  plays  The 
Cocoanuts  and  Animal  Crackers.  Among  the  others  were  such  gems 
as  Horse  Feathers,  A  Night  at  the  Opera,  and  A  Day  at  the  Races. 

Shirley  Temple 

At  less  than  four  feet  tall,  Shirley  Temple  was  the  biggest  thing  in 
Hollywood  for  much  of  the  Great  Depression.  Little  Shirley  wasn't 


250  Part  V:  The  Part  of  Tens 


vertically  challenged.  She  was  just  a  child,  born  the  year  before  the 
1929  stock  market  crash. 

Id.  For  four  straight  years,  from  1935  to  1938,  the 
oppet  was  the  biggest  box  office  draw  in  the  country. 
Her  relentlessly  cheery  disposition  and  big  smile  were  the  perfect 
antidotes  for  the  Great  Depression  blues,  and  she  was  a  walking, 
talking,  dancing,  singing  goldmine  too.  Besides  making  $5  million 
a  year  for  her  studio  (Twentieth  Century  Fox)  and  $300,000  a  year 
for  herself,  Temple  spawned  merchandise  that  included  dolls, 
soap,  baby  carriages,  and  ribbons  —  and  a  hair  style  that  was 
mimicked  by  hundreds  of  thousands  of  little  girls. 

When  she  grew  up  and  eventually  left  show  business,  she  didn't 
do  badly  either.  Temple  became  a  U.S  representative  to  the  United 
Nations  and  the  U.S.  ambassador  to  Ghana. 


DrooBofiks 


The  Golden  Gate  Bridge 

On  May  28, 1938,  President  Franklin  D.  Roosevelt  pressed  a  telegraph 
key  at  the  White  House  announcing  to  the  world  that  something  of 
a  miracle  had  occurred  in  San  Francisco:  A  public  works  project 
had  been  completed  under  budget  and  ahead  of  schedule. 

Okay,  so  the  real  news  was  that  the  Golden  Gate  Bridge  had  opened, 
connecting  San  Francisco  and  the  eastern  side  of  San  Francisco  Bay 
by  stretching  across  4,200  feet  of  open  water.  That  made  the  structure 
the  longest  suspension  bridge  in  the  world  at  the  time.  Construction 
took  a  bit  more  than  four  years  and  cost  $35  million  (about  $5.4  billion 
in  2008  dollars),  paid  for  through  a  bond  issuance  by  six  northern 
California  counties.  It  also  cost  the  lives  of  11  workers. 

The  bridge  actually  opened  to  foot  traffic  the  day  before  FDR 
hit  the  telegraph  key,  and  178,000  people  poured  across  the  Art 
Deco  structure  in  both  directions.  Time  magazine  called  the 
bridge  "the  world's  greatest  by  practically  every  measurement  — 
length  of  span,  height,  difficulty  of  achievement."  Not  a  bad  Great 
Depression  legacy. 


The  Wizard  of  Oz  Morie 

This  film  is  one  of  the  Great  Depression's  legacies  that  was  more 
appreciated  in  later  years  than  it  was  at  the  time.  Released  in  1939, 
the  film  got  good,  but  not  great,  reviews.  The  New  York  Times 
suggested  that  it  was  "all  so  well-intentioned,  so  genial  and  so 
gay  that  any  reviewer  who  would  look  down  his  nose  at  the  fun- 
making  should  be  spanked  and  sent  off,  supperless,  to  bed."  Time 


_  Chapter  17:  Ten  Not-So-Depressing  Things  about  the  Great  Depression  23  / 


magazine  noted  that  the  pure  fantasy  parts  were  great,  but  "when  it 
descends  to  earth,  it  collapses  like  a  scarecrow  in  a  cloudburst." 

was  based  on  a  beloved  1900  children's  novel  by  L. 
st  Metro-Goldwyn-Mayer  (MGM)  a  bit  less  than  $2.8 
million  to  make  ($42.7  million  in  2008  dollars)  and  took  in  a  bit  more 
than  $3  million  when  it  was  originally  released.  But  it  did  quite  well 
when  it  was  re-released  in  1949,  taking  in  another  $1.5  million. 

And  after  it  began  running  on  television  in  1956,  the  film's  popularity 
soared,  as  did  its  standing  in  film  history.  In  2008,  the  American 
Film  Institute  named  The  Wizard  of  Oz  the  best  fantasy  film  of  all 
time  and  the  film's  song  "Over  the  Rainbow"  as  the  best  movie 
song  of  all  time.  I  guess  they  just  didn't  appreciate  winged  monkeys 
during  the  Great  Depression. 


DropBotte 


"Wronq  Waif"  Corrigan 

Douglas  G.  Corrigan  had  some  solid  aviation  credentials  when  he 
climbed  into  the  cockpit  of  his  airplane  on  the  morning  of  July  1 7, 
1938.  He  had  been  flying  for  13  years,  had  helped  build  the  plane  in 
which  Charles  Lindbergh  became  the  first  man  to  fly  solo  across  the 
Atlantic  Ocean,  and  had  himself  flown  across  the  United  States  solo. 

On  this  particular  morning,  Corrigan  had  filed  a  plan  to  fly  from  New 
York  to  California.  Less  than  30  hours  later,  he  landed  in  Ireland. 
Corrigan  explained  to  bemused  customs  officials  that  it  had  been 
foggy  when  he  left  New  York  and  he  had  misread  his  compass  and 
had  flown  east  instead  of  west.  Everyone  had  a  good  laugh  over 
the  mistake.  Corrigan  and  his  plane  were  put  on  an  ocean  liner  and 
sailed  back  to  New  York,  where  he  received  a  good-humored  ticker- 
tape  parade  attended  by  an  estimated  1  million  people. 

"Wrong  Way  Corrigan"  became  a  nationwide  phrase  synonymous 
with  going  in  the  wrong  direction.  But  there's  a  big  question 
whether  the  pilot  really  did  go  in  a  direction  he  didn't  intend.  Turns 
out  Corrigan  had  been  denied  permission  to  make  the  dangerous 
trans-Atlantic  flight  for  three  years  before  he  made  his  trip.  Many 
people  suspect  that  he  was  dodging  aviation  bureaucrats  with  his 
"wrong  way"  story.  If  so,  Corrigan,  who  died  in  1995,  never  confessed. 


The  Debut  of  Bugs  Bunny 

The  first  screen  appearance  of  the  cartoon  character  the 
Encyclopedia  Britannica  called  "the  most  celebrated  and  endur- 
ing lagomorph  in  worldwide  popular  culture"  came  in  1938. 
Lagomorph?  It's  the  mammalian  order  to  which  rabbits  and  hares 


252  Part  V:  The  Part  of  Tens 


^  was,  However, 

DropBooks 


belong.  Anyway,  the  wisecracking,  carrot-chomping  rabbit  showed 
up  in  a  cartoon  starring  Porky  Pig  called  "Porky's  Hare  Hunt."  He 
however,  a  mere  shadow  of  the  rabbit  that  movie  audiences 
know  and  love. 


In  1940,  the  bunny  first  uttered  "Eh,  what's  up  doc?"  and  in  1941 
was  formally  christened  with  the  name  "Bugs."  The  appellation 
came  from  the  nickname  of  animator  Ben  "Bugs"  Hardaway,  who 
had  drawn  a  casual  sketch  of  the  character  that  was  labeled  "Bugs' 
Bunny"  by  a  colleague. 

The  rabbit  quickly  became  a  favorite  of  late  Great  Depression  and 
World  War  II  audiences.  Bugs  sometimes  emulated  the  on-screen 
persona  of  another  period  favorite,  Groucho  Marx,  using  a  carrot 
the  way  Groucho  used  a  cigar,  making  jokes  directly  to  the  audience, 
and  even  using  a  Groucho  line:  "Of  course  you  know,  this  means 
war!"  It  must've  worked:  In  2002,  TV  Guide  named  Bugs  the  number- 
one  cartoon  character  of  all  time. 


Baseball's  All-Star  Game 

Baseball  fans  around  the  country  picked  up  newspapers  on  July  7, 
1933,  and  read  about  a  new  version  of  the  national  pastime,  played 
the  day  before  in  Chicago:  "Out  of  the  shooting  stars  of  baseball's 
dream  game  blazed  the  mighty  war  club  of  the  one  and  only  Babe 
Ruth,"  the  Associated  Press  reported,  "to  hoist  the  American 
League  to  a  spectacular  4-2  triumph  over  the  National  League  in 
the  first  all-star  game  in  the  majors'  history." 

The  game,  which  had  been  played  at  Comiskey  Park  before  a 
crowd  of  49,000,  was  the  brainchild  of  Chicago  Tribune  sports 
editor  Arch  Ward.  Ward  had  a  two-fold  purpose:  to  have  a  big 
sporting  event  to  go  along  with  the  city's  "Century  of  Progress" 
World  Exposition,  and  to  raise  money  for  a  pension  program  for 
veteran  ballplayers. 

The  game  couldn't  have  gone  better  if  Ward  had  scripted  it.  The 
teams  were  selected  by  fans,  who  voted  on  ballots  provided  at  the 
nation's  ballparks  and  in  newspapers.  Ruth,  the  greatest  player 
the  game  ever  produced,  and  who  was  near  the  end  of  his  career, 
hit  a  two-run  homer  and  made  a  game-saving  catch  against  the 
right-field  wall  in  the  eighth  inning.  Initially  planned  as  a  one-time 
event,  the  All-Star  Game  has  been  played  every  year  since  and  has 
become  a  midsummer  staple. 


_  Chapter  17:  Ten  Not-So-Depressing  Things  about  the  Great  Depression 


The  Introduction  of  Muzak 

DropBoote 


een  on  a  long  elevator  ride  and  wondered  whom  to 
usic  being  played,  it  was  George  Owen  Squier.  Who? 
Squier.  He  was  a  World  War  I  two-star  general  who  had  the  distinc- 
tion of  being  the  world's  first  airplane  passenger  when  he  flew  for 
nine  minutes  on  a  Wright  Brothers  plane  in  1908.  He  also  invented  a 
device  that  could  be  used  to  measure  the  speed  of  a  projectile. 

But  Squier's  lasting  claim  to  immortality  —  or  ignominy  —  was 
something  he  came  up  with  in  1922.  It  was  a  way  to  transmit 
phonograph  music  over  electric  power  lines.  That  same  year, 
he  sold  his  invention  to  a  firm  called  North  American  Company. 
Twelve  years  passed  before  the  firm  began  to  market  the  invention, 
which  Squier  had  dubbed  "Muzak,"  a  cross  between  "Kodak" 
(cameras  were  all  the  rage  then)  and  "music." 

Unfortunately  for  the  company,  in  the  dozen  years  it  had  taken 
to  get  Muzak  to  the  market,  commercial  radio  had  caught  on,  and 
there  wasn't  much  call  for  Muzak  in  private  homes.  Plus,  it  was 
the  middle  of  the  Great  Depression.  Undeterred,  the  firm  turned 
its  attention  to  public  places,  such  as  restaurants,  office  buildings, 
and  yes,  elevators. 

The  product  was  helped  along  by  several  more-or-less  scientific 
studies  in  the  1930s  that  concluded  low-volume,  unobtrusive  music 
increased  worker  productivity,  decreased  absenteeism,  and  even 
made  cows  give  more  milk  and  chickens  more  eggs.  As  of  2009, 
Muzak  was  piping  2.6  million  different  songs  into  tens  of  thousands 
of  stores,  offices,  and  elevators  around  the  world,  with  a  daily  listen- 
ing audience  estimated  at  100  million.  So  feel  free  to  sing  the  praises 
of  the  Great  Depression's  George  Owen  Squier.  Or  curse  his  name. 


The  World's  —  and  Other  —  Fairs 

As  I  note  in  Chapter  10,  Depression-era  Americans  were  crazy 
about  motor  trips,  and  among  the  period's  chief  destinations  were 
various  fairs  and  expositions  around  the  country.  And  not  just  any 
old  fairs  and  expositions. 

In  1933,  Chicago  celebrated  its  100th  birthday  by  putting  on  a 
"Century  of  Progress"  World  Exposition.  The  fair,  on  the  banks 
of  Lake  Michigan,  showed  off  ultra-modern  architectural  styles, 
as  well  as  old-fashioned  fair  attractions  such  as  hoochie-coochie 
dancers  like  Sally  Rand  and  "Little  Egypt."  It  also  featured  the 
wonders  of  electricity  with  what  was  billed  as  "the  world's  largest 
display  of  electric  lighting."  The  expo  drew  10  million  people. 


PartV:  The  Part  of  Tens 


^  The  following  \ 


In  1935,  San  Diego  hosted  the  California  Pacific  Exposition, 
exposing  tens  of  thousands  to  the  wonders  of  Southern  California. 
The  follpwing  year,  both  Texas  and  Michigan  staged  lavish  fairs, 
e  Golden  Gate  Exposition  in  San  Francisco.  But  the 
e  was  the  1939-40  New  York  World's  Fair. 


Developed  on  1,216  acres  that  had  previously  hosted  an  ash  dump, 
the  fair  featured  everything  from  a  250-foot  parachute  jump  to 
the  broadcast  of  a  speech  by  President  Roosevelt  over  a  medium 
called  television.  (About  1,000  New  Yorkers  saw  it.)  There  were 
pavilions  hosted  by  various  nations,  including  one  that  promoted 
the  establishment  —  some  day  —  of  a  Jewish  state  in  the  Middle 
East.  There  was  a  gigantic  diorama  of  future  life  in  the  United 
States,  complete  with  500,000  individually  designed  homes,  a 
million  miniature  trees,  and  50,000  miniature  vehicles.  (They 
somehow  forgot  to  include  any  churches  and,  after  a  lot  of 
complaints,  were  forced  to  add  a  few  hundred.) 

While  the  fair  drew  more  than  45  million  visitors  during  its  two- 
year  run,  it  actually  lost  quite  a  bit  of  money.  That's  what  happens 
when  you  sandwich  a  world's  fair  between  a  Great  Depression  and 
a  world  war. 


erman 

Yes,  Superman!  Strange  visitor  from  another  planet,  with  commercial, 
promotional,  and  mass-merchandising  powers  far  beyond  those  of 
mortal  comic  book  heroes! 

Or  something  like  that.  In  truth,  Superman  was  from  Cleveland,  or 
at  least  his  creators  were.  It  was  1933,  and  two  19-year-old  guys 
named  Jerry  Siegel  and  Joe  Shuster  were  looking  for  a  career  path. 
They  came  up  with  a  cape-wearing  superhero  and  for  the  next  five 
years  shopped  their  idea  around.  Finally,  in  June  1938,  the  Man  of 
Steel  made  his  debut  in  Action  Comics  No.  1  (a  mint  copy  of  which 
was  appraised  at  $340,000  in  2006). 

The  following  year,  Superman  got  his  own  comic  book,  and  the 
year  after  that,  his  own  radio  show.  The  radio  show,  in  fact,  was 
where  his  fans  first  met  Daily  Planet  editor  Perry  White,  cub 
reporter  Jimmy  Olsen,  and  Police  Inspector  Bill  Henderson,  all  of 
whom  became  regular  members  of  the  Superman  family.  It  was 
also  on  radio  that  Superman  first  encountered  Kryptonite,  the 
debris  of  his  home  planet  that  is  deadly  to  him. 

Lois  Lane?  He  met  her  in  Action  Comics  No.  1.  Even  asked  her  on  a 
date.  Well,  he  was  faster  than  a  speeding  bullet. 


Appendix 

Dr°PBo?llr%rtheTReading 


1 

m  f  you've  been  with  me  since  the  opening  pages  of  this  book,  you 
«C  may  recall  I  point  out  in  the  Introduction  that  more  books  have 
been  written  about  the  Great  Depression  than  any  other  period  in 
U.S.  history,  except  for  maybe  the  Civil  War. 

Well,  here's  a  list  of  some  of  them.  They  range  from  new  to  older, 
and  from  general  histories  to  tomes  that  laser  in  on  a  particular 
facet  of  the  time. 

Best,  Gary  Dean.  The  Nickel  and  Dime  Decade:  American 
Popular  Culture  during  the  1930s.  Praeger  Publishers, 
1993:  From  fads  and  crazes  to  shirt  styles,  a  somewhat 
scholarly  look  at  some  breezy,  yet  interesting,  aspects  of  the 
Great  Depression. 

i>*  Congdon,  Don  (editor).  The  Thirties:  A  Time  To  Remember. 
Simon  and  Schuster,  1962:  An  engaging  and  entertaining 
collection  of  essays  and  articles  about  the  Great  Depression, 
both  contemporary  and  historical. 

Egan,  Timothy.  The  Worst  Hard  Time.  Houghton  Mifflin 
Harcourt,  2006:  A  tale  from  Pulitzer  Prize-winning  journalist 
Egan  of  those  who  were  caught  up  in  the  Dust  Bowl  —  and 
persevered.  Reads  like  a  novel. 

Gerdes,  Louise  I.  (editor).  The  1930s.  Greenhaven  Press, 
2000:  A  nifty  collection  of  contemporary  and  modern  essays 
and  excerpts  about  issues  and  cultural  events  during  the  era. 

Green,  Harvey.  The  Uncertainty  of  Everyday  Life,  1915- 
1945.  University  of  Arkansas  Press,  2000:  Provides  a  look  at 
how  Americans  made  their  way  through  life,  including  what 
they  ate,  what  they  did  for  fun,  and  how  they  got  old. 

Kennedy,  David  M.  Freedom  from  Fear:  The  American 
People  in  Depression  and  War,  1929-1945.  Oxford 
University  Press,  2001:  The  gold  standard  for  history  books 
on  this  period.  Eminently  readable,  sweeping  in  scope,  and 
highly  detailed. 


Lessons  from  the  Great  Depression  For  Dummies 


t 

5O0KS 

W  Lash,  Josi 


W  Kyvig,  David  E.  Daily  Life  in  the  United  States,  1920-1940. 
Ivan  R.  Dee,  2004:  A  nifty  balance  of  the  vital  and  the  trivial. 
Examines  life  in  the  1920s  and  1930s  and  includes  a  more 
ook  at  daily  life  in  six  U.S.  cities,  large  and  small. 

,  Joseph.  Dealers  and  Dreamers:  A  New  Look  at  the 
New  Deal.  Doubleday,  1988:  Not  so  much  a  recitation  of  the 
New  Deal's  programs  as  a  story  of  the  men  and  women  who 
helped  President  Franklin  D.  Roosevelt  put  his  visions  to 
work. 

McElvaine,  Robert  S.  Down  and  Out  in  the  Great 
Depression:  Letters  from  the  "Forgotten  Man. "  University 
of  North  Carolina  Press,  2007:  Just  what  the  title  says  —  a 
collection  of  letters  written  to  the  White  House  during  the 
1930s. 

v0  McElvaine,  Robert  S.  The  Great  Depression:  America, 
1929-1941.  Three  Rivers  Press,  1993:  McElvaine  takes  an 
unflinching  look  at  the  period  and  critiques  some  other 
historical  interpretations  of  it.  Authoritative,  if  a  bit  cranky. 

v0  Rothermund,  Dietmar.  The  Global  Impact  of  the  Great 
Depression,  1929-1939.  Taylor  &  Francis,  2007:  A  thorough, 
if  a  trifle  tedious,  look  at  how  the  rest  of  the  world  fared 
during  the  period. 

W  Shlaes,  Amity.  The  Forgotten  Man:  A  New  History  of  the 
Great  Depression.  Harper  Perennial,  2008:  Shlaes,  a 
conservative  economist  and  columnist,  explores  the  era  by 
recounting  the  roles  played  by  a  diverse  cast  of  characters 
that  range  from  Herbert  Hoover's  treasury  secretary  to  the 
kosher  butchers  from  Brooklyn  whose  court  case  ultimately 
ended  one  of  the  biggest  New  Deal  programs. 

w*  Watkins,  T.H.  The  Hungry  Years:  A  Narrative  History  of 
the  Great  Depression  in  America.  Henry  Holt  and  Co., 
1999:  An  excellent  and  thoroughly  readable  overview  of  the 
period  that  focuses  less  on  what  went  on  in  Congress  and 
more  on  what  went  on  in  the  homeless  camps. 


Index 


Drop  Books 

•  Numerics  • 


5-day  workweek,  160 
18th  Amendment,  171-172 
20th  Amendment,  209 
21st  Amendment,  172 
40-hour  workweek,  160 

2007  as  the  "Great  Recession," 
235-238 

2008  economy,  1 


Action  comics,  254 
advertising,  34-35,  162,  171 
AFL-CIO,  192 

Africa,  impact  of  the  collapse  on,  118 

African  Americans 
during  the  Great  Depression,  77-80 
northern  migration  during  WWI,  31 
racial  stereotyping,  164 
as  sharecroppers,  77-78,  88-89 
wealth  disparity  and  poverty,  37-38 

Agricultural  Adjustment  Act  of  1933 
enactment  of,  94-95,  214 
farm  worker  migration,  135-136 
function  and  flaws  of,  95-97 
origins  of,  16 

unconstitutionality  of,  97-98 
Agricultural  Workers  Industrial 

League,  185 
agriculture.  See  also  farm  subsidies; 
migrant  farm  workers 
California  system  of,  138-140 
demand  and  prices  during  WWI,  86 
farm  foreclosures,  88,  92,  134 
farmers'  "holiday"  strikes,  90-94 
federal  help  to,  89-90,  103-104 
impact  of  the  collapse  on,  46,  87-88 
impact  of  the  crash  on,  12 
lessons  learned,  103-105 
"parity"  prices,  90 
during  the  Roaring  Twenties,  36-38 
Soviet  collectivization,  122 


tenant  farmers,  77-78,  88-89 
unionizing  farm  workers,  185 

Aid  to  Dependent  Children  (ADC),  83 

Aid  to  Families  with  Dependent 
Children  (AFDC),  83 

Alka-Seltzer,  246 

Allen,  Frederick  Lewis,  170 

All-Star  Game,  baseball,  252 

American  economy  before  1929 
economic  cycles  of,  25-26 
growth  in  wealth  disparity,  35-38 
history  prior  to  WWI,  26-30 
impact  of  WWI  on,  30-31 
Roaring  Twenties,  32-35 
what  created  the  crash,  45-47 

American  economy  since  1929, 
235-238 

American  families.  See  also  children 
declining  farm  population,  104 
depression-era  "safety  net,"  82-83 
homelessness,  56-57 
impact  of  depression  on,  1,  73-77 
impact  of  the  crash  on,  11-12 
minority  groups,  77-82 
wealth  disparity  and  poverty,  35-38 
American  Federation  of  Labor  (AFL), 

178,  182-183,  192 
American  Film  Institute,  251 
American  Liberty  League,  150-151 
American  Medical  Assocation,  227,  248 
American  Recovery  and  Reinvestment 

Act  of  2009,  238 
American  spirit 
collapse  of  the  economy  and,  1 1-13 
coping  with  the  hard  times,  13-15 
individualism  and  self-reliance,  70 
making  do  and  improvising,  72-73 
reluctance  to  accept  relief,  67-69 
tapping  the  ingenuity  of,  71-72 
American  "wandering  population" 
about  the,  127-128 
"boxcar  children,"  131-134 
California  migration,  137-140 
lessons  learned  from,  141-143 
migrant  farm  workers,  134-137 


25 S  Lessons  from  the  Great  Depression  For  Dummies 


American  "wandering  population" 

(continued) 


AmeriCorps  programs,  141-142 

"Amos  'n  Andy"  (radio  show), 
162,  164 

Anderson  Sherwood,  53 

anti-union  activities,  186-190 

apple  sellers  on  the  street,  55 

Aristotle,  173 

Arizona,  71,  81 

Arkansas,  69,  97,  134 

assimilation,  Native  American,  81-82 

assumptions  about  you,  3 

Astor,  Vincent,  207 

automobiles 
Americans'  love  affair  with,  33-34 
increased  car  ownership,  172-173 
labor  unrest  in  manufacturing,  188 
lessons  learned,  174 
making  do  and  improvising,  73 

Autry,  Gene,  248 

•B  • 

Babbitt  (Lewis),  33 

baby  boomers,  225-226 

"bank  holiday,"  11,50-52 

Bank  of  the  United  States,  49 

banking  system 
collapse  of  the  economy  and,  11 
before  the  crash,  48 
Emergency  Banking  Act  of  1933, 

51-52,  213 
failures  after  the  crash,  49-50 
FDIC-insured  savings  and,  61-62 
Federal  Reserve  System,  20,  30 
Glass-Steagall  Act  of  1933,  52,  216 
Great  Depression  consequences, 
231 

history  prior  to  WWI,  26-30 
International  Monetary  Fund,  124 
Panic  of  1907,  29-30 
Roosevelt  "fireside  chats,"  163 
speculation  schemes,  230 
The  World  Bank,  123 


Barrow,  Clyde,  154 

barter  systems,  73 

Barton,  Bruce,  35 

Baseball's  All-Star  Game,  252 

Baum,  L.  Frank,  251 

Beardsley,  Andrew  H.,  246 

Becky  Sharp  (motion  picture),  160 

Belgian  Congo,  118 

Belgium,  108-109 

Bell,  Elliott  W.,  40 

Bennett,  Richard  D.,  115 

Benny,  Jack,  162 

Bergoff,  Pearl,  186 

Berle,  Adolf,  Jr.,  208 

Bernays,  Edward,  35 

Best,  Gary  Dean,  255 

bicycle  races,  72 

Big  Little  Books  (children's 

books),  169 
"Big  Steel,"  189 
Bilbo,  Theodore  G.,  79 
billboards,  173 
Billikopf,  Jacob,  76 
birth  rates,  75 
black  market,  71 
"Black  Thursday,"  39-41 
"Bonus  Army,"  11,  60-61,  200 
"boondoggles,"  219 
bootleggers,  172 
Boulder  Dam,  200 

Bound  for  Glory  (motion  picture),  244 
"boxcar  children,"  13,  131-134 
"Boxer  Rebellion,"  196 
Boy  and  Girl  Tramps  of  America 

(Minehan),  131 
bracero  program,  142-143 
"Brain  Trust,"  208 
bread  lines,  58-59 
Breton  Woods  Conference,  123-124 
British  Commonwealth,  115 
Bugs  Bunny  cartoons,  251-252 
the  bums  blockade,  130 
Bureau  of  Engraving  and  Printing,  52 
Burns,  Arthur  T.,  67 
Bush,  George  W.,  104,  210,  227 
Bush  administration,  63 
business  cycle,  18,  232-233 
business  failures,  231 
"Business  Plot,"  150 
Business  Week  (magazine),  95,  199 


Index  259 


Butler,  Smedley,  150 
buying  on  margin,  21-22 


— ^         Byrd.iBithard,  47  ■ 

Droj^yooks 


Cagney,  James,  153,  156 

California 
barter  and  local  currency,  73 
gold  and  silver  prospecting,  71 
Golden  Gate  Bridge,  250 
migration  to,  13-14,  97,  134-136 
as  the  "promised  land,"  137-140 
Stanford  University,  196 
as  transient  magnet,  130 
union  strikes,  187 

California  Pacific  Exposition,  253-254 

Canada,  impact  of  the  collapse  on, 
114-115 

Cantrell,  J.  F.,  247 

Capone,  Al,  58 

Cardenas,  Lazaro,  116 

Carter,  Jimmy,  19 

Casey-Kirschling,  Kathleen,  225 

censorship,  156,  166-167 

"Century  of  Progress"  Exposition,  253 

Cermak,  Anton,  60,  207-208 

"Change  to  Win"  labor  coalition,  192 

Chase,  Stuart,  35,  204 

Chicago,  111.,  67,  252 

Chicago  World's  Fair  of  1933,  253 

child-labor  laws,  182 

children.  See  also  American  families 
assistance  programs  for,  83 
hunger  and  malnutrition,  59 
impact  of  Great  Depression,  76-77 
impact  of  homelessness,  56 
minimum  age  to  work,  182 
"wandering  population,"  131-132 

China,  196 

church  attendance,  67 
Churchill,  Winston,  213 
Cinderella  Man  (motion  picture),  244 
Civil  Rights  Movement,  79-80 
Civil  War  (1860-1865),  28-29 
Civil  Works  Administration,  218-219 
Civilian  Conservation  Corps  (CCC) 
creation  of,  132-133,214 
drop  in  crime  rate  from,  158 


origins  of,  13-14 

work  and  results,  133-134 
Clinton,  William  J.,  141,  210,  227 
coal  "bootleggers,"  71 
Cogdon,  Don,  255 
Colbert,  Thomas,  76 
colonial  governments  of  Africa,  118 
Colorado,  71,  102 

Columbia  Broadcasting  Service,  162 

comic  books,  169,  254 

comic  strips,  newspaper,  168-169 

Commodity  Credit  Corporation,  95 

communism 

inroads  into  America,  151 

labor  unions  and,  183,  185 

public  relief  seen  as,  68 
company  unions,  177,  179-180 
competitions  in  endurance,  72 
Comstock,  William  A.,  50 
Coney,  Homer  C,  69 
Congress  of  Industrial  Organizations 

(CIO),  183-184,  192 
consumer  debt,  34-35 
Consumer  Price  Index  (CPI),  23-24 
Continental  Baking  Company,  245 
conventions  used  in  this  guide,  2 
Cooke,  Jay,  29 

Coolidge,  Calvin  ("Silent  Cal"),  32, 

89-90,  109,  198,  201,  225 
Corrigan,  Douglas  ("Wrong  Way"),  251 
Coughlin,  Charles  E.,  14,  147-149,  163 
Count  Basie,  170 
Cox,  James,  201 
Cozad,  Robert,  131 
credit,  ease  of  obtaining 

bank  failures  and,  49-50 

buying  into  the  stock  market,  38-39 

buying  on  installment  plan,  34-35 

can  lead  to  debt,  41-42 

impact  of  deflation  on,  24 

leading  to  Great  Depression,  10,  230 

recessionary  economics,  232-233 
credit  cards,  41-42 
creditor  nation,  31 
Crimean  War  (1853-1856),  28 
crime.  See  gangsters  and  crime 
Crosby,  Bob,  170 
Cummings,  Homer,  156 


Lessons  from  the  Great  Depression  For  Dummies 


Dark  Ages,  1 
Darrow,  Clarence,  96 
Davis,  James  Edgar  ("Two  Guns"),  130 
Dawes,  Charles  G.,  109-110 
Dead  End  (motion  picture,  1937),  243 
Dealers  and  Dreamers:  A  New  Look  at 
the  New  Deal  (Lash),  256 

debt 

easy  credit  can  lead  to,  41-42 
WWI  cost  and  reparations,  108-110 
WWI  debt  reduction,  114,  206 

debtor  nation,  31 

deflation 
farm  programs  to  counter,  95 
impact  on  housing  market,  56 
in  recessionary  economics,  24 
role  of,  9-10 

deportation,  79,  81 

depression.  See  also  Great  Depression 
defined,  10 
of  1873,  28-29 
of  1893,  29 

when  recession  becomes,  17-19 
Dewar,  James  A.,  245-246 
Dies,  Martin,  80 
Dillinger,  John,  154-155,  157 
discrimination  ,  74,  77-82,  138-140 
Disney,  Walt,  167 
disposable  income,  32 
distribution  of  wealth,  35-38,  230 
divorce  rates,  74-75 
Doolin,  Elmer,  247 
door-to-door  selling,  71 
Dorsey,  Tommy  and  Jimmy,  170 
Dow  Jones  Industrial  Average,  39, 
231,  237 

Down  and  Out  in  the  Great  Depression: 
Letters  from  the  "Forgotten  Man  " 
(McElvaine),  256 

Dr.  Miles  Medical  Company,  246 

Dr.  West's  Miracle  Tuft 
Toothbrushes,  248 


Drew,  Richard,  246 
drought  and  grasshopper  plague, 
99-100 

DuPont  Chemical  Company,  248 
Durant,  William  C,  33 
Dust  Bowl  era 

drought  and  grasshoppers,  99-100 

dust  storms,  100-102 

as  environmental  disaster,  98-99 

farm  income,  12 

humor,  103 

•£• 

economic  stimulus  program,  238 
economic  terms  and  concepts 

about  the  basics  of,  17 

federal  funds  rate,  20 

fiat  currency,  112 

fiscal  policies,  19 

inflation  and  deflation,  23-24 

liquidity,  62 

"living  wage,"  191 

monetary  policy,  20 

recession  and  depression,  17-19 

stagflation,  234 

stock  market,  21-23 
Economy  Act  of  1933,  213-214 
Edgerton,  J.  E.,  53 
Edison,  Thomas,  22 
education,  132 
Egan,  Timothy,  255 
18th  Amendment,  171-172 
Ellington,  Duke,  170 
Emergency  Banking  Act  of  1933, 

51-52,213 
Emergency  Committee  for 

Employment,  55 
Emergency  Farm  Mortgage  Act  of 

1933,  94,  214-215 
Emergency  Food  Assistance  Program, 

104-105 
endurance  for  sale,  71-72 
England,  Ark.,  69 
Equal  Pay  Act  of  1963,  84 
"Everybody  Ought  To  Be  Rich" 
(Ladies'  Home  Journal),  32 


Index  26  1 


.f. 


Drcffi 


of  1938,  160, 


fannies.  SeeAmerican  Tamilies 
Famous  Funnies  (comic  books),  169 
farm  cooperatives,  89 
farm  prices,  86-88 
farm  subsidies.  See  also  Agricultural 
Adjustment  Act  of  1933 
impact  on  tenant  farmers,  78,  96-97 
modern-day  criticism  of,  104 
origins  during  depression,  12,  37-38 
farm  surpluses,  96-98 
Farmers'  Holiday  Association,  90-94 
farms/farming.  See  agriculture 
fascism,  149-151 

Federal  Bureau  of  Investigation  (FBI), 
155-157 

Federal  Communications  Commission 

(FCC),  162 
Federal  Deposit  Insurance  Corporation 

(FDIC),  52,  61-62,  216 
Federal  Emergency  Relief  Act  of  1933, 

59,214,218-219 
Federal  Emergency  Relief 

Administration  (FERA),  68 
Federal  Farm  Board,  89 
federal  funds  rate,  20 
Federal  Housing  Administration,  215 
Federal  Reserve  System 
creation  of,  20,  30 
failure  to  react  to  the  crash,  49-50 
managing  recession,  232-233 
reacting  to  downturns,  62-63 
Federal  Surplus  Commodity 

Corporation,  104-105 
Federal  Surplus  Relief  Corporation, 

96,  104 

Federal  Trade  Commission,  216 
Federal  Transient  Program,  57,  130 
Fess,  Simeon  D.,  68 
fiat  currency,  112 

finance.  See  banking  system;  stock 

market 
Financial  Stability  Plan,  238 
"fireside  chats,"  163 
First  Bank  of  the  United  States,  20 


fiscal  policy,  19-20 

5-day  workweek,  160 

Florida  land  boom  of  1925-1926,  37 

Floyd,  Arthur  ("Pretty  Boy"),  154 

"food  stamp"  program,  83,  103 

food  surplus  program,  104-105 

Ford,  Henry,  33,  36,  132,  217 

Ford  Motor  Company,  186,  188 

foreclosure  auctions,  88,  92 

The  Forgotten  Man:  A  New  History 

of  the  Great  Depression 

(Shlaes),  256 
Fortune  (magazine),  47,  128,  147,  153 
40-hour  workweek,  160 
The  Forum  (magazine),  129 
France,  108-109,  113,  117 
Freedom  from  Fear.The  American 

People  in  Depression  and  War, 

1929-1945  (Kennedy),  255 
"Freedom  to  Farm"  bill  of  1996,  103 
Freud,  Sigmund,  35 
Fritos  corn  chips,  247 
Fuller  Brush  Company,  71 


G 


'G'  Men  (motion  picture),  156 
Gable,  Clark,  167 

Gabriel  Over  the  White  House  (motion 

picture),  242 
gangsters  and  crime 

American  fascination  with,  153-155 

law  and  justice  for,  155-157 

lessons  learned,  158 

motion  picture  censorship,  166-167 

Prohibition  and,  171-172 
Garner,  John  Nance,  68,  203 
Geiger,  Robert,  98 
gender  gap  in  wages,  83-84 
General  Electric  Company,  22 
general  equilibrium,  17 
General  Motors,  33-34,  188 
General  Motors  Acceptance 

Corporation  (GMAC),  34 
Georgia,  186 
Gerdes,  Louise  I.,  255 
German-American  Bund,  152 
Germany,  108-110,  120-121,  152-151 


Lessons  from  the  Great  Depression  For  Dummies 


Giddings,  Franklin,  32 
Girdler,  Thomas  M.,  189 
GlassjG^rter 

~  ,  52,  216 
Ireat 

Depression  (Rothermund),  256 
global  recession,  18-19 
globalization,  192.  See  also  world 

economy 
gold  hoarding,  50-51 
Gold  Diggers  of  1933  (motion 

picture),  242 
gold  standard 
denned, 111-112 
demise  of  the,  112-113 
lessons  learned,  124 
monetary  systems  and,  23-24 
role  in  world  economy,  12-13 
Roosevelt  support  of,  205 
"the  bombshell  message,"  113-114 
Golden  Gate  Bridge,  250 
Golden  Gate  Exposition  of  1936,  254 
Gompers,  Samuel,  182 
Gone  with  the  Wind  (motion 

picture),  167 
Goodman,  Benny,  170 
government  regulation 
Emergency  Banking  Act,  51-52 
national  banking  system,  20 
of  radio  and  media,  162 
stock  market,  22,  42 
government  stimulus,  62-63,  238 
The  Grapes  of  Wrath  (motion 

picture),  243 
The  Grapes  of  Wrath  (Steinbeck), 

73-74,  134 
Gray,  Harold,  169 
Great  Britain,  108-109,  111-113, 

116-117 
Great  Depression 
"Black  Thursday,"  39-41 
comparison  to  2007,  235-237 
dealing  with  the  consequences,  231 
as  disaster,  10-13,  229-231 
impact  on  world  economy,  114-118 
origins,  2-3,  45-47,  107-108 
political  transition  during,  206-208 
unemployment  statistics,  53 


Great  Depression,  fun  things 
baseball's  All-Star  Game,  252 
Bugs  Bunny  cartoons,  251-252 
Golden  Gate  Bridge,  250 
Marx  Brothers  movies,  249 
muzak  ("elevator  music"),  253 
Shirley  Temple  as  a  star,  249-250 
Superman  comics,  254 
The  Wizard  of  Oz,  250-251 
the  World's  Fairs,  253-254 
"Wrong  Way"  Corrigan,  251 

Great  Depression,  inventions  and 
popular  items 
Alka-Seltzer,  246 
Fritos  corn  chips,  247 
the  laundromat,  247 
nylon,  248 

Rudolph  the  Red-Nosed 
Reindeer,  248 

Scotch  tape,  246 

sliced  bread,  245 

Tampax  tampons,  248 

Toll  House  cookies,  247 

Twinkies,  245-246 
Great  Depression,  motion  pictures 

Bound  for  Glory  (1976),  244 

Cinderella  Man  (2005),  244 

Dead  End  (1937),  243 

Gabriel  Over  the  White  House 
(1933),  242 

Gold  Diggers  of  1933  (1933),  242 

The  Grapes  of  Wrath  (1940),  243 

I  Am  a  Fugitive  from  a  Chain  Gang 
(1932),  241-242 

Marx  Brothers  movies,  249 

The  Public  Enemy  (1931),  241 

Shirley  Temple  movies,  250 

Sounder  (1972),  244 

They  Shoot  Horses,  Don 't  They? 
(1969),  243 

The  Wizard  of  Oz  (1939),  250-251 
The  Great  Depression:  America, 

1929-1941  (McElvaine),  256 
"the  Great  Moderation,"  232-233 
"the  Great  Recession"  of  2007, 

235-238 
"the  Great  Society,"  124 
Green,  Harvey,  255 


Index  263 


Dro 


Green,  William,  182,  184 
gross  domestic  product 
defining  recessioa  by,  18 

esm  Dcrfr^|/o\i Confluences,  231 
JWiWeVttctiVgS^venties,  32 
7  recession  losses,  236 
Guthrie,  Woody,  154 


H 


Haas,  Earle,  248 

Hardaway,  Ben  ("Bugs"),  252 

Harding,  Warren  G.,  31,  32,  109, 

198,  201 
Harper's  Magazine,  167 
Haskin,  Frederic  J.,  55 
health  and  disease 

hunger  and  malnutrition,  57-59 

invention  of  Alka-Seltzer,  246 

invention  of  Tampax,  248 

lessons  learned,  227 

making  do,  73 

migrant  workers,  139-140 

minority  groups,  81-82 

Roosevelt  stricken  with  polio,  202 

swing  music  as  a  hazard,  170 
Hearst,  William  Randolph,  58 
Heinze,  F.  A.,  30 
Heller,  Samuel  E.,  56 
Helping  Families  Save  Their  Homes 

Act  of  2009,  238 
Hickok,  Lorena,  57,  88,  145-146,  215 
hitchhiking,  127-130 
Hitler,  Adolph,  120-121,  152,  208 
hoarding  and  the  money  supply, 
50-51 

"Hollywood's  Golden  Age,"  167 

home  foreclosure,  231,  236-237.  See 
also  mortgages 

Home  Owners'  Loan  Act  of  1934, 
214-215 

homelessness 
"boxcar  children,"  13,  131-134 
the  bums  blockade,  130 
collapse  of  the  economy  and,  11 
following  the  crash,  53,  56-57 


Hoovervilles  and,  56-57,  200 
riding  the  rails,  128-129 
"safety  net"  programs,  82-83 
vagrancy,  129-130 
"waiting  for  nothing,"  129 

Hoover,  Herbert  Clark.  See  also 
Presidential  elections 
on  banking  system,  50 
as  butt  of  humor,  200 
death  of,  207 
on  debt  repayment,  110 
education  and  early  career,  196-197 
on  homelessness  and  hunger,  58 
on  immigration  policy,  80 
on  law  enforcement,  155 
meeting  the  "Bonus  Army,"  60-61 
on  monetary  system  policy,  113 
as  President,  198-200 
on  public  relief,  66-68 
on  public  works  projects,  47,  55 
reaction  to  the  crash,  47-48 
reading  the  comic  strips,  169 
role  and  responsibilities,  15-16 
as  scapegoat,  107,  195-196 
as  Secretary  of  Commerce,  31,  198 
as  WWI  "Great  Humanitarian,"  197 

Hoover,  John  Edgar,  156-157 

Hoover,  Lou  Henry,  196 

Hoover  Dam,  200 

"Hooverisms,"  200 

Hoovervilles,  56-57,  200 

Hopkins,  Harry,  57,  70,  212,  214, 
218,  220 

Housing  Choice  Voucher  Program 

(Section  8),  83 
Hull,  Cordell,  114 
hunger.  See  also  starvation 
following  the  crash,  53 
farm  surplus  programs  and,  104-105 
poor  health  and  disease  from,  57-59 
"safety  net"  programs,  82-83 
"slaughter  of  the  innocents,"  96 
The  Hungry  Years:  A  Narrative  History 
of  the  Great  Depression  in 
America  (Watkins),  256 
Hurley,  Patrick  Jay,  58,  70 


26fy  Lessons  from  the  Great  Depression  For  Dummies 


a  Chain  Gang 

:),  241-242 


icons,  book,  5-6 

immigration,  38,  79-81.  See  also 

minority  groups;  migrant  farm 

workers 
Immigration  and  Naturalization 

Service,  80 
Independent  Anthracite  Miners 

Association,  71 
Indian  Reorganization  Act  of  1934,  82 
Indiana,  66 

Individualism/self-reliance,  67-70,  218 

infant  mortality,  38 

inflation 

Consumer  Price  Index  and,  23-24 
German  post-WWI,  108-110 
paying  for  Social  Security,  225-226 
role  of,  9-10 

installment  buying,  34 

Insull,  Samuel,  22 

interest  rates,  20-21,  32,  41,  48,  50, 

62-63,  112-113,  231-232 
International  Bank  for  Reconstruction 

and  Development  (IBRD),  123 
International  Centre  for  Settlement  of 

Investment  Disputes  (ICSID),  123 
International  Development 

Association  (IDA),  123 
international  economy.  See  world 

economy 
International  Finance  Corporation 

(IFC),  123 
International  Ladies  Garment 

Workers  Union,  180 
International  Monetary  Fund 

(IMF),  124 
international  organizations 
economic  cooperation  among,  12-13 
International  Monetary  Fund,  124 
the  World  Bank,  123 
investment  trusts,  22-23 
"invisible  poor,"  128 
Iowa,  87,  90,  92-93,  196 
Israel,  establishment  of,  254 
Italy,  108-109,  112,  120 


Jackson,  Andrew,  27 

James,  Harry,  170 

Japan, 119-120 

Jay  Cooke  &  Company,  29 

Jefferson,  Thomas,  85 

Jell-0  desserts,  162 

Jews 

anti-Semitism,  147 

banking  system  and,  49 

creation  of  Israel,  254 

German-American  Bund  and,  152 
job  security,  35-36 
joblessness.  See  unemployment 
Johnson,  Charles  S.,  78 
Johnson,  Hugh  ("Iron  Pants"), 

216-217 
Johnson,  Lyndon  B.,  124,  227 
jukeboxes,  171 


K 


Kansas,  99,  102 

Karpis,  Alvin  ("Creepy"),  154 

Kelly,  George  ("Machine  Gun"),  154 

Kennedy,  David  M.,  255 

Kennedy,  John  F.,  141 

Kerr,  Clark,  73 

Keynes,  John  Maynard,  1,  108,  119 

Kimball,  James  H.,  100 

King,  William  Lyon  Mackenzie,  115 

Kirstein,  Lincoln,  153 

Kromer,  Thomas,  129 

Kuhn,  Fritz,  152 

Kyvig,  David  E.,  256 


•  L  • 


La  Guardia,  Fiorello,  61 

labor  unions 
anti-union  activities,  186 
establishing  the  AFL,  182-183 
establishing  the  CIO,  183 
establishment  of  AFL-CIO,  184 
farm  workers  and,  185 
formation  of  "Change  to  Win,"  192 
higher  wages,  fewer  hours,  181-182 


Index  265 


impact  of  the  depression  on,  15 
lessons  learned,  190-192 


in  tlmtfew  Deal, 

DropGto 


176-178 
strikes  and  violence,  186-190 
Wagner  Act  of  1935,  180-181 
welfare  capitalism  and,  36 
WWI,  31,  175-176 
Ladies '  Home  Journal,  32 
Lamont,  Thomas  W.,  40,  110 
Landon,  Alf,  149,  163,  208,  219 
Langer,  William  ("Wild  Bill"),  93 
Lash,  Joseph,  256 
Latin  America,  117-118 
Latinos/Hispanics,  80-81 
the  laundromat,  247 
law  enforcement,  153-157 
leisure  time 
finding  free  time  for  fun,  159-160 
flocking  to  the  movies,  164-167 
lessons  learned,  173-174 
live  and  recorded  music,  170-171 
love  affair  with  the  auto,  172-173 
reading  the  comic  strips,  168-169 
repeal  of  Prohibition,  171-172 
role  of  radio,  160-164 
Lemke,  William  ("Liberty  Bill"),  149 
lessons  learned,  4 
applied  to  the  2007  recession, 
237-238 

automobiles  mean  congestion,  174 
buying  on  credit  leads  to  debt, 
41-42 

changes  since  1929,  235-237 
concept  of  volunteering,  141-142 
constitutional  amendments,  209 
crisis  requires  cooperation,  123-124 
declining  influence  of  unions,  192 
FDIC  coverage  of  savings,  61-62 
federal  help  to  agriculture,  103-104 
food  surplus  programs,  104-105 
gender  gap,  83-84 
government  response,  62-63 
measuring  recessions,  232-235 
minimum  wage,  190-191 
monetary  system  flexibility,  124 
paying  for  Social  Security,  225-226 
presidential  transition  politics,  210 
recession  increases  crime  rate,  158 


"safety  net"  programs,  82-83 
spending  leisure  time,  173-174 
stock  market  can  go  down,  42 
treatment  of  migrants,  142-143 
universal  health  coverage,  227 
what  created  the  crash,  229-231 

Lewis,  John  L.,  179-180,  183,  189-190 

Lewis,  Sinclair,  33,  169 

Liberty  Magazine,  150 

life  expectancy,  38 

Limbaugh,  Rush,  147 

Lindbergh,  Charles,  251 

Lippmann,  Walter,  203 

liquidity,  62 

The  Literary  Digest,  71 

"Little  Egypt"  (dancer),  253 

Little  Orphan  Annie  (radio  program), 
162,  169 

"Little  Steel,"  189-190 

"living  wage,"  191 

Long,  Huey  P.,  14,  147-149,  163 

Louisiana,  70,  147 

Louisiana  Purchase  of  1803,  27 

Luce,  Robert,  68 

lynching,  78-79 


M 


MacArthur,  Douglas,  60-61,  147,  200 

Macfadden,  Bernarr,  150 

MacGuire,  Gerald,  150 

Major  League  Baseball,  252 

making  do  and  improvising,  72-73 

malnutrition,  58-59 

The  Man  Nobody  Knows  (Barton),  35 

margin  call,  21-22 

Marks,  Johnny,  248 

marriage  and  childbirth,  74-75 

Marx,  Groucho,  252 

Marx  Brothers  movies,  249 

Massachusetts,  66,  247 

Mast,  Gerald,  167 

May,  Robert  L.,  248 

McCain,  John,  210 

McElvaine,  Robert  S.,  256 

Medicare/Medicaid,  227 

Mellon,  Richard  B.,  178 

"Memorial  Day  Massacre,"  190 

Mexico,  115-116,  142-143 


Lessons  from  the  Great  Depression  For  Dummies 


Migrant  and  Seasonal  Agricultural 
Worker  Protection  Act  of  1983, 

discrimination  toward,  138-140 
immigration  restrictions,  80-81 
labor  unions  and,  185 
lessons  learned,  142-143 
Steinbeck  portrayal  of,  134-136 
wealth  disparity  and  poverty,  38 

Miller,  Glen,  170 

Minehan,  Thomas,  129,  131 

minimum  wage,  35,  181-182,  191 

Minnesota,  99,  186 

Minnesota  Mining  and  Manufacturing 

Company  (3M),  246 
minority  groups.  See  also 
immigration 

federal  farm  programs  and,  96-97 

during  the  Great  Depression,  77-82 

impact  of  the  crash  on,  1 1-12 

as  migrant  workers,  138 

unionization  of,  182-183 

wealth  disparity  and  poverty,  37-38 
Missouri,  66,  87,  134 
Moley,  Raymond,  208 
monetary  policy,  recessionary 

economics  and,  19-20 
monetary  systems 

barter  in  lieu  of,  73 

Emergency  Banking  Act  of  1933, 
51-52 

fiat  currency,  112 

gold  standard,  12-13,  23-24, 
111-113 

history  prior  to  WWI,  26-30 

hoarding  and  the  money  supply,  50 

lessons  learned,  123-124 

"the  bombshell  message,"  113-114 
Moore,  A.  Harry,  172 
Moorhead,  Frank,  70 
Morgan,  J.  P.,  30 
Morse,  Charles  W.,  30 
mortgages.  See  also  home 
foreclosures 

Emergency  Farm  Mortgage  Act,  214 

farm  foreclosures,  88,  92,  134 

impact  of  deflation  on,  24,  56 


National  Housing  Act,  215 
sub-prime  loans,  235 

motels  (motor  hotels),  173 

Motion  Picture  Producers 
Association,  156 

motion  pictures 
Bugs  Bunny  cartoons,  251-252 
about  the  depression,  241-244 
"Hollywood's  Golden  Age,"  167 
industry  censorship,  166-167 
Marx  Brothers  movies,  249 
as  rival  to  radio,  164-165 

Multilateral  Investment  Guarantee 
Agency  (MIGA),  123 

multilateral  trade  conventions,  17 

Murphy,  Donald  R.,  93 

music  and  records,  170-171,  253-254 

Mussolini,  Benito,  120 

mutual  funds,  22-23 

Mutual  Radio  Network,  162 

muzak  ("elevator  music"),  253 

The  Nation  (magazine),  70,  203,  227 
National  Association  for  the 

Advancement  of  Colored  People 

(NAACP),  79 
National  Association  of  Credit 

Men,  34 
National  Bank  Act  of  1863,  20 
national  banking  system.  See  banking 

system 

National  Broadcasting  Company 

(NBC),  162,  164 
National  Bureau  of  Economic 

Research  (NBER),  18,  233 
National  Children's  Bureau,  131 
National  Civilian  Community 

Corps,  141 
National  Economic  Council,  236 
National  Farmers  Union,  90 
National  Geographic  (magazine),  33 
National  Housing  Act  of  1934, 

214-215 

National  Industrial  Recovery  Act 
of  1933 
creation  of  WPA,  217-218 
reducing  the  workweek,  160 
right  to  unionize,  179-180,  216 


Index  267 


— ^         JNatioaa^lonetary|5ystem  ■ 


National  Labor  Relations  Act  of  1935, 
180-181 

Natio^a^lonetary  System  of  1908,  30 

tet,  155 
!stration,  216 
National  Socialists  (Nazi  Party),  152 
National  Union  for  Social  Justice,  147 
Native  Americans,  81-82 
Nazism,  152 
Nebraska,  92 

Nelson,  George  ("Baby  Face"),  154 

Nestle,  Andrew,  247 

New  Deal 
acronyms  and  origins  of,  16 
addressing  critical  needs,  211-213 
assessing  the  impact  of,  224-225 
coining  of  the  term,  203-204 
constitutionality  of,  97,  223-224 
the  first  100  days,  213-218 
lessons  learned,  225-227 
political  criticism,  151 
relief  programs,  68-69,  90-98, 

218-219 
Second  New  Deal,  219-220 
Social  Security  Act,  221-222 
Works  Progress  Administration, 
220-221 

New  Mexico,  81 

The  New  Republic  (magazine),  93,  203 
New  York  (state),  67,  155 
New  York  City 

apple  sellers,  55 

public  works  projects,  218 

shoe  shiners,  71 

unemployment  statistics,  67 
New  York  Stock  Exchange,  26,  28-29 
New  York  Times,  1,  47,  71,  99,  151, 

170,  199,  250 
New  York  World's  Fair  of  1939-1940, 254 
New  York  World-Telegram,  157,  204 
newspaper  comic  strips,  168-169 
The  Nickel  and  Dime  Decade: 

American  Popular  Culture  during 
the  1930s  (Best),  255 
The  1930s  (Gerdes),  255 
Nixon,  Richard  M.,  124,  234 
Non-Partisan  League,  179 
Norris,  George,  215 


North  Dakota,  93,  99 
nylon,  invention  of,  248 


0 


Obama,  Barack  H.,  63,  210,  227, 

236,  238 
Ohio,  77 
Oklahoma,  134 

Old  Age  Revolving  Pension  Plan,  146 

Olson,  Floyd  B.,  186 

Oregon,  66,  73,  134,  196 

Organization  of  Petroleum  Exporting 
Countries  (OPEC),  234 

organized  labor.  See  labor  unions 

orphanages,  76 

Ovaltine  drink  mix,  162 

overproduction 
agricultural  crisis  from,  12,  86-88 
collapse  of  economy  from,  45-47 
leading  to  Great  Depression,  230 
surplus  reduction  programs,  94 


P 


-30 


Panic  of  1907,  29- 
Peace  Corps,  141 
Pennsylvania,  70,  186 
"penny"  auctions,  92 
Perkins,  Frances,  212,  221 
the  Pittsburgh  Courier,  164 
politics 

African  American  voting,  79,  149 
"Business  Plot,"  150 
communism,  151 
depression-era,  14,  145-146 
fascism,  149-151 
impact  of  radio  on,  163 
played  out  in  the  comics,  169 
presidential  transition,  206-207,  210 
of  public  relief  programs,  68-69 
repeal  of  Prohibition,  171-172 
third-party  efforts  in  1936,  148-149 

pooled  investments,  22-23 

poverty 

minimum  wage  and,  181-182,  191 
as  a  moral  defect,  70 
wealth  disparity  and,  35-38 


208  Lessons  from  the  Great  Depression  For  Dummies 


pregnancy  and  childbirth,  74-75 
presidential  elections 
admpiiKtration  transition,  206-207 


14,  150-151,  163 
179,  224 
202 

93, 148-149 
28 


3-199 

impact  of  radio  on,  163 
Jackson  in  1828,  27 
Kennedy  in  1960,  141 
lessons  learned,  209-210 
Reagan  versus  Carter  in  1980,  19 
Roosevelt  in  1932,  14,  16,  68 
Roosevelt  in  1936, 
Roosevelt  in  1940, 
Smith  in  1928,  150, 
third-party  efforts 
Van  Buren  in  1836 

Prohibition,  158,  171-172 

prostitution,  128-129 

The  Public  Enemy  (motion  picture, 
1931),  153,  156,  241 

public  schools,  132 

Public  Works  Administration, 
217-218 

public  works  projects 
attitude  of  Hoover  toward,  47,  55 
drop  in  crime  rate  from,  158 
Hoover's  efforts  in,  198-200 
racial  discrimination  in,  79 
Roosevelt's  first  100  days,  211-213 
WPA  and,  220-221 

pulp  magazines,  169 

pyramid  schemes,  22-23 


racial  discrimination 
African  Americans,  77-80 
Latinos/Hispanics,  80-81 
Native  Americans,  81-82 

racial  stereotyping,  164 

radio 

influence  and  impact  of,  161-162 
music  adaptation  to,  170-171 
about  the  presence  of,  160-161 
Superman  show,  254 

Rand,  Sally,  253 

Reagan,  Ronald,  19,  226 

real  estate  bubble,  235 


recession 
defined,  10,  17-19 
economic  cures  for,  19-20 
"the  Great  Moderation"of,  232-233 
post-WWII  occurrences,  233-235 
stock  market  role  in,  21-23 

recessionary  economics,  9-10 

Reconstruction  Finance  Corporation, 
50,  52,  68 

recreational  spending.  See  leisure 
time 

Red  Cross,  relief  efforts,  69,  89 

Reed,  B.  F.,  66 

relief  programs 
discrimination  in,  138-140 
drop  in  crime  rate  from,  158 
for  farmers,  89-90 
federal  involvement  in,  67-69 
Hoover's  attitude  toward,  199-200 
legacy  of  the  depression,  237-238 
mobilizing  the  local  effort,  65-67 
racial  discrimination  in,  77-82 

religion,  67 

Reno,  Milo,  91,  93-94 

Republic  Steel,  189 

Rhodesia,  118 

riding  the  rails,  128-129 

"roadblocks,"  92 

Roaring  Twenties,  31-38,  128 

Rockefeller,  John  D.,  51 

Rogers,  Will,  68-69,  122,  163,  172,  208 

Roller  Derby,  72 

Romer,  Christina,  236,  238 

Roosevelt,  Eleanor,  79,  134,  201 

Roosevelt,  Franklin,  as  president 
ability  to  make  rain,  99 
assassination  attempt  on,  207-208 
campaign  and  election  in  1932,  12, 

14,  203-207 
"court  packing"  scheme,  223-224 
creation  of  the  "Brain  Trust,"  208 
death  of,  169 

declaring  a  "bank  holiday,"  50-51 

on  farm  legislation,  98 

"fireside  chats,"  163 

labor  union  support  for,  178-179 

on  monetary  system  policy,  113-114 

opening  of  Golden  Gate  Bridge,  250 

on  race  relations,  79 


Index  269 


Drop 


on  repeal  of  Prohibition,  171-172 
restoring  faith  in  banks,  51-52 
role 


responsibilities,  15-16 

Mfo6'148-149 


Roosevelt,  Franklin,  prior  to 
presidency 
Assistant  Secretary  of  Navy, 
197,  201 

education  and  early  career,  200-201 
as  governor  of  New  York,  202-203 
onset  of  polio,  202 
relations  with  Hoover,  197,  206-207 
relief  efforts  as  governor,  67 

Roosevelt,  James,  206 

Roosevelt,  Theodore,  85,  201 

Roper,  Elmer,  153 

Rosenman,  Sam,  204 

Rosten,  Leo,  164 

Rothermund,  Dietmar,  256 

"rubber  checks,"  73 

Rubio,  Pascual  Ortiz,  116 

Rudolph  the  Red-Nosed  Reindeer,  248 

Russia.  See  Soviet  Union 

Ruth,  Babe,  195,  252 


•5« 


"safety  net"  programs 
creating  a  federal  role  in,  82-83 
drop  in  crime  rate  from,  158 
legacy  of  the  depression,  237-238 
lessons  learned,  225-227 
reacting  to  downturns,  62-63 

Salvation  Army,  relief  efforts,  58,  66 

Schools,  132 

Scotch  tape,  246 

SEC.  See  U.S.  Securities  and  Exchange 

Commission 
Second  Bank  of  the  United  States, 

20,  26 

Second  New  Deal,  219-222 
Section  7  (a)  (NIRA),  179-180 
Section  8  Housing,  83 
Securities  Exchange  Act  of  1933,  216 
Securities  Investor  Protection 
Corporation,  42 


self-esteem/self-worth,  11-12,  74-75, 
218 

Selznick,  David  0.,  167 
Sevareid,  Eric,  71 

sharecroppers.  See  tenant  farmers/ 

sharecroppers 
Shaw,  Artie,  170 
Shaw,  George  Bernard,  164 
shining  shoes,  71 

Shirley  Temple,  child  star,  249-250 

Shlaes,  Amity,  237,  256 

Shuster,  Joe,  254 

Siegel,  Jerry,  254 

Simpson,  John,  90 

sliced  bread,  245 

Smith,  Al,  150-151,  198,  202 

Social  Security  Act  of  1935 

enactment,  82 

establishing,  221-222 

lessons  learned,  225-226 
social  services,  impact  of  crash,  11-12 
socialism,  68,  222 
Soil  Conservation  and  Domestic 

Allotment  Act  of  1936,  97 
Soil  Conservation  Service  (SCS),  102 
Sounder  (motion  picture,  1972),  244 
soup  kitchens/lines,  58-59 
South  Dakota,  88,  99-100,  102 
Soviet  Union 

American  communism  and,  151 

Stalin's  rise  to  power,  122 

U.S.  humanitarian  support  to,  198 
speculation  schemes 

banking  system  and,  49-50 

buying  on  credit,  39 

Florida  land  boom  of  1925-1926,  37 

leading  to  Great  Depression,  230 

stock  market,  21-23 
Springer,  Gertrude,  218 
Squier,  George  Owen,  253 
stagflation,  234 
Stalin,  Joseph,  122,  151 
Stanford  University,  196 
starvation.  See  also  hunger 

Arkansas  "food  riot,"  69 

desperation  of  hunger,  57-59 

swallowing  pride  to  avoid,  70 


2  TO  Lessons  from  the  Great  Depression  For  Dummies 


statistics 
agricultural,  86-87,  97 


in  WWI,  108 
minority  groups,  77 
recession,  232 

temperature  and  rainfall,  98-99 
unemployment,  53,  67,  219-220 
union  membership,  176,  178,  192 
wages,  137 

Stegner,  Wallace,  147 

Steinbeck,  John,  73,  134 

stock  index,  40 

stock  market 
buying  on  credit,  38-39 
buying  on  margin,  21-22 
Dow  Jones  Industrial  Average, 

39,  231,  237 
pooled  investments,  22-23 
speculation  schemes,  230 
2007  recession  losses,  236-237 

stock  market  crash 
can  happen  again,  42 
collapse  of  the  economy  and,  11 
events  leading  to,  10,  45-47 
of  1987,  63 

sub-prime  mortgages,  235 

Suckow,  Ruth,  167 

suicides,  41,  76 

Summers,  Lawrence,  236,  238 

Superman  comics,  254 

Supplemental  Nutrition  Assistance 
Program,  83 

Surplus  Marketing  Administration, 
104 

Swan,  Gilbert,  76 
Sweden,  113 

•  !• 

Talmadge,  Eugene,  186 
Tampax  tampon,  248 
tariffs  on  imported  goods, 
47,110-111 


tax  cuts,  62-63 

taxation,  66-67,  140 

telephone  service,  73,  161 

television,  254 

Temple,  Shirley,  249-250 

Temporary  Assistance  for  Needy 

Families  (TANF),  83 
tenant  farmers/sharecroppers 

African  Americans,  77-78 

federal  farm  programs  and,  96-97 

forced  migration,  135-136 

living  conditions,  88-89 
Tennessee  Valley  Authority 

(TV A),  215 
Texas,  70,  101,  134,  218,  247 
Thayer,  Walter  N.,  155 
"the  bombshell  message,"  113-114 
They  Shoot  Horses,  Don 't  They? 

(motion  picture,  1969),  243 
The  Thirties:  A  Time  To  Remember 

(Congdon),  255 
Thomas,  Norman,  150 
Thompson,  Florence,  14 
Thompson,  Lowell,  168 
Thoreau,  Henry  David,  208 
The  Three  Little  Pigs  (motion 

picture),  167 
Time  (magazine),  72,  134,  250-251 
Tocqueville,  Alexis  de,  65 
Toll  House  cookies,  247 
Townsend,  Francis,  146,  148-149,  221 
traffic  jams,  174 

transient  aid  programs,  129-130 
Treaty  of  Versailles,  108-1 10 
Truman,  Harry,  227 
Truth  in  Securities  Act  of  1933, 

215-216 
Tugwell,  Guy,  208 
20th  Amendment,  209 
21st  Amendment,  172 
Twinkies,  245-246 

2007  as  the  "Great  Recession," 
235-238 

2008  economy,  1 


Index  27/ 


u 


w 


following  the  crash,  11,  53-59 
entrepreneurial  spirit  of,  71-72 
Great  Depression  consequences,  231 
local  relief  efforts  to  solve,  66-67 
minimum  wage  rates,  181-182,  191 
minority  groups,  77-82 
statistics,  53,  67 
2007  recession,  236-237 
following  WWI,  31 

unemployment  compensation,  82 

United  Auto  Workers  (UAW),  188 

United  Mine  Workers  (UMW), 
179-180 

universal  health  coverage,  227 

U.S.  Army,  60-61,  133,  200 

U.S.  Bureau  of  Labor  Statistics,  174 

U.S.  Constitution 
18th  Amendment,  158,  171 
20th  Amendment,  209 
21st  Amendment,  172 

U.S.  Department  of  Agriculture, 
104-105 

U.S.  Forest  Service,  133 

U.S.  Justice  Department,  79 

U.S.  Securities  and  Exchange 
Commission,  22,  42,  216 

U.S.  Steel,  189 

U.S.  Supreme  Court 
constitutionality  of  AAA,  97 
constitutionality  of  NIRA,  160,  180 
constitutionality  of  NLRA,  181 
"court  packing"  scheme,  223-224 
dealing  with  the  New  Deal,  223 

USSR.  See  Soviet  Union 

Utah,  172 


V 


Van  Buren,  Martin,  28 
Vargas,  Getuillo,  118 
Vietnam  War,  234 
VISTA  (Volunteers  in  Service  to 

America),  141 
volunteer  organizations,  141-142 


wages/wage  cuts,  55 
Wagner,  Robert,  180 
Waiting  For  Nothing  (Kromer),  129 
Wakefield,  Ruth  Graves,  247 
Wallace,  Henry,  89,  96 
"wandering  population,"  127-130 
"wandering  youth,"  131-132 
War  of  1812,  26 

War  of  the  Worlds  (Welles),  161 

Warburg,  Paul  M.,  39 

Ward,  Arch,  252 

Washington  (state),  73,  134,  218 

Watkins,  T.  H.,  256 

wealth  distribution 
collapse  of  economy  from,  45-47 
poverty  and  disparity  of,  35-38 

Webster,  Daniel,  85 

Weckler,  Herman,  186 

welfare  capitalism,  36,  177-178 

Welles,  Orson,  161 

White,  E.  B.,  161 

White,  William  Allen,  67,  122,  206 

"wild  boys,"  131 

Williams,  Tennessee,  169 

Willkie,  Wendell,  179 

Wilson,  Woodrow,  30,  109 

Wolfe,  Thomas,  58,  128 

women.  See  also  American  families 
discrimination  in  the  workforce,  74 
employment  and  pay  equity,  83-84 
marriage  and  childbirth,  74-75 
role  in  society,  35 

in  "wandering  population,"  128-129 

Wonder  Bread,  245 

wooden  nickels,  73 

Woodin,  William,  208 

Works  Progress  Administration 
(WPA),  16,  158,  220-221 

the  World  Bank,  123-124 

world  economy 
end  of  the  gold  standard,  124 
global  recession  and  the,  18-19 
Great  Depression  consequences,  231 
impact  of  the  collapse  on,  12-13, 

46-47,  114-118 
tariff  wars,  110-111 


Lessons  from  the  Great  Depression  For  Dummies 


world  economy  (continued) 
U.S.  farm  surplus  and,  103 

t-WWI  role,  31,  107-108 


— ^  U.S.  asat-WWI  role,  31,  1' 

DropnooEs 


Washington,  11,  60-61,  200 
cost  of  war  and  reparations,  108-110 
economic  cycles  prior  to,  25-30 
economic  times  following,  10 
Hoover's  role  during,  197 
impact  on  U.S.  economy,  30-31 
origin  of  Great  Depression,  107-108 
U.S.  agriculture  in,  86-88 
World  War  II,  1,  151-152 


World's  Fairs  of  the  era,  253-254 
The  Worst  Hard  Time  (Egan),  255 


"yellow  dog  contracts,"  177 
Young,  Owen,  109-110 
"yuppie  food  stamps,"  41 

Zangara,  Guiseppe,  207-208 


History 


•  Explanations  of  basic  economic 
terms  and  concepts 


•  Discussion  of  the  U.S.  political 
climate  that  fueled  the  country's 
economic  woes 

•  What  it  meant  to  live  in 
"Hooverville" 

•  What  Hoover  and  FDR  thought 
about  each  other 

•  What  happened  across  the  globe 
during  the  Great  Depression 

•  The  story  of  how  organized  labor 
grew  and  changed  in  response  to 
hard  times 

•  What  FDR  accomplished  during 
his  first  100  days  as  president 

•  How  the  Great  Depression's  legacy 
affects  your  life  today 


Your  concise  guide  to 

the  worst  time  in  America's 

financial  history 

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and  subsequent  economic  disaster. You'll  discover 
the  lessons  that  continue  to  shape  today's  political 
and  financial  landscape. 

•  The  key  players  —  get  to  know  the  colorful  cast  of 
characters  who  peopled  the  government,  unions, 
and  other  key  institutions  during  this  tumultuous 
time 

•  The  lack  of  a  government  safety  net  —  find  out 
what  happened  when  banks  closed,  panic  ensued, 
and  lines  formed  for  bread,  soup,  and  jobs  as 
Americans  received  little  help  from  Washington 

•  A  portrait  of  depression  —  discover  the  impact  of 
a  constricting  economy,  the  effects  on  family  and 
social  life,  and  the  plight  of  the  American  farmer 

•  Living  through  the  truly  hard  times  —  see  how 
Americans  coped  by  moving  west  to  find  work  and 
escaped  their  troubles  through  entertainment 


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Steve  Wiegand  has  been  an  award-winning  political 
journalist  and  history  writer  for  more  than  30  years.  His 
journalism  career  has  included  stints  at  the  San  Diego 
Evening  Tribune,  San  Francisco  Chronicle,  and  Sacramento 
Bee,  where  he  currently  covers  state  government  and 
California  politics. 


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